6/11/2012 THE UX REVOLUTION AT SUCCESSFACTORS. Philip Haine Vice President of User Experience

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1 THE UX REVOLUTION AT SUCCESSFACTORS Philip Haine Vice President of User Experience 1

2 OUTLINE About the UX group and the UX Revolution Some of our design values & examples Questions ABOUT THE UX GROUP 2

3 THE UX DESIGN TEAM WHAT WE Design Breakthrough innovation Enjoyable software! 3

ABOUT ME 23+ years designing software 13+

4 ABOUT ME 23+ years designing software 13+ years with my design consulting firm 40+ products designed for 25+ companies Prior employers: Apple / Claris, GO, Microsoft < 2 years at SuccessFactors WHAT IS USER EXPERIENCE? It s simply What people experience when they use a product 4

5 UX is Obsessed with Useful Usable Desirable WHY DOES UX MATTER? When people have a positive experience with software They adopt it faster, come back to it more It requires less training and support They just feel better about using it. Which leads to greater business value And a younger and more beautiful you! 5

6 ABOUT THE UX REVOLUTION THE PAST historically been the most capable, most powerful Far simpler than the typical on-prem solutions in the early days the UX was miles ahead of the traditional vendors Great against traditional HCM on-prem vendors But Expectations for UX rise over time (age of ipad) New generation of workers demand beautiful, simple UXs Our UX started to fall behind! 6

7 THE BACK STORY TO THE UX REVOLUTION In brief: SuccessFactors was really successful BUT we weren t satisfied with the experience that people were getting. Expectations for quality UX are higher in the age of ipad April The UX Revolution memo was written by Paul Kavanaugh July 2010 I was hired to lead the UX Revolution So we defined a mission 7

8 UX Revolution mission To make user experience (UX) a competitive advantage for SuccessFactors by designing revolutionary products that people enjoy using. 17 8

9 UX Revolution mission To make user experience (UX) a competitive advantage for SuccessFactors by designing revolutionary products that people enjoy using. 18 UX Revolution mission To make user experience (UX) a competitive advantage* for SuccessFactors by designing revolutionary products that people enjoy using. * must be significantly, sustainably, visibly better than our competitors 19 9

10 UX Revolution mission To make user experience (UX) a competitive advantage for SuccessFactors by designing revolutionary products* that people enjoy using. * implies thinking differently about the problem to arrive at breakthrough solutions 20 UX Revolution mission To make user experience (UX) a competitive advantage for SuccessFactors by designing revolutionary products that people enjoy* using. * a higher bar for product design; encompasses simplicity, ease, efficiency 21 10

11 WHAT DID WE DO TO REVOLUTIONIZE? 1. We changed our philosophy for UX made it a central part of our product creation approach 2. We raised our standards for what is good UX 3. We hired more UX designers and UI developers 4. We made it every leader s job in R&D to create great UIs WHAT ARE SOME OF THE THEMES? Let s focus on: 1. Make it more beautiful and inviting 2. Make you better at your job 3. Adapt to you After about 1.5 years want to show you some of the results of this 11

12 But first WHAT OUR LAWYERS MAKE US SAY All product features and delivery dates mentioned represent current product development expectations only and not a delivery commitment. These features may not be delivered in the indicated time frame or at all. Customers should base their purchasing, administrative, and configuration decisions solely on functionality that is currently available. 12

13 1. MAKE IT MORE BEAUTIFUL AND INVITING 1. make it more beautiful and inviting WHY? PhilipH to refine because we want people to be attracted, not repelled If it looks like a quality product, people will give it a try 13

14 1. make it more beautiful and inviting HOW? With a new visual design By waging a war on clutter! With careful information design Speak your language (Do we have examples?) 1. MAKE IT MORE BEAUTIFUL AND INVITING - EXAMPLES 14

15 PERFORMANCE MANAGEMENT BEFORE AND AFTER WHAT HAVE WE DONE SO FAR? 15

16 EMPLOYEE CENTRAL / MANAGER SELF SERVE BEFORE AND AFTER 16

17 17

18 LEARNING BEFORE AND AFTER 18

19 EMPLOYEE PROFILES BEFORE AND AFTER 19

20 EMPLOYEE PROFILES BEFORE 20

21 21

22 HOME PAGE BEFORE & AFTER (home page before shot will be inserted here) 22

23 GOALS BEFORE AND AFTER 23

24 (goals Before shot will be inserted here) 24

25 MOBILE TOUCHBASE 25

26 MOBILE ABSENCE MANAGEMENT 26

27 27

28 2. MAKE YOU BETTER AT YOUR JOB 28

29 2. Make you better at your job why It s about business execution! Make people WANT to use it 2. Make you better at your job how? Giving you the insight to make better decisions Give you tools you need without digging Give you information you didn t know to ask for 29

30 2. Make you better at your job examples TEAM OVERVIEW PAGE 30

31 Recommended later Due Wed 1/16/2013 Due Thu 1/31/2013 Due Fri 2/15/2013 Signatures Not Started Recommended Now Not Started Recommended Now Not Started Recommended Now Due Wed 1/16/2013 Due Thu 1/31/2013 Due Fri 2/15/2013 Past Due Recommended Now Past Due Recommended Now Past Due Recommended Now 31

32 Due Wed 1/16/2013 Due Thu 1/31/2013 Due Fri 2/15/2013 Past Due Recommended Now Past Due Recommended Now Past Due Recommended Now Recommended later Due Wed 1/16/2013 Due Thu 1/31/2013 Due Fri 2/15/2013 Signatures Not Started Not Started Recommended Now Not Started Recommended Now 32

33 Stack Ranker Due Wed 1/16/2013 Due Thu 1/31/2013 Due Fri 2/15/2013 Signatures Not Started 3.8 Review Recommended Now In Progress Stack Ranker Due Wed 1/16/2013 Due Thu 1/31/2013 Due Fri 2/15/2013 Signatures 3.5 Review Recommended Now

34 Due Wed 1/16/2013 Due Thu 1/31/2013 Due Fri 2/15/2013 Signatures Review Confirm 1:1 meeting Confirm 1:1 meeting Confirm 1:1 meeting 34

35 Due Wed 1/16/2013 Due Thu 1/31/2013 Due Fri 2/15/2013 Signatures Review print dossier Waiting for John to sign Recall Confirm 1:1 meeting Confirm 1:1 meeting Due Wed 1/16/2013 Due Thu 1/31/2013 Due Fri 2/15/2013 Signatures Review print dossier Waiting for John to sign Recall print dossier SIgn Confirm 1:1 meeting 35

36 Due Wed 1/16/2013 Due Thu 1/31/2013 Due Fri 2/15/2013 Signatures Review print dossier print dossier print dossier 3. ADAPT TO YOU 36

37 3. Adapt to you why? Because different users have very different needs Each company is different, with different personalities / characteristics Adapting it to the user makes it more relevant 3. Adapt to you How? Theming Home page 37

THEMING PhilipH to refine the content of this slide Why is theming so important? BizX & HR software is not utilitarian generic tool like a stapler.

38 THEMING PhilipH to refine the content of this slide Why is theming so important? BizX & HR software is not utilitarian generic tool like a stapler. The site is your representation of HR and of upper management to the entire workforce. Having it be YOUR way matters We have a deep new theming capabilities 38

39 39

40 THEME EDITOR 40

41 NEW HOME PAGE 41

42 (add other variants of the home page layout to make the point) 42

43 TAKE-AWAYS? As you can see, we are SERIOUS about UX! It s not perfect, and we re never totally satisfied. But we are moving fast, and accelerating So What s next? 43

44 So What s next? We are still warming up SAP turbo-boosting our efforts in cloud! Exciting stuff in the next wave - Even more rich, toy-like UI s Stay tuned! WANT TO HELP? What is your #1 wish for the SuccessFactors UX? Would you be willing to help? Focus groups Review new design concepts Provide users for usability testing Talk to me: phaine@successfactors.com 44

45 THANK YOU! 45

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