SEO. Client Expectations

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1 SEO Client Expectations

2 Case 1: New Website Month 1 Website Status As SEO is slow and gradual process, therefore in the first month we will formulate a holistic promotional approach which will help us to achieve the quality results in coming months. Each website falls under one of the three situations Case 2: Website already under SEO Campaign Case 3: Website already under PPC Campaign Keeping in mind the current status of your website, we will define the deliverable corresponding to each month. As we can see it s newly developed website therefore our priority would be towards following areas: Website Comprehensive Analysis/audit report On-Page suggestions related to architecture of the website On-Page Optimization implementation Keywords Research and suggestion Website Indexing: Invite Google bots or submit website URL for indexing the web pages.

3 Month 1 Website Analysis/Audit Indexability Domain Authority Website Penalty Copied Content Title Tags Meta Descriptions Header Tags Canonicalization URL Structure Website Accessibility on different devices Image Optimization Website Load Speed XML Sitemap Check Blog Availability Backlink Status Broken Link Check Google Analytics Setup Robots.txt Assisting 301/404 page management Check Website Ranking status Webmaster setup check Website compliance with W3C validate Social Media Checklist

4 Month 1 On Page Suggestions Link acquisition, social signals and brand mentions are all important factors in moving a site up the SERPs. This sub-section lists information on the techniques we ll use to get some traction in this aspect of SEO. Press release syndication, broken link building, link reclamation and other tactics we will do. Keyword Research It is integral part of SEO campaign, keeping in mind your business, offered services, target audience, demography, geography and market trends we will suggest you relevant Key Phrases. Under this contract we will target key phrases however we will still consider the keywords users are searching to target. Website Indexing (New websites only) Under it our primary objective would be to send request to Google bots to index website and it s internal pages. The primary activities involves: Website submission to Google console Website submission to other search engines like: Bing, Duckduckgo GEO tagging

5 Ongoing On Page Suggestions & Implementation Integrate SEO Plugin (In WordPress websites only Website Internal Linking of key pages Keyword Prominence Mutually decide the list of key pages, keeping in mind target keywords Create Anchor tag for key pages Analytics & Improvement You can t improve what you can t measure. With that in mind, this section identifies metrics that will gauge the SEO campaign s performance on a month-to-month basis. Organic search traffic, keyword rankings, conversions from, organic search and ROI are all good metrics to have in here. It gives the prospect the promise of transparency and credibility in exchange for the trust (and money) that you re asking for.

6 Ongoing Off Page Optimization Such a brand does not require a conventional approach in terms of SEO Search Engine Optimization Prior to implementing any strategy we will ensure that we pay utmost attention to the esthetics and values that this brand embodies and we will implement a prudent and effective strategy. Also, our services consist of a variety of SEO off-page activities such as: Article Submission Press Release Submission Blog Posting (Additional Charge) Social Bookmarking Directory Submission Content Syndication Image Sharing Video Sharing Off-page SEO optimization is necessary for websites competing in a highly competitive environment. Within external SEO optimization, domain authority is strengthened through links from other Internet resources on your web page. In order to achieve the results this service should be done over the longterm, creating links every month.

7 Reporting Report Metrics Ranking Call Tracking Busiest Hours Popular Devices