SEO Training Program. TheSeoDuo.in Page 1

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1 SEO Training Program TheSeoDuo.in Page 1

2 SEO Course Opportunity With over $135 Billion spend in online advertising globally, Digital Marketing is one of the fastest growing industries today. Asia is leading the trend with over 30% annual growth. Search Engine Optimization (SEO) is one of the key avenues in Digital Marketing. According to a recent report by emarketer, the total number of Internet users globally will surpass 3 billion to reach 42.4% of the entire world's population. Organizations worldwide are waking up to the opportunity of this revolutionary medium to fulfill various business objectives ranging from Sales, Marketing, CRM, Product Development and Research. This has created an ever increasing demand of skilled Search Engine Optimization (SEO) professionals. In absence of formal avenues of Search Engine Optimization (SEO) education, there's a huge gap of talented professionals. No wonder, an SEO professional earns anywhere between Rs 15,000 and Rs 150,000/month. If you are a Business Owner, Professional in Sales & Marketing, or a Student who's serious about leveraging Search Engine Optimization for personal or organizational growth, SEO Training course is for you. TheSeoDuo.in Page 2

3 Salient Features 45 Days Instructor Led Classroom Course Weekly Assignments Weekly Assessments Placement Assistance 24*7 Support Industry Recognized Course Google Certified Trainers GD & Interview Sessions Preparation for the Interview Free PD Classes Lifetime Membership Card SMO Tips for FB, Twitter, LinkedIn etc. TheSeoDuo.in Page 3

4 Course Methodology Classrooms Sessions: Based on the batch (weekend/weekday) you choose, there will be daily instructor led, classroom sessions. In case you miss any session, you can consult with your trainer regarding the session. Weekly Assignments: You will also get weekly assignments to build confidence in applying the learning to produce real results. Weekly Assessments: You will have an assessment every week to analyze your learning and the weak points that need to be worked upon. Google Certified Trainers: You will get trained by Industry Experts with Google Certifications and having 5+ years of Industry Experience. GD & Interview Sessions: You will also have group discussions for improving your fluency and confidence and Interview sessions to make you Job Ready and comfortable with Interviews. SMO Tips: We will also arrange for extra sessions of Social Media Optimization (SMO) where you will get tips by Experts on How to Use Social Media Efficiently? TheSeoDuo.in Page 4

5 SEO Training Exam Details There's no pre-requisite to earn SEO certification. You could be a student, an entrepreneur or a working professional. Once you have completed the 45 Days course, you will be eligible to take SEO Training Exam. Find below the key details of the exam Exam Duration: 60 minutes Maximum marks: 60, There is no Negative Marking Passing marks: 48 (80%) No. Of Questions: 60 Attendance in Classroom Sessions: Min 60% TheSeoDuo.in Page 5

6 Course Schedule Duration: 45 Days Please contact or at for course dates and availability of seats. Course Fee & REGISTRATION Fee: INR 10,000 Referral Discount: 500 per Student Payment Modes: Cash, Credit/Debit Card, Bank Transfer or Cheque How to Register? Call at or mail at TheSeoDuo.in Page 6

7 Training Curriculum Search Engine Optimization (SEO) Introduction What is SEO? Introduction to SERP What are search engines? How search engines work Major functions of a search engine What are keywords? Different types of keywords Google keyword planner tool Keywords research process What is On Page Optimization? Keyword Research with Google Keyword Planner. What are Primary, Secondary & Tertiary Keywords? What is the difference between Keyword Stuffing and Keyword Placement? How to Select a Domain Name? Page Naming (URL Structuring) and Folder Naming Image Naming, Image Title and ALT Tags Creation What are Meta Tags? Types of Meta Tags Description Keyword Author Country Robots TheSeoDuo.in Page 7

8 Redirection Tags Heading Tags (H1 to H6) What is Content Writing? SEO Friendly Content Writing {Insert keywords in content} Anchor Text, Link Title Robots.txt file use and creation HTML Sitemap creation XML Site Map Creation Introduction to Google Analytics & Google Webmasters Tool What is Alexa? What is Off Page Optimization? What are Backlinks? Why Backlinks are Important? How to Get Backlinks? Difference Between Do-Follow and No-Follow Backlinks What is Link Building? Do s and Dont s of Link Building Search Engine Submissions Directory Submissions Article Writing and submissions Press Release writing and submissions Social Bookmarking Classified Posting Blog Creation Blog Submission Blog Commenting Forum Posting Business Listing Video Creation &Optimization TheSeoDuo.in Page 8

9 Infographic Creation & Submission Audio Creation & Submission Image Submission PPT Submission & Creation PDF Submission & Creation Introduction to Google Algorithms What is Search Engine Algorithms? How Algorithms Works? Why a Search Engine needs to update its Algorithm? Search Engine Penalties and Recoveries Why a Search Engine penalizes a Website? What is Google Panda Algorithm? What is Google Penguin Algorithm? What is Google Pigeon Algorithm? What is Google Hummingbird Algorithm? What is Google EMD Update? TheSeoDuo.in Page 9

10 Course Creators & Trainer Neha Rastogi Among the leading Digital Marketer, Neha has been part of the Internet Industry since She is a Founder and CEO of TheSEODuo. Neha has personally trained & advised over 100 professionals in helping them meet their business objectives using Digital Marketing. A graduate from UPTU & post graduate from Mumbai University, Neha was a core member of the Digital Marketing team of several top brands for the past 5 Years. Neha is currently heading a Digital Marketing startup after serving several top brands from India and abroad like NML, Permicote and Avon Bakers. Her innovations mixed with time bound results and innovative business solutions have helped many businesses to achieve success in the online market. TheSeoDuo.in Page 10

11 Neha s Certifications in Digital Marketing TheSeoDuo.in Page 11

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13 Amit Pathak Amit Pathak, a graduate from UPTU, and a resident of Varanasi. As a popular Digital Marketer, Amit has grown along with the Internet Industry as a User, a Service Provider and as a Digital Marketing Consultant. He started his professional journey in 2011 when he started his 1st job at, Wipro. From then he has never looked back and has served many top brands like HCL, IMB, NavNera, Prolitus & Sofocle in their Digital marketing campaigns and came up with fruitful results in terms of ROI. He has already launched a project named Gobanaras.com Amit is known for his simplistic and inquisitive leading style, which motivates people to think out-of-the-box. It goes without saying that Amit has a deep passion for Digital Marketing. Aim OF TheSEODuo with this training is: Let s Make India the Next Digital Marketing Hub TheSeoDuo.in Page 13

14 Interested? Contact Us! , TheSeoDuo.in Page 14

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