IFRPulse. QuickStart Guide & Reference. GfK 2015 IFRPulse QuickStart Guide v

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1 IFRPulse QuickStart Guide & Reference 1

2 Welcome to IFRPulse Access up to date information 24/7, on any device, anywhere IFRPulse is a one stop solution for full causal analysis of your market. An intuitive, global software platform, it allows you to work with In-Store, Print Ad and Web data in one place. Questions? If you have any questions or require assistance: Contact your IFR Sales Representative, or us at globalops@support.gfk.com This quick-start guide is here to get you started on getting the most out of your data. Inside you will find quick guidelines on: Logging In The IFR AccessPoint Dashboard Navigating Reports and Filters Printing, Saving and Exporting Report Types The Image Bank Finding & Printing Images 2

3 Logging In Accessing IFRPulse Click Here, or copy and paste the link below into your browser: System Requirements Browser: Microsoft Internet Explorer 10+ (Recommended), Google Chrome, or Mozilla Firefox Other: Java, Adobe Flash Player, Internet Connection 3Mb+ New user? For assistance please contact Once your account is activated you will receive an e- mail with your Username and Temporary Password. 3

4 IFR AccessPoint The IFR AccessPoint is the first screen you will see after logging in -- it provides a list of all your cubes & reports. Toggle between viewing your cubes or reports. To search by name: Use the search box to quickly find cubes or reports by name. Helpdesk and additional resources. Beside each cube is a quick glance view of its content. Recently updated cubes are listed first. 4

5 Dashboard After selecting a Cube you are brought to the Dashboard. To do more Use the navigation menu to select different views or filter data as needed The Dashboard includes several summary charts providing an overview of pricing, share and promotion. To see more Hold your mouse over any value to see more detail From here you can dig deeper, select a different report to view, filter to a specific segment, print or export. To dig deeper Click to see more detail information 5

6 Tailoring your view: Reports & Filters To choose a report Click to open the report menu 1 1 To filter data Choose a filter category Click to see all available options within a report category (The current view is shown in bold) 2 Select filters 2 3 Selected filter summary Click on the x to remove a filter Your bookmarked reports 3 6

7 Print, Save and Export To Export & Print To Save / Bookmark From Graphs/Tables The white export icon visible on all tables/graphs allows export in multiple formats and printing. From Crosstab & similar interactive tables data can be exported directly to Excel by clicking on the Excel icon in the top right. To save Filters and Reports: Click the star icon. Full reports: can be saved as bookmarks Report filters: can be saved and applied to future reports. 7

8 Reports Designed to provide quick answers to the most frequently asked questions. Trends Market changes over time Market Overview What is the market mix? Assortment Performance How has assortment changed? Graphical view of shares, pricing and distribution over time based on brand, retailer & region. Competitive crosstab comparing brand, retailer & product shares along with Industry benchmarks. Brand level overview of positive/negative swings across both share and distribution. 8

9 Reports Designed to provide quick answers to the most frequently asked questions. Assortment Performance Who has benefited? Common Range Model assortment across retailers Price Analysis What is the price landscape? Competitive view of displayed models benchmarking a target brand/retailer vs industry. Competitive view of a retailer s specific model assortment versus competitors, including pricing. Share distribution by price point across industry, brands and models. 9

10 Reports Designed to provide quick answers to the most frequently asked questions. Hitlist How is my model trending? Promotional Share Model assortment across retailers Crosstab Analysis Drag & drop custom views Full model listing with ability to drill into single model and view evolution of distribution and pricing. Brand share distribution within each type of promotion, with drill down to see where a single brand focused their promotional activities at the retailer level. Flexible workspace for creating your own custom views. 10

11 Imagebank Image Bank Quickly find, print and export Ad images To Access: Select Image Bank from the report menu. The Image Bank is currently only available when working with AD data. 11

12 Imagebank Image Bank: Find Images Use filters to find an exact image To narrow your search Use filters To see only cover ads Click First Pages Only To see the entire flyer Click the booklet icon next to each image To see Ad details Click the info icon next to each image 12

13 Imagebank Image Bank: Print Images Print single or multiple images and create PDF booklets 1 To Print Click the printer icon Click Next Step 3 4 Select your print layout 2 Click to select the images you wish to print. These will be shown on the right 13

14 See you soon! Now it s your turn! IFRPulse is online 24/7 Login to explore, create and find the insights you need. 14

15 Questions? If you have any questions or require assistance, please feel free to contact your IFR Sales Representative, or us: 15