JPS Logo/Style Guide

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1 Primary Network Logo Primary Network Logo The color-enhanced JPS logo reflects the vibrancy, diversity and energy of our staff today while maintaining the core blue icon that is so well recognized in our community. The tagline is given prominence to clearly define our commitment to excellent patient care. 2x x 1.25 Clear Space The JPS Health Network logo must stand alone with sufficient clear space around it to allow it to be visible and to clearly show that it is an individual mark. x 2x Size 0.36 The JPS Health Network logo must be used at a size that is legible, impactful and appropriate for the scale of the piece being produced. The total width of the logo should not be smaller than 1.25 inches. JPS Health Network Logo/Style Guide 1

2 Color Usage and Restrictions Full Color Logo Only use the official colors when implementing the mark in full color. PMS 285 C: 89 M: 43 Y: 0 K: 0 #007dc3 R: 0 G: 125 B: 195 PMS 281 C: 100 M: 72 Y: 0 K: 32 #003e7e R: 0 G: 62 B: 126 PMS 376 C: 50 M: 0 Y: 100 K: 0 #8dc63f R: 141 G: 198 B: 63 PMS 131 C: 0 M: 32 Y: 100 K: 9 #e7a614 R: 231 G: 166 B: 20 PMS 187 C: 0 M: 100 Y: 79 K: 20 #c41230 R: 196 G: 18 B: 48 Restrictions The JPS Health Network logo may not be altered in any way. The logo may not be used as a graphic screened in the background, cropped, blurred or distorted in any way. The full color icon may not be produced in other colors. The full color icon must always be on a white background. In the instance that the logo must appear on a colored background a white box must surround the icon or the 1 color version can be used. 1 Color Logo Only use the official colors when implementing the mark with 1 color. This 1 color logo should be used when 4 color printing is not available or colors are limited to less than 2 colors. Blue PMS 285 Black PMS Black JPS Health Network Logo/Style Guide 2

3 Downloadable Templates and Resources Letterhead Choose from Department Letterhead or Network Letterhead. You may adjust the department letterhead footer by double clicking on it. The Network letterhead may not be altered. For large quantities of letterhead, please submit a request to the Affairs Department. Letterhead templates can be found on the intranet on the Affairs page South Main Street phone Fort Worth, Texas JPShealthnet.org 1500 South Main Street phone Fort Worth, Texas JPShealthnet.org Communications & Community Affairs P: F: JPS Health Network Logo/Style Guide 3

4 Downloadable Templates and Resources Letterhead Size: 8.5 x 11 Margin:.1 top and bottom.75 left and right Font (Body): Calibri Body - 12 pt. type Color: Black Font (Footer): Calibri Body - 10 pt. type Color: Black Letterhead templates can be found on the intranet on the Communications and Community Affairs page. May 19, 2016 Mrs. Jane Doe Company Name 1234 Main Street Fort Worth, TX Dear Jane, 1500 South Main Street phone Fort Worth, Texas JPShealthnet.org When using the JPS letterhead, please adhere to the following guidelines. This will help us present a professional, unified image. Preferred formatting uses 1 inch margins on the top and bottom and.75 inches on the left and right. Please use Calibri Body, 12 pt. for the body of the letter. Other acceptable typefaces include Arial, Helvetica and Times New Roman. Spacing should be single line, with double line in between paragraphs. Sincerely, John Doe Position/Job Title JPS Health Network Communications & Community Affairs P: F: JPS Health Network Logo/Style Guide 4

5 Downloadable Templates and Resources PowerPoint Template Use these templates to format all JPS internal and external presentations. A single slide is also available. Files are located on the intranet on the Affairs page. Title (Font - Rockwell) Subhead/date (Font - Calibri Italic) Use this template when presenting a full PowerPoint deck. Preferred header font is Rockwell. Preferred subhead and body font is Calibri Body. JPS Health Network Logo/Style Guide 5

6 Downloadable Templates and Resources Flyer Templates Use one of these existing templates when creating flyers. Note that public-facing materials must be created and/or approved by the Affairs Department. Files are located on the intranet on the Affairs page. Event Name/Title Additional detail, i.e. date and time Headers should be Rockwell Bold should be Calibri at 11-14pt font size. Font sizes are presented on this flyer in good proportion to communicate quickly and effectively. It would be ideal if none of the text boxes were moved around. Please note that stock photography should not be used. Only approved photos of team members are to be used to ensure consistency in quality and copyright compliance. Please contact Affairs with any questions: Sample bulleted list: Text goes here Text goes here Text goes here Miscellaneous fonts should not be used so that we remain consistent and true to the JPS brand voice. Headers should be Rockwell Bold should be Calibri at 11-14pt font size. Font sizes are presented on this flyer in good proportion to communicate quickly and effectively. It would be ideal if none of the text boxes were moved around. Sample bulleted list: Text goes here Text goes here Text goes here JPS Health Network Fort Worth, TX Enter Main Headline/Title here 24pt Additional detail, i.e. subhead, department, etc Please note that stock photography should not be used. Only approved photos of team members are to be used to ensure consistency in quality and copyright compliance. Please contact Affairs with any questions: Donec in est ornare, viverra mauris ut, porttitor risus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Aliquam ut risus eget arcu rutrum luctus. Donec non sapien non ipsum egestas laoreet vitae ac elit. Integer in velit sagittis, rhoncus ante et, rutrum mi. Miscellaneous fonts should not be used so that we remain consistent and true to the JPS brand voice. JPS Health Network Logo/Style Guide 6

7 Envelopes Envelopes A10 and catalog-size envelopes are available to order through the Affairs Department. For invitations and accompanying envelopes, please submit a request. The Affairs Department is available to help with your mass mailing projects including list purchases and postage S. Main Street Fort Worth, TX XXXX JPS Health Network Logo/Style Guide 7

8 Notecards Notecards Blank 5 x 7 notecards and envelopes can be ordered through the Affairs Department. These can be used as thank you or general correspondence cards. For invitations or other cards, please submit a request. Front Back JPS Health Network Logo/Style Guide 8

9 Electronic Communication Signature All accounts ending should use the following signature. The signature can be found on the intranet under Departments > Affairs > Signature Template. Copy the signature template featured below from the Communications intranet page. In Microsoft Outlook on the Home tab, choose New . On the Message tab, choose Signature > Signatures. Under Select signature to edit, choose New, and in the New Signature dialog box, type JPS. Under Edit signature, paste the copied signature. Edit the signature with your specific information and then choose OK. Note that some formatting might get lost when pasting into Outlook. Use the exact fonts, colors, sizes and images listed below. Your Name, Your Title Calibri, Black, Bold, 11 pt., Calibri, Black, 11 pt. Department Name Goes Here Calibri, Gray 75%, 10 pt JPS Health Network 1500 S. Main Street Fort Worth, Texas Direct XXXX Fax XXXX Follow JPS Health Network Facebook Twitter LinkedIn Calibri, Black, Bold, 10 pt. Calibri, Blue, 10 pt. Calibri, Gray 75%, 10 pt Calibri, Blue, Gray 75%, 10 pt Logo image with correct size and formating can be found on the Affairs Department intranet page. Information in this transmission and the documents which may accompany it are likely to contain medically privileged, attorney/client privileged, Medical Committee/Medical Peer Review privileged and additional confidential information. Such information is intended only for use of the individual or entity to which it is addressed above. If the recipient of this message is not the intended recipient, or is the agent responsible for delivering the information contained within, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. If you have received this communication in error, please immediately make notification to my attention. Calibri, Gray 75%, 7.5 pt. JPS Health Network Logo/Style Guide 9

10 Secondary Network Logos John Peter Smith Hospital Logo This logo is occasionally used when referencing the medical care delivered within the JPS Main Hospital building. Adhere to the same guidelines of the primary network logo in terms of clear space, color, size and restrictions. Our Journey to Excellence The JPS Journey to Excellence is the spirit of the vision at JPS: improving patient experience. This logo should accompany network initiatives that relate to this vision. Adhere to the same guidelines of the primary network logo in terms of clear space, color, size and restrictions. Please contact the Affairs if you have questions about when to use this logo. Full color logo Tagline only Our Journey to Excellence JPS Health Network Logo/Style Guide 10

11 Secondary Network Logos Location Logo These logos are to be used for signage purposes only when referencing a specific location. Adhere to the same guidelines of the primary network logo in terms of clear space, color, size and restrictions. Bardin Road Specialty Clinics School-Based Health Center JPS Health Network Logo/Style Guide 11

12 Additional Standards Correct Corporate Reference Our corporate image goes beyond the printed or digital page. Each and every contact we have with the public leaves an impression. Remember this when answering the phone, speaking with vendors and communicating with peers. We are JPS Health Network, and JPS on second reference. The hospital is referred to as John Peter Smith Hospital. We are not Peter Smith, John Peter Smith Health Network or even JPS Hospital. No matter which communication medium you use , voic or written correspondence the same rules always apply. Fonts The preferred fonts for JPS Health Network communication materials are Tisa and Tisa Sans. If these fonts are not available, Rockwell is preferred for headlines and Calibri is preferred for copy. If none of these fonts are available, please use either Helvetica, Arial or Times New Roman. Colors These are the official colors of the JPS brand identity. They should be used with the following mixes. Blue and navy blue should be used most prominently, with green, yellow and red used as accents. PMS 285 C: 89 M: 43 Y: 0 K: 0 #007dc3 R: 0 G: 125 B: 195 PMS 281 C: 100 M: 72 Y: 0 K: 32 #003e7e R: 0 G: 62 B: 126 PMS 376 C: 50 M: 0 Y: 100 K: 0 #8dc63f R: 141 G: 198 B: 63 PMS 131 C: 0 M: 32 Y: 100 K: 9 #e7a614 R: 231 G: 166 B: 20 PMS 187 C: 0 M: 100 Y: 79 K: 20 #c41230 R: 196 G: 18 B: 48 AP Style To remain consistent and professional, all communications at JPS should use Associated Press style. AP style provides guidelines on grammar, punctuation, capitalization, abbreviation, spelling and numerals. JPS Health Network Logo/Style Guide 12

13 Additional Standards Images and Photography In order to promote a unified image and to avoid copyright issues, JPS does not use clipart downloaded from the internet in public-facing materials. The Affairs Department can provide vector-based artwork in an appropriate style if necessary. To protect the privacy of our patients, JPS adheres to a strict photo policy. Any patient who is photographed on JPS property must sign an official waiver available on the Communications and Community Affairs intranet page. Waivers are available in both English and Spanish. Aside from patients, any individuals featured in JPS communication pieces should be JPS employees. We do not use stock photography of people. The Affairs Department is here to help if you need assistance with finding appropriate images or scheduling photography. Business Cards and Promotional Items Business cards, letterhead, appointment cards and promotional items can be ordered directly through a vendor. For a list of acceptable vendors and promotional item requirements visit the Communications and Community Affairs intranet page.. JPS Health Network Logo/Style Guide 13

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