SEO. Search Engine Optimization

Transcription

1 Search Engine Optimization

2 LOCAL SEARCH VISIBILITY Only 3 ways to be found in local search results: Maps & Website Results Google Maps Websites (Universal Results) Ads Ads (Pay-Per-Click)

3 LOCAL RANKING FACTORS Local Ranking Factors at a glance: The 3 Areas Affecting Local Rankings: - NAP ( Name, Address, Phone ) consistency - Proper category associations - Website URL (consistent across listings) - Quantity & quality of citations (directories) - Google listing: Verified & personalized LOCAL WEBSITE - Keywords + city in title tags; page titles - Website NAP matching Google My Business - Mobile-friendly; responsive - Crawlable relevant keyword content - Quality/authority of inbound links - Quantity of reviews - Ratings and overall sentiment of reviews - Number of shares, Likes, followers, +1's - Social media presence & activity - Customer engagement REPUTATION & SOCIAL

4 Increase website rank for 5 keywords with onsite and offsite. Original keyword related content you need to rank generated monthly. Inbound links obtained from relevant (authority) websites in your business category. Live Link Data Report shows links being generated, corresponding keywords, ranking, where the link appears, and relevancy score. Typically, we can produce ranking improvement in the first 30 days and most businesses will see first page results in days from the start date. View live rankings on Google, Bing, and Yahoo!

5 What are backlinks?

6 How does backlinking work? Relevant keyword related content will be added to an optimized article section. The new pages are tagged and coded with the corresponding keywords. The process of interlinking with industry related businesses starts right away. The business s backlink profile will become more relevant and authoritative quickly.

7 Do we need access to the website? Yes. Customers can decide to install their own code, but it s much easier if we are provided FTP and/or Admin login credentials to the website and let us handle all the technical work. Even better, we re using a website we ve built on Wordpress platform!

8 Can the code be installed on any website? Unfortunately, no. Sites with proprietary templates such as Wix, Website Builder, or Shopify sites, do not allow access to a root directory. These limited (free) website platforms don't usually do well in Google's search results, anyway. Another reason EZlocal prefers Wordpress!

9 What types of keywords are optimal? The goal is to mirror the phrase a searcher puts into Google. Examples 5 Keywords: Plumber Lombard IL Plumber Oak Brook IL Plumber Naperville IL Drain Cleaning Lombard Leak Detection Lombard

10 How long does it take to see results? As with any program, this depends on several factors. Faster results can be achieved by selecting region specific keywords. Typically, we can produce ranking improvement in the first 30 days and most businesses will see first page results in days from the start date. With that said, many customers have seen first page results in the first 30 days while others have only had to wait 6 months for first page rankings for extremely competitive keywords.

11 How long does the keyword content creation take? Once keywords are chosen (onboarding call where we discuss and decide the best keywords for the business), it takes us 1-2 weeks to complete the content.

12 What is the cost? $300/mo. for 5 keywords $600/mo. for 10 keywords $900/mo. for 15 keywords...

13 Do you have any questions? Call or Text Ron Ranes at Thank you!