I m a new dad 30/06/10

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2 I m a new dad

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8 Doing the Research Doing the Research Create client persona Imagine users Invent user personas Variety User states - examples

9 Doing the Research Engage Client Survey and communications forms Site map fow chart Visio, Illustrator, Word, Smartdraw there are a lot of free solutions as well

10 Doing the Research Gather T echnical Constraints Early Screen flows Getting from point to point

11 Doing the Research Search Engine Optimization No black hat tactics - or be banished from search engines. Keywords and phrases Findability Identify appropriate site Navigate the pages

12 Doing the Research Open Standards Semantic markup Machine readable content Web Standards Project

13 Doing the Research Hands On User T esting Get a few friends together to go through the site and give you feedback.

14 Doing the Research What content do you want on your site? What is the purpose of your site? What pages would be on your site?

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16 Content Is King Write to be found Main message first Revise, revise, revise Do not assume that your first draft is the best you can do. Write a draft. Leave it for a day or so. Go back to it and try to make your point even more clear. Spelling and Grammar check Do a Readability Test

17 Content Is King Keep paragraphs short Keep sentences short Use fragments - FAQ: don t repeat question Use the users words Think globally - ESL Give examples

18 Content Is King Design for Scanning Most users scan Then they use search Get rid of needless words - happy talk Use headings, bullets, lists Tables for TABULAR DATA (ONLY!) F pattern and ad blindness

19 Content Is King F pattern

20 Content Is King Ad Blindness

21 Content Is King Use Images and Icons Images convey, clarify message - USE ALT! Screenshots, videos Icons help user find content, utilities

22 Content Is King T arget All Devices Mobile views rising 18%/mo (csun.edu) JavaScript, PDF, Flash - may lack support Test - turn off JavaScript and images MAKE IT ACCESSIBLE to everyone! Create print style sheet with CSS W3C mobile web resource Mobile emulators

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24 The Way It Looks Design Affects Usability Aesthetically pleasing objects appear to be more effective Professional design increases trust, especially for transactional site Design can create order and instill peace and serenity Important when asking user to fill out lengthy form

25 The Way It Looks Contrast Compel viewers to view where you want them to With intelligent contrast and callsto-action users will follow along

26 The Way It Looks

27 Don t forget white space.

28 Important stuff gets more white space

29 The Way It Looks Focus Westerners typically begin reading a page of information in the upper left hand area If you place highly conspicuous (according to contrast) in upper left it will most likely be seen and consumed first by Western users

30 The Way It Looks Focus Horizontal and vertical grids help reduce noise and complexity

31 The Way It Looks Make Something Stand Out for Attention and Action Use purposeful intentional contrast Avoid small differences Don t violate overall design Continue same convention elsewhere

32 T he web is used by people

33 Real People, not users

34 People with babies

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39 I m a new dad

40 This is my daughter AnnaSophia

41 And when she s dreaming she keeps telling me she want s to be

42 A surfer when she grows up.

43 So daddy s has started to research her passion.

44 But I live in Huron County. Where am I going to research surfing around here?

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46

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49 I ll just.

50 Google it

51 SERP : Search Engine Results Page.

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53

54 e h T e t n I n r t e

55 Surfing n I e t n r t e Places to

56 Relevant Results! The Internet

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60 Websites 234 million The number of websites as of December million Added websites in 2009.

61 Domain names 81.8 million.com domain names at the end of million.net domain names at the end of million.org domain names at the end of million The number of country code top-level domains (e.g..cn,.uk,.de, etc.).

62 Internet users 1.73 billion Internet users worldwide (September 2009). 18% Increase in Internet users since the previous year. 738,257,230 Internet users in Asia. 418,029,796 Internet users in Europe. 252,908,000 Internet users in North America. 179,031,479 Internet users in Latin

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64 I can find it!

65 I can find it!

66 l l a e How do search engines R work? y RESU L TS

67 1. New web site is posted, linked to, or has its content altered

68 2. SE s spiders crawl the page

69 Skims text, image descriptions, meta data, page titles, and URL

70 Follow links, count links in and out

71 3. Index key terms, count word frequency Searc h Wiki Engine SEO SEM We Keywords: Words that are used by b search engines to determine the topic of a given web page.

72 4. Weight algorithm This Page Other Pages

73 Sites are ranked according to their key term rank 9 Tons 10 Tons 8 Tons 6 Tons

74 Why do we care?

75 En n i a t r e t Info r m Why do we build websites? Gro d a u s r Pe ew Engag So c iali e z e

76 The Old Way

77 The Store Front

78 Location! Location!

79 Searchin g

80

81 The New Way

82 The Store Front

83 Location! Location!

84 Searchin g

85 Your front door is only as good as the number of people who walk through it To walk through they have to fnd the door

86 What is Web Traffic?

87 What traffic measurements actually monitor

88 1. The number of visitors Unique Visitor: Identifed by a unique IP address, the most accurate measurement of web

89 2. The average number of page views per visitor Bounce Rate: % of people who visit only one page of a site

90 3. Average visit duration Average page duration

91 4. Busy times the most popular viewing time

92 5. Most requested pages, entry pages, exit pages P age Views: How many times has the URL been requested

93 6. Top paths P aths: the sequence of pages viewed by visitors from entry to

94 7. Referrers T rackback: Links that refer back to your site and drive

95 Page Hits Page Views P age Hits: A request for a single file (image, text, audio

96 How is your traffic?

97 Ten Tips To Increase Traffic

98 Be Bold

99 Deep Linking

100 Become A Foreigner

101 Social Bookmarking

102 Newsletters

103 First Come First Served

104 Multiple Domains

105 Article Exchanges

106 Titles for Links

107 Not Anchor Text

108 Site Map

109 Tools

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