UTILIZING THE NEW ALDA WEBSITE (CHAPTER LEADERS GROUP) PRESENTER: BRIAN JENSEN SEPTEMBER 16, 2016

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1 UTILIZING THE NEW ALDA WEBSITE (CHAPTER LEADERS GROUP) PRESENTER: BRIAN JENSEN SEPTEMBER 16, 2016 Today I will be explaining the issues involved in fixing and upgrading our website, and how we can use the website as a tool to solve some of the problems facing ALDA. What are the important requirements for the new website? We want it to be: >User-friendly for all our members. >Mobile-friendly (easy to read and see information on a mobile device). >Accessible to the visually impaired. >Flexible enough to change things easily. What are the problems facing ALDA.org? They include getting Chapters connected to our ALDA.org site, and addressing problems about how to increase our membership, which in turn translates into increasing our finances. Chapters and the Website How Chapters/Groups relate and connect to the national organization has been a major focus of our new website. ALDAcon is a wonderful event once a year, but the chapters, hopefully, are doing the work year-round; the chapters are where the action is. How does ALDA.org connect the chapters? And what value does the national ALDA bring to the chapters; what does it do for them? This is a hot topic between ALDA and the chapters. We are looking at how the website can add value to the chapters. One of our website project goals has been to help chapters create their own websites. In the past, many of the chapters have set up their own websites, which means they have their own servers, their own hosting services, and their own costs involved. Currently, to start a new chapter and get the word out you must set up your own communication system. You need to have your own tech guru, someone who understands web servers and what is involved in a website. That is a lot to ask someone to do. Most people are intimidated by web technology. They feel as though they do not have enough technical savvy to do it. In order to meet our goal, one of the things our new ALDA.org website is designed to do is to offer subsites within the national website where chapters can create their own webpage using a landing page. This is a very user-friendly way to create a webpage

2 without worrying about servers, setup, or webmasters. Our new website utilizes Wordpress, a very common website platform. Wordpress is similar to Microsoft Word, but it is aimed specifically at creating a webpage instead of a Word document. This user-friendly concept, as I mentioned, was a major requirement of our new website project. Now on the new site, people in chapters are empowered to easily load their own content like pictures and formatting styles; that is one very important value add that the new website can now offer. Membership Membership is crucial. If someone wants to become a member of ALDA, how should they do it? How do they sign up? How do they log in? The member log-in issue that we had been using was a super pain. There has been a lot of confusion in the past about PayPal and how to pay membership dues. Anything that is member-oriented, we want to put front and center and to avoid confusion. We know that people want the process to be simple. They do not like to take that time to try and figure out how things like passwords work. Things like password length requirements actually stop people from joining. We want to make it easy to become a member. On our new website, it is now much easier to become a member. If someone wants to join ALDA, they can click new members. A form will come up where personal information can be entered and a credit card can be used to pay dues, basically all in one step. Once you are a member, you will be able to have your own profile in the site. If you want to change your own password, if you want to update your own information, that is all possible now in the site. In the past, the people who oversaw of all of our contact information have had a huge job keeping track of changes of location or address or because we did not have the infrastructure to support individual members doing it themselves. The new website eliminates that complex process. The new website also streamlines things like password protection, so there is no complicated requirement for the number of characters used. People can put in whatever password they choose when they first sign up. That is how the new ALDA.org website has improved the way people can become members. ALDA.org as Communication Central Ultimately the cool thing about ALDA is we are very social. Social media is such a hot topic today. Using social media like Facebook, Twitter, and LinkedIn connects people. ALDA needs a central connecting place, and a reason for people to go there. Content is everything. The content has to be something of value for people to be interested. A centralized website provides a method to push out your chapter s

3 message content when something is going on. We can advertise on our website. We can help support what the chapters are doing. We will provide a master calendar for all of the events that are taking place with ALDA chapters around the country and the world. Or, if chapters just want to advertise about what is happening with their local event calendar to their members only, that is also possible. The Wordpress platform offers many simple features including interactive ones." For example, if there is a question like, What's your opinion of X? we can collect that information on the site. We could conduct polls of our members opinions. Wordpress also allows us to see the success of our campaigns like membership campaigns. We would be able to see how many people showed interest, how many of them opened that blast. Or, how many of them clicked through and, if they clicked through, we can then follow up. It is a whole process. And all this can be done easily. Right now, no one is even looking into that kind of information. Using the website with this Wordpress platform, ALDA can give local chapters the guidance and the tools they need for growth, and at the same time encourage ALDA membership. Someone asked about a SEO, or Search Engine Optimization, which means that when you Google a term like hearing loss or deaf, our ALDA.org site will come to the top of the Google list which appears. Right now, that does not happen, and in fact even when ALDA is googled, then something else comes up. In order to accomplish SEO, we have to utilize things called tags which match the search. Currently, on our outdated website the tags are poor. There are a lot of ways to do SEO and that is part of our project, so the answer to your question is, Yes, we are working on that. Another very important part of SEO is called back links which refers to other people linking to the ALDA site. That is where the social networking aspect comes in. When people are using social media and talking about ALDA out there, if they have a link back to the ALDA.org site (like a hashtag), it increases your SEO. That means part of the process will be to educate our members on how to do that. We want to teach them to make sure when posting on Facebook or blogging about ALDA, that the ALDA hashtag and the ALDA URL are used to link back to our site. That will significantly increase our SEO. Another SEO feature will be the ability to blog just like many other sites have. All of our website information is basically a blog. A blog should have a place for comments where people can say whether they like that blog or not; then we can comment back. It becomes a conversation just like those on Facebook. Our blog feature will be designed to link to other people's Facebook pages because that is where most people are talking.

4 Hopefully our website will have many bloggers: board members, chapter presidents, or simply people who are good writers and good communicators. We can authorize them to log in to the site, and then they can update and push out their information. They can own that information. All those things combined (tags, link backs, blogs) will raise our SEO and make it easier for a user to learn about ALDA. A lot of folks do not know those basic things. We need to educate our members, both current and new, about how to make use of social media and how to connect to ALDA and with other ALDA members so that we can come together via this new website and communicate, which is what ALDA is all about. The social networking tools out there that help us accomplish that today are powerful. They are amazing! Questions and Comments You mentioned subsites. Are you saying that if ALDA-Sun Coast wanted to have their website within the server of ALDA National for the continued partnership of the chapter, we can do that? Yes. And can we do that and keep the URL we have now, ALDA-Sun Coast.com? No. It would be the ALDA.org URL; something like ALDA.org/sun coast. That is called a landing page. I was thinking we could make it work the other way, where our current Sun Coast site has a redirect that takes you to the National site where Sun Coast would have their own landing page, /Suncoast. Yes. I think that is a possible way to go. For any new chapter, it is important that the first thing to do is set them up and empower them to have a landing page. So, the new website is going to make setting up a new chapter site that much easier. Again, going back to those two business problems, membership and money. One of the real issues with ALDA is that our footprint is small. It is in Chicago, it is in Boston, and a few other places. But how do we expand that footprint and make it easy for a person to start a new chapter? This new website helps us do that. I think there ought to be specific buttons for joining, for donating, and for existing members so that people can find exactly what they want to do.

5 This is exactly the feedback that we want because doing these kinds of changes with this platform is easy. I agree. We can do that. We can make that change. I surely agree we should make being easy to join it front and center. Where and how are you planning to show chapter information on the new site? Is it going to be in the dropdown menu, or is it going to be on the front page? The chapter information is set up basically the same, but we want to make it more front and center using block visuals. (addressing another audience member) I think the previous comment was suggesting that we create a separate tab for chapters. For example, where it says JOIN ALDA, then the section that has our events, our board, our resources, that should also include "our chapters. Currently, our chapters" is buried and people will not click through to that. Is that what you are asking? Audience Member (responding): Yes, we want people to be able to come to the national website and then very easily find their local chapter, because that is how you are going to drive this whole thing. OK. That is a good point. I think we should consider putting the term WHATEVER WORKS on the main page of the new website. Yes, and the one phrase that came to my mind was We are open to all. In ALDA-Chicago, we reach out to students who are interested in working with deaf people, and we reach out to family and friends. We have hearing people come to our activities. I think we should also state Open to all. OK, thank you. Will the new website clear up problems with people receiving ALDAnews electronically? That is an issue as far as the website relates to membership. We are working on that. It involves two things: the database of all members who paid, and an blast system. We have been working on syncing the

6 members list to the e-blast system, reconciling those two data sets. This site is now capable of doing that. The e-blast system can be used for other things as well, like advertising to help growth of membership for example, not just for contacting members. There are many possibilities, many populations or prospects that we could reach out to, including members of other hearing loss organizations, anyone who showed interest in ALDA in the past, or past ALDA members who have not renewed. Will the new website have the capability to send out reminder notices to members that their membership will soon expire or has expired? That again has been a huge issue: auto notifications. And the answer is yes, the website will be able to send out auto notifications. Within your profile it will indicate what your membership is and when it needs to be renewed. Then when your renewal is coming up, you will receive an auto notification. On this new website will there be individual calendars for each chapter subsite where they can show their events? Yes. If a chapter utilizes this subsite page, this landing page, there are standard features that they can utilize. A calendar is one of those features. Right now, the national calendar is designed to aggregate all the information of the activities going on anywhere in any of the chapters. We take the information from chapter websites and place it on our master calendar. Once a chapter has its own landing page connected with our national site, the information will automatically go to the master calendar. If we put it on our chapter subsite calendar, it will go to the National calendar, is that correct? Yes. Correct. Before I finish here, let me say that, hopefully, the test launch of the new website will be in a couple of weeks. We will send chapters the link and get your feedback. Once you receive the link, you can look at it yourselves. Thank you

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