CLASSROOM PRESENTATION! IDEATE > PLAN

Transcription

1 CLASSROOM PRESENTATION! IDEATE > PLAN Photo: Property of Samsung. 1

2 LESSON PLAN 1 THE MOBILE APP INDUSTRY 2

3 Who Is Building Apps? Every industry has been impacted by the adoption of app technology. Start-ups Traditional industries Images: Starbucks; Netflix; Foursquare; Walmart; Time Warner Cable; Facebook. 3

4 Who Is Building Apps? Start-ups Young companies are using app technology to compete in markets that traditionally had high overhead: Game developers (Zynga, Badland) Content providers (Netflix, Hulu, Huffington Post) E-commerce (Amazon, Gilt) 4

5 Who Is Building Apps? Traditional Industries are adopting app tech to help existing industries work better: Car manufacturers (electronic keys, GPS) Utility companies (smart grids, off-site management) Retailers (increasing sales) Governments (community maintenance and reporting) Telecom (mobile messaging, VOIP) Education (e-books, online learning) 5

6 App developers with interest in outside (nonmobile) industries are uniquely positioned as technology continues to evolve. Images: ekler/shutterstock. 6

7 LESSON PLAN 2 THE IDEA 7

8 An idea is not a product. An idea is not a business. An idea is not an app. 8

9 What Makes a Good Idea? Ideas can come to you at any time: when you re sleeping, in the shower, or having fun. 9

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11 Some not-so-scientific rules about good ideas Make Make something something average average better. better. Make Make something something expensive expensive more more affordable. affordable. Make Make something something that targeting targets one to market one market more more accessible accessible to another. to another. Simplicity Simplicity typically typically wins. wins. Build Build flexibility flexibility into it. into Will it. it Will bend it bend as challenged as challenged or just or break? just break? Make Make educated educated assumptions assumptions about about how how it can it scale can scale or operate. or operate. Build Built to capitalize to capitalize on the on now. the now. Do your research. Know your market. Do your research. Know your market. 11

12 So, how do we turn an idea into a product, business, or app? We research and define specific solutions and implementations. 12

13 While software and code play an immense role in the life of a digital product they cannot, by themselves, compensate for poor research, bad ideas, or half-baked solutions. Never underestimate the importance of planning. 13

14 .. Image: ekler/shutterstock. 14

15 Teachers: Coming Up Next Purpose & Vision Summary Competitive Analysis Summary User Profiles (x3) Elevator Pitch Audience Summary User Journey Chart App Wireframes Image: ekler/shutterstock. 15

16 LESSON PLAN 3 THE IDEA: PURPOSE & VISION 16

17 LESSON PLAN 3.1 PURPOSE & VISION 17

18 Purpose & Vision Summaries Clearly explain how your idea becomes a solution. Why does the world need your product/app? Who will your product/app serve? How? What are the goals of your product/business/app? Are there any considerations for how your product/app could intentionally or unintentionally affect the world? Purpose & Vision summaries serve as the basic scaffolding on which your solutions will be built. Understanding your vision for a product early can help serve as a compass later when your product is forced to face a difficult decision. 18

19 Purpose & Vision Summaries Purpose / Vision PetFindr uses technology and social networks to connect lost pets to their owners using the latest mobile phone technology. Our goal is to minimize the amount of time it takes pet owners to recover a lost pet. We want to be everyone s first step in posting or recovering a lost pet. 19

20 CANDY CRUSH Purpose & Vision Summary Images: ekler/shutterstock. 20

21 LESSON PLAN 3.2 COMPETITIVE ANALYSIS 21

22 Competitive Analysis There is a lot to be learned by understanding existing apps and your idea s direct competitors. Your product s, business s or app s competitors Competitor product summaries Competitor strengths and weaknesses Strategies used by each competitor to achieve his or her objectives Market outlook READ THE REVIEWS 22

23 Summary PiP My Pet uses facial recognition technology to match lost and found pets. Image: 2015 Visage. 23

24 Summary PetRescuers allows users to view localized maps of lost and found pets, get missing pet updates, and receive lost pet alerts. Image: 2015 HomeAgain. 24

25 Summary Tagg The Pet Tracker lets you find your pet on a map, track where it s going, and get driving directions to the current location. Image: 2015 Snaptracs, Inc. 25

26 Summary Petfinder lets you find your perfect pet to adopt, and to share profiles via Facebook, Twitter, and . Image: 2015 Nestle Purina Petcare. 26

27 CANDY CRUSH Competitive Analysis Images: ekler/shutterstock. 27

28 LESSON PLAN 3.3 THE ELEVATOR PITCH 28

29 The Elevator Pitch The perfect 30-second description of your app, product, or business. Focus on the problems that you solve and how you help people. What do you want your audience to remember most about you? Communicate your unique selling proposition (USP). Who is your audience? Do not mention specific features. 29

30 The Elevator Pitch Not-so-scientific formula for building an elevator pitch: Platform + Name + Client/Target + Problem + Solution 30

31 The Elevator Pitch Example One We are building a mobile application called PetFindr that helps pet owners find their lost pets using social networks. Example Two PetFindr helps communities connect lost pets with their owners by enabling users to post and claim pet profiles using their mobile devices. 31

32 CANDY CRUSH Elevator Pitch Images: ekler/shutterstock. 32

33 Teachers: Coming Up Next Purpose & Vision Summary Competitive Analysis Summary User Profiles (x3) Elevator Pitch Audience Summary User Journey Chart App Wireframes Image: ekler/shutterstock. 33

34 LESSON PLAN 4 AUDIENCE AND USER PROFILES 34

35 LESSON PLAN 4.1 AUDIENCE SUMMARY 35

36 Audience Summary Every product/business/app has an intended or assumed audience. Who is yours? It s often referred to as the target audience. Broad description of the types of people you re hoping will use your app. Who will benefit from your app the most? 36

37 Audience Summary PetFindr s target audience is pet owners in local communities who have either lost a family pet or have found a stray/lost pet. These owners have and use smartphones regularly and know how to find and install Android applications. Our audience loves their furry friends and will go the extra mile to make sure they are taken care of. 37

38 SNAPCHAT Audience Summary Images: ekler/shutterstock. 38

39 LESSON PLAN 4.2 USER PROFILES 39

40 User Profiles Knowing your users helps you make educated decisions about the future of your product/business/app. Create fictional characters that you believe are the target for your application. These characters have attributes that are representative of your larger target market. App features and tone should be built to service the user profiles you create. Apps have several user profiles. 40

41 User Profiles Common variables found in user profiles: Name Age Gender Geographical location Education Occupation Yearly income Family structure Free-time activities Eating and health habits Places they frequent 41

42 User Profiles PetFindr Sarah Sarah is a 33-year-old mother living in Columbus, Ohio. She is happily married to George, age 36, and together they are raising 2 boys Sean (age 7) and Sam (age 6). They also have two lab puppies. Sarah has had dogs all her life, and after attending a graduate program, she now works as a vet at a local pet hospital. While she doesn t have a lot of time to sit at her desk and use a laptop, people often joke that Sarah is inseparable from her Samsung Galaxy smartphone. 42

43 SNAPCHAT User Profiles Images: ekler/shutterstock. 43

44 Teachers: Coming Up Next Purpose & Vision Summary Competitive Analysis Summary User Profiles (x3) Elevator Pitch Audience Summary User Journey Chart App Wireframes Image: ekler/shutterstock. 44

45 LESSON PLAN 5 USER JOURNEY 45

46 User Journey How will your users interact with your app? Map the experience you expect each of your user profiles to have while using your app concept. User journeys are NOT wireframes. Some Considerations Do your users need to be online to use your app? If so, how will you handle users who are not connected? Does your app require authentication? Terms of use? Parental consent? Are there multiple experiences you expect specific user profiles to have? 46

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49 User Journey Common Elements User Intention Technical Conditional App Screen or View Error Yes or No Result Path or Connection 49

50 INSTAGRAM User Journey Chart Images: ekler/shutterstock. 50

51 User Journey Builder scholastic.com/samsungacademy/userjourney.aspx 51

52 Teachers: Coming Up Next Purpose & Vision Summary Competitive Analysis Summary User Profiles (x3) Elevator Pitch Audience Summary User Journey Chart App Wireframes 52

53 LESSON PLAN 6 WIREFRAMES 53

54 Wireframes How will your users navigate your app? Screen that shows functionality and interface elements Every button and action explained in detail All screens created as wireframes before design and development 54

55 Wireframes User interface and interaction Top/bottom/side navigation Buttons and toggles Menus Tables Sliders Never use two clicks when one will do. Always reduce friction. Gestures Nested interaction Modals 55

56 I Login No Internet Warning 56

57 Local Results View - List Side Navigation 57

58 Local Results View - Map Pet Profile 58

59 Browse Results View Pet Owner Contact 59

60 TWITTER App Wireframes 60

61 Wireframe Builder scholastic.com/samsungacademy/wireframe.aspx 61

62 LESSON PLAN 7 FINAL PRESENTATION 62

63 Presentation Preparation Sell the client (the class) on your app idea and solution. Competitive Analysis Elevator Pitch User Profiles User Journeys Design and Tone Wireframes 63

64 Presentation Prep Finalize all components Designate team roles Predict questions that might be asked by the client (the class) and your answers Organize presentation rollout Determine presentation mode and design aesthetic Complete presentation and confirm timing Rehearse, refine, rehearse, refine, rehearse, rehearse! Rules Everyone must be present and participate There will be approximately nine minutes to present (or as designated by teacher) 64

65 Final Presentation Present app user experience and functionality steps to client (the class) Client Q&A at the end of the presentation Teacher feedback and assessment 65