Introduction to the Internet and World Wide Web p. 1 The Evolution of the Internet p. 2 The Internet, Intranets, and Extranets p. 3 The Evolution of

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1 Introduction to the Internet and World Wide Web p. 1 The Evolution of the Internet p. 2 The Internet, Intranets, and Extranets p. 3 The Evolution of the World Wide Web p. 3 Internet Standards and Coordination p. 3 Web Standards and the World Wide Web Consortium p. 5 Accessibility and the Web p. 5 Ethical Use of Information on the Web p. 6 Network Overview p. 7 The Client/Server Model p. 9 Internet Protocols p. 10 File Transfer Protocol (FTP) p. 10 Protocols p. 10 Hypertext Transfer Protocol (HTTP) p. 10 Transmission Control Protocol/Internet Protocol (TCP/IP) p. 10 URLs and Domain Names p. 12 URLs p. 12 Domain Names p. 13 Markup Languages p. 15 Standard Generalized Markup Language (SGML) p. 15 Hypertext Markup Language (HTML) p. 15 Extensible Markup Language (XML) p. 15 Extensible Hypertext Markup Language (XHTML) p. 16 Internet and Web Trends p. 16 Chapter 1 Review p. 20 Summary p. 20 Key Terms p. 20 Review Questions p. 21 Hands-On Exercise p. 22 Web Research p. 22 XHTML Basics p. 23 What Is HTML? p. 24 Why XHTML and Not HTML? p. 24 Document Type Definition p. 26 Your First Web Page p. 26 XHTML-Body and Text Basics p. 31 The Body Tag p. 31 The Heading Tag p. 32 Accessibility and Headings p. 33 The Paragraph Tag p. 34 The Line Break Tag p. 35

2 XHTML-List Basics p. 38 Definition Lists p. 38 Ordered Lists p. 40 Unordered Lists p. 41 XHTML-More Block-Level Tags p. 43 Preformatted Text p. 43 Indenting Text p. 45 XHTML-Text Formatting p. 46 The [left angle bracket]font[right angle bracket] Tag p. 46 Logical Style Tags p. 49 Physical Style Tags p. 51 Special XHTML Characters p. 52 XHTML Validation p. 54 Chapter 2 Review p. 57 Summary p. 57 Key Terms p. 57 Review Questions p. 57 Apply Your Knowledge p. 58 Hands-On Exercises p. 60 Web Site Case Study p. 61 Web Research p. 70 XHTML Links and Tables p. 71 XHTML-Hyperlinks p. 72 The Anchor Tag p. 72 Absolute and Relative Links p. 72 Accessibility and Links p. 76 More on Relative Linking p. 77 Relative Link Examples p. 77 Opening a Link in a New Browser Window p. 78 Internal Links p. 78 Links p. 82 Using Tables on Web Pages p. 83 Overview of an XHTML Table p. 83 XHTML Table Headings p. 84 XHTML Table Captions p. 85 XHTML Table Attributes p. 86 Applying Attributes to Rows and Cells p. 91 Accessibility and Tables p. 96 XHTML-Formatting a Web Page with a Table p. 97 Accessibility and Layout Tables p. 99 More Sample Page Layout Tables p. 100

3 Flexible and Fixed Table Widths p. 101 Nested Tables p. 103 Chapter 3 Review p. 105 Summary p. 105 Key Terms p. 105 Review Questions p. 105 Apply Your Knowledge p. 106 Hands-On Exercises p. 108 Web Site Case Study: Adding Links, Using Tables p. 110 Web Research p. 121 XHTML Color and Visual Elements p. 123 Using Color on Web Pages p. 124 Web Color Palette p. 124 Color and the Body Tag p. 125 Accessibility and Color p. 126 Horizontal Rules p. 126 Horizontal Rule Attributes p. 127 Types of Graphics p. 129 GIF Images p. 130 JPEG Images p. 132 PNG Images p. 134 Using Graphics p. 134 The ImageTag p. 134 Accessibility and Images p. 136 Page Backgrounds p. 137 Image Links p. 141 XHTML Images and More p. 144 The [left angle bracket]nobr[right angle bracket] Tag p. 144 Using a Table to Format Images p. 145 Image Maps p. 146 Thumbnail Images p. 149 Advanced Techniques: Image Slicing p. 149 Sources and Guidelines for Graphics p. 149 Sources of Graphics p. 149 Guidelines for Using Images p. 150 Web Accessibility p. 152 Chapter 4 Review p. 153 Summary p. 153 Key Terms p. 153 Review Questions p. 153 Apply Your Knowledge p. 155

4 Hands-On Exercises p. 156 Web Site Case Study: Using Graphics p. 159 Web Research p. 173 XHTML Frames p. 175 Overview of Frames p. 176 Advantages of Using Frames p. 177 Disadvantages of Using Frames p. 178 Accessibility and Frames p. 179 XHTML-Using Frames p. 180 Your First Frameset p. 180 The [left angle bracket]frameset[right angle bracket] Tag p. 186 The [left angle bracket]frame /[right angle bracket] Tag p. 188 The [left angle bracket]noframes[right angle bracket] Tag p. 191 The Target Attribute p. 191 The [left angle bracket]base /[right angle bracket] Tag p. 192 Inline Frames p. 192 Frames, Links, and Ethics p. 198 Chapter 5 Review p. 199 Summary p. 199 Key Terms p. 199 Review Questions p. 199 Apply Your Knowledge p. 200 Hands-On Exercises p. 202 Web Site Case Study: Using Frames p. 205 Web Research p. 218 XHTML Forms p. 219 Overview of Forms p. 220 XHTML-Using Forms p. 221 The [left angle bracket]form[right angle bracket] Tag p. 223 Basic Form Elements p. 225 Form Enhancements p. 240 The [left angle bracket]label[right angle bracket] Tag p. 240 The [left angle bracket]fieldset[right angle bracket] and [left angle bracket]legend[right angle bracket] Tags p. 240 The tabindex Attribute p. 241 The accesskey Attribute p. 242 Accessibility and Forms p. 242 Image Buttons and [left angle bracket]button[right angle bracket] Tag p. 242 CGI Server-Side Processing p. 246 Steps in Utilizing CGI p. 247 Using CGI p. 247 Privacy and Forms p. 250

5 CGI Resources p. 250 Other Technologies Used for Server-Side Processing p. 252 Chapter 6 Review p. 253 Summary p. 253 Key Terms p. 253 Review Questions p. 253 Apply Your Knowledge p. 255 Hands-On Exercises p. 256 Web Site Case Study: Adding a Form p. 258 Web Research p. 267 Web Site Design p. 269 Web Site Organization p. 271 Hierarchical Organization p. 271 Linear Organization p. 274 Random Organization p. 275 Web Site Navigation-Best Practices p. 276 Ease of Navigation p. 276 Navigation Bars p. 277 Short Pages p. 279 Table of Contents p. 280 Site Map and Site Search Features p. 280 Design Principles p. 281 Repetition: Repeat Visual Elements throughout Design p. 281 Contrast: Add Visual Excitement and Draw Attention p. 282 Proximity: Group-Related Items p. 282 Alignment: Align Elements to Create Visual Unity p. 283 Web Page Design-Best Practices p. 283 Load Time p. 283 Perceived Load Time p. 285 Above the Fold p. 285 Web Page "Real Estate" p. 285 Horizontal Scrolling p. 285 Adequate White Space p. 286 Target Audience p. 286 Browser-Friendly p. 289 Screen Resolution p. 289 Page Layout p. 290 Page Layout Design Techniques p. 292 Ice Design p. 292 Jello Design p. 292 Liquid Design p. 292

6 Text Design-Best Practices p. 296 Graphic Design-Best Practices p. 297 Design to Provide Accessibility p. 301 Best Practices Checklist p. 303 Chapter 7 Review p. 307 Summary p. 307 Key Terms p. 307 Review Questions p. 307 Hands-On Exercises p. 308 Web Site Case Study: Focus on Web Design p. 310 Web Research p. 313 Web Site Development p. 315 Successful Large-Scale Project Development p. 316 Project Manager p. 316 Information Architect p. 316 Marketing Representative p. 316 Copywriter and Editor p. 316 Content Manager p. 316 Graphic Designer p. 317 Database Administrator p. 317 Network Administrator p. 317 Web Developer p. 317 Project Staffing Criteria p. 317 The Development Process p. 317 Conceptualization p. 319 Analysis p. 319 Design p. 322 Production p. 323 Testing p. 324 Launch p. 326 Maintenance p. 327 Evaluation p. 327 Web Hosting p. 327 Types of Web Host Providers p. 327 Hosting Needs p. 328 Choosing a Virtual Host p. 330 Chapter 8 Review p. 331 Summary p. 331 Key Terms p. 331 Review Questions p. 331 Hands-On Exercises p. 332

7 Web Site Case Study: Design Phase p. 335 Web Project p. 335 Web Research p. 336 Cascading Style Sheets Introduction p. 337 Overview of Cascading Style Sheets p. 338 Advantages of Cascading Style Sheets p. 338 Types of Cascading Style Sheets p. 339 Introduction to CSS Syntax p. 339 Using Inline Styles p. 342 Using Embedded Style Sheets p. 346 Using External Style Sheets p. 351 The "Cascade" p. 353 CSS Pseudo-Classes and Links p. 357 CSS and Fonts p. 366 CSS Strategies p. 367 Chapter 9 Review p. 369 Summary p. 369 Key Terms p. 369 Review Questions p. 369 Apply Your Knowledge p. 370 Hands-On Exercises p. 373 Web Site Case Study: Implementing CSS p. 375 Web Research p. 379 Cascading Style Sheets-Page Layout p. 381 CSS Page Layout Overview p. 382 Advantages of Using CSS for Page Layout p. 384 Disadvantages of Using CSS for Page Layout p. 385 The Box Model p. 385 CSS Positioning Properties p. 388 Relative and Absolute Positioning p. 388 The float Property p. 391 The display Property p. 394 The z-index Property p. 395 Two-Column Page Layout p. 408 Navigation Layout Using Lists p. 414 Three-Column Page Layout p. 416 Using CSS to Style a Form p. 423 CSS Styling for Print p. 427 CSS Debugging Tips p. 430 CSS Page Layout Resources p. 431 Chapter 10 Review p. 433

8 Summary p. 433 Key Terms p. 433 Review Questions p. 433 Apply Your Knowledge p. 434 Hands-On Exercises p. 437 Web Site Case Study: Implementing CSS Page Layout p. 440 Web Research p. 449 Web Media and Interactivity p. 451 Helper Applications and Plug-Ins p. 452 Audio File Types p. 453 Obtaining Audio Files p. 454 Using Sound on a Web Page p. 455 The [left angle bracket]embed[right angle bracket] Tag p. 456 The [left angle bracket]object[right angle bracket] Tag p. 458 Background Sounds p. 460 Video File Types p. 462 Obtaining Video Files p. 462 Using Video on a Web Page p. 462 The [left angle bracket]embed[right angle bracket] Tag p. 463 The [left angle bracket]object[right angle bracket] Tag p. 464 Internet Explorer Only Options p. 465 Browser Compatibility and Accessibility p. 466 Streaming Media p. 466 Introduction to RealNetworks Streaming Media p. 467 Authoring p. 467 Distribution p. 468 Playback p. 468 Copyright Issues and Media Files p. 469 Adobe Macromedia Flash p. 470 Common Uses of Flash p. 470 Web Design and Flash p. 472 Adding a Flash Animation to a Web Page p. 473 Flash Resources p. 477 Java p. 477 Common Uses of Java Applets p. 478 Adding a Java Applet to a Web Page p. 480 Free Java Applet Resources p. 483 JavaScript p. 484 Common Uses of JavaScript p. 485 Free JavaScript Resources p. 485 Dynamic HTML (DHTML) p. 486

9 Common Uses of DHTML p. 487 Sources of Free DHTML p. 488 Ajax-An Advanced Web Technology p. 488 Common Uses of Ajax p. 489 Ajax Resources p. 489 Accessibility and Multimedia/Interactivity p. 490 Chapter 11 Review p. 491 Summary p. 491 Key Terms p. 491 Review Questions p. 491 Apply Your Knowledge p. 493 Hands-On Exercises p. 495 Web Site Case Study: Adding Media and Interactivity p. 496 Web Research p. 502 E-Commerce Overview p. 505 What Is E-Commerce? p. 506 Advantages of E-Commerce p. 506 Risks of E-Commerce p. 507 E-Commerce Business Models p. 508 Electronic Data Interchange (EDI) p. 508 E-Commerce Statistics p. 509 E-Commerce Issues p. 510 E-Commerce Security p. 511 Encryption p. 511 Integrity p. 512 Secure Sockets Layer (SSL) p. 513 Digital Certificate p. 514 SSL and Digital Certificates p. 515 Order and Payment Processing p. 516 Cash Model p. 517 Check Model p. 517 Credit Model p. 517 Smart Card p. 518 E-Commerce Storefront Solutions p. 518 Instant Online Storefront p. 519 Off-the-Shelf Shopping Cart Software p. 519 Custom-Built Solution p. 520 Semi-Custom-Built Solutions on a Budget p. 520 Chapter 12 Review p. 523 Summary p. 523 Key Terms p. 523

10 Review Questions p. 523 Hands-On Exercises p. 524 Web Site Case Study: Adding a Catalog Page for an Online Store p. 526 Web Research p. 542 Promotion for Web Developers p. 543 Search Engines and Search Indexes Overview p. 544 Popular Search Engines and Search Indexes p. 544 Components of a Search Engine p. 545 Robot p. 545 Database p. 546 Search Form p. 546 Designing Your Pages for Promotion p. 546 Keywords p. 546 Description p. 547 Meta Tags p. 547 Listing in a Search Engine and Search Index p. 548 Preferential Placement p. 549 Monitoring Search Engine and Search Index Listings p. 551 Link Popularity p. 552 Other Site Promotion Activities p. 553 Affiliate Programs p. 553 Banner Ads p. 553 Banner Exchange p. 554 Reciprocal Link Agreements p. 555 Newsletters p. 555 "Sticky" Site Features p. 555 Personal Recommendations p. 555 Blogs and RSS Feeds p. 556 Web Rings p. 556 Newsgroup and Listserv Postings p. 556 Traditional Media Ads and Existing Marketing Materials p. 557 Chapter 13 Review p. 558 Summary p. 558 Key Terms p. 558 Review Questions p. 558 Hands-On Exercises p. 559 Web Site Case Study: Meta Tags to Promote Web Sites p. 560 Web Research p. 562 A Brief Look at JavaScript p. 563 Overview of JavaScript p. 564 The Development of JavaScript p. 564

11 Popular Uses for JavaScript p. 565 Alert Message p. 565 Popup Windows p. 566 Browser Sniffing p. 566 Jump Menus p. 567 Mouse Movement Techniques p. 567 Adding JavaScript to a Web Page p. 568 The [left angle bracket]script[right angle bracket] Tag p. 568 JavaScript Statement Block Template p. 569 Document Object Model Overview p. 572 Events and Event Handlers p. 575 Variables p. 578 Writing a Variable to a Web Page p. 579 Collecting Variable Values Using a Prompt p. 581 Introduction to Programming Concepts p. 483 Arithmetic Operators p. 583 Decision Making p. 584 Functions p. 587 Form Handling p. 590 Accessibility and JavaScript p. 597 JavaScript Resources p. 598 Chapter 14 Review p. 599 Summary p. 599 Key Terms p. 599 Review Questions p. 599 Apply Your Knowledge p. 601 Hands-On Exercises p. 602 Web Site Case Study: Adding JavaScript p. 603 Web Research p. 609 Web Developer's Handbook Appendixes p. 611 XHTML Reference p. 613 Special Characters p. 649 CSS Property Reference p. 653 Comparison of HTML and XHTML p. 661 Tutorial: Using FTP to Publish to the Web p. 669 Section 508 Standards p. 687 Answers p. 689 Index p. 711 Table of Contents provided by Blackwell's Book Services and R.R. Bowker. Used with permission.

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