Diploma in Web Development Part I
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1 Diploma in Web Development Part I Lesson 8 Inbound Marketing & SEO Presented by: Oisin Feely MAD Educator
2 Lesson 7 Recap Generating Revenue Choosing a Revenue Model Ad-Supported Websites Payment Portals & Security Summary Q&A
3 Today s Lesson Inbound Marketing & SEO Generating an Organic User Flow Semantic HTML & SEO Data Analysis & Google AdWords Summary Q&A
4 Let s Begin!
5 Generating an Organic User Flow What is an Organic User Flow? A natural flow of visitors through your website
6 Generating an Organic User Flow How to Generate an Organic User Flow? SEO Optimization Keywords Semantic HTML
7 Generating an Organic User Flow Other Options for User Flow Organic/Free -Blogs -Social media Non-Organic/Paid -Marketing -Ads -Affiliate Programs -Pay for users
8 Semantic HTML & SEO What is SEO? Search Engine Optimization is the process of maximizing the number of vistors to a website by ensuring the website appears high on a search engine result list How is done? This is done through: Keywords Semantic HTML
9 Semantic HTML & SEO Keywords A keyword is a term used to match with the query a person enters into a search engine Keywords generally appear as search phrases that are 2-5 words long Include keywords that users would use to search your website in your website
10 Semantic HTML & SEO Semantic HTML Semantics is the branch of linguistics and logic concerned with meaning
11 Semantic HTML & SEO Semantic HTML Is the use of HTML mark-up to reinforce the meaning of the information in webpages and web applications rather than merely to define its presentation or look
12 Semantic HTML & SEO Semantic HTML Allows user agents to understand the purpose of content Website Crawlers Has actually been used since inception of HTML Title element Emphasis element
13 Semantic HTML & SEO Semantic HTML HTML5: Introduced many new and useful semantic tags Use instead of div element where applicable Semantic tags should clearly define the content they contain In other words should give meaning to the content
14 HTML: A Container for Content Common Semantic HTML5 Tags
15 Semantic HTML & SEO Header Semantic Tags: Section Nav Aside Only use where they give meaning to the content Use where meaning is needed for the content Article Semantics is for giving meaning Footer
16 Semantic HTML & SEO <div id= header> <div id= nav > Before Semantic Tags <div id= section > <div id= article > <div id= footer > <div id= aside > People used divs and ids These ids had no meaning, could be arbitrary and were only used as identifiers for styling purposes
17 Semantic HTML & SEO Semantic HTML HTML5: H1-H6 <abbr> <b> <em> <q> n/docs/web/html/element
18 Data Analysis & Google AdWords Data Analysis Data Analysis is the process of systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate data.
19 Data Analysis & Google AdWords Why is Data Analysis Important? Know what content is working Understand where your customers come from You can track their behaviour on your site You can track number of conversions See the number of sales Make changes to: Your revenue model Your website Your content Based on this information
20 Data Analysis & Google AdWords Google AdWords
21 Data Analysis & Google AdWords Google AdWords Advertising service offered by Google to businesses wanting to display ads on Google
22 Data Analysis & Google AdWords Google AdWords Customise your data Why should we use Adwords? Search term report Top performers Conversion tracking -Search Term Reports -Conversion Tracking -Top Performers -Customize your Data
23 Data Analysis & Google AdWords Google Analytics Googles Tool -HeatMaps -Demographics -Understand your Users
24 Data Analysis & Google AdWords Rewards of Data Analysis Real-time understanding of your websites performance. An honest understanding of the costs and benefits of your marketing The ability to optimise campaigns before they begin or while they are ongoing. Allows your website and marketing efforts to reach their full potential. Allow you to shape your social media posting times, content Make informed decisions.
25 Congratulations! You have successfully started your journey as a Web Developer!
26 You can be a SUCCESS Build Successful Websites from Start to Finish EDUCATION UPSKILLING SUPPORT APPLICATION 26
27 UPGRADE & UPSKILL RESERVE YOUR PLACE NOW STARTS IN: Adv. Web Development Type INFO DAYS HOURS MINS
28 YOU START HERE Front-End Semester Back-end Semester Databases Semester Type INFO Type INFO Adv. Web Development When will you start? Type: Feb Mar Apr May Jun
29 Jquery Framework Bootstrap Fundamentals Ajax and Event Handling Embark on a New Career in Web Development Type INFO Adv. Web Development Build Secure Websites Be a Successful Web Developer
30 Website/Portfolio Reviews Technical Advice Get Excited!! Career Advice Troubleshooting Ideas One to One Support Get the most from your Membership
31 CONTINUE YOUR JOURNEY Build Successful Websites from Start to Finish Welcome to all of our New Premium Plus Members!!! B Square presentation to Design tuts
32 Thank You
33 Get Your Diploma Complete Your Course Final Assignment Now Available in your Members Area Final Assignment = 100 Questions Pass = 50% Merit = 70% Distinction = 85% E-Diploma OR FREE with Premium Plus Hard Copy OR with Premium Plus Type INFO
34 EDUCATION IS FREEDOM Claim your FREE Diploma and Course Tool Kit by upgrading to Premium Plus Normal Price Each Type INFO
35 Your 30 Day Trial Ends on February 7 th UPGRADE & UPSKILL NOW Most Popular Best Price 1 Month 3 Months 6 Months 12 Months /Month /Month /Month /Month UPGRADE NOW UPGRADE NOW UPGRADE NOW UPGRADE NOW charged every month charged every 3 months charged every 6 months charged every 12 months 50% Up to OFF WAS PREMIUM PLUS MEMBERSHIP Type: INFO
36 PREMIUM PLUS MEMBERSHIP BENEFITS OF UPGRADING TODAY EXTRA PREMIUM PLUS DAYS Extra days for early upgrades Reserved Adv. Course Premium Plus Support Free ediplomas Free Toolkits
37 PREMIUM PLUS MEMBERSHIP UPGRADE & UPSKILL RESERVED ADV. COURSE FREE E-DIPLOMAS ACCESS TO ALL COURSES FREE TOOL KITS PREMIUM PLUS SUPPORT CANCEL ANYTIME
38 UPGRADE & UPSKILL For More Information: Type INFO Offer Ends on Tuesday, February 7 th
39 PREMIUM PLUS MEMBERSHIP UPGRADE & UPSKILL Most Popular Best Price 1 Month 3 Months 6 Months 12 Months /Month /Month /Month UPGRADE NOW UPGRADE NOW UPGRADE NOW UPGRADE NOW /Month Type INFO charged every month charged every 3 months charged every 6 months charged every 12 months UPGRADE NOW FOR 7 EXTRA PREMIUM PLUS DAYS
DMI Exam PDDM Professional Diploma in Digital Marketing Version: 7.0 [ Total Questions: 199 ]
![DMI Exam PDDM Professional Diploma in Digital Marketing Version: 7.0 [ Total Questions: 199 ]](/thumbs/96/126608235.jpg "DMI Exam PDDM Professional Diploma in Digital Marketing Version: 7.0 [ Total Questions: 199 ]")
s@lm@n DMI Exam PDDM Professional Diploma in Digital Marketing Version: 7.0 [ Total Questions: 199 ] https://certkill.com Topic break down Topic No. of Questions Topic 1: Search Marketing (SEO) 21 Topic
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