Free Keyword Research Methods

Transcription

1 1 Free Keyword Research Methods Most of you don't or won't invest in fancy keyword research tools so I want to be able to give you some free strategies you can use to conduct effective keyword research. For the rest of this report I'm going to use the keyword stun gun for illustration. The term stun gun is very competitive, with over a million indexed results. And, getting ranked on Google's first page is important to your business. Because, as SEOs joke all the time... "Where's the best place to hide a dead body online? On Page Two of Google Search Results." Due to the competitiveness of phrases like stun gun, it's vital to have long ( words), high quality, unique content. Find a way to use the keywords you will find when writing the content. But, don't worry about putting the keywords in as you write. Find places for them after the content is done. Read on for a few FREE ways to do keyword research: Keyword Research Strategy #1 - Google Related Searches One of the best and (fastest))ways to research keywords is to go directly to Google, who provides related searches at the bottom of each search results page. For example, if you type stun gun into the Google search field...

2 2...and scroll down to the bottom of the page, you'll see a list of related searches like this: You can see that Google refines the keyword stun gun down to related searches. This should be your first step when researching keywords. You can drill down deeper by clicking on one of the results. Let's click on stun gun for sale. When we do, here are the results:: You can see there are additional keywords revealed. Add the ones not previously found to your list. Let's continue to look for related keywords. Click on stun gun items for sale. Then scroll to the bottom of the page...

3 3 You can keep doing this, or start over and click on a different result. This time let's go back to the stun gun search results, scroll down to the bottom of the page and pick a different result to click on. Before, we clicked on stun gun for sale. This time let's click on stun gun flashlight. Click any new ones that you find and add them to your list.

4 4 Now we have a list of keywords that are all relevant to stun gun. stun gun reviews stun gun flashlight shooting stun gun stun gun buy stun gun for sale cheap stun gun for sale near me stun gun for sale amazon police stun gun for sale taser gun buy pepper spray buy self defense buy tasers and stun guns best stun guns most effective stun gun stun gun vs taser stun gun for sale difference between stun gun and taser stun gun laws taser stun gun police stun gun stun gun flashlight reviews stun gun flashlight combo self defense flashlight There are plenty more keywords to be found using this method. Just keep clicking. As you continue to click, eventually there won't be anymore related keywords at the bottom of the page. Click another product or keyword and do the same thing. For instance, you can do pepper spray, hidden cameras, home protection, Taser. Even use more broad terms like self defense, home protection and personal protection. Keyword Research Strategy #2 - Keywordtool.io KeywordTool.io is a free research tool that's PERFECT for generating long tail keyword ideas. It grabs results from Google Suggest. What makes this tool superior in many ways is the fact that it adds a character before AND after the keyword that you enter. It also gives questions that people ask related to your keyword. Answer these questions on your web site or blog to create Google loving content.

5 5 For example, if you enter stun gun into Keywordtool, it will search for stun gun a, stun gun b etc., until it goes through the whole alphabet. Then it will search for a stun gun, b stun gun, etc. This method reveals many relevant keywords to use in optimizing your web pages. First, head over to KeywordTool.io and enter a seed keyword into this field. I'm going to use stun gun again. Snippets of the search results are below. As you can see below, it delivers the straight results for stun gun.

6 6 It then adds an "a" after your keyword and proceeds through the rest of the alphabet, putting each letter after the keyword. Finally, it adds each letter of the alphabet before the keyword, giving you even more results.

7 7 Keyword Research Strategy #3 - AnswerThePublic.com Use this tool when you want to create content for your blog. This gives you questions that people are actually typing in the search engines. Once you know these questions, you will be able to give the answers on your blog. Google loves this kind of content. Its exactly the kind of content they are looking for...information that gives the searcher what they are looking for. Here is where you will put your keyword Make sure you select US US The first results show questions that begin with Which, Who, What, When, Why, How, Are and Where. This data can give you inspiration for the content you produce. If you can answer FAQ's or address concerns people have about things related to your products, you're not only assured that the content is relevant and useful, but you win potential customers.

8 8 RESULTS FOR STUN GUN (US) Top Questions About (72) us Prepositions Blog Create (90) new report Alphabetical See existing (178) reports EXPORT TO CSV stun gun (US) RESULTS FOR STUN GUN (US) Top Questions (72) Prepositions (90) Alphabetical (178) You can choose between Visualisation and Data. I prefer Data. Visualisation stun gun: (72) Questions Data where stun gun which stun gun where to buy stun gun in australia where to get stun gun gta online where to buy stun gun in uk where to use stun gun where is the stun gun in deus ex where to buy stun gun in india where to buy stun gun in canada where to get stun gun gta 5 where to find stun gun gta 5 which states are stun gun legal what stun gun voltage is best which stun gun which stun gun to buy which stun gun is the most effective

9 9 After you assemble your keyword list, you might want to make them more targeted to buyers by adding these money words: discount, shipping, delivery, buy, sale, cheap, order, shop, bonus, purchase, save, bargain, trial, promotion, trial, coupon, price. For demo purposes, let's use stun gun flashlight combo as the keyword we want to optimize our chosen web page for. The first thing we want to do is to make sure the keyword we choose is not too competitive. To do that, we are going to use Google search using "quotation marks" so we get an exact search for that keyword phrase. This will tell us how many web pages are optimized for this keyword phrase. Ideally, you want to see results 5000 or less. Now we will search for "stun gun flashlight combo" in Google. As you can see, the results for exact search "stun gun flashlight combo" is 4,380. This is well within the standard we use (less than 5,000).

10 10 As you type the keyword phrase into the search field, you will see suggestions Google gives you. These are keyword phrases Google considers very relevant to the searched for keyword phrase. Choose the most relevant ones. All of them might not be relevant. For instance, the keyword phrases that use guard dog, vipertek, lazada, and wholesale (unless your are wholesaling) I would not use. But, the rest I would try to work into the content. Make sure you read the Small Report SEO On-Page Factors At A Glance to understand how to use the keywords to optimize your web pages Michael Gravette/Safety Technology