5 KEYS TO: TRA ENTURES. web seo video print social SUBSCRIBERS TO SALES. How to Start Thinking About Building a Website
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1 TRA ENTURES Media Group 5 KEYS TO: How to Start Thinking About Building a Website Above-the-Fold Design page 2 Landing Pages page 3 Readability page 4 Content page 5 SUBSCRIBERS TO SALES Keyword Focus page 6 web seo video print social
2 KEEP CALM AND CONVERT Problem: People are NOT clicking Contact Us any more. Why? People Don t Buy: What You Do They Buy: Why You Do It Travis Desk Thanks for downloading! I hope you ll find this guide incredibly helpful. The methods we provide to you are systems we use on a daily basis to help our clients grow. Want us to develop content around specific marketing and/or advertising techniques? Send us an and we ll be happy to help. - Travis Scott Coach@ page 2
3 Above-the-Fold Design Simply put, Above-the-Fold is the area you see first when browsing to a web page without having to scroll. The term is derived from newspaper print, noting that the most important information was displayed above the fold. First Impressions Whether meeting someone for the first time or entering a website, the amount of time spent on a page or website is a key barometer to measure the user s experience and level of engagement while interacting with you, your team and your website. Before You Get Started Ask yourself the following questions to identify some of the Who s, What s, Where s, and Why s of your website: Who are you selling to? (age/sex/live) Who NEEDS your product? What pictures and graphics would best represent your website - take a look at competitor websites? Think about how you can sell a product/service online. Is there a product/service that you could promote (affiliate) on your site? How are people who sell that product/service currently promoting it? blogs, social media, search engines, and other marketing materials? Take Note of Competitor Website Layout: Logo, Colors, Information Capturing, Pictures/Graphics and Call-to-Actions page 3
4 Landing Pages TOTALLYSWEETLOGO THIS IS AWESOME! Why s it Awesome? What problem does your product/service solve? 5 (The Deal) Order Today for 50% Off Buy Now and Save! 6 7 Subscribe for Weekly Updates Subscribe Key Elements 1. Branding Maintain recognition 2. Video Quality engagement 3. Headline Captures attention 4. Description Explanatory and informative 5. The Deal Offer you can t refuse 6. Call-to-Action Tell them what you want them to do 7. Alternate Secondary form, not related to primary 8. More Info (if needed) Some services require more persuasion 8 Pull on Emotions Reserve Seat Click to Help Tap and Save Get Discount Showcase your Value-Added Proposition to trade your information for theirs. page 4
5 Readability Color + Text Contrast Sometimes we dive into a project and lose sight of key conversion factors, including the use of color inside of our site. Here are some tips to help you produce a better site: Legibility of your content must be clean, clear and concise. Serif Sans-Serif Handwriting orat (decorative) COLOR TEXT Perception Take 5 steps back from your screen to gain a better perspective of your site as a whole. Color Wheel Use a color wheel when setting up your site and landing page. Freebie: Alliteration Using top technical terms that trigger thoughts using repetitious letters and sounds Thesaurus Simplify your vocabulary to increase your Flesch Reading Score. Hot Tip: Use this tool to identify other verbiage to used to enhance your SEO. page 5
6 CHOOSE WORDS WISELY FREE KEYWORD TOOLS Google Analytics Identify popular keywords based upon your business model. Google AdWords Unlock more keyword tools to view popularity and CPC (cost per click) TOP 4 ELEMENTS OF RANKING ONLINE Keywords (SEO) Advertising Backlinks Playing Nice with Google NEED MORE POWERFUL TOOLS? TEXT WEB AUDIT TO page 6
7 SEARCH ENGINE MARKETING HOW DO I RANK FIRST? KEYWORDS ADVERTISING BACKLINKS KEYWORD MAGIC TOOL MOBILE VS. DESKTOP BACKLINK DEVELOPMENT WEB STRATEGY MEETINGS MONTHLY ANALYTICS Q. How do I know what keywords I should use? A. Keyword tools, when setting up Google AdWords, will guide you through a questionnaire based upon your website category. - - Our Keyword Magic Tool takes out the guesswork to identify low cost/high conversion keywords. Q. How much should I budget for the ad campaign A. Your CPC (cost per click) campaign budget should be competitive based upon the average price per click. - - Monthly Analytics determines the quality of engagement to better execute conversions. FREE WEB AUDIT TEXT WEB AUDIT TO RESPOND WITH YOUR AND WEB ADDRESSES It s Time to Unlock Your Competitors Standard messaging rates apply. page 7
8 TRA ENTURES Media Group OVER 50% OF ALL GOOGLE SEARCHES ARE DONE ON MOBILE 20% ARE DONE BY VOICE
4. Backlink Analysis Check backlinks What Else? Analyze historical data... 29
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