The Development and Marketing of Responsive Websites. A Service Dedicated to Legal Where secureit makes the difference

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1 The Development and Marketing of Responsive Websites Service Dedicated to Legal Where secureit makes the difference

2 Google recently changed their algorithms and they now check if a website is mobile-friendly before displaying it in search results 40% of visitors will abandon a web page if it takes more than three seconds to load Integration of your social media postings can improve your Google ranking Over 50% of traffic now comes from mobile devices Is your website mobile friendly?

3 re you satisfied with the look of your firms website and it s performance? VISUL SPEED TRFFIC RNKINGS CONTENT The appearance and the ease of navigation around the website Your website page loading speed and responsiveness Number of new and repeat visits / sale conversions Your placement in Google and other search engine results How relevant and helpful your content is for visitors ny one of these could affect your firm s online performance. Your website can be and should be your single greatest marketing and sales tool. By following the basic principles, you can greatly increase the performance of your website and drive conversions.

4 The LegalDC offers you - Bespoke Website Development, FREE Dedicated Creative Legal IT Specialists Sector Specific Knowledge and Experience Reliable Performance - Ultrafast UK Servers Ongoing Help - Full Marketing Support nalytical Reporting Responsive, mobile friendly websites Ideal for the smaller legal firms who require a professional and affordable website solution to grow with their business. Design and build of up to 8 pages Responsive website tested on all major web browsers and mobile devices Licensed images & graphics included Social media integration Google nalytics integration Basic Website SEO Included Includes 12 months free website hosting from 1895 Perfect for medium sized Legal firms who require a more in depth professional and affordable website solution. The LegalDC will create an effective website focused around design and conversion. (s per previous package) PLUS: Up to 16 pages Standard Website SEO Included Submission to all major search engines In-depth Call To ction sections, to engage and target customers campaign marketing integration from hosting for 12 months when you have your website designed and built by the LegalDC Developed for established Law firms with a number of different departments who provide a variety of client services. professionally built website, to optimise your online presence, with full functionality and personalised features for greater visitor engagement and conversion. (s per previous package) PLUS: Unlimited pages (as required) 2 Years Free Website Hosting & Domain PO 2395 ll website payments can be equally split over a 12 or 24 month period

5 Website Management and Ongoing Marketing Support. Website/Marketing bolt ons Maintenance Hosting included Domain included Website core updated regularly to uphold security Weekly backups for complete peace of mind Content Management Content updates - text/graphic changes 1 new bespoke page per month Client testimonials added News articles added Sidebar content changed to promote different services New Call To ction promotions SEO Monthly SEO performance analysis and adjustment Keyword research and application to content Content changed to reflect research Mailshot Campaigns Design and build brand/promotional e-shots Mail delivery to database PPC Keyword research Campaign configuration and management FREE WEBSITE MOCKUP Ensure your SEO is correct to maximise your ranking Keep your content fresh, relevant and up-to-date Upload new photography, images and video material To receive a FREE, no obligation creative visual of how your new website could look Contact us on: discoverit@thelegaldc.co.uk Does the thought of constantly having to update your website seem daunting? Take advantage of our fully managed service and allow us to fully support your website and marketing: Integrate Google Plus, LinkedIn, Twitter, Facebook and all other social media platforms to help drive traffic from all sources Work with you on your social media strategy to improve your ranking, brand communication and deliver a cohesive online experience to drive more visitors back to your site pply analytics, so you can discover how people found your site and which parts they explored, so you know where to focus your attention when running marketing campaigns

6 Is my firm s website performing as it should?... Do you have any landing pages? Is it easy for visitors to take action? Create effective landing pages Provide calls to action landing page is designed to receive the traffic generated by Make your visitors take the next step. If you want them to a specific marketing campaign. The job of a landing page is to engage, give them a large incentive button. convert that traffic into actions, such as a phone call, sign up, or a download. Do you build your visitors trust and make them want to do business with you? Does your homepage navigate to your landing pages easily? Provide value added content Improve your messages It is critical that you provide helpful information that serves To turn visitors into customers or clients, deliver your company s the needs of your target audience. E.g. if you are selling divorce central messages clearly, quickly and convincingly. services, provide content that educates and informs the visitor on the issues, key considerations and up to the minute facts. llowing your website to age with old content, plus a failure to monitor the behavior of your visitors can and will lead to missed opportunities.

7 Do you get lots of returning visitors? Give your visitors a reason to come back, studies show that visitors to your site are rarely converted on the first visit. Compelling reasons to return: Relevant, helpful information regularly updated blog or another content driven portion of your site. User-generated content Incentives Newsletters and RSS feeds What do you know about the traffic on your website? Measure and monitor your results Web analytics answer some extremely important questions: What kind of traffic are you getting? Where is the traffic coming from? Is the traffic relevant? What is your conversion rate? What is your bounce rate? How much time are visitors spending on your site? What is the last page they visit before leaving your site?

8 For more information, contact us on or visit Where secureit makes the difference The LegalDC, Unit 7, shton Gate, shton Road, Harold Hill, Essex, RM3 8UF