Youth Opportunity Portal 3.0 GUIDE #2

Transcription

1 Youth Opportunity Portal 3.0 GUIDE #2

2 Introduction This YOP Guide #2 will cover the changes that were made in Youth Opportunity Portal v3. You ll be able to understand why we made the changes, what exactly was done, and most importantly how it affects your role and your customers. If we truly want to be Customer-Obsessed as AIESEC, it needs to be reflected in our platforms and of course how we work with our customers on a daily basis. Table of Contents Introduction Timeline Why YOP v3? What changed exactly? How to communicate change to customers?

3 TIMELINE

4 Timeline YOP 3.0 GUIDE #2 Launched March 8th OFFICIAL GLOBAL LAUNCH MARCH GLOBAL CAMPAIGN March 20th - 26th 20th!

5 WHY YOP v3?

6 WHY YOP v3? REASON #1: NOT ALL OUR CUSTOMERS ARE APPLYING 8% Sign up Profile completed Approved Profile halfway Applied 17% 47% 20% 7% Last year we had 499,466 sign ups. Only 25% of customers on YOP apply

7 WHY YOP v3? REASON #2: WE WEREN T ACCESSIBLE BY MOBILE 11% 1% Windows Mac OS Others ios (Mobile) Android (Mobile) 12% 13% 62% 24% of customers access YOP through mobile.

8 WHY YOP v3? REASON #3: WE WEREN T ACCESSIBLE BY LANGUAGE What language do our users have in their web browser? English Spanish Portuguese French Mandarin Others 25% 8% 7% 10% 11% 40%

9 WHAT are the changes?

10 User Interface Landing Brand aligned Customers understand our products in the landing page and can find example opportunities, testimonials and global partners after

11 User Interface Product pages Product information Users can find detailed information regarding each product and the value we provide. These pages include product videos, process, testimonials, standards and information about the leadership we develop.

12 User Interface New opportunity page Designed thinking of the product With revised fields and sections, we designed an opportunity page with the information that customers are looking for and what guides their decision making.

13 User Interface New opportunity page TO DO: Ensure all your open opportunities were updated to the new fields!

14 User Interface Profile page New profile section Besides changing the way the users fill their profiles, we reviewed the profile section with profile details, a r e f r e s h e d applications page and Wishlist.

15 User Experience Step-based profile filling Product based requirements If applying for GV, users won t require CV or professional experiences and they won t show up. For GE and GT, they need a CV.

16 User Experience Applica:ons The timeline We added a timeline so the users now on which step of the process they are and what their progression on multiple applications.

17 User Experience Applica:on page One single place with everything regarding their application In the new application page, users can sign their AN, fill the LDA (both initial and complete), NPS, Exchange standards and payment. All this plus a detailed timeline

18 User Experience Wishlist Save for the future If the customers are not ready to apply, they can always save the opportunities on their Wishlist.

19 User Experience Global Partners pages Our premium opportunities Users can find all about our global partners and their opportunities in their new GEP pages.

20 Languages YOP now available in 5 languages! In a truly global context, we need to be aware of the customers we attract and ensure we are accessible through language. YOP has been translated from English to: French, Portuguese, Spanish and Mandarin, as they are the most predominant languages our youth customers speak. Languages will be automated based on the browser language, but they can also find it in the footer!

21 Payments Customers want to pay by or by local payment methods? Now they CAN!!! First entities to launch online payment: YOP will have an online payment system that will allow your customers to pay through Mastercard, Visa or 30+ local payment methods! Super exciting! We will first launch in 30 entities, then expand afterwards. Germany Italy United Kingdom France Netherlands Poland Romania Portugal Spain Latvia Czech Republic Greece Switzerland Belgium Hungary Finland Austria Slovakia Croatia Iceland Denmark Lithuania Sweden Ireland Bulgaria Norway Estonia Malta Slovenia

22 HOW to communicate to my customers?!

23 What do I tell my customers about YOP? THIS CHANGE IS FOR THEM The reason we initiated the process for improving YOP is to ensure that our customers have better experiences navigating our platform. Every single change was made consciously for them, and was validated through testing of users and AIESECers themselves. AND WHAT IF THEY COMPLAIN? Think about the last time Facebook changed their layout. Were you frustrated? Maybe for a little while. Then you likely got used to it and forgot the changes that happened. This isn t so different. Upon initial launch of YOP, for sure customers can be disoriented, leading to frustration and potentially anger - yet it s our job to communicate why the changes were made and how this new platform will ease their process in finding their perfect opportunity! More than that, we are continuously working to make the platform better for them - and they can give feedback through Intercom as needed for us to better serve them. OTHER TIPS Let your current customers know in advance that a new refreshed platform is coming! Learn the new platform yourself to better support EPs and answer their questions Create a simple guide for how to understand the changes

24 The Launch of YOP! SAVE THE DATE: MARCH 20th GLOBAL CAMPAIGN - are you in?!! To ensure we have a bigger reach on the day we launch and share the information with as many of our customers as possible, we have a global campaign lined up! MCVPs MKT will receive information prior to the launch for how to contribute as well! Let s make this huge, let s make it memorable, let s make it a day where we can celebrate AIESEC stepping forward towards more leadership experiences for youth!

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