Version 3 User Guide

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1 P a g e 1 Version 3 User Guide

2 P a g e 2 END-USER LICENSE AGREEMENT ( EULA ) FOR CPV LAB This End-User License Agreement ("EULA") pertains to the CPV Lab product (called Software" in this Agreement). Read the terms and conditions of this End-User License Agreement ("EULA") before installing, copying, or using CPV Lab. This End-User License Agreement ("EULA") is a legal agreement between you, (either an individual person or a single legal entity, who will be referred to in this EULA as "you" or "Customer"), and the owner/s of CPV Lab ("Authors"). By clicking "I accept", installing, copying, or otherwise using any part of the above Software, you agree to be bound by the terms of this EULA. If you do not agree to the terms of this EULA, promptly return the unused Software to your supplier for a full refund. 1. GRANT OF NON-EXCLUSIVE, LIMITED LICENSE The Software is licensed, not sold. Any rights not clearly and expressly granted to you under this EULA are reserved to the Authors. Provided you have paid all applicable fees and complied with this EULA, then you are granted the following personal, perpetual (subject to termination as set forth below), non-exclusive, non-transferable, limited rights: a. You may use the Software on a single domain for personal purposes for each license you have acquired; or copy the Software for archival and disaster recovery purposes, provided any copy must contain all of the original Software's proprietary notices. Each user using the Software must own a license. b. You may not decompile, disassemble, extract or otherwise reverse engineer any of the Software. You shall not have the right to obtain or use any source code for the Software, nor copy, reproduce, or distribute the Software except as provided above. You agree not to share, rent, lease, or loan the Software. You may not make any commercial use of the Software code except as expressly permitted under this Agreement. 2. COPYRIGHT The Software and documentation is copyrighted by the Authors. All Rights Reserved. Making unauthorized copies is prohibited by law. No part of the software or documentation may be reproduced, transmitted, transcribed, stored in a retrieval system or translated into any human or computer language without prior written permission. 3. WARRANTY, REMEDY, AND LIMITATIONS A. YOU ARE GRANTED A LIMITED WARRANTY THAT THE SOFTWARE WILL PERFORM IN SUBSTANTIAL ACCORDANCE WITH THE ACCOMPANYING USER MANUAL FOR 56 DAYS FOLLOWING YOUR RECEIPT OF THE SOFTWARE. THIS IS YOUR ONLY WARRANTY. B. AUTHORS' ENTIRE LIABILITY AND YOUR EXCLUSIVE REMEDY FOR ANY CLAIM YOU MAY HAVE AGAINST AUTHORS SHALL BE, AT AUTHORS' OPTION, (I) RETURN OF AMOUNTS PAID FOR THE APPLICABLE SOFTWARE; OR (II) REPAIR OR REPLACEMENT OF SOFTWARE WHICH DOES NOT MEET THE ABOVE LIMITED WARRANTY. UNLESS OTHERWISE STATED ABOVE, THE SOFTWARE AND THE DOCUMENTATION SOLD WITH THIS PUBLICATION ARE PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY AND PARTICULAR PURPOSE. THE ENTIRE RISK ARISING OUT OF THE USE OR PERFORMANCE OF THIS SOFTWARE REMAINS WITH YOU. IN NO EVENT WILL AUTHORS OR ANY OF ITS SUPPLIERS BE LIABLE FOR ANY LOST PROFITS, LOST SAVINGS, INCIDENTAL OR INDIRECT DAMAGES, OR OTHER ECONOMIC OR CONSEQUENTIAL DAMAGES, EVEN IF THEY HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. AUTHORS RESERVE THE RIGHT TO MODIFY THIS DOCUMENT AT ANY TIME WITHOUT OBLIGATION TO NOTIFY ANYONE. IN NO EVENT SHALL AUTHORS' OR ITS SUPPLIERS' LIABILITY UNDER THIS AGREEMENT EXCEED THE SUM OF ANY AMOUNTS PAID HEREUNDER BY YOU TO AUTHORS OR THE SUPPLIER. 4. TERMINATION The license will terminate automatically if you fail to comply with the terms, conditions, or limitations contained in this EULA, including the payment of applicable license or other fees. On termination, you shall, at Authors' option, either return or destroy all copies of the Software and documentation. Otherwise, this EULA shall remain in force until terminated. You may terminate this EULA at any time by destroying all copies of the Software, deleting any copies of the Software from your hard drives, ceasing all use of the Software and documentation; and providing satisfactory proof to the Authors that you have done so. The disclaimer of warranty and limitations on liability contained in Section 3 shall continue in force even after your rights to use the Software are terminated.

3 P a g e 3 Table of Contents Getting Started & Configuring Initial Settings Different Campaign Types & Adding Campaigns Campaign Menu 13 Direct Link & Landing Pages 14 Multiple Option 14 Multiple Path 15 Landing Page Sequence 15 Lead Capture 16 Follow-Up 16 Setting Up Campaigns Campaign Setup General Settings 18 Adding Landing Page & Offer URLs to Campaigns 25 Setting Up Direct Link & Landing Page Campaigns 26 Setting Up Landing Page Sequence Campaigns 29 Setting Up Lead Capture Campaigns 32 Tracking Subscribers without Using a Thank You Page 35 Tracking Double Opt-In Subscribers 36 Setting Up Multiple Option Campaigns 37 Setting Up Multiple Path Campaigns 39 Setting Up Follow-Up Campaigns 42 Pixels, Postback URLs & Nested Pixel Management 45 Postback URLs 45 Postback Revenue from CPA/Affiliate Networks 46 Updating Extra Tokens and Prepop 47 Calling Specific Pixels by Offer 49 Adding Revenues from the Conversion Pixel 50 Nested Pixel Management 52 Call Specific Additional Pixels Based on the Offer 53

4 P a g e 4 Page by Page Walk-Through Campaigns 56 Campaign Stats 58 Data Points 61 Conversions List 64 GEO-Stats 66 GEO-Details 68 Capturing GEO-Data 70 Mobile Audience 71 View All Campaigns / Campaigns Overview 73 Visitor Stats 74 Blocked Traffic Stats 76 Update Conversions 77 Campaign Reports 79 Ad Spend Templates 81 Adding & Editing Ad Spend Templates 83 Setting Up Bulk Upload Templates 84 Upload Reports 86 Reports Overview 89 Alert Profiles 90 Optimization Profiles 92 Redirect Profiles 95 Custom Redirects by Incoming Parameters 97 Trends 98 Trends - Heatmap 100 Optimize 102 General Settings 104 Blocked Traffic Rules 108 Campaign Groups 110 Create Short Links 111 Passing Tokens when using Masked Pages 112 Creating Short Links for Campaign URLs 112 Error Log 113 Failed Logins 114

5 P a g e 5 Offer Management 115 Add to Campaign 117 Offer Sources 119 Parsing Templates 121 Example of a Parsing Template 122 Quick-Stat Views 123 Referrer Categories 125 Stats Management 126 Traffic Sources 129 TS Hidden Token Option 131 ADDITIONAL SETTINGS, OPTIONS & ADVANCED FEATURES Setting Up the Lab Alerts Application 133 Configuration File Options for Advanced Users 134 Changing Redirect Page Names 138 Passing & Posting Data 139 Posting Data to Landing Pages 142 Posting GEO Data on your Landing Pages 144 Total Control Linking Options Linking to a Specific Landing Page Linking to a Specific Offer Page Linking to a Specific Level Linking to a Specific Option Group Linking to a Specific Path 147 Linking Quick List 147 Tracking Clickbank Offers with CPV Lab 147 Tracking as a Merchant/Product Owner 150 Templating Campaigns 152 BlueSnap Custom Tracking Pixel 154 Blocked Clicks Automatic Clean-Up 155 Frequently Asked Questions

6 P a g e 6 Let Us Know Additional Information & Guides

7 P a g e 7 Getting Started & Configuring Initial Settings

8 P a g e 8 To Get Started, there are only a few primary settings to adjust to get up and running quickly. 1. Change Password 2. Select Timezone 3. Set Default Capture Options 4. Enter Your Offer Sources 5. Enter Traffic Sources Once you have the installation completed, Login to your CPV Lab Dashboard: Default Login Details are Username: admin Password: admin 1.) Change Your Login Details Go to Settings General Settings In the Login Details You can leave the Username as admin or enter a new username. Next, enter the current password: admin Then, enter a new password and confirm it Click Save Now your Username and/or Password are updated be sure to save these logins. I recommend using Roboform or LastPass, but old-fashioned paper will work too. 2.) Next, Select Your Timezone Settings General Settings Use the Dropdown menu to select your local timezone and then Click Save.

9 P a g e 9 3.) Set your Default Capture Options Settings General Settings Here you select Data Capture Options that will apply to all new campaigns that you create. You can also customize these settings for each individual campaign. Computer Data = Capture Browser Information for Desktop Visitors Computer Resolution = Capture Screen Resolution for Desktop Visitors GEO Data = Capture Continent, Country, State and City ISP / Carriers = Capture ISP and/or Mobile Carrier Mobile Data = Capture All Mobile Data Points Referrers = Capture Referrer Domain and Page User Agent = Capture Visitor User Agent 4.) Add Offer Sources Go to Settings Offer Sources By default CPV Lab has several default offers sources listed. On this page you can easily add and edit any offer source. Enter the Details in the Steps below and then Click Save from that point on, when adding or editing offers, you ll simply select the offer source using the dropdown menu. First, Enter a Name for the Offer Source (1). Then, Select a SubID separator most common is _ (2) Lastly, Enter a Revenue Parameter if needed (3) and Click Save If the offer source supports postback URLs for conversions, and can also send the revenue or the amount earned, enter the parameter they use here. For example if they postback the revenue earned in the postback url as &rev={revenue} in this field you would enter: rev Or leave it blank if you re not using this setting, and it can be added later.

10 P a g e 10 5.) Add Traffic Sources Go to Settings Traffic Sources First, Enter a Name for the Traffic Source (1) Next, Enter a Source ID (2). A Unique ID for each Traffic Source this variable is passed in your SubIDs, so make it random to avoid anyone being able to decipher it. Then, Enter a Keyword Parameter (3) most common is: keyword The TS Hidden Token Option (4) isn t used by all traffic sources. See this page for more details. Enter the Append Token (5) this is added to the end of the campaign URL automatically to capture the keyword/target/placement from the traffic source. Enter &, with the keyword parameter and token used by the traffic source to pass the keyword. For example: &keyword={keyword] If you re unsure of what token to use, you can generally find this in the Traffic Source s help section or simply send them an requesting this information. Select the Timezone the Traffic Source uses for their Stats Interface. (6) Select the Type of Bidding/Pricing CPC = Cost Per Click or CPV = Cost Per View (7) You can also define Extra Tokens that can be easily used in the campaigns setup pages. See this page for more details. You re Now Ready to Start Using CPV Lab

11 P a g e 11 Next Steps - Read through the User Guide to gain a better understanding of how to use CPV Lab, Setup Campaigns and Use All Features and Pages Available to you. - Start Creating Campaigns - Configure Alert Profiles - Install & Configure the Lab Alerts Desktop Application - Configure Optimization Profiles - We re here to help If you need any Support, contact us through the User Helpdesk at:

12 P a g e 12 6 Different Campaign Types

13 P a g e 13 Campaign Menu Navigation: Add Campaign Campaign Menu There are 6 Campaign Types you can run within CPV Lab: 1.) Direct Link and Landing Pages 2.) Multiple Option 3.) Multiple Path 4.) Landing Page Sequence 5.) Lead Capture Campaign 6.) Follow-Up These Campaign Types are designed to eliminate the limitations most people have when running Campaigns due to their tracking. Many Affiliates / Advertisers drive traffic directly to the offer or to a landing page. Well, you now have the ability to expand your horizons and creativity within your Campaigns and track everything, throughout the entire process. Below are charts to show you visually what you can do with CPV Lab and how each Type of Campaign works. This is just a primer further into this guide we ll go more in-depth into each Campaign type. You can track Lead Paths, Funnels and More.

14 P a g e 14 Direct Link & Landing Pages This campaign type allows you to do several things: You can direct link multiple offers rotating through each of them, based on the Share% you set. Second, you can add multiple landing pages and rotate through each of them, based on the Share% you enter for each landing page, while also rotating through multiple offers as mentioned above on the click through. Third, you can split the traffic between each of the above. So you can direct link and rotate through multiple offers and rotate through multiple landing pages at the same time. This is very effective to identify the best approach for a campaign or offers. What is better? Direct Link or Landing Pages? You can now answer that question with certainty, by splitting your traffic through each. Then check your stats and Viola! The question is answered, not by experience or a guess but using actual data. A great feature is when you see an offer that isn't converting, just set to Inactive and increase the Share% to the top performing offers. You don't even need to change anything within your Campaign at the Traffic Source. Multiple Option This campaign type is ideal for review or catalog style landing pages that feature multiple offers on the landing page. You ll now be able to track clicks and conversions for each offer on your landing page, regardless of how many you have setup on the page. And the best part is you can rotate through each option with multiple offers on the click through.

15 P a g e 15 Multiple Path A Path is one or more landing pages that are designed for a particular theme or offer. For example let s say you are running a campaign for Weight Loss. And you have 3 offers, Weight Loss ABC, Weight Loss XYZ and Weight Loss 123. You can setup branded landing pages for each of these offers, using pics, testimonials, credibility sources and so on from each offer. Then setup each one as its own path CPV Lab will rotate through each path to determine the most profitable one. Now a step further let s say from the example above, Weight Loss XYZ has 3 different offer pages you can use. Well, you can rotate through those as well for that specific path. Multiple Path Campaigns give you the ability to create multiple paths, each path can rotate through multiple landing pages and offers and you can test and track everything from 1 Campaign at your Traffic Source. Landing Page Sequence This campaign type really gives you the ability to get creative, and it can also track conversions and opt-ins. You have Level 1 Landing Pages these are the initial page visitors land on. As usual you can rotate through multiple Level 1 Landing pages. You can then add unlimited Levels beyond Level 1, and Rotate Multiple Landing Pages at every Level. From any Level, you can link to another Level of Landing Pages to an Offer Group.

16 P a g e 16 Lead Capture Lead Capture Campaigns give you the ability to test multiple lead capture pages with only 1 autoresponder form. A big time-saver and makes the setup and management process of your lists easier and more organized as well. CPV Lab will track subscribers through Conversion Code placed on your Lead Confirmation Pages. It will then return in your Stats, your subscribers, conversion rate and cost per subscriber for each target in real-time. And, just like in the Landing Page Sequence Campaigns you can track the entire process after the visitor opts-in as well rotating through multiple landing pages and/or offers after the visitor opts-in to test and identify the most profitable setup. Follow-Up This Campaign Type allows you to further track your conversions after the visitor has subscribed to your list. You can assign each Follow-Up Campaign to the campaign in CPV Lab, that generated the subscriber list. This will automatically apply the revenue from your s to the Campaign that generated the subscribers in the first place. This gives you the ability to see the true value in building and promoting your mailing lists. And yet again! You can rotate through multiple landing pages and/or offers within each .

17 P a g e 17 Setting Up Campaigns

18 P a g e 18 Campaign Setup General Settings Below you ll find explanations for each of the General Campaign Settings, used when creating or editing Campaigns. This page looks intimidating, but it s really not. Many of the settings are optional or use the default options. 1 = Upload Campaign Use the Campaign Upload CSV files to enter the details of your campaign offline and then simply upload the CSV file to create or edit a campaign. 2 = Open Stats If editing an Existing Campaign, Jump to the Campaigns Stats for the Selected Campaign. 3 = Info Click to see a quick explanation and outline of the selected campaign type. 4 = Campaign Name Enter a Name for the Campaign.

19 P a g e 19 5 = Campaign ID Campaign ID is automatically assigned by CPV Lab. 6 = Campaign Status Set Campaign Status to Active or Inactive. 7 = Traffic Source Select the Traffic Source for the Campaign. Click the + icon to see full traffic source setup details as entered on the Traffic Sources page. 8 = Assign to Group Select a Group to Assign the Campaign to. 9 = Engage Rate This feature gives you an idea of how long visitors are staying on your landing pages. Enter a setting here, in seconds or 0 if you don't wish to use this feature. This will then show you in the Performance Reports the overall percentage of your pops that went over your set Engagement Rate time. 10 = Campaign Priority When using the direct traffic code, you may have campaigns using the same landing page or campaigns where visitors may go through multiple landing pages with direct traffic codes from different campaigns. Using this setting, you can decide which of those campaigns should have priority of the visitor. Each campaign setup page has a textbox where you can enter the campaign priority, a positive numeric value, where 1 is the highest priority. For Example...Let s say you have 2 Campaigns... Campaign1 and Campaign2 o Campaign1 has the Priority set to 1 and Campaign2 has the Priority set to 2. Here is the Visitor Path or Flow: o Campaign1 URL LP 1 LP2 (direct traffic code for Campaign2 ) Offer o So in this example, you have Visitors going through the campaign url for Campaign1 and then clicking through to Landing Page 1, then to Landing Page 2 which is also used in Campaign2 and has the direct traffic code for Campaign2. With the Priority setting in CPV Lab, a check is made on the fly to determine which Campaign has the highest priority and which way the visitor should go.

20 P a g e = Data Options Select the Data Capture Options to Apply to the Campaign. Computer Data = Capture Browser Information for Desktop Visitors Computer Resolution = Capture Screen Resolution for Desktop Visitors GEO Data = Capture Continent, Country, State and City ISP / Carriers = Capture ISP and/or Mobile Carrier Mobile Data = Capture All Mobile Data Points Referrers = Capture Referrer Domain and Page User Agent = Capture Visitor User Agent 12 = Failure Page This page/url will be called in the event something happens to a visitor where CPV Lab cannot redirect the visitors to the next page. If the tracking cookie gets deleted from the browser and the visitor clicks on a base2.php or base3.php link, CPV Lab won t know what campaign that visitor is associated with (since the cookie doesn t exist anymore) and won t know what Failure Page to redirect them to. o You can use the parameter ( clfpc ) and add it to base2.php and base3.php calls in order to tell CPV Lab what campaign ID the visitor was associated with, so the correct Failure Page is displayed when necessary. o So if you have defined a Failure Page for your campaign and want to cover possible visitors who remove cookies, then you will use base links like below to redirect between LPs and to the offer pages: where xxx will be replaced with the actual Campaign ID. 13 = Bid Cost On the Campaign Setup Pages, simply select the type of bidding for each campaign CPV or CPC. Then enter your appropriate estimated bid. This is the Cost Per Click or Cost Per View that is used for the Stats section of CPV Lab...here you just enter an average CPC/CPV for your campaign. When CPC is selected the Target Performance Stats, Trends and other relevant stats are changed specifically for CPC bidding instead of CPV (Cost Per View). o Also, within the Campaign Setup Pages, when CPC is selected an Ad Token section will open. The Ad Token information is entered from Settings Traffic Sources page for each Traffic Source.

21 P a g e 21 Note: Not all traffic sources provide dynamic tokens to Ads or Creatives as in the examples above. In those cases, you ll simply add your own Unique Ad Identifier within your Campaign URL when placing it at the traffic source. For Example Bing uses {AdId} as the token to capture the Ad ID from within your AdCenter Account so Your Campaign URL may look like: &keyword={keyword}&ad={AdId} Other Traffic Sources however, you may need to pre-fill a Unique Ad ID when placing your Campaign URL for each ad if they don t offer the ability to pass this data as in the example. Pre-Fill Example a Campaign with 3 Ads Setup, you could enter each Ad Destination URL as: Ad 1 Ad 2 Ad 3 We used simple # s (1, 2, 3) to separate the ads in this example but you can pre-fill any data here you wish to use for separating the Ads from one another. It s NOT recommend to use blank spaces however such as: &ad=ad one Instead of blank spaces use separating characters to avoid any breakage or mishandling of URLs. So instead of &ad=ad one this would become &ad=ad_one or &ad=ad-one 14 = Redirect Type There are 3 redirect types available in CPV Lab, 2 of them that hide the referrer, but are slower than the redirect that sends referrers: o Direct Redirect sends referrer o Double Meta Refresh hides referrer o Redirect Loop hides referrer

22 P a g e = Append SubID to Checked by default and is necessary for subids to be passed through your offer links for conversions. If the Offer Source you re working with doesn t support SubIDs however, you can just uncheck this option. The Stats and tracking pixel will work and show complete Target Performance and Other Performance data including conversions from the tracking pixel. 16 = Capture Extra Tokens Simply check this box and the Extra Tokens options will appear. You can select Tokens that you have already setup for the Traffic Source or Add Tokens here Each token requires the following details to be entered: o Name the name that will appear in the header of the token column in the Stats. o URL Append if the campaign URL needs to contain a placeholder for the extra token, enter it here, otherwise this should be left blank. It works in the same way as the URL Append Token from the CPV Network or Traffic Source. o Parameter the parameter that is passed in the campaign URL and will be captured by the base.php page. 17 = Hide Inactive & Unused Turn this Option ON to Hide any Unused or Inactive Offers and Landing Pages from View within the Campaign Setup Page. Just makes things a bit cleaner and easier on the eyes. 18 = Profiles and Pass-Through Options Profiles o Select Alert and Optimization Profiles to Assign to the Campaign or the Default Profiles will be assigned. Pass-Through Options (OPTIONAL) Pass Target to Offer: The target keyword gets passed in the offer URL. Can be used if the Offer Source requires you to pass the target/keyword or used when going private and you need transparency between your own promotions and a client or lead buyer. Pass Target to Landing Page: This is used when you want to pass the target/keyword to your landing page. So you could say Special Offer for TARGET users! or if Bidding on Keywords, Looking for TARGET? Checking the box, will update your campaign url automatically and also give you the PHP code to add to your landing pages to make this feature work.

23 P a g e 23 Pass Tracking Cookie to Offer: (FOR ADVANCED USERS) Check to pass the tracking cookie in the offer URL. Useful when you want to control when a conversion is registered. This cookie can be passed to the adclick.php page and will register a conversion for the current target. This allows you to mark conversions by making a request to your CPV Lab tracking pixel with the cookie code as a parameter instead of inserting the tracking cookie code. This applies when there is no actual conversion page and the conversion is considered when someone installs an application or uses a desktop application...expanding the tracking possibilities of CPV Lab. For Example Let s say the offer URL entered in CPV Lab is: o The actual page traffic will be sent to will include the subid and the tracking cookie if the option is enabled: o DE5OV82 You can grab the cookie passed in the URL using PHP, JavaScript or any other language and make a request to the tracking pixel with the cookie parameter attached in order to mark this conversion. The request should be made to o BfNDE5OV82 This feature is for Advanced Users and applies to campaigns that don t have an actual offer page to track conversions. The tracking cookie can be used for tracking subscribers, ebooks, file downloads and everything basically, it depends on the setup you create. For tracking a file download or a PDF opening, we cannot include the tracking cookie in the files, since those are not HTML files. But you can place the tracking cookie in the page prior to downloading the file or you can make a request to the tracking pixel with the cookie appended in the request URL.

24 P a g e 24 Additional Settings in Direct Link and Landing Page Campaigns Only Campaign Type Direct Link = Send Visitors Directly to the Offer/s Landing Pages = Send Visitors to Landing Page/s and then to Offer/s on the Click Through Split = Rotate traffic through each of the above, and set the % of the Traffic that will be redirected to the Landing Pages and the remainder will direct link to the offers. Additional Settings in Landing Page Sequence and Lead Capture Campaigns Only Lead Capture in Sequence If you have a Lead Capture or Optin Form within the Campaign, Set this to Yes. Thank You Page Tracking If you send visitors to a Landing Page after Optin, select Landing Page Or if you send visitors to an Offer after Optin, select Offer.

25 P a g e 25 Adding Landing Page & Offer URLs to Campaigns Within all the Campaign Types there are a few general rules to follow to ensure CPV Lab is setup correctly to track your campaigns. Offer URLs: Always enter Offer URLs with the subid parameter, but without a value. For Example: Different Offers Sources such as Affiliate / CPA Networks use different SubID variables, such as SID=, TID=, SD=, etc. Just make sure you are using the proper variable for the Affiliate / CPA Network you're working with. Also, if you re are working with a network or offer that does NOT support the use of SubIDs simply Uncheck Pass SubID to Offer in the Campaign Settings. Landing Page URLs: Always enter Landing Page Urls without a subid parameter. The subid parameter will be passed automatically by CPV Lab to the landing pages. IMPORTANT: When setting up campaigns always use the same URL format with all of your own landing pages, links (base2.php, base3.php, etc). For Example: and All links inside a campaign and landing pages should be the same type (either with or without ' but NEVER a mix of links with 'www' and links without 'www'. Always Save Campaign After Any Changes After making changes or editing your campaigns, always click the Save Campaign Button to make sure, the changes are updated.

26 Setting Up Direct Link & Landing Page Campaigns P a g e Setup the General Settings for the Campaign Name, Stats CPV, etc. Then choose the Campaign Type (what do you wish to do?): Direct Link = Send Visitors Directly to the Offer/s Landing Pages = Send Visitors to Landing Page/s and then to Offer/s on the Click Through Split = Rotate traffic through each of the above, and set the % of the Traffic that will be redirected to the Landing Pages and the remainder will direct link to the offers.

27 P a g e Enter your Landing Pages a. Enter a Name and URL for each Landing Page b. Enter a unique numeric ID for each landing page in the Campaign c. Set the Share% for each LP. Total Share% must add up to 100% 3. Enter your Offers / Options a. Enter a Name and URL for each Offer If Passing the SubID to the Offer Enter the URL with the SubID variable added, with no data entered for the SubID. Ex. b. Select the Offer Source c. Enter the Conversion Payout 4. Click Save Campaign

28 P a g e Add Codes and Links to Landing Pages and Place your Pixel If using Landing Pages Code your links to the offer/s on your landing pages using the Step 1 link code. Enter the Step 2 Code directly above the closing body tag </body> on each of your landing pages.

29 P a g e 29 Setting Up Landing Page Sequence Campaigns 1. Setup the General Settings for the Campaign Name, Stats CPV, etc. a. Lead Capture in Sequence: If you have some sort of autoresponder form throughout the sequence, check Yes. b. Thank You Page Tracking: Where do you want to send the visitor from the thank you page? Select either landing page or offers and enter each of these in the After Opt- In Section. c. Lead Capture Method: Choose whatever method you are using for the opt-in form. It can be one of these options or all of them.

30 P a g e Enter your Landing Pages for Each Level a. Enter a Name and URL each Landing Page b. Enter a unique numeric ID for each landing page c. Set the Share% for each LP. Total Share% must add up to 100% Per Level. 3. Enter your Offers / Options a. Enter a Name and URL for each Offer If Passing the SubID to the Offer Enter the URL with the SubID variable added, with no data entered for the SubID. Ex. b. Select the Offer Source c. Enter the Conversion Payout

31 P a g e Click Save Campaign 5. Add Code and Links to Landing Pages a. Place your Pixel for the Offer at your Affiliate / CPA Network b. Enter the Step 2 Code directly above the closing body tag </body> on each of your Level 1 landing pages. c. Coding your links depends on your setup within the Landing Page Sequence Campaign. Please review the examples below. Simple Setup: Level 1 LPs click--> Level 2 LPs click--> Offer base2.php base2.php Setup with Lead Capture: Level 1 LPs optin--> Level 2 LPs click--> Offer base2.php?adsub=1 base3.php If using a thank you page after the opt-in Step 3: Add Code to Thank You Page <img src=" /> To Link to Offers from your thank you page: <a href=" for Offer</a> If you re sending subscribers directly to an Offer after the opt-in, set your thank you page redirect for your opt-in form: Step 4: Edit Thank You Page Links to LP/Offer (After Opt-In) (no thank you page and the code from Step 3 isn't used) Setup with Multiple Options: Level 1 LPs click--> Level 2 LPs click--> Offer base2.php base3.php?cogid=xxx (replace xxx with option #)

32 P a g e 32 Setting Up Lead Capture Campaigns 1. Setup the General Settings for the Campaign Name, Stats CPV, etc. a. Thank You Page Tracking: Where do you want to send the visitor from the thank you page? Select either landing page or offer.

33 P a g e Enter your Landing Pages a. Enter a Name and URL for each Landing Page b. Enter a unique numeric ID for each landing page in the Campaign c. Set the Share% for each LP. Total Share% must add up to 100% 3. Enter your Offers a. Enter a Name and URL for each Offer If Passing the SubID to the Offer Enter the URL with the SubID variable added, with no data entered for the SubID. Ex. b. Select the Offer Source c. Enter the Conversion Payout

34 P a g e Click Save Campaign 5. Add Code and Links to Landing Pages a. Place your Pixel for the Offer Source or Sales Confirmation Page. b. Enter the Step 1 Code directly above the closing body tag </body> on your landing pages. c. Add Step 2 Code below your Opt-In Form Code d. Coding your links depends on whether or not you re sending subscribers to a thank you page after the optin or directly to the offer. If using a thank you page after the opt-in Step 3: Add Code to Thank You Page <img src=" /> To Link to Offers from your thank you page: <a href=" for Offer</a> If you re sending subscribers directly to an Offer after the opt-in, set your thank you page redirect for your opt-in form: Step 4: Edit Thank You Page Links to LP/Offer (After Opt-In)

35 P a g e 35 Tracking Subscribers without Using a Thank You Page Applies to Landing Page Sequence and Lead Capture Campaigns Lead Capture (Opt-In / Subscriber) Campaigns generally use a thank you page after the opt-in (after the user details are captured), that contains a link to the next landing page or the offer and also tracking code that records the subscriber / opt-in: <img src=" /> Within CPV Lab you also have the ability to create Landing Page Sequence and Lead Capture Campaigns without a Thank You page while still being able to track subscribers in real-time. To Run Lead Capture Campaigns without a Thank You page will require one change: instead of redirecting to the thank you page each time a subscriber is recorded, simply redirect to Notice the?adsub=1 which tells the base3.php page that the Thank You page doesn t exist and will track a subscriber. Aweber and other autoresponders allow setting the redirect URL. The Autoresponder redirect URL should be the Thank You page or the base3.php?adsub=1 page, depending on whether you have a Thank You page or not. With Thank You Page Without Thank You Page So, to summarize we have: With Thank You Without Thank You Landing page Contains opt-in form Contains opt-in form Opt-in form redirect URL Redirects to thank-you page Redirects to base3.php?adsub=1 Thank You page redirect Redirects to base3.php - You ll also find your URLs for this, noted in the Campaign Steps on the Add/Edit Campaigns Page.

36 P a g e 36 Tracking Double Opt-In Subscribers When using Double Opt-In you have this general visitor flow or path Opt-In Landing Page ---> Confirmation Page telling them to check their ---> Check their and Click the Confirmation Link --> Thank You Page with Link to click through to an Offer. The setup is similar to a standard Lead Capture campaign: 1. Landing Page with opt-in form 2. Redirect to confirmation page that tells users to check 3. Send to users with link to the thank you page 4. Thank you page that contains: a. Code for tracking subscribers: < img src="< / > b. Link to offer page through the base3.php page (link provided on campaign setup page): c. Offer page The subscribers will be marked in CPV Lab only after confirming their address through the confirmation link.

37 P a g e 37 Setting Up Multiple Option Campaigns 1. Setup the General Settings for the Campaign Name, Stats CPV, etc. 2. Enter your Landing Pages a. Enter a Name and URL for each Landing Page b. Enter a unique numeric ID for each landing page in the Campaign c. Set the Share% for each LP. Total Share% must add up to 100%

38 P a g e Enter your Offers / Options a. Enter a Name and URL for each Offer If Passing the SubID to the Offer Enter the URL with the SubID variable added, with no data entered for the SubID. Ex. b. Select the Offer Source c. Enter the Conversion Payout 4. Click Save Campaign 5. Add Code and Links to Landing Pages a. Place your Pixel for the Offer at your Affiliate / CPA Network b. Code your links to the offer/s on your landing pages using the Step 1 link code. Replace XXX in the url with the Option number you want to link to. For example: c. Enter the Step 2 Code directly above the closing body tag </body> on each of your landing pages.

39 P a g e 39 Setting Up Multiple Path Campaigns 1. Setup the General Settings for the Campaign Name, Stats CPV, etc.

40 P a g e Enter your Landing Pages and Offers for each Path a. Enter a Name and URL for each Landing Page b. Enter a unique numeric ID for each landing page in the Campaign c. Set the Share% for each LP. Total Share% must add up to 100% d. Enter a Name and URL for each Offer If Passing the SubID to the Offer Enter the URL with the SubID variable added, with no data entered for the SubID. Ex. e. Select the Offer Source f. Enter the Conversion Payout

41 P a g e Click Save Campaign 4. Add Code and Links to Landing Pages a. Place your Pixel for the Offer at your Affiliate / CPA Network b. Code your links to the offer/s on your landing pages using the Step 1 link code. Replace XXX in the url with the Option number you want to link to. For example: c. Enter the Step 2 Code directly above the closing body tag </body> on each of your landing pages.

42 P a g e 42 Setting Up Follow-Up Campaigns 1. Setup the General Settings for the Campaign Name, Stats CPV, etc. a. Assign to Here you can select the campaign that is building the mailing list. Then when you view the Campaign Performance stats for that campaign you ll also be able to see the amount of revenue the mailing list has generated. This allows you to quickly determine how effective your list building efforts are long term. b. Select Link Redirection: Landing Page or Offer c. # s Sent = Enter the number of s being sent d. # = Enter a numeric number for each (1, 2, 3, 4, 5, etc.)

43 P a g e Enter your Landing Pages (if using Landing Pages) and Offers for Each a. Enter a Name and URL for each Landing Page b. Enter a unique numeric ID for each landing page in the Campaign c. Set the Share% for each LP. Total Share% must add up to 100% d. Enter a Name and URL for each Offer If Passing the SubID to the Offer Enter the URL with the SubID variable added, with no data entered for the SubID. Ex. e. Select the Offer Source f. Enter the Conversion Payout NOTE: Direct Linking to Offers from s To Direct Link to Offers from an , just leave the Landing Page settings above, blank and enter the Offer/s.

44 P a g e Click Save Campaign 4. Add Codes and Links to Landing Pages, s & Place your Pixel If using Landing Pages Code your links to the offer/s on your landing pages using the Step 1 link code. Enter the Step 2 Code directly above the closing body tag </body> on each of your landing pages. Add Links to your s Replace 'xxx' with the # for the that you are sending.

45 Pixels, Postback URLs & Nested Pixel Management Tracking Pixels are fairly straight-forward and easy to work with. P a g e 45 Depending on the type of offers you are running you ll place your Pixel 1 of 2 places: If it s your own offer Place your pixel in the code of your Thank you or Purchase Confirmation Page. For 3rd Party Affliate/CPA Offers most Networks give you the ability to Paste your Pixel directly into their interface. o Note: Some Affiliate/CPA Networks require Secure ( Pixels all you ll need for this is to install an SSL certificate on your CPV Lab domain. When adding your pixel to the network, just add s to the pixel like this: Postback URLs Your CPV Lab tracking pixel can also be used as a postback url for networks that do not support the placement of tracking pixels. Simply enter your postback url as: Using your Tracking Pixel to Postback SubIDs: You can add extra code to your pixel url, when using it as a postback to mark a conversion by passing the subid to the tracking pixel. When adding a postback url to your cpa/affiliate network, if they support the ability to postback converting subids you simply need to add their token for this to the end of your pixel/postback url. For example: and CPV Lab will mark the conversion for this subid no matter what value is stored in the tracking cookie In this example, you simply replace {subid} as shown above, with the token your network supports for this postback feature.

46 P a g e 46 Postback Revenue from CPA/Affiliate Networks: The parameter used for posting the revenue can be configured for each Network from the Offer Sources page located under the Settings tab. The default parameter for Networks is revenue. You ll need to contact your network manager to determine the revenue token used for postback in the their system. The revenue can be added either to the image version or the iframe version of the tracking pixel in one of the following formats and also requires the subid to postback as well: <img src=" width="1" height="1" border="0" /> Or without the additional HTML: In this example the SubID and Revenue Tokens are %SID% and %REVENUE% Again, you need to make sure you use the correct tokens as supported by the cart/affiliate/cpa network you are using. If no revenue is passed, CPV Lab will use the set payout in the Campaign setup page as the default.

47 Updating Extra Tokens and Prepop * Offer Source must support this feature and provide you with the correct token to use. * You must also have your pixel URL setup as a postback URL. P a g e 47 Extra tokens are stored in the database by the campaign URL (base.php page) when visitors first come to the campaign. You can update extra tokens from a landing page or from the offer page. In order to do this you have to include the following image tag in the page that will update tokens and you have to replace... parts with the actual token values: <img src=" border="0"/> Note: the parameters in the image tag (token1, token2, etc...) remain like this inside the image tag, they don t get replace with the extra token parameter names. Example: The following campaign defines 2 extra tokens called Age and Location. In this Example the landing page has 2 textbox fields where visitors enter their age and location, then these data are forwarded to the base2.php page (through an HTML form tag) and then automatically forwarded to the offer page. Landing page: Offer:

48 P a g e 48 The Offer page reads the age and loc variables from the URL and appends them in the image tag in order to update the extra tokens. The source of the Offer page will look like: The extra tokens for this visitor will be updated to Age=27 and Location=Home. And about the extra tokens, yes, they have to remain token1, token2... in the image extra token update image tag. In the campaign setup page you can set any name for the extra tokens in order to appear nice in Stats, but the parameters in the image tag are fixed: <img src=" border="0" />

49 P a g e 49 Calling Specific Pixels by Offer This is extremely useful for those running Offer Path or Co-Reg Style campaigns where 1 unique visitor can convert on multiple offers. This feature greatly improves the accuracy while adding minimal effort to the campaign setup. This feature only applies to campaigns where 1 user can convert on multiple offers. And, this feature only applies to Multiple Option and Landing Page Sequence Campaigns. You ll notice on the Add/Edit Campaign pages for these campaign types. You ll see in the image above the pixel varies slightly per offer. This greatly increases the accuracy when tracking multiple conversions from 1 visitor. In the example below you ll see the visitor can potentially convert on 3 different offers. Each offer is setup as its own option and then assigned an Offer ID as shown in the image above. When placing your conversion pixel for each offer you simply add?ofr=ccc_xxx CCC is replaced with the Campaign ID and XXX is replaced with the Offer ID (Not the Option Number, but the ID assigned to the Offer as shown in the image above). This process does take a few extra seconds when placing your pixels, but when running campaigns like this it greatly improves the accuracy for multiple conversions per visitor.

50 P a g e 50 Adding Revenues from the Conversion Pixel The default behavior of the conversion tracking pixel is to record the revenue of the current click if it receives revenue as a parameter. This means that if the tracking pixel is called again for the same click (same subid) but with a different revenue value, then CPV Lab will register the last value as the revenue. Or you can sum-up the revenues passed through the tracking pixel for the same click, if the tracking pixel fires multiple times. In order to activate this behavior you will have to add the &cladd=true modifier to the tracking pixel URL. Example: Default behavior of the conversion pixel If the CPV Lab conversion pixel is called as: This will set the revenue to 11 for the click having qqqqqq_1_2 as subid. If the conversion pixel fires again as: Then the revenue for the click with qqqqqq_1_2 as subid will be set to 12. The modified behavior to Add Revenues Together If the tracking pixel is called first like: This will set the revenue to 11 for the click having qqqqqq_1_2 as subid. If the tracking pixel fires again as: Then the revenue for the click with qqqqqq_1_2 as subid will be set to the sum of the above 2 revenues, so = 23.

51 P a g e 51 This is most useful when you have more than one offer in a campaign that a visitor can convert on multiples times. Or for example, where you receive a payout for the initial click and also a conversion on the backend. The requirements for this feature are that the offer source has to support sending the revenue in the url using a token and to use the 'cladd=true' parameter in the conversion pixel. You ll enter your conversion pixel at the offer source as: Note: Be sure to double check what parameter and token your network/source uses to pass or postback the revenue. In the example above, the parameter is revenue and the token is <revenue-here> When this pixel is called multiple times from the network/source for each conversion, the revenue will be added each time it s passed or posted from the Network/Source. For example, the first call will be: In CPV Lab $10 revenue. Then the network calls the tracking pixel again for a new conversion: Adding $15 to the First Call = $25 revenue This feature will also work regardless of what additional pixel functions you are using, such as: - with the 'subid' parameter - with the 'ofr' parameter - with the tracking cookie parameter 'cpvlabclick' Don t forget to the set the parameter and token the offer source uses for sending the revenue in URL. If you re uncertain of what your offer source uses, contact the particular Offer Source for these details then navigate to Settings Offers Source and add the revenue parameter for each source and Click Save.

52 P a g e 52 Nested Pixel Management This feature allows you to enter multiple pixels from other sources such as Traffic Sources. You simply enter the pixel urls you would like to fire or call, when your CPV Lab pixel is fired. We ve expanded upon the ability to trigger/call multiple pixels along with your CPV Lab Tracking pixel. You ll see IFrame Pixel options on the Campaign Setup Pages. Iframe pixel allows additional 3 rd party pixels to be called. Entered as image, iframe, postback and script tags o image pixels - start with '<img...' o iframe pixels - start with '<iframe...' o script pixels - start with '<script...' o Postback URLs - entered as simple URLs, start with 'http...' Below this section, you ll see the option to add additional pixel codes, 1 per text box to add more simply click Add Pixel Field The additional pixels/postback URLs should be entered only as URLs without any type of HTML or additional coding. Add one pixel URL per line.

53 P a g e 53 Call Specific Additional Pixels Based on the Offer You can call specific additional pixels based on the offer that converted. In order to do this a textbox has been added next to each additional pixel where you can specify the Offer IDs corresponding to the offers you want each pixel to fire for. If you want a pixel to fire for all offers, simply leave the Offer IDs textbox blank. If you want it to fire for multiple offers, enter the Offer IDs separated by comma. Include Extra Tokens and Revenue in Additional Pixels We had many demands for this feature, so we included the option to pass Extra Tokens and the Revenue in the additional pixels that are entered in campaigns. In order to include one of them in an additional pixel, you will use a placeholder to mark the position where the item will be included. For example, let s say we have the following tracking pixel from another network and we want to add it as an additional pixel in a campaign: Where we want to pass the value captured by the Extra Token 1 in the info parameter, the value captured by the Extra Token 2 in the add parameter and the revenue in the rev parameter.

54 P a g e 54 Then we will enter the additional pixel in CPV Lab as: So we add placeholders such as {!token1!} and {!revenue!} to specify where the extra token or revenue will be added by CPV Lab. We can do the same thing and include extra tokens in JavaScript pixels, image pixels or any other type of pixels. For example:

55 P a g e 55 Page by Page Walk-Through

56 P a g e 56 Campaigns Navigation: Campaigns The campaigns page is the primary dashboard or home page. From here you can filter the view of campaigns see a quick Earning breakdown, also View all Campaigns separated by campaign type. Use the right side navigation for various actions such as Jump to Campaign Stats, Reports, Trends, Edit the Campaign, etc. At the bottom of the campaigns page, you also have the option to perform bulk actions for selected campaigns. 1 = View Select to View All Campaigns, Active or Inactive Campaigns.

57 P a g e 57 2 = Group Filter the Campaigns Displayed by Campaign Groups you have created. 3 = Data Options Select the Data Columns to be displayed. Choose from Stats, Traffic Source, Group, Bidding, Date Added and Last Update (Last Report Created). The Default Data Columns are: o ID = Campaign ID o Name = Campaign Name o Views/Visitors = The Total Traffic the Campaign has received o New = The number of visitors since the last login to CPV Lab o P/L = Profit Loss of the Total Campaign o New = Profit Loss for the Campaign since the last login to CPV Lab o ROI = Total Campaign ROI based on Stats 4 = Earnings Breakdown A quick view of the Total Visitors and Revenue Earned for Today, Yesterday, This Week and This Month. 5 = Last Login Shows the Date and Time of your last login and the duration. 6 = Actions Stats = Links directly to the Campaign Stats for the selected campaign. Reports = Links directly to the Campaign Reports for the selected campaign. Trends = Links directly to the Time & Day Trends for the selected campaign. Edit = Links directly to the Edit Campaign Page for the selected campaign. Clone = TIME SAVER! Create a duplicate of the selected campaign with all the data from the Cloned campaign entered. This is a real-time saver when you have a successful campaign you want to expand to other Traffic Sources. Delete = Removes the selected campaign from CPV Lab. Reset = This resets and clears all the stats for a specific campaign. Export CSV = Creates a CSV File of the Campaign Setup Settings, Pages and Offers. 7 = Perform Bulk Actions Apply Actions (Delete, Reset Clicks, Set Inactive/Active) to Multiple Campaigns at one time. Just Check the Campaigns, then Select the Action and Click GO

58 P a g e 58 Campaign Stats Navigation: Stats Campaign Stats Stats are in Real-Time are calculated using the average CPC or CPV entered on the Campaign Setup Page, and conversions are tracked using pixels, postbacks or manual SubID or IP Conversion Updates. Generally Stats are used to monitor Campaigns on a regular Basis and then Reports are used to put together the Hard data to get Exact Spending and Profit metrics to Optimize the Campaign further and more in-depth. 1 = Campaign Select a Campaign to View Stats.

59 P a g e 59 2 & 3 = Date Range / Preset Date Ranges Enter a Date Range or Select a Preset Interval 4 = Chart View Select your Preferred Chart View. 5 = Edit Campaign Jump to the Edit Campaign page for the Selected Campaign. 6 = Visitor Breakout Stats A quick view of your Visitors, based on the selected date range and the total percentage of all traffic for each Type of Visitor. Total Visitors = The Total Visitors the campaign has received for the selected date range. Campaign = Number of Visitors who arrived through the Campaign URL. Direct = Number of Visitors who arrived on Pages directly. Mobile = Number of Visitors using Mobile Devices such as Smartphones or Tablets. Blocked = Number of Blocked Visitors based on Active Blocked Traffic Rules. 7 = Campaign Stats-bar Click and Revenue Metrics are shown here, based on the selected campaign and date range. 8 = # Targets Limits the Number of Targets and Keywords displayed in the Target Performance Section. 9 = Quick-View Select a Quick-Stat View from this dropdown menu to quickly jump between any performance reports. 10 = Only Alerts Check to Filter the Target Performance Stats to only Targets and Keywords that triggered Alerts based on the Alerts Profile assigned to the Campaign. 11 = Export CSV Export all stats in view within the Target Performance Section to a CSV file.

60 12 = View Additional Stats Charts Available in all Stats Performance Sections Click for multiple charts based on each individual Stats section to view top performing keywords, landing pages and offers. 13 = Data Options Choose from over 30 Different Data Points to View in the Incoming Visitor Stats. 14 = Filters Drill-Down and Select single or multiple Keywords/Targets, Pages and/or Offers. 15 = Performance Stats and Columns Drag-and-Drop Column Titles to Reorder and Arrange the Stats as you prefer. Also, click any Column Title to Sort by the selected Column. P a g e 60 For each campaign type you'll have multiple performance reports, depending on the campaign type to filter and display data for all primary elements of your campaign Targets/Keywords, Ads, Landing Pages and Offers. Each section has options available to Export to CSV, View Charts and Select Data Options to View.

61 P a g e 61 Data Points Within each Performance Section of the Campaign Stats, you ll have multiple data points available to view depending on the Section. Simply Check the Data Points to View and you can then Drag-and-Drop all columns to organize the information however you wish. See below for a list of All Available Data Points and the Details for each many are fairly selfexplanatory. Campaign Data ID Campaign, Page or Offer ID Page Page Name Page URL URL of Page Keyword/Target Keyword or Target Passed from the Traffic Source Ad/Creative Ad Name or ID Passed from the Traffic Source or Manually entered Offer Offer Name Offer URL URL of Offer Clicks & Conversions Views /Visitors Number of Views or Visitors Clicks /LP Clicks Total Clicks / Clicks from Landing Page CTR /LP CTR Click Through Rate CPC /LP CPC Cost Per Click / Cost Per Click from Landing Page Engage% % of Visitors who reached your set Engagement Rate Conversions Number of Conversions / Sales CR Conversion Rate CPA Cost Per Action, also referred to as Cost Per CPSUB Cost Per Subscriber Subscribers Total Opt-Ins or Leads SR Subscriber Rate % Revenue Data Cost Total Cost or Ad Spend CPV /CPC Cost Per View / Click Revenue Total Revenue P/L Profit / Loss EPV /EPC Earnings Per View / Click PPV /PPC Profit Per View / Click ecpm Earnings Per 1000 Impressions ROI Return on Investment

62 P a g e 62 Referrers Referrer-Domain The referring domain of the visitor Referrer-Page The referring page of the visitor Category Referrer Category Time & Day Day Day of the Click or Conversion Hour Time of the Click or Conversion Mobile Browser Browser Device Browser Browser Version Device Browser Version Cookie Support Does the Browser Support Cookies 3rd Party Cookies Does the Browser Support 3 rd Party Cookies (such as Retargeting Cookies) Embedded Video Does the Browser Support Embedded Video Playback IFrames Support Does the Browser Support iframes Javascript Support Doe the Browser Support Javascript Content Support Click to Call Does the Device Support Click to Call Flash Support Is Flash Supported on the Device FLV Playback Does the Device Support FLV Video Playback MOV Playback Does the Device Support MOV Video Playback MP4 Playback Does the Device Support MP4 Video Playback PDF Support Does the Device have Native PDF Support Receive MMS Can the Device Receive MMS Messages Receive PUSH Can the Device Receive PUSH Messages Receive SMS Can the Device Receive SMS Messages RSS Reader Does the Device have a Native RSS Reader Device Info Brand Device Brand (ex. Samsung, Apple) Data Rate Device Data Rate Speed Device Model Device Model Number (ex. GT-I9100 or XT984) Device Name Name of the Device (ex. Galaxy S) Device Type The Type of Device Computer, Phone, Tablet, SmartTV ISP/Carrier The Internet Service Provider or Mobile Carrier (ex. Tmobile, Verizon) Market Name The Commonly Used Name of the Device (ex. Galaxy S III) OS Device Operating System OS Version Device Operating System Version Screen Resolution Device Screen Resolution Screen Size Device Screen Size Wifi Support Does the Device Support Wifi

63 Device Usage Dual Orientation Can the Display be switched from vertical to horizontal Phone # Support Does the Device Support a Phone Number and Calls Pointing Method Type of Pointing Method the Device uses, such as Touch, Clickwheel, etc. QWERTY Keyboard Does the Device have a QWERTY Keyboard P a g e 63

64 P a g e 64 Conversions List Navigation: Stats Conversions List This Page allows you to sort and view more data regarding your conversions for any of your campaigns Using this page, you can view the Date and Time of your Conversions with Additional Data such as IP Address, Country, State, City, Offer, Revenue and the SubID for each conversion. 1 = Select Campaign Select a Campaign to View Conversions. 2 & 3 = Date Range / Preset Date Ranges Enter a Date Range or Select a Preset Interval

65 P a g e 65 4 = Show records by View the Conversions based on the Initial Visit Date or the Date of the Actual Conversion. 5 = Edit Campaign Jump to the Edit Campaign page for the Selected Campaign. 6 = Export CSV Export all Conversion Stats in view to a CSV file. 7 = Data Options Choose from over 30 Different Data Points to View in the Incoming Visitor Stats. 8 = Converting Visitors Stats and Columns Drag-and-Drop Column Titles to Reorder and Arrange the Stats as you prefer. Also, click any Column Title to Sort by the selected Column.

66 P a g e 66 GEO-Stats Navigation: Stats GEO-Stats GEO-Stats drill down into your Data, by Continent, Country, State/Region and City or any combination of those 4 options to identify to highest performing locations within your campaign. Use the Filters to limit the Displayed Data to specific Geographies in your Campaign. And similar to the Stats, use the Option Selection Dropdown to choose the data to display for your Selected GEOs. This also allows you to select the GEO View used for the Data simply Show (Check) or Hide (Uncheck) Continent, Country, State/Region or City to Group and View the data. 1 = Campaign Select a Campaign to View Stats.

67 P a g e 67 2 & 3 = Date Range / Preset Date Ranges Enter a Date Range or Select a Preset Interval 4 = Highest Performing Locations Breakout Using the Performance by dropdown menu, select a Metric to Display the Highest Performing Locations in the Campaign. You can then Click Any Country, State or City to jump to the GEO-Details for that particular location for detailed performance reports. 5 = Edit Campaign Jump to the Edit Campaign page for the Selected Campaign. 6 = Open Stats Jump to Campaign Stats for the Selected Campaign. 7 = Filters Drill-Down and Select single or multiple Keywords/Targets, Pages and/or Offers. 8 = Data Options Choose from over 30 Different Data Points to View in the Incoming Visitor Stats. 9 = Export CSV Export all stats in view to a CSV file. NOTE: When setting up Campaigns, be sure to CHECK Geo Data in the Capture Options on the Campaign Setup Page in order to use this feature.

68 P a g e 68 GEO-Details Navigation: Stats GEO-Stats GEO-Details The GEO Details page gives you the ability to Drill Down and Focus on any GEO you choose by Clicking on the Continent, Country, State/Region or City you want to view. When clicked, a new tab/window will open so you always have the original view of the data open and ready to cross-reference if needed. 1 = Campaign Select a Campaign to View Stats. 2 = Date Range / Preset Date Ranges Enter a Date Range or Select a Preset Interval

69 P a g e 69 3 = Edit Campaign Jump to the Edit Campaign page for the Selected Campaign. 4 = Open Stats Jump to Campaign Stats for the Selected Campaign. 5 = Chart View Select your Preferred Chart View. 6 = Highest Performing Ad, Page and Offer Breakout Using the Performance by dropdown menu, select a Metric to Display the Highest Performing Ad, Page and Offer in the Campaign for the selected location. 7 = GEO-Details Section You ll see a Title with the Full Location you are viewing. From here, you can also click through any Location to Change the GEO-Details view. 8 = Data Options Choose from over 30 Different Data Points to View in the Incoming Visitor Stats. 9 = Export CSV Export all stats in view to a CSV file.

70 P a g e 70 Capturing GEO-Data There are 2 ways to capture the Geo Data: Directly in the Campaign URL for each visitor this can slow redirects when running high levels of traffic and should be used only by users with small and medium databases. Using a Cron job, moves the process outside of the Campaign URL and won t slow the redirects at all, this is recommended for high traffic figures and large databases In order to enable the Cron job for Geo Details you have to follow these steps: Set the key named UseGeoCron from the constants-user.php file to true. If this key doesn t exist in the constants-user.php file, then you should add the key like in the image below: Setup the Cron job on the server. Based on the server settings the command should be one of the following: cd /home/<server-name>/public_html/cpvlab/; php cron-cache.php php /home/<server-name>/public_html/cpvlab/cron-cache.php *** Replace <server-name> with your actual server name The Cron job should be setup to run every minutes. Note: The Cron job uses the same page (cron-cache.php) as the Caching Cron job, so if you already have Caching Enabled you don t need to re-enter a new Cron job. All you have to do is define the UseGeoCron key in the constants-user.php file as shown above.

71 P a g e 71 Mobile Audience Navigation: Stats Mobile Audience Mobile Audience features 2 sections, designed to quickly show you the Impact of Devices, Browsers, Carriers and More on the Profitability of the Campaign and also how large each of the segments are within the campaign, based on the total number of visitors. This way, you re putting your efforts towards a large enough segment to increase the Campaign ROI. The Top Performance Section, shows you the Top Performing Device Brands, Carriers, Device Models, Browsers, Mobile OS and Screen Resolutions and Screen Sizes based on the Data Point you select in the View by dropdown menu...lp CTR, Conversions, Conversion Rate, Subscriber Rate, Profit/Loss or ROI.

72 P a g e 72 The Support & Usage Section displays Browser and Device Supported Features to identify possible areas of Improvement based on Browser Capabilities, Content Support, Data Rates, Device Types and Device Usage Traits. 1 = Campaign Select a Campaign to View Stats. 2 & 3 = Date Range / Preset Date Ranges Enter a Date Range or Select a Preset Interval 4 = Edit Campaign Jump to the Edit Campaign page for the Selected Campaign. 5 = Visitor Breakout Stats A quick view of your Visitors, based on the selected date range and the total percentage of all traffic for each Type of Visitor. Total Visitors = The Total Visitors the campaign has received for the selected date range. Campaign = Number of Visitors who arrived through the Campaign URL. Direct = Number of Visitors who arrived on Pages directly. Mobile = Number of Visitors using Mobile Devices such as Smartphones or Tablets. Blocked = Number of Blocked Visitors based on Active Blocked Traffic Rules. 6 = Top Performance Section View by The Top Performance Section, shows you the Top Performing Device Brands, Carriers, Device Models, Browsers, Mobile OS and Screen Resolutions and Screen Sizes based on the Data Point you select in the View by dropdown menu...lp CTR, Conversions, Conversion Rate, Subscriber Rate, Profit/Loss or ROI. 7 = Support & Usage Section This section displays Browser and Device Supported Features to identify possible areas of Improvement based on Browser Capabilities, Content Support, Data Rates, Device Types and Device Usage Traits.

73 P a g e 73 View All Campaigns / Campaigns Overview Navigation: Stats View All Campaigns On the Campaigns Overview Page, you can get a quick look at all of your Campaigns with Current Stats for each Campaign Listed. 1. Date Range Select a Custom Date Range, or use 2 below. 2. Date Interval Select most common date ranges from the dropdown menu. 3. View View All Campaigns, Active or Inactive Campaigns 4. Group Filter the Campaigns in View by Campaign Groups. 5. Export CSV Export All Data on the screen into a CSV file.

74 P a g e 74 Visitor Stats Navigation: Stats Visitor Stats Visitors Stats show your Incoming Visitors based on the Intervals you set, and Auto-Refreshes the Chart and Data Table. 1 = Select Campaign View Incoming Visitors for All Campaigns or a Specific Campaign. 2 = View Set to All Visitors, Clicks, Conversions or Clicks & Conversions to Filter Incoming Visitor Stats.

75 P a g e 75 3 = Interval Set the Date Range to View Visitors or Set to 24 Hours or Today for the Most Recent Visitors. 4 = Records to show Limits the Number of Records to Show on the Page at one time to make the data more management and easier to view. 5 = Auto-refresh every This page will auto-refresh in your browser automatically at this set interval to refresh the Visitor Stats. 6 = Chart View Select your Preferred Chart View. 7 = Filters Click + for Options to Filter the Stats by IP, Country or Target/Keyword. 8 = Incoming Visitor Stats and Columns Drag-and-Drop Column Titles to Reorder and Arrange the Stats as you prefer. Also, click any Column Title to Sort by the selected Column. 9 = Export CSV Click to Export the Current Visitor Stats for the Settings above as a CSV File. 10 = Data Options Choose from over 30 Different Data Points to View in the Incoming Visitor Stats.

76 P a g e 76 Blocked Traffic Stats Navigation: Stats Blocked Traffic Stats Blocked Traffic Stats show you all of the Blocked Visitors to All or Any Specific Campaign and Date Range. These Visitors are Blocked by Blocked Traffic Rules you ve created under the Settings. 1 = Select Campaign Select a specific Campaign or View Blocked Visitors for All Campaigns. 2 = Date Range / Preset Date Ranges Enter a Date Range or Select a Preset Interval 3 = Edit Campaign Jump to the Edit Campaign page for the Selected Campaign. 4 = Export CSV Export all Blocked Visitor Stats in view to a CSV file.

77 P a g e 77 Update Conversions Navigation: Stats Update Conversions This feature allows you to update your conversions in your Campaign Stats, which is useful to update stats where the pixel misfired or in the event you can t place a tracking pixel. 1 = Select Campaign Select a Campaign to Update the Conversions...or if using Only SubIDs, you can Select All Campaigns and Conversions will only be applied to those SubIDs in any campaign. 2 = Additional Details Revenue and Conversion Date To use this feature When you paste the converting subids enter them as 'subid revenue' and the revenue specified for each conversion will be stored in the database and used in all calculations for that conversion (Stats, Trends). For example: lkdiwof_39_elf lkdiwof_39_elf3 (Converting SubID) (separator)2.15(unique Payout)

78 P a g e 78 3 = Enter Converting SubIDs or IP Addresses Enter your CONVERTING SUBIDS or IP ADDRESSES in the text box, 1 per line If using IP Addresses : This method has one disadvantage if there are 2 clicks in the same campaign coming from the same IP address and only one actually converted, when uploading that specific IP address, CPV Lab won t know exactly which one of the clicks converted, so both clicks will be marked as conversions. But when there is only one click from an IP address, everything functions as usual. 4 = Remove Existing Conversions for the Selected Campaign If you re concerned about Pixel Misfires or False Conversions Then simply remove all existing conversions and then upload your Converting SubIDs or IP Addresses for the life of the campaign. If you check this option, make sure the converting subids you're entering are for the entire life of the campaign. If you don't check "Remove existing conversions" and you upload the same converting subids twice, it only count as one conversion.

79 P a g e 79 Campaign Reports Navigation: Reports Campaign Reports Create Reports using Upload Reports and Ad Spend Templates. Once setup, it s easy to create additional reports for any Traffic Source. See the Upload Reports and Ad Spend Templates sections for more details about creating reports. Reports use only hard data, directly from your Traffic Source Spending Reports and the Converting SubIDs / IPs you enter. Or for conversions, you can also use existing conversions in the Stats over the date range of the report.

80 P a g e 80 1 = Select Campaign Select a Campaign to View Individual Reports 2 = Currently Viewing This shows the title of the report you are currently viewing. 3 = Available reports From this Dropdown Menu, you can select any Report you ve uploaded for the selected campaign. 4 = Delete this Report Removes the Report you are currently viewing. 5 = Edit Campaign Jump to the Campaign Settings for the selected campaign. 6 = Optimize Button Click to Optimize the Campaign using the selected report. 7 = Export to CSV Export the Target Section of the Report to a CSV File. 8 = Data Options Choose the Data options you want to include in the Target Section of the Report. 9 = Report Overview Click to Jump to the Reports Overview to see All Campaign Reports. 10 = Export to CSV Export the Campaign Section of the Report to a CSV File. 11 = Data Options Choose the Data options you want to include in the Campaign Section of the Report.

81 P a g e 81 Ad Spend Templates Navigation: Reports Ad Spend Templates Ad Spend Templates are used to Upload Reports in CPV Lab to create a Hard-Data Report using your ad spend report directly from your traffic source.

82 P a g e 82 Several Ad Spend Templates are setup by default and can be edited based on your needs and new templates can easily be added. 1 = Report Template Name Enter a Name for the Ad Spend Template 2 = Rows to Skip at Top See Below for information to determine this setting. 3 = Target Keyword Column: Critical Enter the Column Title used in your Traffic Source Ad Spend Report for Target or Keyword. In the example below, it s Targets Categories 4 = Views/Impressions Column Critical Enter the Column Title used in your Traffic Source Ad Spend Report for Visitors, Views, Impressions or Clicks depending on the type of report. In the example below, it s Views 5 = Campaign ID Optional Used only for Bulk Consolidated Reports, which is covered below. 6 = Amount/Spend/Cost Column Critical Enter the Column Title used in your Traffic Source Ad Spend Report for the Cost or Spend. In this example it s Amounts 7 = Campaign Name Optional Used only for Bulk Consolidated Reports, which is covered below. 8 = Assign Template to Select the Traffic Source to assign this template to 9 = Active Check to activate this Ad Spend Template for use. 10 = Current Ad Spend Template Actions Edit or Delete Templates

83 P a g e 83 Adding & Editing Ad Spend Templates First, download a Spend Report from your Traffic Source. In this example we ll use this report format for our Traffic Source here which is Media Traffic: The 3 Critical Columns to match up are Target Keyword Column Views/Impressions Column Amount/Spend/Cost Column Targets Categories Views Amounts Also note the number of Rows to skip at the top of the report, which in this example the actual column titles or headings are on the 3rd row of the report. You want to skip the first 2 rows in this case...so 2 is entered for this setting. Rows to Skip at Top = 2 Now that you have the information required to setup a Ad Spend Template simply enter this information into the Form and Click Save. And that s it!

84 P a g e 84 Setting Up Bulk Upload Templates Used to Upload Reports for Multiple Campaigns at One Time and Create New Reports for each Campaign Automatically In order to add spending data for more than one campaign you need to create a custom spreadsheet. The custom spreadsheet is basically a regular Spending Report from any Traffic Source, that has an extra column containing either the CampaignID from CPV Lab or the CampaignName from CPV Lab. For example, let s take the Spending Report from MediaTraffic, that has the following columns: Targets Categories, Views, Amounts, ROI. In order to convert this report to a bulk upload spreadsheet, you will insert a new column in the report such as CampaignID or CampaignName. For example using CampaignID: Then in the newly added CampaignID column add the Campaign ID next to each target that goes with that particular campaign. Enter the campaign ID, exactly as it s assigned in CPV Lab. You can find this on the individual campaigns Add/Edit Page or on the Campaigns Page. Then simply Go to Settings CPV Networks Edit MediaTraffic and add this to the Template for Campaign ID (#5) CampaignID

85 P a g e 85 Or you can use Campaign Name: Then in the newly added CampaignName column add the Campaign name next to each target that goes with that particular campaign. Enter the campaign name, exactly as it s setup within CPV Lab. You can find this on the individual campaigns Add/Edit Page or the Campaign Page. Then simply Go to Settings CPV Networks Edit MediaTraffic and add this to the Template for Campaign Name (#7) CampaignName The report will have now the following columns: CampaignID, Targets Categories, Views, Amounts, ROI or CampaignName, Targets Categories, Views, Amounts, ROI The next step go to the Upload Reports page and select All Campaigns from the Campaign dropdown, select the time interval, upload the custom spreadsheet you just created and select the corresponding Ad Spend Template. Then, paste converting subids for all campaigns in the textbox and Click Save. A new report will be created for each campaign that has data in the custom spreadsheet. Note: The name for the extra column required for the custom spreadsheet is not fixed to CampaignID or CampaignName. This can be customized per Spending Report Template from the Spending Report Templates page. It can be set to whatever you want to use to match your needs. IMPORTANT: Upload Reports as quickly as possible after download. For example if you wait 3 days after downloading, and then upload by selecting 'Today' as the interval, this won t produce accurate results. Because data is extracted from the pasted converting subids only the ones from today (as indicated by the selected interval), but the Spending report is now 3 days old, so it doesn't refer to today anymore. Remember to upload only fresh generated Spending reports.

86 P a g e 86 Upload Reports Navigation: Reports Upload Reports Upload your Traffic Spending Reports and add your Converting SubIDs to create an accurate view of your overall spending and profit. 1 = Select the Campaign for the Report Or Select All Campaigns if you are using a bulk formatted CSV. See the Ad Spend Template for Setting Up Bulk Campaign Templates. 2 = Select the Date Range Make sure the downloaded report from your Traffic source matches this date range.

87 P a g e 87 3 = Report Name The report name will populate automatically and you can change the name if needed. 4 = Take Spending Data from You have 2 options here o "Current Stats" which will use the Current data from the Stats in CPV Lab for this campaign and the set Date Range. o "Uploaded Report File" and this is generally what is used for reports, First downloading the Spend Report from your Traffic Source for the Set Date Range, Then Uploading that Report to CPV Lab. When this is selected, you'll need to upload your spending report to CPV Lab and select the Report Template that applies to the traffic source the report is from. 5 = Update Stats CPC/CPV with Average CPC/CPV from upload file When this is checked, CPV Lab will automatically update the Stats CPC/CPV you entered for this campaign on the Campaign Settings page, with a new average that is calculated from the report file you have uploaded. When a bulk report is used, select the 'All Campaigns' option and the process will update the Stats CPC/CPV for all campaigns in the uploaded spending report. The new CPC/CPV value will be calculated as an average of the Uploaded values for each campaign in the spending report. So, if you upload a spending report with records for 3 campaigns, there will be 3 average CPC/CPVs calculated, each one with data from the corresponding campaign only. And only these 3 campaigns will have the Stats CPC/CPV updated with the corresponding average from the spending report. 6 = Take Converting SubIDs from You have 2 Options here as well: o "Current Stats" which will use the Conversions from the Stats for this campaign and the set Date Range. o "Enter SubIDs" and this is generally used, for the purposes of building reports with hard data. When selected, simply copy all your CONVERTING SUBIDS ONLY for the Set Date Range from your Offer Source or your own Cart, CRM, etc. 7 = After All Settings are Correct and Data has been entered Click Save to Create the Report & you ll see the report was Saved and is ready to view.

88 P a g e 88 IMPORTANT: Upload Reports as quickly as possible after download. For example if you wait 3 days after downloading, and then upload by selecting 'Today' as the interval, this won t produce accurate results. Because data is extracted from the pasted converting subids only the ones from today (as indicated by the selected interval), but the Spending report is now 3 days old, so it doesn't refer to today anymore. Remember to upload only fresh generated Spending reports.

89 P a g e 89 Reports Overview Navigation: Reports View All Reports On the Reports Overview Page, you can view all of your most recently uploaded Reports for all of your Campaigns. 1. View View All Campaigns, Active or Inactive Campaigns 2. Group Filter the Campaigns in View by Campaign Groups. 3 = Stats and Columns Drag-and-Drop Column Titles to Reorder and Arrange the Stats as you prefer. Also, click any Column Title to Sort by the selected Column. 4. Export CSV Export All Data on the screen to a CSV file.

90 P a g e 90 Alert Profiles Navigation: Profiles Alerts Set Goal-Based Alerts to quickly identify the under-performers in the campaign that are draining ad spend and not generating revenue. Create Alerts based on Click, Subscriber and/or Conversion Goals. 1 = Alert Profile Name Enter a Name for this Alert Profile 2 = Target / Keyword Alerts You can use all of these options, or only a few. It s completely up to you. Enter goals that will trigger alerts if they are not reached.

91 P a g e 91 3 = Campaign Alerts These are great to schedule when it s time to review or optimize a campaign. For example set this to 5,000 Views/Visitor for both settings and the first time and then for every 5K Visitors a campaign receives you ll be notified from the Lab Alerts App in the Desktop System Tray. Then you can simply login to CPV Lab, check out the campaign and determine what to do from there. The same with the other campaign alerts settings. This way, you know exactly when to review and optimize a campaign with no additional effort or wasting time constantly logging in various accounts. 4 = Upload Alert Profile You can upload Alert Profile Files (xml files) that you share or receive from other users, etc. 5 = Current Alert Profiles and Actions Edit, Delete and Export Alert Profiles to Share. Where will Alerts be Displayed The Stats page will use the Alert Profile assigned to each campaign when displaying the alerts information (red color). Also, you ll receive notifications from the Lab Alerts App in the Desktop System Tray. Assign Alert Profiles to Campaigns On the Add / Edit Campaign Setup for any campaign type you ll see the Profiles Menu on the Right-side of the Primary Settings. Click to expand to view the Profile options. Select the Alert and/or Optimization Profile to assign to the campaign and then Click Save Campaign.

92 P a g e 92 Optimization Profiles Navigation: Profiles Optimization

93 P a g e 93 One of the most time consuming elements of any paid media campaign is generally the optimization. You have to look through your stats and make decisions based on the data. Campaign Optimization Filters allow you to make these decisions ONCE, and then CPV Lab will handle the decision making process from there automatically and give you a Simple Optimization Report with the Actions to take based on the Profile you created. Optimization Profiles work very much like Alert Profiles and allow you to assign campaigns a specific optimization profile with set metrics goals. The Stats page will use the Optimization Profile assigned to each campaign when displaying the Remove/Change options in Red, and any Winners in Yellow. When you open a campaign in the Optimize section of CPV Lab, it will automatically apply these filters to the stats and give you a breakdown of what needs to be done within the campaign, broken down into 3 categories Winners, In Progress & Remove. 1 = Optimization Profile Name Enter a Name for this Optimization Profile 2 = Remove/Change Filters You can use all of these options, or only a few. It s completely up to you. Enter goals that will trigger alerts if they are not reached. 3 = Winner Filters As with Remove / Change Filters...You can use all of these options, or only a few. It s completely up to you. Enter goals that will mark Winning Targets/Keywords, Pages & Offers in Campaign Stats. 4 = Upload Optimization Profile You can upload Optimization Profile Files (xml files) that you share or receive from other users, etc. 5 = Current Optimization Profiles and Actions Edit, Delete and Export Optimization Profiles to Share. 6 = Export All Optimization Profiles Export All Optimization Profiles in One XML File.

94 P a g e 94 Assign Optimization Profiles to Campaigns On the Add / Edit Campaign Setup for any campaign type you ll see the Profiles Menu on the Right-side of the Primary Settings. Just click to expand to view the Profile options. Select the Alert and/or Optimization Profile to assign to the campaign and then Click Save Campaign.

95 P a g e 95 Redirect Profiles Navigation: Profiles Redirects Redirect Profiles allow you to Redirect Visitors for any campaign, by specific conditions such as Location (Country, State or City), the Type of Device they are using, Brand of Device they are using, Supported Screen Size, etc. Choose from over 40 conditions to create specific visitor segments. 1 = Select Campaign Choose a Campaign the Redirect Profile will be applied to.

96 P a g e 96 2 = Edit Campaign Jump to Campaign Settings Page for the Selected Campaign. 3 = Active Set this Redirect Profile Active or Inactive. 4 = Profile Name Enter a Name for the Redirect Profile. 5 = Operator to apply between conditions For example if you set Conditions for Country and Device Type: AND = Both the Country & Device Type Conditions must be met for the redirect to occur OR = Only one of the set Conditions, Country or Device Type must be met for the redirect to occur 6 = IF Select Redirect Conditions Use the Simple dropdown menus to select and add Conditions to the redirect profile. Choose from over 40 Conditions such as GEO (Country, State, City), Carrier or Device. 7 = Add Condition The default in view is 3 Conditions, and you can use just 1 Condition to create a redirect or any combination of multiple conditions. Click to add more conditions to the profile. 8 = THEN Select Redirect Destination Redirect to LP = This will give you a list of active pages within the selected campaign. Redirect to Offer = This will give you a list of active offers within the selected campaign. Redirect to URL = Enter any URL you want to redirect the visitors that fit the profile to. 9 = Current Redirect Profiles and Actions View All Redirect Profiles for the Selected Campaign, Edit Profiles, Delete Profiles or Clone Profiles for Quick Creation of New Profiles. 10 = Import Redirect Profiles Here you can import profiles from other campaigns Import from campaign Select the campaign you want to import redirect profiles from. Profiles to import Select the profiles in the selected campaign to import into the current campaign.

97 P a g e 97 Custom Redirects by Incoming Parameters You can now create Redirect Profiles based on incoming parameters within the campaign URL for each visitor. For example Let s say you re running a Facebook Ads Campaigns and you have created an Extra Token with the parameter as age Within the campaign you are targeting 3 age ranges, by replacing edit with the actual age range as: age=25_30 age=31_35 age=36_40 This will return the data in the Campaign URL and Stats as age=25_30 age=31_35 age=36_40 With this data, you can Create a Redirect Profile, to redirect each age range to a specific Landing Page, Offer or URL A = Select the Extra Token you would like to use to trigger the redirect. B = Enter the Data as returned for the selected token to trigger the redirect. C = Choose the redirect destination for this type of visitor. Example of Redirects: IF Age is 25_30 THEN --redirect--> Landing Page A / Offer A IF Age is 31_35 THEN --redirect--> Landing Page B / Offer B

98 P a g e 98 Trends Navigation: Trends Select by Time, by Day, Days of Week, Heatmap

99 P a g e 99 Trends allows you to spot peak Times and Days for your campaigns...giving you the ability to daypart your campaigns for maximum ROI. On the Trends page you have many different options available to view your Data. You can even view Trends for individual targets within your campaign or the Overall trends for All Targets. 1 = Select Campaign Choose a Campaign to View Trends 2 & 4 = Date Range / Preset Date Ranges Enter a Date Range or Select a Preset Interval 3 = Chart View Select 1 or 2 Data Points to Chart. 5 = View Type Choose the Type of Trends to View by Time, by Day, Days of Week or Heatmap. 6 = Edit Campaign Jump to the Edit Campaign page for the Selected Campaign. 7 = Filters Drill-Down and Select single or multiple Keywords/Targets, Pages and/or Offers. 8 = Filter by Day Select All Days of the Week, or only Specific Days for Detailed Day-Parting Stats. 9 = Export CSV Export the Trends Stats as they are currently displayed.

100 P a g e 100 Trends - Heatmap Navigation: Trends Heatmap 1 = Select Campaign Choose a Campaign to View Trends 2 & 3 = Date Range / Preset Date Ranges Enter a Date Range or Select a Preset Interval 4 = View Type Choose the Type of Trends to View by Time, by Day, Days of Week or Heatmap.

101 5 = Filters Drill-Down and Select single or multiple Keywords/Targets, Pages and/or Offers. 6 = Edit Campaign Jump to the Edit Campaign page for the Selected Campaign. P a g e = Data Type Select the Type of Data to Heatmap Conversion Rate, Landing Page CTR, Profit/Loss or ROI. 8 = Export CSV Export the Heatmap that is currently displayed.

102 P a g e 102 Optimize Navigation: Optimize

103 P a g e 103 The Optimize Page works by Applying Optimization Profiles you created to campaigns, in order to show you the actions you should take, based on the goals you setup. This allows you to make decisions once and CPV Lab will always make that decision for you from then on. Follow the Simple Steps... 1 = Select Campaign 2 = Select Optimization Profile to Apply to the Campaign 3 = Select the Data Source to Use, either the Current Stats or a Report 4 = Optional: Adjust Bids for Export Any CPC/CPV adjustments you make here will show in the Optimization Report as "Adjusted CPC/CPV" This does not update this information at your traffic source, this information is used to show in the Optimization Report the specific actions to take. 5 = Click Optimize It when all settings have been entered and you're ready to create the optimization report. 6 = You'll then see the Optimization Report with Sections for Targets/Keywords, Landing Pages, Offers and the Overall Campaign Performance. The Key Information in this Report is in the "ACTION" Column, to show you want to do, based on the Goals in the Optimization Profile. 1 of 3 Actions will be show for each Target/Keyword, Landing Page and Offer in the Campaign. Winner = Optimization Profile Goals Reached Remove = Optimization Profile Goals NOT Reached In Progress = Not enough Data yet to make a decision 7 = Once the Report is Created, you can Export the Targets/Keywords into a CSV File or All the Data to a CSV File.

104 P a g e 104 General Settings Navigation: Settings General Settings The General Settings is where you can change, edit or update your login details, also specific system functions such as your Time zone, and Additional Data Options.

105 P a g e 105 NEW INSTALLS CHANGE YOUR PASSWORD! After a new installation the default login details are Username: admin Password: admin See below for details to change your password. CHANGE YOUR PASSWORD 1 = Login Details Enter a new username or admin, then enter password as: admin 2 = Change Password & Save Next, enter your new password, then confirm it and click Save. Now your Username and/or Password are updated be sure to save these logins. I recommend using Roboform or LastPass, but old-fashioned paper will work too. ADDITIONAL SETTINGS 3 = Select Time Zone Enter your timezone. 4 = Session Timeout Set the session timeout. This is how long you will be logged in, after your initial login. If you re the only person using the browser I d set this to several hours or more. If not, the default is 30 minutes, but can be increased at any time. 5 = OPTIONAL: Character Limit for URL Columns This setting helps save desktop space by limiting urls displayed in stats to 100 characters by default. You can increase or decrease this but for most the default is sufficient. 6 = Cookie Length The default length of tracking cookies is 30 days if you wish to edit this, use the Configuration File (constants-user.php located in the lib folder). You ll find more information on the Configuration File and How to Use It Here.

106 P a g e = Login Page Name The default name of the login page is login.php, but to make this less obvious if you wish, you can edit the name of the page, such as image.php or any-page.php This is for the security conscious who want to maintain further anonymity but this is completely optional and doesn t affect any overall security settings. First, open your CPV Lab installation on your Server through your FTP Client and Locate the existing login.php file. Then just right click on the file and select Rename Enter the new name for the login page be sure to end in.php That s it in the FTP Client, next Login to your CPV Lab Installation and update this setting to match the new page name. Enter your existing user name and password in order to save the change and click Save. 8 = Default Page Here you can select the page you want to land on after you login each time. The Default is the Campaigns Page. 9 = Default Capture Options Here you select Data Capture Options that will apply to all new campaigns that you create. You can also customize these settings for each individual campaign. The options are automatically applied to all new campaigns. o Computer Data = Capture Browser Information for Desktop Visitors o Computer Resolution = Capture Screen Resolution for Desktop Visitors o GEO Data = Capture Continent, Country, State and City o ISP / Carriers = Capture ISP and/or Mobile Carrier o Mobile Data = Capture All Mobile Data Points o Referrers = Capture Referrer Domain and Page o User Agent = Capture Visitor User Agent 10 = Remove Blocked Clicks (more details here) The Next few options are simple database cleanup operations. Within CPV Lab you can Block Clicks such as Bots by IP and several other options that is covered here. This setting automatically removes the blocked click stats. The default setting is 30 days. So blocked clicks older then 30 days are automatically removed from the database. You can adjust this setting to anything you wish.

107 P a g e = Remove Error Log Entries Here you can remove Error Log entries beyond a set date, the default is 30 days. Again you can adjust this however you wish, but the default setting is usually good as is. The old Error Log entries are removed by the Cron jobs, so you have to enable at least one of the following Cron jobs: o cron-campaigns.php handles the calculations from the Campaigns page (not required if the Cache Cron job is setup) o cron-wurfl.php handles also the update for Wurfl and BrowsCap databases o cron-cache.php handles data caching NOTE: All three of the Cron jobs will also remove old Error Log entries beside their main job, so you can have either one of them enabled or even two of them. 12 = Remove Non-Cookie Details for Visitors The clicksips tables contains non-cookie tracking information for visitors and it is used to track clicks and conversions when the cookie-based tracking is not used. Generally, old records from this table are not required after several months and can be removed. With this Setting you can automatically remove records older than a specific number of days (60 days is the default value) from the clicksips table. The cleanup happens using a Cron job, so you have to enable at least one of the following 2 Cron jobs: o cron-campaigns.php o cron-wurfl.php 13 = Use CRON job for data on campaigns.php For high level traffic this feature is used to increase speed of the Campaigns page by running these calculations from a CRON Job you ll find more details about setting up the various CRON Jobs within CPV Lab here. Only Check this Option and Save, if you have the cron-campaigns.php CRON Job enabled on your server. 14 = Backup Database Click Save Below to generate a backup file of your database. Use this file when moving to a new server. Users with Medium/Large Databases should use the database backup features within Cpanel and PHPMyAdmin in order to avoid potential page timeouts. For More Details, review this guide.

108 P a g e 108 Blocked Traffic Rules Navigation: Settings Blocked Traffic Rules Blocked Traffic Rules allow you to define IPs, IP ranges, User Agents and Referrers to block from appearing in your Stats. This is useful to block Bot traffic. These Blocked Traffic Rules are Global for all campaigns within CPV Lab. When traffic comes in, it s checked against the blocking rules and if it matches at least one rule, then this traffic won't count in Stats. The Landing Page or Offer will still be displayed, because the bots from Traffic Sources may be suspicious if the landing page is not found. A default set of rules have been added for some of the major bots and useragents, primarily from Google, Yahoo and Bing/MSN. You can also add new rules at any time

109 P a g e = Rule Name Enter a Name for the Blocked Traffic Rule 2 = Block range of IPs You can enter a single IP as: Or an IP Block or Range as: to = Block User Agents containing You simply enter a string that can be a part of the user agent or the entire user agent. If this string will be present in the user agent for incoming traffic it will not count in the Stats. 4 = Block Referrers containing Enter any text that will be present in the referrer url. If this text matches an incoming referrer url, it will not count in the Stats. Ability to block traffic containing a specific text in the referrer The Blocked Traffic Stats (Stats Blocked Traffic Stats) display all activity and traffic that has been blocked. Along with the Date/Time, IP, Useragent and the Reason it was blocked.

110 P a g e 110 Campaign Groups Navigation: Settings Campaign Groups Create Campaign Groups to Organize your Campaigns and Stats. Add a Campaign Group and then when creating Campaigns, select from the Group Dropdown Menu. 1 = Group Name Enter a Name for this Campaign Group. 2 = Current Campaign Groups & Actions Edit or Delete Campaign Groups

111 P a g e 111 Create Short Links Navigation: Settings Create Short Links When this is used you can completely replace all CPV Lab setup links using custom redirects. For example if your CPV Lab installation is at Redirects can be generated as: Instead of use Instead of use 1 = URL to Mask Enter the URL to Create Short Link for the full URL. 2 = Page Format Choose HTML, PHP or HTML with Javascript depending on the use of tokens in the URL being shortened. 3 = Pass Parameters (not for HTML) Check this option, if you are Creating a Short Link for a URL that uses dynamic tokens that are populated by the Traffic Source such as Keyword. For the Example Creating a Short Link for a Campaign URL that uses:?keyword=%%keyword%% 4 = Generate Once you ve entered Steps 1, 2 & 3 Click Generate to Create an Index page that you will place on your server in the location you want to create the short link. Save this file and then simply upload this index.php page to a folder on any domain you wish to use when calling the URL.

112 P a g e 112 Passing Tokens when using Masked Pages If you select the option to pass parameters when you create a short link, (this option works only for PHP and HTML with Javascript), then all the parameters received by the short link page are passed to the next page. For Example If you wish to Mask the URL: And you create a short link as: The parameters and tokens will be passed through to the Masked URL as: The same goes for any other parameters and you can combine any number of parameters in a single URL separated by &, like: Creating Short Links for Campaign URLs Campaign URLs can be shortened as well, but you have to add the keyword token or any other dynamic tokens in Short Link URL if the traffic source requires it. For example Original URL: Short Link URL: But to pass the keyword through to CPV Lab, where this is supported the keyword token needs to be in the URL, so you will enter the Short Link at the traffic source as: The other parameters ( c and key ) will be added in the Short Link page. In order for this to work you have to generate the Short Link using a method that passes parameters either PHP or HTML with JavaScript. PHP is the best solution because it is server-based and it is much faster than JavaScript.

113 P a g e 113 Error Log Navigation: Settings Error Log The Error Log page shows you any messages or errors related to General Database Functions, CRON Jobs to Install and Update Processes. This also makes support requests easier by Exporting Error Log to CSV. 1 = Date Range Select the Date Range to View Most Useful is a short period of time to quickly see recent messages, such as Today. 2 = Error Type Select the Type of Message to Filter or the Default is set to All. 3 = Remove errors before Click to Select a Date and all errors prior to this date will be removed from the database. You can also automate this function from the General Settings (Settings General Settings).

114 P a g e 114 Failed Logins Navigation: Settings Failed Logins View all failed login attempts to your CPV Lab installation, with full details of the visitor who attempted to login with the Date and Time, the Username and Password they tried to use, their IP Address and Location. If you see repeat offenders use the IP Manager Utility within Cpanel to the block the IP from your server. 1 = Date Range Select a Date Range to View Failed Logins 2 = Date Intervals Select a common date range from the dropdown menu. 3 = Clear Failed Logins Click to Remove All Failed Login Data from the server.

115 P a g e 115 Offer Management Navigation: Settings Offer Management The Offer Management Page allows you to Enter the Offers that you use frequently to quickly add them to a new or existing campaign. When adding New Offers to Campaigns, you ll see the Offers saved, available in a Dropdown Box on the Campaign Setup page what will automatically populate the Offer Data. Or you can Add Offer or Update Offers across Multiple Campaigns at one time.

116 P a g e = Offer Enter an Offer Name 2 = URL Enter the Offer URL 3 = Notes Enter notes about the offer, such as GEO-Restrictions, Caps, etc. 4 = Active / Inactive Set the Offer Status. 5 = Source Select the Offer Source. 6 = Payout Set the Offer Payout for Each Conversion / Sale. 7 = Current Offers and Actions Edit or Delete Existing Offers or Click Add to Campaign to Add an Offer to a Campaign or Multiple Campaigns.

117 P a g e 117 Add to Campaign Navigation: Settings Offer Management Actions Add to Campaign 1 = Select Offer Choose the Offer to Update or Add to Campaigns. 2 = Select Campaign/s to Add Offer Use the Filters to Find the Specific Campaign or Multiple Campaigns you want to update or add the current offer. Filter Campaigns by Traffic Source, Campaign Group or Campaigns that Include a Specific Offer.

118 P a g e = Campaigns List Once the Filters are Set, you ll see a Campaign List. You can Click any Campaign Name to Jump to the Campaign Settings Page. 4 = Share % Enter the Share% for the New Offer. This will be added to the Existing Share% used in the Campaign for all offers. For example you re added an offer to a campaign and you set the Share% for the new offer to 20% Since you re adding this to an existing campaign, you ll already have a total share% of 100% for all offers in the campaign. The new offer will base the share% on 100% + the New Offer Share%...so in this case the Traffic will be shared based on 120% The reason for this is to not throw off or have to change any existing share% in campaigns, while still adding new offers to the campaign and continue rotations for all offers. 5 = Automatically Assign Unique Offer ID By checking this option, CPV Lab will automatically create a Unique Offer ID for the offer when it s assigned to the campaign or campaigns. This saves you the time of having to manually assign a unique offer ID for the offer in each campaign it s being added to.

119 P a g e 119 Offer Sources Navigation: Settings Offer Sources By default CPV Lab has several default offers sources listed. On this page you can easily add and edit any offer source. Enter the Details in the Steps below and then Click Save from that point on, when adding or editing offers, you ll simply select the offer source using the dropdown menu. Once Offer Sources have been added you will be able to Edit, Delete or Export them under Current Offers Sources. 1 = Source Enter a Name for the Offer Source. If using your own offers you can enter anything you wish. In-House, Private, etc.

120 P a g e = SubID Separator Select a subid separator (most commonly _), for Offer Sources such as Clickbank, z is used. 3 = Revenue Parameter If the offer source supports postback URLs for conversions, and can also send the revenue or the amount earned, enter the parameter they use here. For example if they postback the revenue earned in the postback url as &rev={revenue} in this field you would enter: rev 4 = Upload Offer Source File You can upload Offer Source Files (xml files) that you receive from our Support, or that you have shared with other users.

121 P a g e 121 Parsing Templates Navigation: Settings Parsing Templates Parsing templates are used to parse (extract) the target from the referrer URL, useful especially with search engine traffic coming in campaigns that use the direct traffic code. We ve added several predefined parsing templates for the most common referrer sites, but you can easily define custom templates. 1 = If referrer URL contains Enter text that the referrer URL will contain for example: about.com 2 = Parse target from parameter Enter the name of the parameter that is used to pass the keyword in the referrer URL. Google Search Results for Example may use various parameters and will be entered as: q,as_q

122 P a g e = Category Select a Referrer Category. The available options in the dropdown are setup from the Referrer Categories Page at Settings Referrer Categories 4 = If referrer doesn t match a parsing template, use as Target It allows you to also define the default behavior when the referrer doesn t match any parsing template. Use the referrer = This will pass the entire referrer as the Keyword/Target. A fixed value = Set this to any text you wish. Get from another parameter = Some referrer sources don t use specific parameters for search terms, but a url structure for example: o The keyword is a part of the actual URL and not in the query string. In this case, you ll define the parameter as the fixed text in front of the keyword, in this case 'topics/' and CPV Lab will extract the keyword starting after the parameter ('topics/') and until it reaches either the '/' character, or the end of the referrer URL. 5 = Current Parsing Templates and Actions Edit or Delete Templates Example of a Parsing Template Let s say that we have a campaign with direct traffic coming from Google. We want to extract the search terms from the Google referrer URL and show these terms as the target. In order to do this we define a parsing template that instructs CPV Lab on how to extract the search terms from the referrer URL. When searching on Google for fishing tackle, the URL for the search results is: xhr=t&q=fishing+tackle&pf=p&output=search&sclient=psyab&oq=fishing+tackle&aq=0&aqi=g 4&aql=&gs_l=&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.,cf.osb&fp=75172bbf586f4a27&biw=1600 &bih=733 The search terms in the above URL are found in the q parameter, so this is the parameter required in the Google parsing template. But if visitors use the Advanced Search in Google, then the search term is found in the as_q parameter. So we can add both parameters in the parsing template, separated by a comma: q,as_q.

123 P a g e 123 Quick-Stat Views Navigation: Settings Quick-Stat Views

124 P a g e 124 Quick-Stat Views make it easy to save your favorite and most frequently used views for access with just 1-Click from within the Campaign Stats Target Performance Section. 1 = Name Enter a Name for the View 2 = Notes Enter any notes as needed 3 = Select the Data Points to include in the view You will see the data you choose, will appear in #4 below as they are selected. 4 = Arrange Columns for the View Set the order of the columns as you want them to appear when loaded from the Campaign Stats. Just Drag & Drop and then Click SAVE. 5 = Current Stats Views and Actions Use to Edit Current Stat Views, Delete or Clone a View for Easy Editing.

125 P a g e 125 Referrer Categories Navigation: Settings Referrer Categories Referrer Categories work in Combination with Parsing Templates. Referrer Categories are assigned to Parsing Templates to Categorize your Referrers in the Stats. This is an interesting way to spot potential vertical markets of interest and opportunity. 1 = Category Name Enter a Referrer Category Name 2 = Current Referrer Categories and Actions Edit or Delete Categories Once created, you ll then be able to select these Categories when adding Parsing Templates. You ll also be able to select Referrer Category in various Stats Pages.

126 P a g e 126 Stats Management Navigation: Settings Stats Management Remove Stats 1 = Campaign Select the Campaign to Remove Stats 2 = Target / Keyword Enter a specific Target or Keyword to Remove Stats for. 3 = SubID or Click ID Enter a specific SubID or Click ID to Remove Stats for. 4 = IP Address Enter an IP Address to Remove Stats for. 5 = Extra Token Select an Extra Token in the Selected Campaign, and Enter a Value of the Token to Remove from the Stats. 6 = Date Range Select a Date Range to Remove Stats for within the Campaign.

127 P a g e 127 Remove False Conversions 1 = SubID or Click ID Enter a list of SubIDs and/or Click IDs, one per line to remove any conversions that are invalid or pixel misfires. Remove Referrer Records from Database Clearing out old un-usable referrer data that you have captured and stored in your campaigns, can now easily be removed from the Database. Using the interface above you simply select a campaign or All Campaigns and then enter the date range you want to remove referrer data for, then click Save. That s it the referrer data will be removed from the Database to free up space and resources from unwanted data that s no longer being used. Keep in mind, this cannot be undone when removing referrer data, make sure you have selected the proper campaign and date range. 1 = Campaign Select All Campaigns or a Specific Campaign 2 = Click Date Enter the Date Range to Remove the Referrers from the Selected Campaign/s and Date Range.

128 P a g e 128 Offer Payout Bumps & Decreases 1 = Campaign Select a Campaign 2 = Offer Choose an Offer within the Selected Campaign to set a new payout. 3 = Set Payout to Enter the Payout amount for Existing Conversions and the Date Range up until the Payout Changed and you updated this on the Campaign Setup Page. 4 = Conversion occured As above, Enter the Payout amount for Existing Conversions and the Date Range up until the Payout Changed and you updated this on the Campaign Setup Page.

129 P a g e 129 Traffic Sources Navigation: Settings Traffic Sources 1 = Traffic Source Name Enter a Name for the Traffic Source 2 = Source ID Enter a Unique ID for each Traffic Source...This variable is passed in your SubIDs, so make it random to avoid anyone being able to decipher it.

130 P a g e = Keyword Parameter Enter the Keyword Parameter to use in the campaign URL. This will generally always be entered as keyword, with the exception of a few Traffic Sources such as MediaTraffic, that uses target_passthrough 4 = TS Hidden Token Optional and only used for Traffic Sources that require a unique ID to postback conversions. More information below. 5 = Append Token Enter &, with the keyword parameter and token used by the traffic source to pass the keyword. For example: &keyword={keyword] If you re unsure of what token to use, you can generally find this in the Traffic Source s help section or simply send them an requesting this information. 6 = TimeZone Select the Timezone the Traffic Source uses for their Stats Interface. 7 = Bidding Select the Type of Bidding/Pricing (CPC = Cost Per Click / CPV = Cost Per View) 8 = Upload Traffic Source File You can upload Traffic Source Files to plug-and-play new Traffic Sources. We offer various Traffic Source Files through the Helpdesk as they are available. You can also share Traffic Source Files with other Users, Staff, etc. 9 = Additional Tokens You can define Extra Tokens that can be easily used in the campaigns setup pages. o Name the Token Name, will appear in Stats as the column header o URL Append the string that will be appended to the Campaign URL and includes the wildcard sequences that get replaced by the Traffic Source with actual values o Parameter the parameter used to retrieve the values passed from Traffic Source. 10 = Current Traffic Source Actions Edit or Delete Traffic Sources, and Export Traffic Source XML Files.

131 P a g e 131 TS Hidden Token Option Some Traffic Sources assign a hidden token (code) to each visitor they send and this token is required when posting back to them to mark a conversion. Being unique, this token will be able to identify the exact visitor that converted, so that the correct conversion gets tracked by the Traffic Source. This can only be used and the Hidden Token only needs to be defined for Traffic Sources that support it In order to capture the hidden token in CPV Lab the following conditions should be met: The Traffic Source needs to send the Hidden Token values to the Campaign URL The parameter used by the Traffic Source to send the token must be entered in the TS Hidden Token field from the campaign setup page For example, let s see how SiteScout uses the Hidden Token. They offer the {POSTBACKID}' wildcard that will get replaced with the actual hidden token value when it is placed in a URL. So the setup for SiteScout will be: Notice the URL Append that includes the {POSTBACKID}' wildcard requested by SiteScout and also the parameter hidtkn used to receive and store the token values. CPV Lab will store the unique token for each click it receives and all you have to do is include it in the additional tracking pixels using the {!tscode!} wildcard. For a SiteScout additional pixel it will look like: More details about this method and SiteScout can be found here:

132 P a g e 132 ADDITIONAL SETTINGS, OPTIONS & ADVANCED FEATURES

133 P a g e 133 Setting Up the Lab Alerts Application #1) Double Click CPVLabAlertsSetup Vista / Win7/8 Users: Right Click and Choose Run as Administrator #2) Follow the simple on-screen instructions to finish the installation. #3) After the Installation is Complete, you ll see a new Icon in your System Tray Double Click the Icon to Open CPV Lab Alerts. #4) Then Click Settings Enter the URL of your CPV Lab Installation. o Such as o or if using a sub-folder Next, enter your Login Details username and password. These are stored locally on your Desktop/Laptop for security. Then, adjust the time how often the Alerts will Update. For most users, 20 minutes to 60 minutes is a sufficient setting. Once all that is set, simply click SAVE and you re done. Using CPV Lab Alerts Once setup, Alerts will come in as they are triggered in your Campaigns based on the Alert Profiles you ve created and assigned. You can check for alerts at any time by clicking update now You can also clear out all of your alerts by clicking clear

134 P a g e 134 Configuration File Options for Advanced Users Navigation: Located on your Server, in the lib folder of your install In order to improve the speed of redirects between campaign pages and to offer more customizable options, we added a new configuration file where you can manually edit several CPV Lab settings that don t require frequent changes. These are global settings that affect all campaigns and most likely you won t have to change them again after defining them once, or just using the default values. Configuration options can be used to control the look and behavior of CPV Lab. These options can be modified by editing or adding lines in the constants-user.php file inside the lib folder. The default values defined in this file look like in the image below:

135 P a g e 135 You can see the available options and their default values in the table below. Option Name Default Value Description DateFormat m/d/y g:i A Pattern used to display dates DateShortFormat m/d/y Pattern used to display short dates ThousandsSeparatorCSV Character used as thousands separator in export file. Default is blank for Excel support DecimalSeparatorCSV. Character used as decimal separator in export file. Default is. For Excel support CookieTimeout Time interval to keep the tracking cookie DoubleMetaRedirectPage baseredirect.php Name of the page used for redirects using the Double Meta Refresh method LoopRedirectPage baseloopredirect.php Name of the page used for redirects using the Redirect Loop method ClickbankSecretKey The Secret Key defined in Clickbank; used only when tracking Clickbank conversions ClickbankPixelLogging false Controls if logging of Clickbank requests is enabled or not AffiliateWindowPixelLogging false Controls if logging for Affiliate Window requests is enabled or not RequestMethod auto The method used for external requests like additional pixels CaptureFullReferrer false Controls if full referrer URLs are captured or just the domain and page name, without query string parameters CustomIpHeader Name of the custom header used to retrieve visitors IP addresses UrlEncodeParameters true Controls if the parameters appended to LP and Offer pages are URL encoded or not The options are defined in the constants-users.php file in the following format: $GLOBALS['option-name'] = "option-value";

136 If the option value is numeric, then you don t have to add the enclosing double quotes. Here are the keys that can be configured with the constants-user.php file: P a g e 136 DateFormat the pattern used to display the date/time fields inside CPV Lab; you can enter any PHP specific date format. The default format is m/d/y g:i A DateShortFormat the pattern used to display the date fields (short format for the above pattern). The default format is m/d/y ThousandsSeparatorCSV used in the CSV files as the character that will separate thousands digits in numeric fields. The default value is blank in order to generate CSV files compatible with Microsoft Excel DecimalSeparatorCSV used in the CSV files as the decimal separator for numeric fields. The default value is. CookieTimeout the tracking cookie length, the time interval that a cookie will be kept inside visitors browsers. The value must be specified in seconds, there are several common cookie lengths added as examples and the default value is which means 30 days. Previously, in version 2.15 or earlier, this option was available in the Settings page DoubleMetaRedirectPage this key holds the file name for the page that performs redirects to offer pages using the Double Meta Refresh method see details below LoopRedirectPage this key holds the file name for the page that performs redirects to offer pages using the Redirect Loop method see details below ClickbankSecretKey if defined, it must match the Secret Key you entered in your Clickbank account. If not defined, the Clickbank tracking code will not validate the calls received. Using the Secret Key option will bring extra security since the requests received will be validated and only those requests that actually come from Clickbank will be processed. ClickbankPixelLogging - This is used to test and identify issues with Clickbank conversions. It should stay set to false until CPV Lab support tells otherwise. AffiliateWindowPixelLogging - The same as above, but will debug Affiliate Window conversions.

137 P a g e 137 RequestMethod - Controls what method is used to make external requests (like firing additional pixels). Possible values are: auto - default option; CPV Lab automatically selects the request method based on server settings contents - use the file_get_contents PHP function for requests curl - use curl for requests If you know that your server doesn t allow the file_get_contents function, then you can change this option to curl and the curl library will be used for external requests. When set to auto, CPV Lab will detect if the file_get_contents function is not enabled and will automatically switch to curlrequests. CaptureFullReferrer - The referrer URLs are composed from 2 parts: first part is the domain+page name and the second part contains the query string parameters. The query string parameters are not important most of the times and will just take up space in the database. That s why the default option is to capture referrers without query string parameters. If you need to see the query string parameters, then you have to set the CaptureFullReferrer option to true in the constants-users.php file. A complete referrer URL can look like: If the query string part isn t important and won t be used in reports, it will make sense to capture the referrers without query string parameters and save database space, like: CustomIpHeader - If you have a server running a reverse proxy, then the IP address for visitors will be passed using a custom header instead of the regular REMOTE_ADDR header. In this case you will define the custom header in this configuration option and CPV Lab will use the custom header to read visitors IP addresses. For example, if you have Incapsula reverse proxy, the IP address will be passed in the HTTP_INCAP_CLIENT_IP header, so the configuration option from the constants-users.php file should be: $GLOBALS['CustomIpHeader'] = "HTTP_INCAP_CLIENT_IP";

138 P a g e 138 UrlEncodeParameters - The parameters added to the landing pages or offers (like Extra Tokens or Target/Keyword) are URL encoded before they get appended to the URL in order to be retrieved in the pages. If you do NOT want to URL encode operations to these parameters, set this option to false. Changing Redirect Page Names The pages that perform redirects can have custom names instead of their default names. In order to use a custom name for a redirect page you need to do 2 things First, Rename the baseredirect.php and/or baseloopredirect.php files using an FTP Client. Then, Change the corresponding key in the constants-user.php file and specify the new file name/s. As referenced in the Configuration File above DoubleMetaRedirectPage this key holds the file name for the page that performs redirects to offer pages using the Double Meta Refresh method LoopRedirectPage this key holds the file name for the page that performs redirects to offer pages using the Redirect Loop method You can even place the redirect pages on another domain, the redirects will still work as before. If you place the redirect pages on different domains, you will enter the configuration values in the constants-user.php file with the full URL, as:

139 P a g e 139 Passing & Posting Data There are several options to pass data from CPV Lab to landing pages and offers. 1. Using the predefined options in the campaign setup pages The following checkboxes control which parameters are passed: Pass Target to LP allows passing the target to the landing page using a parameter that can be specified in the corresponding textbox Pass Target to Offer allows passing the target to the offer page using a parameter that can be specified in the corresponding textbox Pass Cookie to Offer allows passing the tracking cookie to the offer page(s) in order to be posted back in the CPV Lab tracking pixel URL for marking conversions Append SubID to LP/Offer appends the CPV Lab SubID to the landing page or Offer page; this option will not append the parameter, it only appends the SubID value, so the parameter must be specified in the LP/Offer URL (like...&subid= ) Pass Ad Token to LP/Offer only for CPC campaigns, will append the Ad Token value using the same parameter that it was captured from Pass Extra Token to LP/Offer will pass the Extra Token value using the same parameter that it was captured from

140 P a g e Using wildcard tokens in the LP/Offer URLs CPV Lab offers predefined tokens that can be placed in the landing page and offer URLs and will be replaced with the actual values for each visitor before they get redirected to the URLs. The wildcard tokens that can be used in the landing page URLs are: {!target!} will be replaced by the actual target/keyword {!subid!} will be replaced by the CPV Lab SubID {!token1!}, {!token2!},... {!token10!} will be replaced with the Extra Token value {!adtoken!} will be replaced with the Ad Token value {!sm_device_brand!} will be replaced with the mobile device brand {!sm_device_model!} will be replaced with the mobile device model {!sm_device_marketing!} will be replaced with the mobile device market name {!ispcarrier!} - will be replaced with the ISP/Carrier name {!mm_continent!} will be replaced with the Continent the visitor is located {!mm_country!} will be replaced with the Country the visitor is located {!mm_state!} will be replaced with the State/Province the visitor is located {!mm_city!} will be replaced with the City the visitor is located The wildcard tokens that can be used in the offer page URLs are: {!subid!} will be replaced by the CPV Lab SubID {!token1!}, {!token2!},... {!token10!} will be replaced with the Extra Token value {!adtoken!} will be replaced with the Ad Token value The wildcard tokens that can be used in the additional pixel URLs are: {!target!} will be replaced by the actual target/keyword {!subid!} will be replaced by the CPV Lab SubID {!token1!}, {!token2!},... {!token10!} will be replaced with the Extra Token value {!revenue!} will be replaced with the conversion revenue amount {!tscode!} will be replaced with the traffic source hidden token value

141 P a g e Automatic passing of parameters through the base pages All base pages (base.php, base2.php, base3.php) will forward all other parameters (that are not Targets, Ad Tokens or Extra Tokens) to the next page, which can either be a landing page or an offer page. These parameters are forwarded unchanged, exactly as they are received by the base page. Example: if you have a campaign with the following options: Target is captured from the keyword parameter Pass Target to LP is checked and selected parameter is mytarget Extra Token 1 is defined with parameter source and the option to pass it to LP is checked The LP URL is: Then if you have a visitor using an iphone and calling the Campaign URL like: obile The LP URL the visitor will be redirected to will be: =web&additional=ismobile The parameters from the LP URL are: subid and device passed from the 2 wildcard tokens that where replaced with the actual values mytarget passed because the Pass Target to LP option was checked source passed because the option to pass Extra Token 1 to LP was checked additional passed because it was forwarded by the base.php page

142 P a g e 142 Posting Data to Landing Pages The parameters passed to the landing pages can be displayed on the page with any programming language. If you have a landing page saved as.php, then the simplest operation to display a parameter passed in the URL using the following PHP statement: <?php echo(isset($_get["param-name"])? $_GET["param-name"] : "");?> For example, you enter a Landing Page URL in the CPV Lab campaign setup page as: When a visitor hits the page, the wildcard gets replaced by the actual ISP/Carrier (let's say Verizon), so they will land on the following URL: In order to display the ISP/Carrier in the LP, you will use the following code: <?php echo(isset($_get["visitor_isp"])? $_GET["visitor_isp"] : "");?> Notice the parameter name (visitor_isp) is the exact same as it appears in the URL. The parameter name in this case is "visitor_isp" and the parameter value is 'Verizon". The parameter name can be anything, it doesn't have to be "visitor_isp", it could be "qqqqq" or "qazwsx" or "isp"... anything, but it must match the PHP code used to retrieve it. The above code will display "Verizon" on the Landing Page. And the Landing Page must be saved as *.php for the PHP code to run. You can display various data from the campaign to visitors using the same method above Display Device Brand Landing Page URL in CPV Lab: PHP Snippet for Landing Page: <?php echo(isset($_get["brand"])? $_GET["brand"] : "");?>

143 P a g e 143 Display Device Model Landing Page URL in CPV Lab: PHP Snippet for Landing Page: <?php echo(isset($_get["model"])? $_GET["model"] : "");?> Display Device Market Name Landing Page URL in CPV Lab: PHP Snippet for Landing Page: <?php echo(isset($_get["mname"])? $_GET["mname"] : "");?> Display Keyword / Target Landing Page URL in CPV Lab: PHP Snippet for Landing Page: <?php echo(isset($_get["keyword"])? $_GET["keyword"] : "");?> Display Additional Tokens Landing Page URL in CPV Lab: PHP Snippet for Landing Page: <?php echo(isset($_get["token1"])? $_GET["token1"] : "");?> Repeat for additional tokens in campaign {!token1!}, {!token2!},... {!token10!}

144 P a g e 144 Posting GEO Data on your Landing Pages Setup Landing Page URL to Capture GEO Data: In the campaign setup page, add the parameters and tokens you want to pass as below... continent={!mm_continent!} country={!mm_country!} state={!mm_state!} city={!mm_city!} For example...if your landing page URL is: And you want to post Country and State to the Landing page, enter your Landing Page URL as: Then place the PHP Snippets below where you want Country and State to Appear on the Page: <?php echo(isset($_get["country"])? $_GET["country"] : "");?> <?php echo(isset($_get["state"])? $_GET["state"] : "");?> Post on Landing in Place for GEO Data to Appear: <?php echo(isset($_get["continent"])? $_GET["continent"] : "");?> <?php echo(isset($_get["country"])? $_GET["country"] : "");?> <?php echo(isset($_get["state"])? $_GET["state"] : "");?> <?php echo(isset($_get["city"])? $_GET["city"] : "");?>

145 Total Control Linking Options P a g e 145 You have the option to link to a specific landing page, offer, offer group, level or path. Each option to link to a specific object is implemented using a different parameter that will be appended to the previous base page (the page that redirects to the desired page). 1. Linking to a Specific Landing Page In order to link to a specific landing page from the Campaign URL you will use the clpid parameter in the Campaign URL, followed by the Landing Page URL for the page you want to link to. For example, you have a campaign with the following details: 1 st landing page ID=1 URL= Share=33% 2 nd landing page ID=2 URL= Share=33% 3 rd landing page ID=3 URL= Share=34% By default CPV Lab will rotate through these 3 LPs based on the shares. But if you want to always link some visitors to the second landing page, you will use the clpid parameter in the Campaign URL for those visitors: All visitors that come through this link will always land on the second landing page (lp2.php), no matter what the share percentage is set in the campaign. It is very important to define unique Landing Page IDs inside a campaign. The clpid parameter can also be used to link from a Level 1 landing page to a specific Level 2+ landing page, but in this case the parameter will be appended to the base2.php link instead of the Campaign URL. If you have a Landing Page Sequence campaign, then you can use the following link in a level 1 landing page: (In this example, 21 is the Landing Page ID of a landing page located on the second level)

146 P a g e Linking to a Specific Offer Page Linking to a specific offer page from the landing page is done using the cloid parameter in the base2.php or base3.php link used to get to the offer. If you have a campaign with the following details: 1 st landing page ID=1 URL= Share=50% 2 nd landing page ID=2 URL= Share=50% 1 st offer page ID=11 URL= Share=20% 2 nd offer page ID=12 URL= Share=80% If you want to always link from the first landing page to the first offer and from the second landing page to the second offer, then you have to use the cloid parameter in the base2.php links from the landing pages, like this: LP1 will have the link as LP2 will have the link as As with Landing Page ID s It is very important to define unique Offer IDs inside the campaign! 3. Linking to a Specific Level You can now, link to a specific level inside a Landing Page Sequence campaign using the clvl parameter followed by the level number. In this case CPV Lab will rotate between all landing pages defined in that specific level based on the shares defined for the landing pages. If you have a campaign with the following details: Level 1 LP 1 ID=11 URL= Share=40% Level 1 LP 2 ID=12 URL= Share=60% Level 2 LP ID=21 URL= Share=100% Level 3 LP 1 ID=31 URL= Share=50% Level 3 LP 2 ID=32 URL= Share=50% 1 st offer page ID=91 URL= Share=50% 2 nd offer page ID=92 URL= Share=50% Let s say you want to send visitors that land on the Level 1 LP 2 page directly to Level 3 and skip the Level 2 LP for them. In this case you will modify the base2.php link from Level 1 LP 2 page to: This means that visitors will be redirected from Level 1 LP 2 page directly to a level 3 LP, either Level 3 LP 1, either Level 3 LP 2. It s very important to keep the page IDs unique inside of a campaign in order to have the redirects working correctly!

147 P a g e Linking to a Specific Option Group Use the cogid parameter to specify the option group. CPV Lab will rotate between all offers defined in the specific option group based on the shares. For example, if you have the Landing Page Sequence campaign: 1 st landing page ID=1 URL= Share=50% 2 nd landing page ID=2 URL= Share=50% Option Group 1 Offer 1 ID=11 URL= Share=20% Option Group 1 Offer 2 ID=12 URL= Share=80% Option Group 2 Offer 1 ID=21 URL= Share=20% Option Group 2 Offer 2 ID=22 URL= Share=80% If you want to link from the first landing page to an offer from the first option group and to link from the second landing page to an offer from the second option group, then you have to use the following links in your landing pages: In the first landing page: In the second landing page: 5. Linking to a Specific Path In a Multiple Path campaign you have the option to send visitors to a specific path instead of rotating paths based on share% using the clpth parameter appended to the Campaign URL. For example if you want to always send visitors to the second path in a Multiple Paths campaign, then you will use the Campaign URL like: This means that visitors will be always redirected to a landing page defined in the second path for that campaign. Linking Quick List When you want to link to a specific page, offer, level, option group or path Simply append the corresponding parameter and the object ID in the previous base link. Object Parameter Example Value Replace XX with Supported URL/s Landing Page clpid &clpid=xx a valid Landing Page ID Campaign URL base2.php (for Level 2+) Offer Page cloid &cloid=xx a valid Offer ID base2.php or base3.php Level clvl &clvl=xx a valid Level index base2.php Option Group cogid &cogid=xx a valid Option Group index base2.php or base3.php Path clpth &clpth=xx a valid Path index Campaign URL

148 P a g e 148 Tracking Clickbank Offers with CPV Lab You ll setup your campaign as you normally would but when entering your Clickbank offers 1. Select Clickbank as the Offer Source. Clickbank must be selected or the SubIDs will not work correctly. CPV Lab generally uses spacing characters _ in SubIDs, but these types of characters are not allowed in Clickbank Tracking IDs. So when Clickbank (exactly as show) is selected CPV Lab will automatically change the spacing character in the SubIDs to z in order to pass correctly to Clickbank. 2. Entering Clickbank Offer URLs When entering Clickbank Offer URLs, be sure to include the Tracking ID Parameter they support to the end of the offer url as:?tid= 3. Setup Clickbank Instant Notifications for Conversion Tracking You can enable Clickbank instant notification in order to get real-time information about conversions and the conversion amounts. You will need to enter the Instant Notification URL at Clickbank as: Clickbank will automatically send the following parameters to the URL: ctid the Clickbank transaction ID which must be setup to be the CPV Lab subid caccountamount the conversion revenue (in cents)

149 P a g e 149 CPV Lab will read these 2 values and mark the correct conversion in the database, as well as store the actual revenue, then execute any additional server-to-server pixels setup for that campaign. Because the Clickbank performs a POST request, any 3 rd party pixels entered as image, iframe or script won t execute, so in this case only server-to-server 3 rd party pixels will file (those are entered as simple URLs in the campaign setup page). The Clickbank pixel allows multiple conversions from the same subid. If the pixel fires more than once for the same subid, CPV Lab will sum the revenues that were sent from Clickbank. For increase security and making sure the requests come from Clickbank and not from another source, you can use the Secret Key option. You will define this secret key in Clickbank and then you will enter it in the ClickbankSecretKey key from the constants-user.php file in the lib folder, like: If you define the Secret Key it is very important to enter the same Secret Key both in Clickbank and in CPV Lab in order to track conversions correctly. If nothing is entered as the Clickbank Secret Key in CPV Lab, the conversions will still be tracked correctly, but without the extra security brought by the Secret Key feature.

150 P a g e 150 Tracking as a Merchant/Product Owner Using CPV Lab to track your own products or offers, is easy since you have full control over all the pages. In this example, let s say you have a product and your offer page is at On this offer page, visitors then click Buy Now and are taken to the Check out page where they enter their details for purchase and click through to your payment processor. After completing their purchase, visitors are then sent to an order thank you page or order confirmation page. In this example the setup is simple. The conversion path is: Offer Page click--> Check out Page click--> Payment Page purchase--> Thank You Page So in this example, we ll use a simple Direct Link & Landing Page Campaign. #1) Setup your Campaign details usual. But, since you are the Merchant in this case you can change the Redirect Type to Direct. Since you re the merchant, no need to worry about passing the referrer. You can also uncheck Pass SubIDs to Offer unless, your Cart or CRM supports the use of SubIDs.

151 P a g e 151 #2) Next Enter your Offer Page / Sales Page as the Landing Page in CPV Lab On this page, add your Step 2: Add Code to Landing Pages Paste on Landing Page before the </body> tag Then set the link on the Buy Now button or link to: #3) Then Enter your Checkout Page as the Offer #4) Place the Tracking Pixel on your Order Thank You / Confirmation Page Which in this example is: You ll add your pixel <img src=" width="1" height="1" border="0" /> DONE!

152 P a g e 152 Templating Campaigns If you want to create multiple campaigns with the same landing pages and offers, but still need to know which campaign sent the visitor in the pages, then you can use a template campaign and clone it. The template campaign allows you to include the {!campid!} parameter in the landing page and offer URLs and all the campaigns cloned based on this template campaign will replace the wildcard with the actual Campaign ID. The template campaign won t be used for tracking visitors, all the campaigns cloned from the template campaign will do the tracking. The template campaign will be defined just like a normal campaign, but you will place the {!campid!} wildcard in the landing page and offer names and URLs where you want the Campaign ID to appear. For example, the template campaign will be: CampaignID: 1 Landing Page Name: LP for Campaign {!campid!} Landing Page URL: Offer Name: Offer for Campaign {!campid!} Offer URL: Now, Clone the template campaign and create the first campaign that will receive traffic: CampaignID: 2 Landing Page Name: LP for Campaign 2 Landing Page URL: Offer Name: Offer for Campaign 2 Offer URL:

153 P a g e 153 When you clone the template again, you get the second campaign for traffic: CampaignID: 3 Landing Page Name: LP for Campaign 3 Landing Page URL: Offer Name: Offer for Campaign 3 Offer URL: And so on. You can clone the template campaign as many times as you need. This will save time in case you need to create campaigns with similar pages. You can also modify each new campaign individually if you need to make small changes to it. This feature will work even if you have different landing page URLs. You can name your landing pages as: lp2.php lp3.php lp4.php And then the template campaign will have the landing page URL as: When you clone this campaign 3 times, you get 3 campaigns with the landing pages that will match the names from above: There are many variations for this feature and it can be used in multiple ways. The main idea is that if you have the {!campid!}wildcard in a campaign and you clone it, the wildcard will be replaced with the Campaign ID from the new campaign.

154 P a g e 154 BlueSnap Custom Tracking Pixel In order to track conversions from BlueSnap more easily, you can now use the custom BlueSnap tracking pixel introduced in version You have to enter the BlueSnap custom pixel URL ( as the IPN URL in Bluesnap: Now BlueSnap will call the custom pixel for each conversion and should pass the following 2 parameters using the POST method: tid the CPV Lab subid that was appended to the offer URL invoiceamount the revenue for each conversion If conversions from BlueSnap don t appear in CPV Lab, then you should double check that these 2 parameters are actually passed from BlueSnap in the tracking pixel call. More details about the BlueSnap pixel can be found here: Up an IPN.htm

155 P a g e 155 Blocked Clicks Clean-Up Blocked clicks are clicks that matched blocked traffic rule or block pattern and were prevented from counting towards the Views and Clicks numbers in CPV Lab. Usually you will only need to check the most recent blocked clicks and not blocked clicks from many months ago. Version 3.00 added an option to automatically clean the blocked clicks by removing records older than a specific number of days (the default value is 30 days). You can configure the number of days to keep blocked clicks in the database from the Settings page, like in the image below where it is set to 30 days: In order to have the blocked clicks cleanup working without any human interaction, you need to have setup at least one of the following 2 CRON jobs: Wurfl Cron job Campaigns Cron job It doesn t matter which Cron job one is enabled and both can be enabled.

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