SEO for Internet Marketing Newbies. Moe Muise

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1 SEO for Internet Marketing Newbies Moe Muise

2 Before We Get Started I m not a search engine optimization expert! But I am an informed consumer

3 Bit of Background: My Portfolio 30+ websites (mostly in health) ~35,000 visits per month ~73,000 PVs per month

4 Bit of Background: My Team Outsourced team of 6 (part-time, Filipinos): Linkbuilders Content writers Virtual assistant (VA)

5 Presentation Outline 1. What is SEO? 2. Steps to get search engine traffic 3. But before you do SEO 4. Most important SEO components Site architecture Content Links 5. What is on-page SEO? 6. What is off-page SEO? 7. Top ranking factors (on-age and off-page) 8. Wrapping up SEO process 9. How should you get started?

6 What is SEO? Search engine optimization (SEO for short) involves: Following the rules of search engines (such as Google and Bing) so they show your site first on the search engine results pages (SERPs)

7 What is SEO? Your goal: optimize your website for a handful of keywords so your site comes up first in the SERPs

8 Steps to Get Search Engine Traffic 1. Choose an audience or niche 2. Find out their needs 3. Research the keywords associated with those needs 4. Optimize your website for those keywords

9 Before You Do SEO Make sure to identify the BEST keywords for your website! What do I mean by best keywords? Low competition High search volume Targeted to your niche s needs Tutorials: (free) or (14-day trial for $4.95)

10 Most Important SEO Components Site Architecture Content Linking

11 SEO Components: Site Architecture Site Architecture is important because: Site Architecture 1. Visitors have a better experience 2. Search engines crawl websites and copy and paste the content into their database. Poor architecture prevents search engines from properly crawling your site, and from distributing link juice Content Linking

12 SEO Components: Content Content is important because good content: Site Architecture 1. Helps visitors solve problems 2. Builds the credibility of a site 3. Tells search engines what a site is about 4. Convinces search engines that they should rank a site highly Content Linking

13 SEO Components: Linking Site Architecture Linking has two components: 1. Internal linking involves linking to pages that are inside our website. Content Linking 2. External linking involves getting other websites to link back to our website. Linking is important because links are considered votes by search engines. The more links (from highquality web pages) the more votes the search engines count.

14 What is On-Page SEO? On-page optimization is what can be done on the pages of a website to maximize its performance in the search engines for target keywords. Related SEO components: a) Site architecture b) Content

15 What is Off-Page SEO? Off-page optimization is what can be done off the pages of a website to maximize its performance in search engines for target keywords: Related SEO components: a) Linking

16 Top Ranking Factors (On-Page) Architecture/HTML Site loads quickly Pages use short URLs Search engines can easily crawl pages Title tags use target keywords Description tags describe what page is about H1 tag, H2 tag, etc use target keyword Source:

17 Top Ranking Factors (On-Page) Content Each web page targets one primary keyword Target keyword (and synonym keywords) is used in page content (but not too much) Content is well-written and has substantial quality information New, original, and well-written content is regularly added to site Visitors spend time on site (i.e. they don t bounce away quickly) Source:

18 Top Ranking Factors (Off-Page) Links Incoming links are from trusted, quality, or respected sites Incoming links contain target keyword(s) Large volume of high-quality incoming links Source:

19 Top Ranking Factors (Off-Page) Social Media Sharing (new and improved!) Respected social networkers share your content Lots of people in social networks share your content Trust Site is considered an authority site, based on number of high-quality links and shares Site (or domain) has been around for a long time, operating consistently Source:

20 SEO Process

21 How Should You Get Started? Free resources:

22 How Should You Get Started? Step-by-step videos and checklists in the Niche Sherpa members area: Keyword research How to do on-page SEO 4-week linkbuilding plan (step-by-step) Much more! 14-day trial for $4.95

23 Thank you!

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