Classic Enterprise. Digital Marketing. Technology and Your Business. Pankaj

Transcription

1 Classic Enterprise Digital Marketing Technology and Your Business Pankaj 15

2 Digital Marketing covers: Website Development Mobile App Development Content writing PPC Advertisement Marketing Website Development: There are 4 types of websites Blog, Static, Dynamic and e-commerce websites. Blog is like your diary. If you have any hobby or have good knowledge of any topic, you can write a blog. Blog is also a website suitable for writing articles but is not suitable for your business website. Static Website is a website where there is no requirement of database and visitors can see only what we have given. A static website is like a magazine, where visitors have to read as it is given. For going online for first time, static website is ok. For a small change here and there, you have to contact developer or you must have knowledge of coding. If you don t have knowledge of coding, you have to give maintenance contract to web developer. Static website generally is limited to 8-10 pages only. Dynamic website is a website which uses at least one database like say register-database. Where you want a user to log-in, you have to go for a dynamic website. In dynamic website, you are given an admin panel, so you can update any number of pages on your own. An expense for dynamic website is once only, unless you want to change the whole website. Product Catalogue is a good example of Dynamic Website.

3 e-commerce website a website where one sells products online and accept the payments on line. Makemytrip, snapdeal are examples of e-commerce website. Mobile App: What s up is an example of Mobile App. It is an application which is downloaded to a smatphone and can easily use later. Nowadays, when mobile usage is on top, you can t ignore marketing through mobile. Content Writing: There are lakhs of websites on a single business or topic, how one will find your website? When someone searches on any search engine, he may go 1-2 pages down to find a good website. If your website is not there, you will lose business to your competitor. So to be on 1-2 page of search engine, you have to put keyword rich contents on your website. Though SEO is suggested by few marketers, it is not required nowadays. Only quality content can put your website on 1st page of any search engines. It is a time consuming process and may take 6-12 months to be on 1 st page of search engine. PPC Advertisement: Other way to be on 1 st page of search engine is to make paid advertisement. Popular advertisement option online is PPC (Pay per Click). It means you need not pay anything for advertising; you have to pay only when someone clicks on your advertisement. With Google (known as

4 Google Adwords), you can advertise your website with full controls over Daily Budget, Amount to be paid per click and where to show your ads. Marketing: Marketing is out-of-date nowadays. One can get better result with what s up compared to marketing. Our Services: Service We do it or not? Minimum Rates Static Website Yes, we do Starting from 8000 Dynamic Website Yes, we do Starting from Product Catalogue Yes, we do Mobile APP Yes, we do Ask for quotation Content Writing Yes, we do Rs. 300 / Article. (around 300 words) PPC Advertising Yes, we do Google Budget, which you decide and 5% our service charge. We will set up the account and will keep a watch on performance of Google Account Marketing No, We do not do And is not advisable, too.

5 Additionally, we conduct training for Advanced Excel. Contact us for details.