polopoly digital Benefits of using Polopoly Overview Web Content Management Core Features:

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1 polopoly Web Content Management Overview Polopoly is an easy-to-use, yet powerful and flexible, standard web content management system. Those are the basic guidelines for Polopoly s fundamental product strategy. The Polopoly platform is entirely built in Java and is based on open standards. The system can be deployed and used in any operating environment of your choice and is easily integrated with other applications. Any browser can be used to access the web based user interface. Core Features: FACTS Web site management - Including dashboard of publishing processes, site usage statistics, publishing reports, etc. Management of the publishing process Including granular publishing, configurable publishing, workflow integration to ensure correct processes are followed. Different authorities/capabilities for different users/roles e.g. administrator and business user. Multi-site management, including multiple levels of content management. Meta data generation and site searching, easily add new meta data to content. Site searching using full text, keywords, search result sorting, filtering etc. Community collaboration beyond simple feedback on stories. That is, management of external and user generated content, blogs, sharing of video/images/files etc. Benefits of using Polopoly Support for multi channel publishing from a single environment provides publishers with a complete solution for multi-site, mobile and teletext. Integrated management of all content types streamlines publishing processes. Fast deployment of new sites allows immediate access to new market segments and facilitates swift responses to changing market conditions. Provides a simple entry into mobile web publishing potentially exposing additional revenue streams Deep integration to editorial systems, supporting modern, integrated newsrooms. High performance, proven, standards based on-line environment integrates easily with other systems and components, leading to a reducing total cost of ownership. Scalable architecture allows the sites to grow and expand as demand grows, providing publishers with a long term solution. Atex has over 10 years experience providing business critical web content management providing an experienced and knowledgeable partner for publishers. Targeting segment users based on login, behavior, preferences, and navigation.

2 The experience: The user interface of Polopoly Content Manager gives you complete control of all your content, users and output channels. Having worked in close collaboration with some of the most advanced and demanding digital publishers in the world from the very start, Polopoly has managed to create an interface that really can suit anyone. We still adhere to our original credence; it must allow easy and rapid publishing without limiting more advanced users. Occasional users will find basic publishing to be quick and intuitive; while more advanced users will appreciate the near limitless flexibility. Using the latest in AJAX techniques, any limitations in the completely browser based user interface have been overcome. Changing page layouts can now be carried out using simple drag and drop, and usage metrics can be easily presented in context. Polopoly Administration Screen Multi-language: Polopoly fully supports the creation and maintenance of sites in multiple languages. The multilanguage features have been developed in close cooperation with some of our multinational clients such as Sony Ericsson. Workflow: Polopoly has its own workflow system, built into the Content Manager. The workflow can handle any number of states. There are a few basic state types, to which a state can belong, but it is also possible to create your own state types for some specific notification etc. If wrapping data from an external system into an article, external data can be workflowed as well.

3 Multi-channel publishing: Polopoly is very much about multi-channel publishing, i.e. supplying the same content in different output format. That could be anything from publishing to different media, such as PDA, mobile telephones and television, or just a simple thing like redesigning your website, affecting all content already there. These features all require a separation of content from style and navigation. Polopoly stores content and formatting separately. The format is added live from the template, while the content is cached in the Polopoly cache. Thus, the template is responsible for storing format/style and the content is stored independently. This makes it very easy to implement new digital channels, even channels that have yet to be invented. Mobile Publishing: A mobile site is no different from a standard web site : Device adaption is becoming less important since devices are more standardized. A mobile site is a site with a narrow layout. A mobile site is a rendering of the same content objects used for the normal site. Polopoly Content Manager: When a given website has reached a certain size, it is virtually impossible to manage manually. To create HTML pages using web editing software or by hand edit 20,000 pages and link them up correctly requires months of work and a quite a bit of expertise. One of Polopoly s most important components is a powerful tool for multi-channel management and content manipulation. This function places you in control of thestructure and the flow of information. The system maintains the given graphic appearance and structure of the site while permitting the greatest degree of flexibility in both areas. Polopoly Content Manager is a versatile content management solution especially suited for applications that need to manage large volumes of information at high speed. It requires no HTML-skills for standard publishing. A flexible approach divides the site into sections for team-oriented production and optimized workflow. Individual articles are divided into elements, which can be stored, edited, and easily recombined. Polopoly Relationship Manager: Polopoly Relationship Manager provides tools for managing the many variables that are involved in the personalization of a digital service. Polopoly Relationship Manager is made up of two separate software units: Polopoly Statistics Module and Polopoly User Module. Polopoly User Module: The second unit of Polopoly Relationship Manager is Polopoly User Module. This module provides tools for managing user and security data easily and effectively. The user data management is the main tool for personalization. One way to store user data is to input data on the individual visitor to the user module. To do this, customer data from Polopoly Statistics Module, or customer data from external sources, can be used. Another, easier way to personalize the digital service is to let visitors take the selections themselves. Since the user module has a very versatile and flexible data layer, any type of data can be stored, from background color to a customized information structure or a personalized newsletter. Polopoly User Module also provides a number of security levels for internal as well as external users. External users could range from recognized users who have visited the site before, to users that are securely logged in by means of SSL.

4 Polopoly Statistics Module: Polopoly Statistics Module is available for reportng purposes as part of the Polopoly personalization engine, Polopoly Relationship Manager. The Statistics Module provides you with standard reports of all relevant information on usage of the website from a browsing perspective. The Statistics Module also logs all behavior of both visitors of the intranet and usage of the editorial tools, enabling the creation of entirely custom reports. This data can be used in a number of ways. It is also possible to perform live monitoring at site level, for example in the form of hot site maps that show exactly what the visitors are viewing at this very moment, and to set up live analysis tools for revealing navigation patterns. Live monitoring is useful for watching immediate reactions to new material on the site, but it is also a tool that a system administrator can use for monitoring the traffic intensity in the selected channel. Integrated with other Polopoly modules, the Polopoly Community Module makes it easy to create very advanced community functionality comprising highly personalised services in regards to for example forums, blogging, live statistics (top lists etc), rating, messaging and mobile services. The performance: When the digital channels are mission-critical, you need a system that is robust enough to manage peak loads while being versatile enough to enable the launch of new digital services with minimum lead-time. Polopoly is such a system. The system has proven itself in extreme Internet conditions covering both internal and external services, while relying on a state-of-the-art open systems architecture entirely based on open standards. Polopoly represents a best-of-breed solution to multichannel publishing with optional integrated ecrm. The system makes it possible to consolidate all content and customer management into one single hub, increasing operational efficiency, reducing overhead and providing a foundation for on-demand delivery of new digital services. The Technology: Performance and openness are cornerstones of the software development at Polopoly, and therefore, all Polopoly products are developed entirely in Java. Polopoly offers support for Enterprise Java Beans, EJB, for flexibility in terms of development and implementation of new functionality. Polopoly Community Module Polopoly Community Module is an advanced module used to create user interaction and user-generated contnt in the form of discussions (internal and external), debates and blogs (web blogs, mobile blogs, video blogs etc). Forums and blogs can be created either by the editorial staff or by the readers themselves.

5 The platform The Polopoly system makes it easy to handle all your digital content. We offer a standard system that is simple to use, yet flexible and very powerful. Some of the most high-traffic web sites in Europe have their roots in the Polopoly platform. The foundation of the platform is Polopoly Content Manager which manages and publishes all your digital content, and Polopoly Relationship Manager, which caters to the most advanced personalization and statistics requirements. A core component of the Atex DNA Solution: Atex DNA (Digital News and Advertising) is our global product roadmap and convergence strategy for all print, online, video, and mobile channels. It is about: Leveraging our expertise in the areas of content management, advertising and circulation. Building Solutions that support converged, multichannel workflows, in which content is made more valuable by linking news and advertising in ways that are increasingly more personalized, collaborative, and available on-demand. Reclaim control of advertising revenue streams and develop new revenue models. Specifications are subject to change without notice. All rights reserved Atex Group Ltd. Atex is a registered trademark of Atex Group Ltd. All brands or products referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders. Atex Regional Offices: Burlington, MA, USA Copenhagen, Denmark Gouda, Netherlands Helsingborg, Sweden Kuala Lumpur, Malaysia Latimer, United Kingdom Madrid, Spain Melbourne, Australia Melbourne FL, USA Milan, Italy Moerfelden-Walldorf, Germany Naples, Italy Oslo, Norway Oulu, Finland, Paris, France Prague, Czech Republic Rio de Janeiro, Brazil São Paulo, Brazil Singapore, Singapore Stockholm, Sweden Tampa FL, USA