Website Name. Project Code: # SEO Recommendations Report. Version: 1.0

Transcription

1 Website Name Project Code: #10001 Version: 1.0 DocID: SEO/site/rec Issue Date: DD-MM-YYYY Prepared By: - Owned By: Rave Infosys Reviewed By: - Approved By: N University Dr. #604 Coral Springs FL United States. Web: contact@raveinfosys.com Phone: Fax:

2 TABLE OF CONTENTS 1. WEBSITE OVERVIEW Domain Information Hosting Information General Issues 5 2. SEO FACTORS External Links JavaScript Content HTML Errors on Webpages Meta Tags Style Attribute CSS Images HTML Sitemap IP Address Broken Links No Follow RECOMMENDATIONS Web Page Layout Recommendations Amount of Text on a Page Number of Keywords on a Page Keyword Relevancy Keyword Density Location of Keywords on a Page Text Format <TITLE> Tag Keywords in Links <ALT> Attributes in Images Description Meta Tag Keywords Meta Tag Site Structure Recommendations Navigation Menu Keywords in Page Names Optimization of Main Page Separators in the URL

3 3.2.5 Script Navigation Optimization of Breadcrumb Error Page Redirects Sitemap Creation Image Title Image Linking Robots.txt File Google Analytics Social Networking Site s Button Link Building Recommendations Number of Inbound Links Optimization of Backlinks No. of Indexed Pages Directory Submission Article Submissions Social Bookmarking Blog Postings Forum Commenting Q&A Posting Blog Commenting Link Baiting Forum and Community Participation Webpage Creation Free Premium Content

4 1. WEBSITE OVERVIEW Our team has done a preliminary study for the website with respect to Search Engine Optimization. We have done a thorough analysis of the website. 1.1 Domain Information # Details Domain Information 1 URL 2 Website Registrar GODADDY.COM, INC. 3 Created Date Expiry Date Domain Age 12 Years 5 Months 1.2 Hosting Information # Details Hosting Information 1 IP Address Server Location US 3 Server Type Apache/2.2.8 (Fedora) 4

5 1.3 General Issues Various issues that need to be addressed to enable an effective search engine optimization of the site are as follows: Issues Analysis Changes Required Smart Error page Found No Relevant Meta tags Not Found on all Pages Yes Sitemap Not Found Yes Alt Tags Not Found with most of the Images Yes URL Names SEO friendly No Indexed Pages 13,000 Yes Title Found Yes Load Time 7.8 seconds Yes Heading Found Yes Image Summary Not Found Yes Readability Level Secondary / High School No Site RSS Feed Not found Yes Back Links 23 by Google Yes Alexa Traffic Rank 65,674 No DMOZ/Yahoo Directory Found in DMOZ Yes Domain time to Expire 4 Years 7 months No Permanent Redirect Not Found Depends 5

6 2. SEO FACTORS 2.1 External Links Currently, the website is having 23 backlinks according to Google. Some Search Engines such as Google and HotBot have been known to refuse to index websites that do not have any other websites linking to them. Backlinks are important very for gaining good PR and getting high positions in SERP. It is recommended to improve the number of backlinks for the site. 2.2 JavaScript It is observed that JavaScript is used on the website. It might be great in terms of design and usability but not same for search engines as they are NOT visible to search engines. JavaScript needs to be placed in separate files in order to make code to content ratio optimal. 2.3 Content The website is deficient in content quantity. Website's ratio of text to HTML code is below 15%, which means that it needs more text content. Improve your SEO by adding more relevant text to your pages and increasing your keyword density. It is recommended to have unique and relevant content for every page in order to make the search engines know what the webpages are about. 6

7 2.4 HTML Errors on Webpages The search engine s crawlers are very tolerant of errors in the HTML mark-up of Webpages, but it is possible for this to prevent indexing in extreme cases. Valid HTML mark-up will not only help ensure that your site is indexed properly; it will also ensure that your users see what you wanted them to see when they visit your site. Currently W3C Validator is showing 14 Errors and 2 warnings. 2.5 Meta Tags The same Meta description and Meta keywords are used in all the pages. It is recommended to implement relevant and unique Meta tags for each page. 2.6 Style Attribute There is wide usage of style attribute in the website. It can be used separately in CSS file instead of in the page source code. 7

8 2.7 CSS CSS is broadly used on the website. It is recommended to place it in separate files because it is invisible to Search engines and can highly contributes in unbalancing the ratio of text to HTML code. 2.8 Images Search engines cannot read images or the text given in it. The site is currently having 48 images from which 34 alt attributes are empty or missing. It is recommended to implement relevant tag better to use keywords in alt text to make the crawler understand image relevance. 8

9 2.9 HTML Sitemap The site doesn t have any HTML Sitemap. It needs to be ensured to have a text link on the Home page to a site map page which has a text html link to every internal page. Spiders seldom go deeper than 3 levels, so this tactic ensures all pages are accessible at no more than 3 levels deep IP Address The site is sharing its IP address with other 118 websites i.e. There are total 119 domains hosted on this IP address ( ). If a Website shares the same IP address with other websites then the IP can be banned from search engines Broken Links It is observed that the website having various broken links. It s recommended to fix them and avoid any in future. 9

10 2.12 No Follow It is observed that the external links don t have the nofollow attribute associated with them. It is recommended to introduce it in the site because it instructs some search engines that a hyperlink should not influence the link target's ranking in the search engine's index. 3. RECOMMENDATIONS 3.1 Web Page Layout Recommendations Amount of Text on a Page Search engines favor sites that have high information content. It is observed that the content on the site can be increased further. The optimum page size is words Number of Keywords on a Page It is recommended to use the keywords at least three to four times in the page text. The upper limit depends on the overall page size the larger the page, the more keyword repetitions can be made Keyword Relevancy It is observed that the same set of keywords is targeted on the pages. It is always recommended to have unique set of keywords for each page as it prevents the dilution of keyword relevancy of that page Keyword Density It is observed that the keyword density is not optimum. The optimum value for keyword density is 5-7% Location of Keywords on a Page It is observed that keywords are not placed properly on the pages. The keywords or keyword phrase should be placed closer to the beginning of pages Text Format It is observed that pages needs text formatting. We recommend: To use keywords in headings. Headings are text highlighted with the <H> HTML tags. To highlight keywords with Bold, Italics etc. to improve the relevancy of keywords <TITLE> Tag The titles text is almost same for all pages. It needs to have the targeted keywords and an optimal length of characters. 10

11 3.1.8 Keywords in Links It is observed that there are some links that require keywords usage in their anchor text. We recommend using keywords in the text of page links that refer to other pages on the site and to any external Internet resources <ALT> Attributes in Images It is observed that HTML <ALT> tag isn t used optimally in the site. It is recommended to put relevant text in the alt attribute for all the images Description Meta Tag It is observed that the page descriptions aren t appropriate and are without proper utilization of suitable keywords. The recommended length for description is 150 characters Keywords Meta Tag It is observed that the keywords in the Meta keywords tag need changes. 3.2 Site Structure Recommendations Navigation Menu The site is already having a textual navigational menu which is recommended but we can focus on the usage of keywords in links under it, which will give an additional advantage in SERP Position Keywords in Page Names It is recommended using keywords in the name of the HTML page file Optimization of Main Page It is observed that the home page is not having any unique content of its own. Further it is recommended to add new and dynamic content also at home page Separators in the URL It is observed that the URLs are having the recommended separators i.e. hyphens "-" Script Navigation It is observed that the site is having large amount of script usage all over it Optimization of Breadcrumb It is observed that there are breadcrumbs on the site which is recommended Error Page The website is already having 404 error page which is recommended Redirects It is recommended to have proper redirections Sitemap Creation It is observed that the site is having only XML sitemap. It is recommended to create a HTML sitemap as well. 11

12 Image Title It is observed that many of the images are not having any title. It is recommended to use title for each image Image Linking It is recommended to use keywords in the image link text Robots.txt File It is observed that the site is not having any robot.txt. It s recommended to upload a robots.txt file in the root directory Google Analytics It is observed that Google Analytics is already implemented for the site Social Networking Site s Button It is observed that social networking site s button such as Facebook, Twitter, and Google+ etc. is missing in the site. It is recommended to include them in the site. 3.3 Link Building Recommendations Number of Inbound Links It is observed that the site is currently having 23 backlinks, 25 backlinks and 611 backlinks according to Google, Yahoo and Bing respectively. It is recommended to increase the quantity and quality of inbound links Optimization of Backlinks While getting a backlink, it is recommended that it should be landed on the most relevant webpage of the site and its anchor text should contain relevant targeted keywords No. of Indexed Pages It is observed that the number of indexed pages by Google is 13,000. But for Yahoo and Bing it is it is 106 and 17,899 respectively. Though Google is leading in Search Engines but it is recommended to increase the number of indexed pages for Yahoo and Bing also Directory Submission It is recommended to do directory submissions in good and relevant directories Article Submissions It is recommended to do article submissions in quality and relevant article directories Social Bookmarking It is recommended to do social bookmarking time to time is order to improve crawling rate and quality inbound links Blog Postings It is recommended to create blog and perform blog postings Forum Commenting It is recommended to do 5 forums commenting per month in relevant forum postings. 12

13 3.3.9 Q&A Posting It is recommended to do 5 Q&A postings per month in relevant Q&A sites Blog Commenting It is recommended to do 5 blogs commenting per month in relevant blog postings Link Baiting It is a great way to increase your website link popularity Forum and Community Participation Most forums allow getting a link on the profile, in the signature, and off course in posts. Search engines consider forums and communities to be quite important Webpage Creation There are many free sites that allow creating single where links can be included too Free Premium Content White papers and other ebooks or PDFs still is a good way to get a lot of attention and links. 13