Search Engine Optimization

Transcription

1 for Business Search Engine Optimization

2 SEO Defined Search Engine Optimization is a tactic used to help websites better index for the keywords and key phrases specific to business product or services when searched on the internet. The keywords and key phrases are what your target audience use when they search for what they need or desire. The key is knowing, not assuming what words or phases they use.

3 -continued Search Engine Optimization is the process of analyzing and modifying your website page content to include those keywords and phrases your market uses when searching for your products or services. It s the process of helping your audience easily locate the relevant information they search for.

4 -continued This is called organic search. A website will increase it s likelihood of being ranked high and being found in organic search, natural or search listings results when page headings and content watch what is being searched.

5 -continued The acronym for Search Engine Optimization is SEO. SEO is not related to paid advertising. The results are based on algorithms, which means mathematical equations that are unique per search engine. Despite the differences in search results per page, every engine has a common goal: to provide the best results possible.

6 Natural Search Results Natural search results are driven by the search engine's algorithms, how relevant your site is, is based on key phrases searched; the popularity of a Web site as well. Three primary ranking signals search engines look for when ranking a website: Architecture Content Linking

7 Accurate Key Phrases The first thing that must happen is defining the key word or phrases that you want to be searched and that you audience searches for. Plan your priority key phrases before any search optimization is executed. Make note of key words that describe: Your organization Your products, and/or your services.

8 Enhancing Local Search For organizations that only serve a specific geographic region, the next step in defining priority SEO key phrases is to marry those descriptive key phrases with the city or county locations they represent. This should be the practice when your organizations is targeting other regions in the country or world. The term is Geotargeting. Think about it; for organizations who only serve a certain market, there's no point driving people to your site who you can't serve.

9 Geo Description Adding in geographic descriptions can be smart next steps to attract that ideal traffic. If your business is geographically located, remember this equation: business or service description plus location or region equals optimized key phrase.

10 Target Phases The power of targeting phrases to optimize pays to help attract targeted search results, and bring the right customers to your site. Remember, you want to attract more than traffic; you want qualified traffic. Create a list of ideal phrases that you would like to be searched on.

11 -continued Although there are tons of ways that a site can be optimized, for the point of understanding the fundamentals, we will focus on search engine optimization best practices: site architecture, content, and linking.

12 Website Structure The architectural structure of a Web site is very important to help a search engine read it better. Site architecture includes the use of URLs, the code of your Web site, and even the cleanliness of your code. Blogs are becoming a brilliant piece of the SEO puzzle, because of the way they are architected What is most important for SEO basics is to be mindful of your use of URLs, and to have unique meta-tags per page of your Web site.

13 -continued Make sure your site is architected for search success, you will want to make sure the meta-tags of each page are written in a way that helps describe each page. For example: instead of Try not to use numbers unless it is specific to the key phase being search for that product or service.

14 01 02 Meta-tags are HTML code that can be changed, either in the Web system you manage, or you can ask your Webmaster to reset the meta-tags for you. Technically, this is called the permalink. Content comes up again as a power player in online marketing, this time to support SEO. Content can be sprinkled with your priority key phrases where it is applicable to help attract searches on your website or blog. Make sure the content is well written and speaks to the audience not the search engine.

15 -continued These phrases are in HTML text, meaning that they are in text versus graphic form, and more visible to a search engine. Look critically at your site copy page by page, and find ways to put your key phrases in headlines, and in the site copy itself.

16 -continued Use content with key phrases and blog posts, especially in the titles, and even as you write online articles and press releases. The more you understand SEO, the more you will find creative ways to incorporate your phrases into site content, blog posts, online articles, and press releases.

17 Paid Search Paid search is an online marketing piece that can help an organization obtain search visibility in the sponsored area of a search engine results page. Unlike natural, or organic search, paid search allows you to pay to be, where advertisers bid on a per click basis to have their message appear.

18 Message Targeting Marketers create their own message, can target their ads by things like location, and keywords searched, and also have the ability to track how many people see the listing, click on the listing, as well as even knowing the percentage of people who take an action, like signing up.

19 -continued The same list used to plan your keywords can become the key phrases you buy. You can buy ads on search engines, like Google, or Bing, and target people in Region 2000, and buy phrases like relevant to your business or organization. Success can be defined by traffic, leads, calls; that is up to you and your organization to decide. Just be sure that money is spent and measured for return on investment.

20 Conclusion Search Engine Optimization is a process that must be planned, monitored and adjusted if necessary to get the results needed over time. The primary goal of any SEO strategy is to have your website rank very high in SERP s. The higher the rank the more likely users/ potential customers, etc. will become customers, clients, patrons, etc.