Vetstreet Web Builder Editor Tool User Guide v2.1. Web Builder. User Guide v2.1

Transcription

1 Web Builder User Guide v2.1 Contact your Account Manager at (888) or with questions. Page 1

2 Index... 1 The Editor Tool... 7 Forgot Your Username or Password?... 7 How to Change Your Editor Password... 7 Editor Icons... 8 Text Area Icons... 8 Homepage... 9 Editing the Welcome Section Editing Your Address and Contact Information Editing Your Hours Reordering Hours Theme Changing the Theme Theme Options Homepage Layout Changing the Lead Page Layout Homepage Module Layout Changing the Module Layout on your Homepage Navigation Bar Customizing the Navigation Bar Linking the Navigation Tabs To Link Internally To Link Externally Toggled Modules Show/Hide Toggled Modules Pet Portal Login Request an Appointment Virtual Tour Adding a New Slide Editing an Existing Slide Reordering Slides Removing a Slide Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 2

3 Notification Module Editing the Notification Module Accreditation Module Adding a Linked Image Content Adding Text / Using Notepad Libraries - Images Uploading Images Image Library Searching Images Deleting an Image Changing/Inserting Images Libraries - Documents Uploading Documents Document Library Searching Documents Deleting a Document Hyperlinking Documents Services Page Show/Hide Existing Services Adding a New Service Adding/Editing a Service Description Staff Page Adding Staff Members Editing Staff Profiles Change a Staff Profile Image Edit the Staff Profile Text Fields Reordering Staff Members Removing Staff Members Creating New Pages and Blog Posts Creating a Page/Blog Post Editing an Existing Blog Post Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 3

4 Deleting a Blog Post Contact Us Page Google recaptcha Care Guides Page Selecting/Deselecting All Care Guides Selecting/Deselecting Featured Care Guides More Info Page Adding a Headline Adding Content to Headlines Reordering Headlines Removing a Headline Pets Page Adding Pets to the Pets Page Pet Memorial Page Pet Slideshow Removing Pets from the Pets Page or Pet Memorial Links Types of Links Internal External Creating Links in Text Fields / Hyperlinking Editing an Existing Hyperlink in a Text Field Hyperlinking Documents Links Page Creating/Editing Links on the Links Page Reordering Links Modules Module Functions Swapping a Module Replacing a Module Module Functions - Beyond the Homepage Adding a Module Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 4

5 Removing a Module Clinic Forms Module Adding/Removing Forms from the Clinic Forms Module Clinic Specials Module Adding/Removing Clinic Specials Latest News Module Adding Latest News Articles Removing a Blog Post from the Latest News Module Staff Module Adding/Removing Staff Members Pets Module Adding/Removing Pets Care Guides Module Selecting/Deselecting Featured Care Guides Links Module Adding/Removing Links Social Media Module Adding/Removing a Social Media Site Offers Module Creating an Offer Adding an Existing Offer to another Page Images Image Quick Reference Links Image Size Requirement Quick Links Image Size Requirements Masthead Homepage Layouts All Themes Lead Layout Options 2 & Sun & Sky Default Lead Layout Simple Default Lead Layout Classic Default Lead Layout City Default Lead Layout Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 5

6 Country Default Lead Layout Bright & Friendly Default Lead Layout Staff Page Lead Image Staff Member Image Services Page Pets Page & Pet Memorial Virtual Tour Mobile Redirect Search Engine Optimization (SEO) What is Search Engine Optimization? How to Optimize Your Web Builder Website Content Pages Meta Tags Hyperlink Exchanges Hyperlinks and Anchor Text Alternate Text (Alt Text) for Images Additional Online Resources Maps & Business Directories Online Review Websites Social Media Networks Submit Your URL to Search Engines Google Analytics Google Webmaster Tools Contact your Account Manager at (888) or with questions. Page 6

7 The Editor Tool *Important Note: The Vetstreet Web Builder Editor Tool is 100% compatible with the Internet browser Mozilla Firefox. If using Internet Explorer, please ensure it is version 8 or higher. 1. Each practice receives a unique link to access the Editor Tool and is accessible via your Web Builder website s Homepage, then adding /admin after the URL. 2. Hit the Enter key and you will be taken to the Editor Login page. 3. The and password are provided by your Account Manager. Forgot Your Username or Password? Please contact your Account Manager. How to Change Your Editor Password If you know your password and would like to change it: 1. Log in to the Editor Tool. 2. Click on your practice name in the top left corner. 3. Type in your current password then the new password in the password box, and click Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 7

8 Editor Icons Vetstreet Web Builder Editor Tool User Guide v2.1 *Important Note: The icons available in each section of the Web Builder will let you know which Editing options are supported in that particular area. Edit Swap / Reorder a module Replace a module Add module Remove module Move entries up and down on listed module Click after making changes Click after selecting button to save and publish the change This dropdown will appear to confirm the change was saved & published *Refresh your page using the F5 key or the refresh button on your browser. Select to discard a change after clicking the *Must be selected prior to clicking Select to preview a change prior to publishing Select to change an image button. Use these arrows to browse through pages or galleries Display or hide items Text Area Icons Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 8

9 Homepage The Homepage is the first place visitors are taken when they visit your website. It contains a Welcome Message, Contact Information, Hours, and additional important practice information. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 9

10 Editing the Welcome Section *The Welcome Message is also directly linked to your Staff Page. Any changes to this section will result in a change to the corresponding page. 1. Click on the icon next to the Welcome Message on your Homepage or Staff Page. 2. Enter your Welcome Message in the text area. 3. Click 4. Click and wait for dropdown. 5. Refresh your page using the F5 key or the refresh button on your browser. * Please remember: All text fields of your Web Builder website support basic text only, no HTML code. Only copy and paste text from Notepad or TextEdit (Mac). You can also directly type your text in the text fields. Editing Your Address and Contact Information * Your Address and Contact Information area is directly linked to your Staff Page, Contact Us Page, and at the bottom of every page next to the Google Icon. Changes to this section will result in a change to the corresponding pages. 1. Click on the icon next to the Address Module on any of the following pages: Homepage, Staff Page, Contact Us Page, or at the bottom of every page on your website next to the Google Icon. 2. Enter the new information in this section, including address, phone number and address. Use the side scroll bar to access all fields. 3. If you do not wish to include your address on your site, leave the field blank. Note: The form on the Contact Us Page will not function if no address is provided. 4. Click 5. Click and wait for dropdown. 6. Refresh your page using the F5 key or the browser refresh button. 7. The Google Map on the Contact Us Page is generated by the content in the Address field. You can disable this Google Map link by using the checkbox in this area. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 10

11 Editing Your Hours * Your Hours are also directly linked to your Staff Page. 1. Click on the icon next to the Hours on your Homepage or Staff Page. 2. Enter the new information in this area. 3. You can use the icon to add a new field to this section. 4. Click 5. Click and wait for dropdown. Reordering Hours 1. Use the buttons beside the fields to rearrange. 2. Click 3. Click and wait for dropdown. * Please remember: All text fields of your Web Builder website support basic text only, no HTML code. Only copy and paste text from Notepad or TextEdit (Mac). You can also directly type your text in the text fields. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 11

12 Theme The Web Builder offers six (6) themes; each includes four (4) different color options. Changing the Theme 1. Click on the Theme tab in the top toolbar. 2. Click on a color palette below the main Theme selection. 3. Click 4. Your website color will change within that Theme s template. 5. To keep the change, click and wait for. dropdown. Theme Options Bright & Friendly City Classic Country Simple Sun & Sky Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 12

13 Homepage Layout Changing the Lead Page Layout The lead is the top portion of your Web Builder Homepage. There are three (3) Leads offered per Theme. Each Default Lead option varies per Theme. Lead Options Two and Three are compatible with every Theme. These can be accessed in the Theme tab, under Page Layout. 1. Click on the Theme tab in the top toolbar. 2. Click the Page Layout sub tab. *You must be on the Homepage to access this sub tab. 3. Under Top of Page, select the Lead Layout you want to use. 4. Click 5. Your Homepage Layout will change based on the option selected. 6. To keep the change, click and wait for dropdown. Homepage Module Layout You can also change the Main Content Area of your Homepage, which offers different Module layouts. These four (4) options are the same for each Theme: 1. Option One: (*Use only if you have an active Vetstreet Online Store) Large Online Store front with seven (7) modules 2. Option Two: (*Use only if you have an active Vetstreet Online Store) Smaller Online Store front with five (5) modules 3. Option Three: Four (4) module setup 4. Option Four: No modules on the Homepage Contact your Account Manager at (888) or with questions. Page 13

14 Changing the Module Layout on your Homepage 1. Click on the Theme tab in the top toolbar. 2. Click the Page Layout sub tab. *You must be on the Homepage to access this sub tab. 3. Under Main Content Area, select the Module Layout you want to use. 4. Click 5. Your Homepage Layout will change based on the option selected. 6. To keep the change, click and wait for dropdown. Navigation Bar The Navigation Bar is the area intended to direct your visitors to major sections of your Web Builder site or to external web pages using hyperlinks. Contact your Account Manager at (888) or with questions. Page 14

15 Customizing the Navigation Bar The six (6) fields in the Navigation Bar can be customized by the practice, and can be rearranged, renamed and linked to a different web page. Linking the Navigation Tabs You have the option of linking internally (within the Web Builder site) or externally (outside of the Web Builder) via the Navigation Bar. To Link Internally 1. Add your Linked Text as the name of the tab. 2. Select the downward arrow in the corresponding URL field. 3. Choose from the dropdown menu. a. This dropdown includes all URL extensions to all pages within your Web Builder site. 4. Simply click the URL of the page you want to link to. 5. Click 6. Click and wait for dropdown. 7. Refresh your page using the F5 key or the refresh button on your browser. To Link Externally 1. Add your Linked Text as the name of the tab. 2. Select the downward arrow in the corresponding URL field. 3. Click on Add an External Link and place the entire external URL including 4. Click 5. Click and wait for dropdown. 6. Refresh your page using the F5 key or the refresh button on your browser. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 15

16 Toggled Modules The following Toggled Modules can be turned on/off: Vetstreet Web Builder Editor Tool User Guide v2.1 Pet Portal Login Request an Appointment Virtual Tour Notification Module Accreditation Module Show/Hide Toggled Modules 1. Click on the Site Info tab in the top toolbar. This tab defaults to the SEO Data. 2. Click on Toggled Modules sub tab. 3. Use the check boxes to choose which modules you want displayed or hide. 4. Click 5. Click and wait for dropdown. 6. Refresh your page using the F5 key or the refresh button on your browser. Contact your Account Manager at (888) or with questions. Page 16

17 Pet Portal Login Request an Appointment The Pet Portal Login provides the Login to your clients Pet Portals. When enabled, it can be found at the top of every page on your Web Builder site. The Request an Appointment Toggled Module allows your clients to request an appointment online via their Pet Portal. If these functions are not shown on your website, you can enable it in the Toggled Modules area. Virtual Tour The Virtual Tour is a manually operated slide show intended to contain still images of your practice. To access the Virtual Tour section of your website, click directly on the Virtual Tour button on the Homepage. Each image must be in JPEG, PNG, or GIF format and meet the 581px width by 390px height requirement to work correctly in the slideshow. * Video content cannot be used in or linked to this area. Still images only. Adding a New Slide 1. Click the icon in the lower left corner of the Virtual Tour. 2. Click the icon in the top left corner of the slide. 3. Click to select an image from the Image Library. 4. Provide a Slide Title and a description in the fields provided. 5. Click 6. Click and wait for dropdown. * Please remember: All text fields of your Web Builder website support basic text only, no HTML code. Only copy and paste text from Notepad or TextEdit (Mac). You can also directly type your text in the text fields. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 17

18 Editing an Existing Slide Vetstreet Web Builder Editor Tool User Guide v Click the icon in the top left corner of the slide. 2. Click to select a different image from the Image Library. 3. Edit your Slide Title and description in the fields provided. 4. Click 5. Click and wait for dropdown. Reordering Slides 1. Click the icon at the bottom left of the Virtual Tour Page. 2. Use the buttons beside the fields to rearrange slides. 3. Click 4. Click and wait for dropdown. Removing a Slide 1. Hover over the icon to the left of the slide. 2. Click on to delete the slide. 3. Click a. This function does not require the use of the Publish button b. Once confirmed this function cannot be undone. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 18

19 Notification Module This Notification Module can be used for posting alerts or notifications on your Web Builder site s Homepage. Some examples are special holiday hours or inclement weather closings. Editing the Notification Module 1. Click the icon to the left of the Notification Module. 2. Enter your text. This field does not support images, hyperlinks or videos. 3. Click 4. Click and wait for dropdown. 5. Refresh your page using the F5 key or the refresh button on your browser. * Please remember: All text fields of your Web Builder website support basic text only, no HTML code. Only copy and paste text from Notepad or TextEdit (Mac). You can also directly type your text in the text fields. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 19

20 Accreditation Module This is where you can add one image from your Image Library and enter one URL to create a button or a hyperlink to one single location, and can be seen at the bottom of every page of your Web Builder site. The most common use of this Toggled Module is to display an accreditation such as AAHA or for a Social Media link. Adding a Linked Image 1. Scroll to the bottom of any page on your site. 2. Click the icon on the left of the very bottom of the page. 3. Enter the complete URL in the URL field. a. When linking to an external URL in the Editor, you must include the entire URL in the URL field. Everything from the forward will be required to make the hyperlink work properly. 4. Insert an image from the Image Library. 5. Click 6. Click and wait for dropdown. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 20

21 Content Adding Text / Using Notepad Text can be keyed in manually or copied and pasted into any text area. See below if copying text from an external source, which includes other websites, Word documents, PDF documents, s, etc. Pasting copied text directly from an outside source can cause damage to your Web Builder site. This is because markup text or code that may exist in the original text will also be copied into the Editor if the text is not first cleaned or stripped of the code. This code is not always visible, which is why it is imperative to always perform this step when copying and pasting into the Editor. Follow these below steps: 1. Copy the text from the outside source. 2. Paste the text into Notepad (PC user) or TextEdit (Mac user). a. PC users can find the Notepad application in the Start Menu > Program Files > Accessories folder see figure(s) below. 3. Re-copy or cut the text out of Notepad or TextEdit. 4. Paste into the Web Builder Editor. Fig. 1- Start Menu Fig. 2- Accessories Folder Fig. 3- Paste text to Notepad Application Fig. 4- Re-copy or Cut text from Notepad Application Fig. 5- Paste into Web Builder Editor Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 21

22 Libraries - Images Uploading Images *Images cannot be copied and pasted into the Editor. To add images to your Web Builder site, they must first be uploaded to the Image Library. Edits to your images should be made outside of the Web Builder Editor prior to upload using a 3 rd party image editing software. Supported File types are JPEG, PNG and GIF. 1. Check for size requirements. a. If the image has size requirements, first alter the image in 3rd party software i.e. Gimp.org, Paint.Net or Photoshop. b. Save image as.jpeg.png or.gif to your computer. *Important Note: Large images will take longer to load. Cameras produce images with large pixel dimensions which will increase load time. Please scale down your images appropriately prior to upload. 2. Upload the image to the Library. a. Select Libraries" in the top toolbar of the Editor. b. By default, you will be taken to the Upload an Image sub tab. c. Click d. Select your image file then click Open. e. Enter an Image Name. f. Tags field (optional) Enter any keywords to tag your image and make it searchable in the Image Library after upload. Tagging will also group images with the same tags for easy access in the Library. Examples: staff, pets, tour, etc. You can also tag your Homepage Lead images with their pixel dimensions i.e. 621x388 g. Alternate Text (optional) h. The remaining fields are also optional. 3. Click a. You will receive a message that Your asset has been uploaded! Click OK b. To exit this area, click at the top right. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 22

23 *An image cannot be edited once it has been uploaded. If you need to edit the image, you will have to make the edits outside of the Web Builder then upload the new version of that image. Image Library Once an image is uploaded to the Web Builder, it is automatically placed in the Image Library. This is the central depository for all images uploaded to the Web Builder. To Access your Image Library: 1. Select Libraries" in the top toolbar of the Editor. 2. Click the Image Library sub tab to view your uploaded images. a. Images are displayed in the order they were uploaded; most recent first. b. Stock images provided by Vetstreet are also available in the Image Library. 3. Use the buttons to browse through your images. 4. To exit this area, click at the top right. Searching Images You can search your uploaded images via the search bar within the Image Library. This search bar pulls the text from the Image Name, Tags, and Alternate Text fields. Deleting an Image Images that have been uploaded by the practice can be deleted within the Library. 1. Click on the next to the image to be deleted. 2. Click a. This function does not require the use of the Publish button b. Once confirmed this function cannot be undone. 3. To exit this area, click at the top right. Note: This will only remove the image from the Image Library. You will need to manually remove that image from any pages. Contact your Account Manager at (888) or with questions. Page 23

24 Changing/Inserting Images There are 2 basic methods for inserting images depending upon the area of the Web Builder you are adding an image. Method 1: 1. Select the icon adjacent to the image you want to change. 2. Click the button to access the Image Library. 3. Use the Show All link to view all images in your Image Library. 4. Use the buttons to browse through your images. 5. Select your image then click 6. Click and wait for dropdown. 7. Refresh your page using the F5 key or the refresh button on your browser. Method 2: 1. Select the icon next to the content field you want to insert the image. 2. Click the icon to pull up the Image Library. a. Use the Show All link to view all images in your Image Library. b. Use the buttons to browse through your images. 3. Select your image. a. The image can be resized by clicking on the image and dragging a corner. 4. Select your image then click 5. Click and wait for dropdown. 6. Refresh your page using the F5 key or the refresh button on your browser. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 24

25 Libraries - Documents Vetstreet Web Builder Editor Tool User Guide v2.1 Uploading Documents To add documents to your Web Builder site, they must first be uploaded to the Document Library. Supported File types are PDF and Microsoft Word documents. 1. Make sure your document is saved on your computer as a.doc or.pdf file. 2. Upload the document to the Library. a. Select Libraries" in the top portion of the Editor. b. Select the Upload a Document sub tab. c. Click d. Select your document file then click Open. e. Enter a Document Name. i. If you choose to add this document to your Clinic Forms Module, this is the name of the document that will display. ii. Once the document is uploaded, the Document Name cannot be changed. f. The Tags field is optional. 3. Click 4. You will receive a message that Your asset has been uploaded! Click OK a. This function does not require the use of the publish button 5. To exit this area click at the top right. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 25

26 Document Library Once a document is uploaded it is automatically placed in the Document Library. This is the central depository for all documents. To Access your Document Library: 1. Select Libraries" in the top toolbar of the Editor. 2. Click the Document Library sub tab to view your uploaded documents. a. Documents are displayed in the order they were uploaded; most recent first. 3. Use the buttons to browse through your documents. 4. To view the document, click on the download link found next to the document name in the Library. 5. To exit this area, click at the top right. Searching Documents You can find documents via the search bar within the Document Library. Deleting a Document 1. Click on the next to the document to be deleted. 2. Click a. This function does not require the use of the Publish button b. Once confirmed this function cannot be undone. 3. To exit this area, click at the top right. Note: This will only remove the document from the Document Library and the Clinic Forms Module. Hyperlinking Documents Navigate to the Document Library and find the document you want to link. Right click on the [download] text and select Copy Link Location. Use that link to hyperlink text throughout the Editor where hyperlinks are supported. The following is a Document Library URL example: or.doc Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 26

27 Services Page The Services Page allows you to list the services offered at your practice, as well as service descriptions and any further information you wish to include. You can select services from the list provided or add your own custom services. You can access the Services Page by navigating to your Homepage and adding /services.html after the URL. Contact your Account Manager at (888) or with questions. Page 27

28 Show/Hide Existing Services Vetstreet Web Builder Editor Tool User Guide v Click the lower icon on the Services Page (top right of services list). a. Use the check boxes to select which services you would like to appear. 2. Click Note: Services in the service list cannot be deleted and the service names cannot be changed. See Adding a New Service if rewording is needed. 3. Click and wait for dropdown. 4. Refresh your page using the F5 key or the refresh button on your browser. 5. The services will be listed alphabetically. Adding a New Service 1. Click the lower icon on the Services Page (top right of services list). 2. Click on the link Or, add a new service. 3. Enter the new service name in the space provided. 4. Click 5. Click and wait for dropdown. 6. Refresh your page using the F5 key or the refresh button on your browser. 7. The new service will be added alphabetically to the list of services. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 28

29 Adding/Editing a Service Description Vetstreet Web Builder Editor Tool User Guide v Any existing or new service description can be modified by using the icon to the right of the list of services on the Services Page. a. Click on the service name in the services list. b. Modify the service description using the icon. c. Content options available in this section include: Text Images YouTube videos Stream YouTube videos directly on your webpages by first placing your cursor in the location for the play screen. Click the icon above and add the external video URL or website address in the space provided. Remember to include once in front of the URL. Hyperlinks 2. Click 3. Click and wait for dropdown. 4. Refresh your page using the F5 key or the refresh button on your browser. * Please remember: All text fields of your Web Builder website support basic text only, no HTML code. Only copy and paste text from Notepad or TextEdit (Mac). You can also directly type your text in the text fields. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 29

30 Staff Page This is where each staff member profile can have his/her name, position, biography, years in practice, education, interests, address and a picture. It also allows you to edit your Welcome Message, Address and Hours information. You can access the Staff Page by clicking View All in the Our Staff Module or by navigating to your Homepage and adding /our_staff.html after the URL. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 30

31 Adding Staff Members Vetstreet Web Builder Editor Tool User Guide v Click the icon at the bottom left of the Staff Page. This will create a module for a new staff member. 2. Edit the new profile. See Editing Staff Members below. 3. Click 4. Click and wait for dropdown. Editing Staff Profiles Change a Staff Profile Image 1. Click the icon next to the staff profile image. 2. Click a. Select an image from the Image Library by left clicking with your mouse. b. Images placed in staff profiles will be auto sized to: 130px. For instructions on uploading images, go to Uploading Images. 3. Click 4. Click and wait for dropdown. * Please remember: All text fields of your Web Builder website support basic text only, no HTML code. Only copy and paste text from Notepad or TextEdit (Mac). You can also directly type your text in the text fields. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 31

32 Edit the Staff Profile Text Fields *These fields are optional. If you do not wish to include content in any of the below areas, completely remove any material in those fields. 1. Click the icon next to the staff profile image 2. Name Field. 3. About Field. a. You can use this area to include a bio on your staff member. 4. Years in Practice Dropdown a. Use the dropdown to select desired year. b. To remove the date, simply select Blank from the dropdown. 5. Education and Interests a. Here you can list any Education or Interests that pertains to the staff member. b. Leaving these fields blank hides them from the page. 6. Field a. You can list the staff member s address here. b. Leaving these fields blank hides them from the page. 7. Click 8. Click and wait for dropdown. * Please remember: All text fields of your Web Builder website support basic text only, no HTML code. Only copy and paste text from Notepad or TextEdit (Mac). You can also directly type your text in the text fields. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 32

33 Reordering Staff Members Vetstreet Web Builder Editor Tool User Guide v Click the icon at the bottom left of the Staff Page. 2. Use the buttons beside the staff member name to rearrange. 3. Click 4. Click and wait for dropdown. 5. Refresh your page using the F5 key or the refresh button on your browser. Removing Staff Members 1. Hover over the icon next to the staff member you would like removed from the page. 2. Click on the icon. 3. Click a. Once confirmed this function cannot be undone. Contact your Account Manager at (888) or with questions. Page 33

34 Creating New Pages and Blog Posts * Pages and Blogs are synonymous within the Web Builder. Pages or Blog Posts can be used to create News Articles and Clinic Specials, as well as custom pages you can link throughout your Web Builder site. Creating a Page/Blog Post 1. Click on Pages in the top toolbar. 2. Enter the required information. a. Blog Post Title i. No two (2) blog pages can have the same title b. Author c. Summary (optional) 3. (Optional) Use the check boxes to select which module (Clinic Specials and/or News) you would like the page to be available 4. Add your Content. a. Content options available in this field include: Text Images YouTube videos Stream YouTube videos directly on your Web Builder site by adding the external video URL in the space provided. Remember to include the in the beginning of the URL Hyperlinks 5. Click 6. Select to either: See your post, or continue working on the current page. Either way your new page is now created. 7. All blog pages will post to your main blog page. They can be viewed and edited at any time by clicking on View All in the Latest News Module or by navigating to your Homepage and typing /blog.html after the URL. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 34

35 Editing an Existing Blog Post Vetstreet Web Builder Editor Tool User Guide v Click View All in the Latest News Module, or navigate to your Homepage and key in /blog.html after the URL. 2. Click directly on the article title. 3. Update the blog post content by clicking on the icon a. Content options available in this field include: Text Images YouTube videos Stream YouTube videos directly on your Web Builder site by adding the external video URL in the space provided. Remember to include the in the beginning of the URL Hyperlinks 4. Click 5. Click and wait for dropdown. 6. Refresh your page using the F5 key or the refresh button on your browser. Deleting a Blog Post 1. Navigate to the article by clicking View All in the Latest News Module. 2. Click directly on the article title to pull up the page. 3. Hover over the icon. 4. Click on the icon. 5. Click a. Once confirmed this function cannot be undone. * Please remember: All text fields of your Web Builder website support basic text only, no HTML code. Only copy and paste text from Notepad or TextEdit (Mac). You can also directly type your text in the text fields. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 35

36 Contact Us Page This provides your practice contact information, an image link to Google Maps, and a contact form for clients. The form submits to the address you provide in the Address Module and will go to your inbox in plain text format. You can access the Contact Us Page by navigating to your Homepage and adding /contact_us.html after the URL. To change any of the information in the Address Module on your Contact Us Page, please see Editing Your Address and Contact Information. Google recaptcha Vetstreet can add Google recaptcha to your Contact Us Page upon request. Contact your Vetstreet Account Manager to request to have Google recaptcha activated on your Web Builder. Visit Google to learn more about recaptcha: Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 36

37 Care Guides Page Professionally written articles are provided by Vetstreet and available to be viewed via your Web Builder website. The content is not customizable, but you can choose which Care Guides to display. Access the Care Guides Page by clicking View All in the Care Guides Module or by navigating to your Homepage and adding /care_guide.html after the URL. Contact your Account Manager at (888) or with questions. Page 37

38 Selecting/Deselecting All Care Guides 1. Click the icon next to All Care Guides on the Care Guides Page. 2. Select articles. a. Use the check boxes to select or deselect articles. Use the Select All option to check off all articles under a Species Care Guides. b. You can use the Filter feature to limit your results. c. To turn off all guides listed for a particular species, select the species name in the heading and locate the Deselect All for that species. This will hide the species from the list of Care Guides on your website. 3. Click 4. Click and wait for dropdown. 5. Refresh your page using the F5 key or the refresh button on your browser. Selecting/Deselecting Featured Care Guides Featured Care Guides will automatically appear at the top of the Care Guides page and in the Care Guides Module. 1. Click the icon next to the Featured Care Guides section on the Care Guides Page. Featured Care Guides can also be accessed via the icon next to the Care Guides Module. 2. Select articles. a. Use the check boxes to select or deselect articles to be featured. i. Sorting is alphabetical. 3. You can use the filter feature to limit your results. 4. Click 5. Click and wait for dropdown. 6. Refresh your page using the F5 key or the refresh button on your browser. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 38

39 More Info Page The More Info Page provides additional content areas or Headlines for posting information you feel may be beneficial to your clients. Access the More Info Page by navigating to your Homepage and adding /more_info.html after the URL. Adding a Headline 1. Click the icon at the bottom left to add additional Headlines. 2. Click and wait for dropdown. 3. Refresh your page using the F5 key or the refresh button on your browser. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 39

40 Adding Content to Headlines 1. Add content by clicking on the icon next to a Headline. a. Content options available in this field include: Text Images YouTube videos Stream YouTube videos directly on your Web Builder site by adding the external video URL in the space provided. Remember to include the in the beginning of the URL Hyperlinks 2. Click 3. Click and wait for dropdown. 4. Refresh your page using the F5 key or the refresh button on your browser. Reordering Headlines 1. Click the icon at the bottom left of the More Info Page. 2. Use the buttons beside the Headline name to rearrange. 3. Click 4. Click and wait for dropdown. 5. Refresh your page using the F5 key or the refresh button on your browser. Removing a Headline 1. Hover over the icon next to the Headline you would like removed from the page. 2. Click on the icon. 3. Click a. Once confirmed this function cannot be undone. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 40

41 Pets Page This page gives you the ability to add a photo gallery of pets. Clients can click on any image to enlarge and view pet information. You can access the Pets Page by clicking View All in the Pets Module or by navigating to your Homepage and adding /pets.html after the URL. Adding Pets to the Pets Page 1. Click on the icon on the right side of the Pets Page. 2. Click on the on the new pet to add content to it. 3. Click a. Select an image from the Image Library. 4. Add text in the fields provided. a. Add Pet s Name b. (Optional) You can choose to add the Date of Birth by using the calendar provided when the text field is selected, or you can leave the field blank. If applicable, you can add the Date of Death, which will automatically move that pet to the Pet Memorial Page 5. Click 6. Click and wait for dropdown. 7. Refresh your page using the F5 key or the refresh button on your browser. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 41

42 Pet Memorial Page Any pets with a valid date of death will be automatically moved to the Pet Memorial Page. Clients can click on any image to enlarge and view. These pets will be available to add to the Pets Module as well. You can access the Pet Memorial Page by navigating to your Homepage and adding /memorial.html after the URL. You can also link to the Pet Memorial in your Web Builder by using the /memorial.html internal URL. See the Links section for more information. Pet Slideshow By clicking on a pet s image, visitors can browse through the pet images in an enlarged viewer. Removing Pets from the Pets Page or Pet Memorial 1. Hover over the icon next to the pet you want to remove. 2. Click on the icon. 3. Click a. Once confirmed this function cannot be undone. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 42

43 Links Links are a great way to direct clients to other pages within your website (internal), or to outside pages not directly related to your practice (external). Links can be added anywhere in your Web Builder where hyperlinking is supported. Types of Links Internal Internal Links take you directly to a page within your own Web Builder site. Some examples include your Services Page, Staff Page, pages or Blogs you create, Pet Gallery, Links, and More Info. When linking to an internal page, always remember to provide the forward slash / and accompanying text ONLY. There is no need for the or www when using Internal Links. Examples: /our_staff.html, /services.html External External Links take you to an outside web page that is not directly related to your own Web Builder website. Some examples include the ASPCA website, Facebook, or even Google. When linking to an external website remember that you must include the and the full URL. Examples: * Please remember: All text fields of your Web Builder website support basic text only, no HTML code. Only copy and paste text from Notepad or TextEdit (Mac). You can also directly type your text in the text fields. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 43

44 Creating Links in Text Fields / Hyperlinking 1. First establish which website you would like people to be hyperlinked to and record or copy the URL (website address). 2. In your Editor, highlight the text with your cursor, or left click on the image you want to make into a hyperlink. 3. Click the Create Link button provided in the text field toolbar. 4. Insert the URL or website address into the field provided. See Types of Links above for adding internal vs. external links. 5. Click 6. Click and wait for dropdown. 7. Refresh your page using the F5 key or the refresh button on your browser. Editing an Existing Hyperlink in a Text Field 1. Highlight the text or left click on the image that is linked. 2. Click the Create Link button provided in the text field toolbar. 3. Insert the URL into the field provided. See Types of Links above for adding internal vs. external links. 4. Click 5. Click and wait for dropdown. 6. Refresh your page using the F5 key or the refresh button on your browser. Hyperlinking Documents Navigate to the Document Library and find the document you want to link. Right click on the [download] text and select Copy Link Location. Use that link to hyperlink text throughout the Editor where hyperlinks are supported. The following is a Document Library URL example: or.doc Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 44

45 Links Page The Links Page is an area designed for you to provide a list of links you would like available for your visitors. You can add links to other pages or documents within your Web Builder site (Internal), or to web pages outside of your Web Builder site (External). The links added to this page will also be available to add to your Links Module. You can access the Links Page by clicking View All in the Links Module or by navigating to your Homepage and adding /links.html after the URL. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 45

46 Creating/Editing Links on the Links Page 1. To create a new link, click the icon at the bottom left side of the Links Page. 2. Then, click the icon next to the new link field. 3. Add the Linked Text. 4. Select an internal page from the drop down or choose Add an External Link. a. If it is an external link, be sure to add the complete URL including 5. Modify the content field provided or remove the default text. 6. Click 7. Click and wait for dropdown. 8. Refresh your page using the F5 key or the refresh button on your browser. * Please remember: All text fields of your Web Builder website support basic text only, no HTML code. Only copy and paste text from Notepad or TextEdit (Mac). You can also directly type your text in the text fields. Reordering Links 1. Click the icon at the bottom left of the Links Page. 2. Use the buttons beside the links to rearrange. 3. Click 4. Click and wait for dropdown. 5. Refresh your page using the F5 key or the refresh button on your browser. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 46

47 Modules In addition to your Toggled Modules, you also have various content modules available to add to your website pages. These modules can be found at the bottom of your Homepage and down the right hand side of all subsequent content pages. Module count on the Homepage is governed by a specific setting found in the Theme tab in the top toolbar of the Editor. *Please note: Modules cannot be renamed, repurposed, and you cannot create custom modules. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 47

48 Module Functions Hover over the icon next to any module to view the additional module placement options available. Swapping a Module *This function is available for all modules. The swap function allows you to swap one module s location for another on that particular page. 1. Hover over the icon. 2. Click on the icon. The module will become transparent. 3. Click on an adjacent outlined module to swap with its location. 4. To cancel the swap, click the ESC key. 5. Click 6. Click and wait for dropdown. 7. Refresh your page using the F5 key or the refresh button on your browser. Replacing a Module *This function is available for all modules. 1. Hover over the icon. 2. Click on the icon. 3. A list of available modules that can be used to replace the current module will appear. 4. Click on the module you want to replace the existing module on that page. 5. Click 6. Click and wait for dropdown. 7. Refresh your page using the F5 key or the refresh button on your browser. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 48

49 Module Functions - Beyond the Homepage You can have as many or as few modules as you would like beyond the Homepage. Modules on these pages need not follow any specific order or pattern. Adding a Module 1. Click on the icon located below the last module on the right hand side of any page beyond the Homepage. 2. A list of available modules that can be added to the page will appear. 3. Click on the module you wish to add to the page. 4. Click 5. Click and wait for dropdown. 6. Refresh your page using the F5 key or the refresh button on your browser. Removing a Module 1. Hover over the icon. 2. Click on the icon. a. The content in the removed module is not lost. This action just simply removes the module from that particular page. 3. Click 4. Click and wait for dropdown. 5. Refresh your page using the F5 key or the refresh button on your browser. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 49

50 Clinic Forms Module The Clinic Forms Module is designed to feature any documents or forms from your Document Library that you would like available on your website. See Module Functions for options on adding the Clinic Forms Module to your website. Adding/Removing Forms from the Clinic Forms Module 1. Click the icon next to the Clinic Forms Module. 2. The documents in your Document Library will appear in this section. a. To upload a document to your Document Library, see Uploading Documents. 3. Use the check boxes to select which of those documents you would like to appear in the module. a. Any forms you no longer want displayed in your Clinic Forms Module can simply be unchecked. 4. Click 5. Click and wait for dropdown. 6. Refresh your page using the F5 key or the refresh button on your browser. *You may also want to remove the entire document from the Library if there is no future use for it. See Deleting a Document. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 50

51 Clinic Specials Module The Web Builder includes a Clinic Specials Module designed to feature any specials or promotions running at your practice. See Module Functions for options on adding the Clinic Specials Module to your website. Adding/Removing Clinic Specials For instructions on how to create blog pages for the Clinic Specials Module please see: Creating a Blog Post. Tagging checkboxes found in Blog Page editor. Once your blog post is created and tagged as a Clinic Special, go to the Clinic Specials Module and select the post(s) you want to appear. 1. Click the icon next to the Clinic Specials Module. 2. Use the check boxes to select up to three (3) of those articles you would like to appear in the module. 3. Any Specials you no longer want displayed in your Clinic Specials Module can simply be unchecked. 4. Click 5. Click and wait for dropdown. 6. Refresh your page using the F5 key or the refresh button on your browser. *You may also want to remove the entire post from the website if there is no future use for the article. See Deleting a Blog Post. Latest News Module The Latest News Module is designed to feature news and announcements at your practice. See Module Functions for options on adding the Latest News Module to your website. Adding Latest News Articles For instructions on how to create blog pages for the Latest News Module please see: Creating a Blog Post. The Latest News Module automatically lists the (3) most recent custom blog pages created and tagged as News. Removing a Blog Post from the Latest News Module Blog pages are automatically added or removed from this area by using the News check box in the Page edit field. Please see: Editing an Existing Blog Post *You may also want to remove the entire post from the website if there is no future use for the article. See Deleting a Blog Post. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 51

52 Staff Module The Staff Module displays staff members selected from your Staff Page. See Module Functions for options on adding the Staff Module to your website. Adding/Removing Staff Members 1. Click the icon next to the Staff Module. 2. Use the check boxes to select which staff you would like to appear in the Staff Module. a. All staff must first be added to the Staff Page, accessible via the View All link in the Staff Module. b. The sort order for this module is also taken from the Staff Page. c. Any staff you no longer want displayed in your Staff Module can simply be unchecked. 3. Click 4. Click and wait for dropdown. 5. Refresh your page using the F5 key or the refresh button on your browser. 6. Arrows are available in the Staff Module to view the selected staff members. Contact your Account Manager at (888) or with questions. Page 52

53 Pets Module The Pets Module displays pets selected from your Pets Page and/or Pet Memorial Page. See Module Functions for options on adding the Pets Module to your website. Adding/Removing Pets 1. Click the icon next to the Pets Module. 2. Use the check boxes to select which pets you would like to appear in the Pets Module. a. All pets must first be added to the Pets Page, accessible via the View All link in the Pets Module. b. Sorting is alphabetical. c. Any Pets you no longer want displayed in your pets Module can simply be unchecked. 3. Click 4. Click and wait for dropdown. 5. Refresh your page using the F5 key or the refresh button on your browser. 6. Arrows are available in the Pets Module to view the selected pets. Contact your Account Manager at (888) or with questions. Page 53

54 Care Guides Module The Care Guides module alphabetically displays those articles selected as Featured Care Guides. See Module Functions for options on adding the Care Guides Module to your website. Selecting/Deselecting Featured Care Guides 1. Click the icon next to the Care Guides Module. a. You can also click View All in the module to be taken to the Care Guides Page where you can select/deselect articles as well. 2. Use the check boxes to select which articles you would like to appear in the Care Guides Module. a. Sorting is alphabetical. b. Any articles you no longer want displayed in your Care Guides Module can simply be unchecked. 3. Click 4. Click and wait for dropdown. 5. Refresh your page using the F5 key or the refresh button on your browser. Contact your Account Manager at (888) or with questions. Page 54

55 Links Module The Links Module displays links selected from your Links Page. See Module Functions for options on adding the Links Module to your website. Adding/Removing Links 1. Click the icon next to the Links Module. 2. Use the check boxes to select which links you would like to appear in the Links Module. a. All links must first be added to the Links Page, accessible via the View All link in the Links Module. b. The sort order for this module is also taken from the Links Page. c. Any links you no longer want displayed in your Links Module can simply be unchecked. 3. Click 4. Click and wait for dropdown. 5. Refresh your page using the F5 key or the refresh button on your browser. Contact your Account Manager at (888) or with questions. Page 55

56 Social Media Module This module can hold links to Facebook, Twitter, YouTube, and Tumblr. See Module Functions for options on adding the Social Media Module to your website. Adding/Removing a Social Media Site 1. Click the icon next to the Social Media module. 2. Add the complete URL in the field next to the appropriate Social Media site. Remember to include the in the beginning of the URL. a. To remove a site from the Social Media module, simply delete the entire URL. 3. Click 4. Click and wait for dropdown. 5. Refresh your page using the F5 key or the refresh button on your browser. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 56

57 Offers Module This allows you to create different offers at your practice directly in the module. See Module Functions for options on adding the Offers Module to your website. Unlike the other modules, each individual Offers Module can have its own custom content separate from other Offers Modules you create. Creating an Offer 1. Use the icon to create a new Offers Module. 2. Click the icon next to the new module. 3. Click 4. Enter a Byline for your Offer. 5. Enter Linked Text if you will be referencing a URL. a. If you are adding a link to an external website, be sure to include in the beginning of the URL. 6. Include any valid dates for the Offer. 7. Click 8. Click and wait for dropdown. 9. Refresh your page using the F5 key or the refresh button on your browser. Adding an Existing Offer to another Page 1. Use the icon to add an Offers Module on the desired page. (Do not hit Publish yet!) a. Hitting Publish before you select an existing Offer will default to creating a new Offer instead. 2. Click the icon next to the Offers Module. 3. To choose an existing Offer, click the Title of the Offer within the module. 4. Click 5. Click and wait for dropdown. 6. Refresh your page using the F5 key or the refresh button on your browser. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 57

58 Images Image Quick Reference Links Uploading images Changing images Image Size Requirement Quick Links Masthead Themes: o All Themes Lead o Sun & Sky Lead o Simple Lead o Classic Lead o City Lead o Country Lead o Bright & Friendly Lead Staff Page Services Page Pets Page Virtual Tour Image Size Requirements *Please note: all size requirements relate to pixels. Below you will find the pixel dimensions for all template images found on the Web Builder site. Pixels are a unit of measurement for digital images much like feet and inches are a unit of measurement for everyday objects. Each pixel is a small dot on your computer screen. Pixel sizes can be adjusted with any modern image editing software using Resize and Crop tools. Programs include, but not limited to, Paint on PC, Microsoft Office Picture Manager, and Adobe Photoshop. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 58

59 Masthead You can use an image file or a basic text logo. Please use one or the other, not both. The Editor does not support both features combined. Any desired text must be included in a single graphic logo. If you are looking to add only basic text for the Masthead, insert a Blank Image and enter your text in the text logo field. See figure below illustrating the Blank Image located in the Image Library. Width: Max 996px - Note: 550px to Pet Portal Sign-In edge. Height range: 110px - 130px Insert a Blank Image Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 59

60 Homepage Layouts All Themes Lead Layout Options 2 & 3 Width: 621px Height: 388px Lead Option Two and Option Three are compatible with every Theme. These can be accessed in the Theme tab, under Page Layout. 621 x 388 Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 60

61 Sun & Sky Default Lead Layout Width: 966px Height: 343px Vetstreet Web Builder Editor Tool User Guide v x 343 Color: Autumn Color: Grass Color: Sun Color: Shade Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 61

62 Simple Default Lead Layout Width: 230px Height: 156px Vetstreet Web Builder Editor Tool User Guide v x x x x 156 Color: Chocolate Color: Teal Color: Red Color: Blue Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 62

63 Classic Default Lead Layout Width: 330px Width: 204px Height: 219px Height: 150px Note: 10 degree tilt required for the end images. 204 x x x 150 Color: Grape 330 x 219 Color: Aquamarine Color: Navy Color: Wine Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 63

64 City Default Lead Layout Width: 570px Vetstreet Web Builder Editor Tool User Guide v2.1 Height: 370px Note: Only the upper portion, 194 pixels of 370 pixels, will display above the Welcome Message. Width: 184px Height: 178px Width: 380px Height: 178px Color: Gold 570 x x x 178 Color: Lime Color: Birch Color: Raspberry Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 64

65 Country Default Lead Layout Width: 290px Width: 290px Width: 280px Height: 255px Height: 200px Height: 245px Note: 10 degree tilt required for the end images. 290 x x x 245 Color: Diamond Color: Lime Color: Olive Color: Steel Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 65

66 Bright & Friendly Default Lead Layout Width: 349px Width: 169px Height: 372px Height: 148px 349 x x x 148 Color: Green Color: Blue Color: Orange Color: Seabreeze Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 66

67 Staff Page Lead Image Width: No size requirement Image will auto display at 230px wide Height: No size requirement Staff Member Image Width: No size requirement - Image will auto size up to 130px max Height: No size requirement - Image will auto size up to 130px max *We recommend not uploading images larger than 300px as it will increase load time. 230 px wide 130 x 130 max Services Page Width: No size requirement Height: No size requirement The Services section of the Web Builder does not have an image size requirement as it is a text field and utilizes the insert image function. Large images will take longer to load so we recommend uploading images around 400px. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 67

68 Pets Page & Pet Memorial Width: No size requirement Height: No size requirement Vetstreet Web Builder Editor Tool User Guide v2.1 *We recommend not uploading images larger than 400px as it will increase load time. Virtual Tour Width: 581px Height: 390px Contact your Account Manager at (888) or with questions. Page 68

69 Mobile Redirect** You may choose to apply a Mobile Redirect to your website so that your website visitors on a mobile device see a mobile-optimized website. If you have a mobile website that you would like your Vetstreet Web Builder to redirect to on a mobile device, you can provide your mobile URL to your Vetstreet Account Manager. Vetstreet will then apply the Mobile Redirect to the backend of the Web Builder. **Vetstreet does not offer support for use of any third-party product. Vetstreet does not host mobile sites at this time. Search Engine Optimization (SEO) What is Search Engine Optimization? Search engines such as Google, Bing and Yahoo use different algorithms, or sets of rules, to determine a website's relevance in search results. Search engines employ crawlers to record and analyze EVERY word that you post, and measure your website s content to match particular keywords or key phrases people are searching for. Many additional items are calculated in this equation, but the most important component is the quality and uniqueness of the content you choose to post on your website pages. Content is King Other factors include: How long your website has been online. How often you refresh or update your content. How many people are visiting and engaging your website. How many people are actively using search engines to find your website, a.k.a. trending. Your geographic market conditions. Having a personally registered domain name. (Please note: Vetstreet does not register personal domain names on behalf of practices.) Removal of defunct and obsolete website pages that may be online and reflect your practice. How to Optimize Your Web Builder Website Content Pages Please take some time to customize any and all content areas. The Web Builder editor allows you the opportunity to optimize items like your Welcome Message, Service Page descriptions, Staff member biographies, etc. Your goal should be to minimize the presence of stock or duplicate content, as well as content that you at the practice did not author. Consider uploading personal images as well. Do Not repeat the same Keywords or Key Phrases in excess of 2-3 times per page. Try to include Keywords and Key Phrases in a fashion that avoid overuse. Meta Tags Meta Tags are utilized by search engines to help categorize your website pages and match them to prospective searches. (See Fig.2) Please take some time to customize any and all SEO Data (Meta Tags) found on each page in your Web Builder editor s Site Info tab. (See Fig. 1). This applies to all Blog Pages that you create as well. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 69

70 When optimizing your Meta Tags it is important to be direct and to the point. Look to outline your identity, geographic location and core services using a variety of terms and phrases amongst all of your pages. Do Not carbon copy content from one page to another. Do not apply the same Meta Title to all your website pages. Also avoid copying Meta Descriptions straight from your content pages. Remember unique content is optimal. As a general suggestion, the SEO Data- Keywords field plays a minimal role in comparison to the actual words that you post on your website pages. The SEO Data- Keywords field should complement your content pages, not drive them. Title: +/- 100 characters are recommended Description: +/- 150 characters Keywords: +/- 250 characters Fig. 1 Title Field Description pulled from Web Builder SEO Data above. Fig. 2 Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 70

71 Hyperlink Exchanges Hyperlinks that bring visitors to your Web Builder website from other reputable 3 rd party websites are strategically important and can greatly increase your online visibility. Local pet rescue groups, groomers, pet trainer and pet store websites, news outlets and online articles are good examples. If applicable, reach out to these organizations and request to have a link to your website added on their pages. Hyperlinks and Anchor Text Creating hyperlinks which incorporate actual keywords or phrases can be beneficial. The use of click here and read more is adequate, but optimizing your anchor text to incorporate actual keywords or phrases something you can take advantage of. Examples: Click here to read more about our pet care plans. Sign your pet up for an animal wellness program... Read more Optimized Examples: Read more about our new pet care plans, and how they save you money and help you provide for your pet. Find out how animal wellness programs can benefit your pet and your wallet today! Alternate Text (Alt Text) for Images Alternate Text allows you to describe your images in text form. This content is crawled by search engines and can be useful if the visitor of your website is using a screen reader or has images disabled. If you insert text into the Alternate Text field when uploading an image, the Alternate Text will be applied when you place the image in the Web Builder. Generally Alternate Text should describe the image and not duplicate content that is already on your page. The Alt Text should be descriptive but to the point, and relay the same information as is displayed in the image. Remember you re writing the Alt Text for the visitor of the website, not the search engine. Do Not keyword stuff your Alt Text as this can lead to a poor user experience and can hurt your SEO. The Alt Text should be keyword rich and read as a sentence. Try to keep it less than 100 characters. If your image contains text, use that text in your Alt Text. Masthead Image: The Alt Text for this image should contain your practice name. If you do not apply Alt Text upon uploading this image, the Alt Text is automatically carried over from the Staff Page Business Name field. You have the option to customize or optimize this field / header if you wish. Please Do Not use the field labeled Or, use a text logo if you are using an image. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 71

72 Additional Online Resources **Please note: The information provided by Vetstreet is for informational purposes only. Hospital/ Practice administrators should verify and determine whether the suggestions below are appropriate for your business s integrity. Possible online solicitation should be considered when providing personal information like phone numbers and addresses. Maps & Business Directories Example: Google+ *You will need to create a Google account if you do not have an existing account. If your practice is not listed on Google+ you may register your business listing with them. This will add your practice to Google Search, Maps, and Google+. Visit the website address listed above and follow the Get on Google link. You can take full advantage of your Google+ profile by adding your URL, hours, and additional information about your practice. For additional support, such as updating your information, see the Google My Business Support Page: Bing and Yahoo also provide business listings similar to Google+. Online Review Websites Online reviews play a role in how your practice is perceived online. Services such as Angie s List, Google Plus, Yelp, etc. are examples of review sites that clients may already be utilizing. Consider encouraging clients to post comments through one or multiple review outlets. Social Media Networks Facebook, Twitter, Tumblr, YouTube, etc. provide an online presence and forum for your clients. These network sites allow you to create a synergy between different platforms. This can be achieved by cross promotion and hyperlinking to and from your Web Builder website address (URL). Submit Your URL to Search Engines Search engines will index or crawl all websites at indeterminate frequencies. If you have a brand new website or have posted new content and wish to submit your site to be reviewed, you can Submit your URL. For Google: (You will need a Google account) For Bing: *Submitting your URL is not a necessity and it is not intended to increase your search engine rank. It is a tool to inform Google and Bing if you have a brand new website or have posted a bulk of new content. This serves as a suggestion to have your content crawled sooner rather than later. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 72

73 Google Analytics Note: Vetstreet does not offer support for use of any Google product. You will need to use Google s Help Center to learn the functionality of these resources. You will need a Google account as well. Google Analytics is not required. Google Analytics is a tool that offers reporting on website traffic to your site, unique visitors and pages that they visit. It is a tool to gauge any trends your site may be experiencing. Please note: the application of Google Analytics alone will not increase your search engine visibility/ ranking. If you currently have Google Analytics, or wish to add this tracker to your Web Builder, you may do so by providing your Tracking ID number (see Fig. 3) to your Vetstreet Account Manager. Vetstreet will then apply this tracking code to the backend of the Web Builder for Analytics to function. Fig. 3 Google Webmaster Tools Note: Vetstreet does not offer support for use of any Google product. You will need to use Google s Help Center learn the functionality of these resources. Google Webmaster Tools is not required. To use Google s Webmaster Tools you must have a registered domain name. You cannot verify ownership of a subdomain of vetstreet.com. To verify your domain, you will need to locate the Domain name provider method and follow the instructions. Please note: the application of Google Webmaster Tools alone will not increase your search engine visibility/ ranking. Do Not select the verification method that reads: HTML file upload or Google Analytics. Contact your Account Manager at (888) or support@vetstreet.com with questions. Page 73