SENSE Affordable CFD simulation software for SMEs in the transportation industry. H2020 SMEInst ESS ENGINEERING SOFTWARE STEYR GMBH
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1 8627 SENSE Affordable CFD simulation software for SMEs in the transportation industry H2020 SMEInst Grant Agreement number Project Acronym Beneficiary SENSE ESS ENGINEERING SOFTWARE STEYR GMBH Project Start Date 01/09/2017 DELIVERABLE 5.1 Website online Deliverable nature. Dissemination level Websites, patents filling, etc Public WP number 5 Due date December 2017 Author (s) Gregor Pechmann
2 Content List of Figures Introduction Website design Structure Landing Page SENSE The Project About ESS News & Articles Contact Imprint Search Engine Optimization Conclusions List of Figures Figure 1. SENSE Project logo... 4 Figure 2. Landing page SENSE... 5 Figure 3. The Project page SENSE... 6 Figure 4. About ESS page SENSE... 7 Figure 5. News & Articles page SENSE... 8 Figure 6. Contact page SENSE... 9 Figure 7. Imprint page SENSE... 9 D5.1 H2020 SME Instrument Page 2
3 1. Introduction Within work package 5 our aim is to maximize the exposure of SENSE technology through demos, congresses und publications as well as increased visibility through an online presence. The task 5.4 includes launching a project website indicating the projects nature, work packages and general purpose of the project. This deliverable is a report concluding in the deployment of the website created for the SENSE Project, which is funded under the SMEInstument Grant Agreement number The objective of the project is to develop an affordable CFD simulation software for SMEs in the transport industry. Due to limitations of expertise and money for hardware, many companies are not able to act according to their potential, when it comes to the necessity of CFD simulations in a certain industry. Our SENSE toolbox is designed to enable small and medium-sized enterprises to drive innovation by providing a feasible simulation software application. While large enterprises usually use their extended network and purchase divisions for software procurement, SMEs often rely on fairs, conferences and online research to find potential partners. In this sense, web presence is essential to increase interest and establish communication in our globally connected world. Thus, the SENSE Project details are now accessible on the Internet through the website The following sections present the structure of the website, where each section is depicted according to the main concepts provided online. 2. Website design For creating the project website, we used the domain name since SENSE as name combined with its field of application should establish an association for CFD software affordable for SMEs. The free to use CMS (Content Management System) Contao had been chosen due to its nature as previous managing system for the ESS main home page. The subpages included in the SENSE Project homepage are: Landing Page SENSE The Project About ESS News & Articles Contact Imprint All sections of the website are public and easily accessible via the main menu navigation tabs respectively the main menu drop down in the mobile scaled version. The website includes the ESS logo in the header as well as the general ESS contact information and EU project declaration in the footer, whereas the wording used is This project has received funding from D5.1 H2020 SME Instrument Page 3
4 the European Union's Horizon 2020 research and innovation programme under grant agreement No " Figure 1. SENSE Project logo 3. Structure 3.1. Landing Page SENSE The landing page is designed to welcome visitors to the website by presenting the overview of the project. To emphasize the aesthetic of CFD simulation software within its purpose to empower SMEs in innovative projects, both, the layout as well as the content had been chosen and allocated according to SENSE s characteristics. The content is shaped in an inverse pyramid pattern, developing from a broad overview of the Engineering Software Steyr GmbH s approach to disrupt the automotive market to a more specific description of SENSE toolbox in the second paragraph. Although the information provided gets more descriptive and detailed within each following paragraph, the pyramid shape is applied to the fact of getting more and more to specific points and individual user cases. This pattern is getting more clear within the following two paragraphs where the USPs (Unique Selling Propositions) are depicted the first, whereby the information provided is divided into four parts, leading into a complete atomization of content in the fourth paragraph, where explicitly both, Features representing the physics dealt with, and Applications depicting specific user cases of simulations provided by ESS, at present and in future, are pointed at with the tip of the inversed pyramid. This pyramid shape is associated with SENSE characteristic of providing modular, individual and customized solutions for specific user cases needed by SMEs, instead of bulky complex toolsets with unnecessary options, which require expert knowledge to operate. The layout of the landing page is also designed alongside the inverse pyramid pattern. As CFD simulation attempts to imitate fluid flow behaviour the upper, broader part of the pyramid consisting of the first two paragraphs is altering wave-like from left to right adjusted. The allocation of text and pictures in these paragraphs is chosen according to an approximation of the golden ratio, due to aesthetic reasons. Section three of the landing path disrupts the overall picture of a flowing wave to zoom the layout into the clusters of twelve segments, consisting of images, headings and text. The complete atomization of the wave structure is occurring in section four, where the bullet points, as D5.1 H2020 SME Instrument Page 4
5 well as short text content, represent the individual particles of which SENSE software simulations are finally based on. The pictures are screenshots of the SENSE software running to show the visitor that these are not only rendered images but real-life examples of the product. Due to visibility problems regarding the mobile website, videos had not been used. However, when the problem is fixed, videos of the simulations will replace the images in the first two paragraphs. Figure 2. Landing page SENSE 3.2. The Project The next page is addressing the work packages related to the SENSE Project. The content is depicting and summarizing the objectives for each of the six work packages, compromised to three bullet points per package. The layout is similar to the first two paragraphs of the landing page of a flow pattern imitating a wave. The bullet points in form of the SENSE logo represent the particles used by the D5.1 H2020 SME Instrument Page 5
6 software floating in the stream they create. For aesthetic purposes, the golden ration was applied here too. Figure 3. The Project page SENSE 3.3. About ESS The third page from the main menu is about the Engineering Software Steyr GmbH. It should give the visitor a perspective of the company behind the SENSE Project. The first section is dedicated to the vision of ESS regarding the project. The intended pun of using the software s name in the association of common sense serves two purposes. Firstly, it attracts and activates visitors in humanizing the company to a certain extent. Secondly, the wordplay mirrors the strive of ESS to imprint the SENSE D5.1 H2020 SME Instrument Page 6
7 software solution into the mindset of SMEs when it comes to CFD simulation. The layout of the vision creates a halo of space around the content, highlighting the text provided via contrast. The second part is a descriptive block of the company s history, the current product portfolio of ALSIM, MERGE and SENSE as well as its focus on the academically skilled workforce to excel in R&D activities. The layout is again of a golden ratio, where the vertical space used is proportional the horizontal space in factor 1:3; approximately. Figure 4. About ESS page SENSE 3.4. News & Articles This section of the SENSE Project website includes the latest news and articles related to SENSE, which had been published. To prevent the visitor, get overwhelmed by an extensive amount of content or content which lacks timeliness, the amount of news and journal articles is limited to five each. The news articles are shown with heading and teaser text and additional click-bait link in form of Read more. The link leads to the individual article which is composed according to standards of content marketing practices including either information, education or entertainment before pointing out the role of ESS and its software solutions for this specific event. Further images and follow-up links are planned to be used to enhance Search Engine Optimization (SEO) results. The latest articles show the most recent paper published in academic journals, whereas the name, year and authors are shown. Due to copyright issues, these journal articles are not meant to be downloaded. D5.1 H2020 SME Instrument Page 7
8 Figure 5. News & Articles page SENSE 3.5. Contact The contact page of SENSE Project aligns its components around the SENSE logo. Left-sided is the contact information related to the Marketing and Sales division, whereas the contact information for Service and Support is oh the right side. Placed on the lower side of the dice are the follow-up links connecting the project website to the ESS main homepage, LinkedIn profile as well as the Facebook profile of the company. D5.1 H2020 SME Instrument Page 8
9 Figure 6. Contact page SENSE 3.6. Imprint The imprint section was added depicting the main contact of the company as well as a privacy statement for legal issues. Figure 7. Imprint page SENSE D5.1 H2020 SME Instrument Page 9
10 4. Search Engine Optimization To increase the website traffic on the SENSE Project website, Google Analytics tools are used to track visitor numbers, click-paths and target funnels. Further, we use Google AdWords to identify keyword popularity and possible hits per keywords. This allows us also not only to increase passive induced website traffic but also to plan active online campaigns and paid Google advertisement. 5. Conclusions The website of SENSE Project is now fully operative. The domain is The website is used as a platform to gather necessary information online about the project. This deliverable 5.1 reports on its structure, contents and layouts. Task 5.4 of work package 5 is dealing with the composition and launch of the SENSE Project website to maximize the visibility of the Horizon 2020 SMEInstrument funded project. To increase the user experience on the site simplicity and aesthetic had been used to disseminate the nature and characteristics of our CFD simulation software. The website consists of six sub-pages, where each of them serves a functional purpose. Visitors are led from the overview to project details, company information, news to the possibility to contact us via different channels. The content and layout of each sub-page had been designed according to aesthetic standards such as the golden cut, contrast and patterns such as wave and atomized particles. Using Google Analytics and other SEO related tools, we actively track user engagement to increase the performance of the SENSE Project. D5.1 H2020 SME Instrument Page 10
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