Adobe Marketing Cloud Data Workbench Metrics, Dimensions, and Filters

Transcription

1 Adobe Marketing Cloud Data Workbench Metrics, Dimensions, and Filters

2 Contents Data Workbench Metrics, Dimensions, and Filters...3 Expanding Metrics, Dimensions, and Filters...4 Dimension Types...5 Baseline Profiles...7 Traffic Profile Dimensions...8 Value Profile Metrics...11 Value Profile Dimensions...11 Marketing Profile Dimensions...11 Third-Party Licenses...13 Last updated 1/31/2017 Data Workbench Metrics, Dimensions, and Filters

3 Data Workbench Metrics, Dimensions, and Filters 3 Data Workbench Metrics, Dimensions, and Filters Metrics, dimensions, and filters provide a framework within which calculations are made about the data processed into a data workbench dataset. The results of the calculations defined using this framework are shown in workspaces, dashboards, reports, or other outputs. In short, any number that you see in or from an application is the result of a query of a dataset that involves a metric, a dimension, and a filter. At the most basic level, a metric describes what is being calculated from and about the dataset, a dimension breaks down the data in the dataset into categories, and a filter describes a selected portion or subset of the data in the dataset. When the Data Workbench Server processes data to create a dataset, dimensions of the data are created and then updated on an ongoing basis as new data is read and processed by the server. Metrics and filters are calculated from these dimensions of data. Caution: If you redefine an internal metric, the system will behave unexpectedly because of the wrong value. Your reports will not generate unless a metric reads 100%. It is recommended that you do not change metric definitions. An Example Imagine a dataset that contains information about all of the people in the world. This dataset contains, at a minimum, all of the people in the world and their ages. A useful metric to calculate from this dataset would be Average Age. Evaluating this metric would result in one number: the average age of the world s population. Adding a dimension to the dataset makes this information more useful and manageable. If the dataset also contains each person s country of residence, defining a Country dimension would provide a way to segment the people into groups for each country in the world. Evaluating the Average Age metric over the Country dimension would result in a list of numbers, one for each country, each representing the average age of the people in that country. The application of a filter (or selection filter) in a metric formula can give more detailed information or allow the definition of a new metric based on existing metrics and dimensions. Evaluating the Average Age metric with a filter of where country equals Sweden results in one number: the average age of people in Sweden. A metric based on this filter could be Swedish Average Age. For example: Swedish_Average_Age=Average_Age[country = Sweden ] How Metrics, Dimensions, and Filters Relate In general, evaluating a metric over a dimension results in that metric being evaluated for each dimension element (or element). In the example above, the Country dimension has an element for each country of the world. Evaluating Average Age over Country would yield the average age for each of the elements (countries), including the element Sweden. It is important to note that when you evaluate a metric over a dimension, you will receive the same numerical result for a specific dimension element regardless of whether you evaluate that metric for the whole dimension or you define a filter corresponding to that specific dimension element. Using the previous example, when looking for the average age of people in Sweden, either of the following methods would yield identical results:

4 Data Workbench Metrics, Dimensions, and Filters 4 Evaluate the Average Age metric over the Country dimension and then look at the number for the dimension element Sweden. Evaluate the Average Age metric with a filter of people in Sweden (expressed as Average_Age[Country='Sweden']). Filters are syntactical expressions that reference one or more dimensions and dimension elements. As you saw in the above example, using the expression [dimension=element] is an easy way to specify a filter. It is just as easy to apply such a filter to define a new metric using an expression such as New_Metric=Metric[Filter]. Such a filter can be used to define a new metric based on a specific dimension element. To use the above example, Average_Age[Country='Sweden'] specifies a metric for the average age of people in Sweden. If we were to give this metric a name, such as Swedish_Average_Age, we could use it in other calculations as a metric. For example, evaluating Swedish_Average_Age/Average_Age would result in a single number: the ratio of the average age of people in Sweden to that of people in the rest of the world. If the dataset with information about all of the people in world also includes a dimension Eye Color, the expression Swedish_Average_Age[Eye_Color='green'] would result in the average age of Swedes with green eyes. You might also obtain this same result without using an intermediate metric definition by applying a different filter: Average_Age[Country='Sweden' AND Eye_Color='green']. In this case, the AND operator specifies a filter expression using two other basic filter expressions. Expanding Metrics, Dimensions, and Filters Data workbench enables you to create new metrics, filters, and dimensions to expand the information available through an application or to easily customize the definitions in the application to meet your needs. The open-ended nature of metrics, dimensions, and filters enables you to answer more questions as you add new metrics and dimensions. Newly defined metrics can be evaluated over existing dimensions, and, similarly, existing metrics can be evaluated over newly defined dimensions. Newly defined metrics also can be used as input in other metrics. Because metrics are built on the client side (that is, their construction does not require dataset processing), they have a minimal impact on system performance. You can increase your analysis capabilities by constructing many levels of metrics. For more information about the syntax used to manipulate metrics, dimensions, and filters, see language syntax.

5 Dimension Types 5 Dimension Types Several types of dimensions are available in the data workbench server. As such, it is important to know the dimension type when using a dimension to create metrics, filters, or derived dimensions. Insight Server can create and maintain the following types of dimensions: Dimension Types Countable A dimension type in which the number of elements in the dimension can be counted by the system. Countable dimensions must be derived from other Countable dimensions. Countable dimensions can be parents of other dimensions or children of other countable dimensions. Examples:,, Page View, Booking, and Order. A dimension that has a one-to-many relationship with a parent countable dimension. A simple dimension can be thought of as representing a property of elements of its parent dimension. Example: Referrer is a simple dimension with a parent of the dimension. Each can have only one Referrer (their first HTTP referrer), but many s might have the same Referrer. Therefore the Referrer is one-to-many with the dimension. Numeric A dimension that has ordered, numerical values and a one-to-many relationship with a parent countable dimension. A numeric dimension can be thought of as representing a numeric property of elements of its parent dimension. Numeric dimensions are often used to define sum metrics. Example: The numeric dimension Revenue defines the revenue, in dollars, for each. Each has a single amount of revenue, but any number of s might have the same revenue, so Revenue is one-to-many with. A metric Revenue might be defined as sum(_revenue, ), giving the total amount of revenue for the selected s. Many-to-Many A dimension that has a many-to-many relationship with a parent countable dimension. A many-to-many dimension can be thought of as representing a set of values for each element of its parent dimension. A many-to-many dimension is equivalent to an (anonymous) countable dimension with its parent and a dimension with a parent of the anonymous countable dimension. Example: The many-to-many dimension Search Phrase has a parent of. Each can use zero or more Search Phrases, and a Search Phrase can be used in any number of s. Denormal A dimension that has a one-to-one relationship with a parent Countable dimension. The element names of the denormal dimension can carry information about the corresponding elements of the parent dimension. A denormal dimension can be thought of as storing an arbitrary string value for each element of the parent. Denormal dimensions can be used with Insight Server s segment export capability to output details about a subset or segment of a countable dimension. In addition, denormal dimensions can be referenced

6 Dimension Types 6 Dimension Types in metric formulas and worksheet visualizations and can be used (with certain restrictions) to define filters. Example: The denormal dimension Address has a parent of. Each has an Address, and each element of the Address dimension is associated with a single. Even if two visitors have the same address, their addresses will be different elements of the Address dimension. A Segment Export can reference the Address dimension to output the Address of each visitor in a Segment. Time A dimension that enables you to create a set of periodic or absolute local time dimensions (such as Day, Day of Week, Hour, Hour of Day, and so on) based on a timestamp field that you specify. When defining time dimensions, you also can choose a day other than Monday to be used as the start of a week by specifying the Week Start Day parameter. Example: The time dimension Time has parent of. Therefore, the dimension defines a set of time dimensions (Day, Day of Week, Hour, Hour of Day, Month, and Week) whose elements correspond to the times at which visitors sessions on the site began. Derived Derived dimensions, rather than being defined in the dataset configuration based on the data being processed, are defined in the profile based on other dimensions or metrics. Many derived dimensions are created automatically to drive different types of visualizations. Example, when a user builds a site or process map, Insight Server silently creates a Prefix dimension. Others, such as the reporting time dimensions, are defined by files in the Dimensions directory of a profile.

7 Baseline Profiles 7 Baseline Profiles A set of standard profiles for each application has been created to allow for one or more of the profiles to be installed at any given time. These baseline profiles include the definitions of standard metrics, dimensions, filters, reports, workspaces, and dashboards. Adobe continuously updates these profiles and makes them available to its licensees through its Software Support program. Additionally, users of Adobe applications can define additional profiles and use them with or instead of the profiles provided by Adobe. The profile management system allows the overriding of a profile s configurations by higher level profiles. This feature should be used by users or administrators who want to override any of the definitions incorporated in these profiles after they are installed. Installing new releases of these profiles will overwrite any prior versions. As a result, any changes made to these profiles directly would be overwritten when the new profiles are installed. Profiles for vertical markets or specific types of companies or industries also may be available from Adobe ClientCare. The following are descriptions of the baseline profiles: The Base profile includes configuration files that ship with Insight Server. The Base profile should not be modified by the user or Administrator. Any alterations made in the Base profile are subject to being overwritten when Adobe releases a next version of Insight Server or other software application. The Traffic profile includes a set of fundamental metrics, dimensions, and filters for web analytics. It also includes template workspaces, reports, and dashboards that facilitate the analysis of, reporting on, and general understanding of overall Internet site activity trends and patterns. This profile functions out-of the box with a baseline installation of Site. The Value profile includes a set of metrics and dimensions and template workspaces, reports, and dashboards associated with the built-in Site business value and conversion model. This profile allows users to identify value events on the site and associate a monetary value to those events. This profile expands your site analysis capabilities by providing a Business Value Model, an advanced method for measuring and tracking the amount of value generated by your site. Value events and their relative value are defined through a simple drag and drop interface within Site. Site uses these definitions to calculate the business value generated by each session, and this information is used in turn to define metrics such as value, value events, conversion, and so on. These metrics enables you to answer questions such as: What is the most profitable path through the site? What referrer or campaign has generated the most value? What is the average number of purchases on the site per day? (How many value events occur per day on average?) After you have defined a Business Value Model in Site, you can use the Value metrics and dimensions in your analysis. The Marketing profile includes set of metrics and dimensions and template workspaces, reports, and dashboards associated with analysis of Internet marketing campaigns, including search analysis and extended referrer analysis. Adobe also provides the following optional profiles to use: The IP Geo-location profile includes dimensions and layer files related to the analysis of visitors locations based on IP geo-location data provided to Adobe by Quova, Inc., and incorporated into data workbench. The IP Geo-intelligence profile includes dimensions and layer files related to the analysis of visitor s locations based on IP geo-intelligence data provided to Adobe by Digital Envoy, Inc., and incorporated into data workbench. For information about the IP-Geo-location and IP Geo-intelligence profiles, contact your Adobe support personnel. The following sections describe the metrics and dimensions defined in each of the baseline profiles.

8 Baseline Profiles 8 Traffic Profile Dimensions The Traffic profile contains the following dimensions to help identify visitor actions. The dimensions in the following table are defined in the transformation dataset include files in the Traffic\Dataset\Transformation directory. Name Type Level Day The day of the first log entry of the session. Day of Week The day of week of the first log entry of a session. Exact Page Duration (Hidden) Numeric Page View The duration in milliseconds of page view as measured by subtracting the time of the next page view from the time of that page view. The exact duration of the last page view in a session is always 0. Hour The hour of the first log entry of a session. Hour of Day The hour of day of the first log entry of a session. Month The month of the first log entry of a session. Page View Countable A log entry or Event Data Record satisfying the Page View Condition. Referrer The second level domain of the referrer of the first log entry of the session (or None if it is an internal referrer domain). Countable A period of related contiguous activity by a. It is delimited by a 30-minute period of inactivity and an external referrer domain or a maximum 48-hour Duration. Both of those timeouts and the set of domains that are considered internal can be configured in the Transformation.cfg file. URI Page View The URI stem of a page view. The URI dimension can be redefined using the ReplaceURI, PrependURI, and AppendURI transformations.

9 Baseline Profiles 9 Name Type Level Countable N/A A unique value of x-trackingid. Usually corresponds to a unique browser if persistent cookies are used. The x-trackingid can be otherwise based on IP number or some other unique identifier such as x.509 common name. Week The week of the first log entry of a session. The dimensions in the following table are defined in the Dimension directory of the Traffic profile: Dimension Type Level Browser The type of user agent used by the visitor, including the version number (for example, MSIE 6.0.) Browser Type The type of user agent used by the visitor (for example, MSIE). Search Engine FIRST ROW The first search engine in a visitor s session when a visitor has searched from a named search engine. Next URI Derived (ShiftDim based on URI dimension) Page View The URI of the next URI after the currently selected URI. This derived dimension is used to conduct analysis about what visitors do next after any given URI. Onetime vs Repeat Derived (SegmentDim based on Repeat s and One-time s metrics) The type of visitor: one-time or repeat. One-time visitors have had only one session on the site, while repeat visitors have had more than one session. Page Derived (RenameDim based on URI dimension) Page View The name of each page visited during a session. Initially, each page s name is the same as the URI but can be changed for easier interpretation. Referrer Inherited from the built-in Referrer dimension The second level domain name of the web site that first referred a session to the site (as supplied by the visitor s browser.) Search Phrase FIRST ROW The first search phrase in a visitor s session as passed on by a search engine when a visitor has searched from a named search engine. Search Term Many-to-Many Each search term as passed on by a search engine when a visitor has a search referrer click-through from a named search engine.

10 Baseline Profiles 10 Dimension Type Level Duration Derived (MetricDim based on Exact Page Duration metric) The duration of a session in 30-second increments. Number The number of times a visitor has visited the site. For example, first-time visitors have a Number of 1, second-time visitors have a Number of 2, etc. Page Views Derived (MetricDim based on Page Views metric) The number of page views in a session. For example, selecting 3 in the Page Views dimension would select all sessions with exactly 3 page views. Search Engine The second level domain name of the first web site that is a named search engine that referred a visitor to the site during a session (as supplied by the visitor s browser.) Time Dimensions The hour, day, hour of day, week, day of week, month, quarter or year in which a began. Time Reporting Dimensions Derived (LastN and Rename dimensions based on built-in time dimensions) Dimensions including Days Ago, Days of Last Month, Days of Last Week, Days of This Month, Days of This Week, Hours of Today, Hours of Yesterday, Last 12 Months, Last 2 Months, Last 2 Weeks, Last 24 Hours, Last 3 Months, Last 4 Weeks, Last 6 Months, Last 7 Days, Last 7 Days and Today, Last 8 Weeks, Last 9 Months, Last Month, Last Week, Months Ago, This Month, This Week, This and Last 14 Days, This and Last 6 Months, This and Last 8 Weeks, Today, Today Reporting, Today and Last 30 Days, Weeks Ago and Yesterday provide a convenient way to build a Workspace or Report which always shows a portion of data in the Dataset. Each is based upon when a session began. URI Inherited from the built-in Dimension URI Page View The URI of each page viewed. Page Views Derived (MetricDim based on Page Views metric) The number of page views to date for a visitor. For example, selecting 3 in the Page Views dimension would select all visitors with exactly 3 page views across all of their sessions. Referrer Inherited from the built-in dimension Referrer The second level domain name of the web site that first referred a to the site for their first session (as supplied by the visitor s browser).

11 Baseline Profiles 11 Value Profile Metrics Metric Formula Level Conversion s[not _Value=#0]/s The percentage of sessions which generated business value (as defined by the Business Value Model). Pct of Value Value/total(Value) The percentage of overall value that was generated from the selected set of sessions. Value sum(_value, )*0.01 The total business value generated, in dollars (as defined by the Business Value Model). Value Events s[not _Value=#0] The count of sessions that generated business value (as defined by the Business Value Model). Value Events per (Value_Events/s) by The average number of sessions for each visitor that generated business value (as defined by the Business Value Model). Value per (Value/s) by The average business value generated, in dollars, by each visitor. Value Profile Dimensions Dimension Type Level Value Derived (MetricDim based on Value metric) The value of the session as defined by the Business Value Model. Value Segment Derived (MetricDim based on Value metric) The total value that a visitor has generated in all their sessions. The default increment used for each segment of value is $50, but can be changed. Marketing Profile Dimensions The Campaign dimension is defined in the Site Marketing profile to provide campaign analysis capabilities. Dimension Type Level Campaign Renamed FIRST ROW operation The campaign identifier extracted from a value in the visitor s first request.

12 Baseline Profiles 12 Samples of Custom Marketing Profile Dimensions You can incorporate additional dimensions of data for further analysis. These dimensions are added by incorporating additional information into the stream of data that is collected for analysis. For example, the following table contains some of the custom marketing dimensions that have been added in deployments for customers in various industries: Dimension (Custom) Campaign Date Campaign Detail Campaign Segment Campaign Type Marketing Campaign Detail Marketing Campaign Owner Marketing Campaign Source Marketing Campaign Type PPC Campaign Detail Parses the campaign date (first value) from campaign query strings. Collects the value string attached to the campaign query string variable. Parses the campaign segment (third value) from campaign query strings. Parses the campaign type (second value) from campaign query strings. Collects the value string attached to marketing campaign query string variables. Parses the campaign owner (fourth value) from marketing campaign query strings. Parses the campaign source (first value) from marketing campaign query strings. Parses the campaign type (second value) from marketing campaign query strings. Collects the value string attached to the ppc query string variable.

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14 Third-Party Licenses 14 This product includes cryptographic software written by Eric Young Copyright (C) Eric Young All rights reserved. This package is an SSL implementation written by Eric Young The implementation was written so as to conform with Netscape s SSL. This library is free for commercial and non-commercial use as long as the following conditions are adhered to. The following conditions apply to all code found in this distribution, be it the RC4, RSA, lhash, DES, etc., code; not just the SSL code. The SSL documentation included with this distribution is covered by the same copyright terms except that the holder is Tim Hudson (tjh@cryptsoft.com). Copyright remains Eric Young's, and as such any Copyright notices in the code are not to be removed. If this package is used in a product, Eric Young should be given attribution as the author of the parts of the library used. This can be in the form of a textual message at program startup or in documentation (online or textual) provided with the package. Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met: 1. Redistributions of source code must retain the copyright notice, this list of conditions and the following disclaimer. 2. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution. 3. All advertising materials mentioning features or use of this software must display the following acknowledgement: This product includes cryptographic software written by Eric Young (eay@cryptsoft.com) The word 'cryptographic' can be left out if the routines from the library being used are not cryptographic related. 4. This product includes software written by Tim Hudson (tjh@cryptsoft.com). THIS SOFTWARE IS PROVIDED BY ERIC YOUNG ``AS IS'' AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE AUTHOR OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE. Liblzf: This software uses, in a modified form, the LZF compression library. Copyright (c) 2000 Marc Alexander Lehmann pcg@goof.com. Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met: 1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer. 2. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution. 3. The name of the author may not be used to endorse or promote products derived from this software without specific prior written permission. THIS SOFTWARE IS PROVIDED BY THE AUTHOR ``AS IS'' AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE AUTHOR BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE. PCRE: Copyright (c) University of Cambridge. Permission is granted to anyone to use this software for any purpose on any computer system, and to redistribute it freely, subject to the following restrictions: 1. This software is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. 2. The origin of this software must not be misrepresented, either by explicit claim or by omission. In practice, this means that if you use PCRE in software which you distribute to others, commercially or otherwise, you must put a sentence like this Regular expression

15 Third-Party Licenses 15 support is provided by the PCRE library package, which is open source software, written by Philip Hazel, and copyright by the University of Cambridge, England. Somewhere reasonably visible in your documentation and in any relevant files or online help data or similar. A reference to the ftp site for the source, that is, to ftp://ftp.csx.cam.ac.uk/pub/software/programming/pcre/ should also be given in the documentation. 3. Altered versions must be plainly marked as such, and must not be misrepresented as being the original software. Truerand: Truerand is based on code by D. P. Mitchell. Truerand was modified by Matt Blaze 7/95, 11/96. Truerand is Version 2.1. This is completely unsupported software. The authors of this software are Don Mitchell and Matt Blaze. Copyright (c) 1995, 1996 by AT&T. Permission to use, copy, and modify this software without fee is hereby granted, provided that this entire notice is included in all copies of any software which is or includes a copy or modification of this software and in all copies of the supporting documentation for such software. This software may be subject to United States export controls. THIS SOFTWARE IS BEING PROVIDED AS IS, WITHOUT ANY EXPRESS OR IMPLIED WARRANTY. IN PARTICULAR, NEITHER THE AUTHORS NOR AT&T MAKE ANY REPRESENTATION OR WARRANTY OF ANY KIND CONCERNING THE MERCHANTABILITY OF THIS SOFTWARE OR ITS FITNESS FOR ANY PARTICULAR PURPOSE. libjpeg: The authors make NO WARRANTY or representation, either express or implied, with respect to this software, its quality, accuracy, merchantability, or fitness for a particular purpose. This software is provided AS IS, and you, its user, assume the entire risk as to its quality and accuracy. This software is copyright (C) , Thomas G. Lane. All Rights Reserved except as specified below. Permission is hereby granted to use, copy, modify, and distribute this software (or portions thereof) for any purpose, without fee, subject to these conditions: (1) If any part of the source code for this software is distributed, then this README file must be included, with this copyright and no-warranty notice unaltered; and any additions, deletions, or changes to the original files must be clearly indicated in accompanying documentation. (2) If only executable code is distributed, then the accompanying documentation must state that this software is based in part on the work of the Independent JPEG Group. (3) Permission for use of this software is granted only if the user accepts full responsibility for any undesirable consequences; the authors accept NO LIABILITY for damages of any kind. These conditions apply to any software derived from or based on the IJG code, not just to the unmodified library. If you use our work, you ought to acknowledge us. Permission is NOT granted for the use of any IJG author's name or company name in advertising or publicity relating to this software or products derived from it. This software may be referred to only as the Independent JPEG Group's software. We specifically permit and encourage the use of this software as the basis of commercial products, provided that all warranty or liability claims are assumed by the product vendor. libtiff 3.5.7: Copyright (c) Sam Leffler. Copyright (c) Silicon Graphics, Inc. Permission to use, copy, modify, distribute, and sell this software and its documentation for any purpose is hereby granted without fee, provided that: (i) the above copyright notices and this permission notice appear in all copies of the software and related documentation, and (ii) the names of Sam Leffler and Silicon Graphics may not be used in any advertising or publicity relating to the software without the specific, prior written permission of Sam Leffler and Silicon Graphics. THE SOFTWARE IS PROVIDED AS-IS AND WITHOUT WARRANTY OF ANY KIND, EXPRESS, IMPLIED OR OTHERWISE, INCLUDING WITHOUT LIMITATION, ANY WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. IN NO EVENT SHALL SAM LEFFLER OR SILICON GRAPHICS BE LIABLE FOR ANY SPECIAL, INCIDENTAL, INDIRECT OR CONSEQUENTIAL DAMAGES OF ANY KIND, OR ANY DAMAGES WHATSOEVER RESULTING FROM LOSS OF USE, DATA OR PROFITS, WHETHER OR NOT ADVISED OF THE POSSIBILITY OF DAMAGE, AND ON ANY THEORY OF LIABILITY, ARISING OUT OF OR IN CONNECTION WITH THE USE OR PERFORMANCE OF THIS SOFTWARE. Bzip: This program, bzip2 and associated library libbzip2, are copyright (C) Julian R Seward. All rights reserved. Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met: 1. Redistributions of source code must retain the above copyright notice, this

16 Third-Party Licenses 16 list of conditions and the following disclaimer. 2. The origin of this software must not be misrepresented; you must not claim that you wrote the original software. If you use this software in a product, an acknowledgment in the product documentation would be appreciated but is not required. 3. Altered source versions must be plainly marked as such, and must not be misrepresented as being the original software. 4. The name of the author may not be used to endorse or promote products derived from this software without specific prior written permission. THIS SOFTWARE IS PROVIDED BY THE AUTHOR ``AS IS'' AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE AUTHOR BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE. Julian Seward, Cambridge, UK. jseward@acm.org. bzip2/libbzip2 version of 30 December 2001 Libpng: COPYRIGHT NOTICE, DISCLAIMER, and LICENSE: Libpng versions 1.0.7, July 1, 2000, through 1.2.3, May 21, 2002, are Copyright (c) Glenn Randers-Pehrson, and are distributed according to the same disclaimer and license as libpng with the following individuals added to the list of Contributing Authors, Simon-Pierre Cadieux, Eric S. Raymond and Gilles Vollant. There is no warranty against interference with your enjoyment of the library or against infringement. There is no warranty that our efforts or the library will fulfill any of your particular purposes or needs. This library is provided with all faults, and the entire risk of satisfactory quality, performance, accuracy, and effort is with the user. Libpng versions 0.97, January 1998, through 1.0.6, March 20, 2000, are Copyright (c) 1998, 1999, 2000 Glenn Randers-Pehrson. Libpng is distributed according to the same disclaimer and license as libpng-0.96, with the following individuals added to the list of Contributing Authors: Tom Lane, Glenn Randers-Pehrson, and Willem van Schaik. Libpng versions 0.89, June 1996, through 0.96, May 1997, are Copyright (c) 1996, 1997 Andreas Dilger Distributed according to the same disclaimer and license as libpng-0.88, with the following individuals added to the list of Contributing Authors: John Bowler, Kevin Bracey, Sam Bushell, Magnus Holmgren, Greg Roelofs, and Tom Tanner. Libpng versions 0.5, May 1995, through 0.88, January 1996, are Copyright (c) 1995, 1996 Guy Eric Schalnat, Group 42, Inc. For the purposes of this copyright and license, Contributing Authors is defined as the following set of individuals: Andreas Dilger, Dave Martindale, Guy Eric Schalnat, Paul Schmidt and Tim Wegner. The PNG Reference Library is supplied AS IS. The Contributing Authors and Group 42, Inc. disclaim all warranties, expressed or implied, including, without limitation, the warranties of merchantability and of fitness for any purpose. The Contributing Authors and Group 42, Inc. assume no liability for direct, indirect, incidental, special, exemplary, or consequential damages, which may result from the use of the PNG Reference Library, even if advised of the possibility of such damage. Permission is hereby granted to use, copy, modify, and distribute this source code or portions hereof, for any purpose, without fee, subject to the following restrictions: 1. The origin of this source code must not be misrepresented. 2. Altered versions must be plainly marked as such and must not be misrepresented as being the original source. 3. This Copyright notice may not be removed or altered from any source or altered source distribution. The Contributing Authors and Group 42, Inc. specifically permit, without fee, and encourage the use of this source code as a component to supporting the PNG file format in commercial products. If you use this source code in a product, acknowledgment is not required but would be appreciated. STLPort: Boris Fomitchev grants End User a non-exclusive, non-transferable, royalty-free license to use STLport and its documentation without fee. By downloading, using, or copying STLport or any portion thereof, End User agrees to abide by the intellectual property laws and all other applicable laws of the United States of America, and to all of the terms and conditions of this Agreement. End User shall maintain the following copyright and permission notices on STLport sources and its documentation unchanged: Copyright 1999, 2000 Boris Fomitchev. This material

17 Third-Party Licenses 17 is provided as is, with absolutely no warranty expressed or implied. Any use is at your own risk. Permission to use or copy this software for any purpose is hereby granted without fee provided the above notices are retained on all copies. Permission to modify the code and to distribute modified code is granted, provided the above notices are retained, and a notice that the code was modified is included with the above copyright notice. The End User may distribute binaries compiled with STLport (whether original or modified) without any royalties or restrictions. The End User may distribute original or modified STLport sources, provided that: The conditions indicated in the above permission notice are met; The following copyright notices are retained when present, and conditions provided in accompanying permission notices are met: Copyright 1994 Hewlett-Packard Company; Copyright 1996,97 Silicon Graphics Computer Systems, Inc.; Copyright 1997 Moscow Center for SPARC Technology; Permission to use, copy, modify, distribute and sell this software and its documentation for any purpose is hereby granted without fee, provided that the above copyright notice appear in all copies and that both that copyright notice and this permission notice appear in supporting documentation. Hewlett-Packard Company makes no representations about the suitability of this software for any purpose. It is provided as is without express or implied warranty. Permission to use, copy, modify, distribute and sell this software and its documentation for any purpose is hereby granted without fee, provided that the above copyright notice appear in all copies and that both that copyright notice and this permission notice appear in supporting documentation. Silicon Graphics makes no representations about the suitability of this software for any purpose. It is provided as is without express or implied warranty. Permission to use, copy, modify, distribute and sell this software and its documentation for any purpose is hereby granted without fee, provided that the above copyright notice appear in all copies and that both that copyright notice and this permission notice appear in supporting documentation. Moscow Center for SPARC Technology makes no representations about the suitability of this software for any purpose. It is provided as is without express or implied warranty. Zlib: (c) Jean-loup Gailly and Mark Adler. This software is provided 'as-is', without any express or implied warranty. In no event will the authors be held liable for any damages arising from the use of this software. Permission is granted to anyone to use this software for any purpose, including commercial applications, and to alter it and redistribute it freely, subject to the following restrictions: 1. The origin of this software must not be misrepresented; you must not claim that you wrote the original software. If you use this software in a product, an acknowledgment in the product documentation would be appreciated but is not required. 2. Altered source versions must be plainly marked as such, and must not be misrepresented as being the original software. 3. This notice may not be removed or altered from any source distribution. GDAL Library: (c) 2000 Frank Warmerdam. Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the Software ), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software.THE SOFTWARE IS PROVIDED AS IS, WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE. NetRatings, Inc.: Adobe, Inc., grants End User a limited, non-exclusive sublicense under the NetRatings Patents solely for the use by End User of the licensed Software Applications. End User expressly acknowledges and agrees that the sublicense granted under this Agreement does not permit the End User to aggregate Video Stream Data (as defined below) from multiple sources for resale or distribution to third parties. Video Stream Data is defined as audience measurement data relating to the exposure to, or viewership of, video streams (including, without limitation, television and/or IPTV content, sports content, news content, movies and commercials). For purposes of this license,

18 Third-Party Licenses 18 NetRatings Patents shall mean the following Patent/Publication Numbers: US Patents - 5,675,510; 6,115,680; 6,108,637; US ; 5,796,952; 6,138,155; 6,643,696; 6,763,386; US ; and US ; Australia: AU701813; AU735285; and AU727170; Brazil - BR and BR ; Canada - CA ; CA ; and CA ; EP - EP ; EP ; EP ; EP ; and EP ; Japan - JP and JP ; Mexico - MX193614; Norway - NO ; WO - WO ; WO ; and WO ; China - CN ; CN ; CN ; CN ; and CN ; Denmark -DK870234; Germany - DE ; Spain ES ; Israel - IL131871; Korea - KR341110; and New Zealand - NZ HTML Snapshot: Effective this 14 day of January, 2005, Guangming Software, an entity formed and located in the People's Republic of China ("Licensor") grants the following rights and licenses to Adobe, Inc. f/k/a Adobe, Inc. ("Adobe"): Licensor, as the sole owner of the rights and title to the source code of "HTML Snapshot," hereby grants Adobe a perpetual royalty-free, non-exclusive license to use the source code and object code of Licensor's "HTML Snapshot" software product. Licensor grants Adobe the right to use the licensed source code of "HTML Snapshot": (1) to create derivative works thereof and therefrom and to modify it as needed; (2) in combination with Adobe' other proprietary source code; and (3) to redistribute, sub-license or otherwise make available to, or permit the use of, such licensed source code and object code to those third parties which license Adobe proprietary software applications. Licensor grants no other rights in the source code of "HTML Snapshot" except the rights expressly granted hereunder. Licensor retains all rights, title and ownership of the source code of "HTML Snapshot." Licensor authorizes Adobe to deposit the source code of "HTML Snapshot" with an independent third party software escrow agent along with the source code of its own proprietary software applications upon the request of Adobe' customers who have licensed its proprietary software applications. Notwithstanding the foregoing, in the event the source code of "HTML Snapshot" by such independent third party escrow agent is released to a licensee of Adobe, such third party customer shall be contractually restricted from using the source code of "HTML Snapshot" for the purposes of creating any derivative works therefrom or from distributing such source code to any third parties. Licensor prohibits Adobe from using the licensed source code of "HTML Snapshot" to release a product that is competitive with "HTML Snapshot." Licensor is providing the source code license of "HTML Snapshot" "AS IS." LICENSOR EXPRESSLY DISCLAIMS ANY WARRANTY, WHETHER EXPRESS OR IMPLIED. ADOBE USE OF THE SOURCE CODE LICENSE OF "HTML SNAPSHOT" SHALL BE AT ITS OWN RISK. LICENSOR AND ITS EMPLOYEES, AGENTS AND REPRESENTATIVES EXPRESSLY DISCLAIM ANY LIABILITY FOR LOSS OF DATA, DAMAGES, LOSS OF PROFITS OR ANY OTHER KIND OF LOSS ARISING FROM OR RELATING TO ADOBE USE OF THE SOURCE CODE LICENSE OF "HTML SNAPSHOT." MD5: Copyright (C) 1999, 2000, 2002 Aladdin Enterprises. All rights reserved. This software is provided 'as-is', without any express or implied warranty. In no event will the authors be held liable for any damages arising from the use of this software. Permission is granted to anyone to use this software for any purpose, including commercial applications, and to alter it and redistribute it freely, subject to the following restrictions: 1. The origin of this software must not be misrepresented; you must not claim that you wrote the original software. If you use this software in a product, an acknowledgment in the product documentation would be appreciated but is not required. 2. Altered source versions must be plainly marked as such, and must not be misrepresented as being the original software. 3. This notice may not be removed or altered from any source distribution. StdString: COPYRIGHT: 1999 Joseph M. O'Leary. This code is free. Use it anywhere you want. Rewrite it, restructure it, whatever. Please don't blame me if it makes your $30 billion dollar satellite explode in orbit. If you redistribute it in any form, I'd appreciate it if you would leave this notice here.