MARKING RUBRIC / FICHE DE NOTATION GRAPHIC DESIGN INFOGRAPHIE POST-SECONDARY AND SECONDARY / NIVEAU POSTSECONDAIRE ET SECONDAIRE

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1 MARKING RUBRIC / FICHE DE NOTATION GRAPHIC DESIGN INFOGRAPHIE POST-SECONDARY AND SECONDARY / NIVEAU POSTSECONDAIRE ET SECONDAIRE

2 Creative Aesthetic (Subjective Marking Rubric) Appropriate to the Target Market Unskilled Novice Undeveloped Marginal Proficient Stard Skilled Excellent Expert Mastery show an attempt of identifying a very weak message to the. weak message to the. understs. understs. understs common to understs great to clear quickly understs unique to clear quickly understs outsting to clear immediately understs astounding to Images Unskilled Novice Undeveloped Marginal Proficient Stard Skilled Excellent Expert Mastery attempted. No images layout poor. The use of a images did enhance lacked weak. The use of a few images was good lacked minimal. some good lacked some very good some very many very good very good many skillfull outsting. majority of the images was exacting. majority of the images exceptional. ll exceptional exceptional

3 Font Choice size, colour, legibility, impact Unskilled Novice Undeveloped Marginal Proficient Stard Skilled Excellent Expert Mastery Majority of font missing. No font manipulation attempted No variation in the font used. No connection the font style, size colour the s. Font included but does. No variation of the font style, size or colour. Font creates a disjointed Font creates confusion as to the intent. Minimal variation in the font style, size or colour Understing of font demonstrated. Interest in the created through use of font. Attention to the message attempted by use of style, size or colour. Font support Font choice sufficiently interesting to capture the attention of the market. Interesting style, size colour variation Font colour compliments the entire Font style or size enhances the Font selections are appropriate for the Selection of font, style, size colour enhances the. Innovative decisions made on appropriate font choice. Font sizing impact. Appealing selection of font colours style used. Concept originality, idea Unskilled Novice Undeveloped Marginal Proficient Stard Skilled Excellent Expert Mastery style deters The undesirable. style does capture The idea lacks skill. style does capture the weak. style captures the style captures the style peeks common. style holds style catches unique. style quickly obtains the The outsting. style skillfully grabs the The astonishing. satisfactory.

4 Layout composition, Unskilled Novice Undeveloped Marginal Proficient Stard Skilled Excellent Expert Mastery null. for almost all images or poor. for most images or weak. for several images or minimum. for a minority of images texts for a majority of images texts very for several images for most images outsting. for almost all images astonishing. for all images texts awesome. for all images texts perfectly Impact of execution Unskilled Novice Undeveloped Marginal Proficient Stard Skilled Excellent Expert Mastery that could potentially have impact if used differently. little overall viewer. some viewer but is lacking overall. viewer but is lacking overall. has deliberate impact clearly demonstrates integration of all to promote the overall impact impact shows an attempt at integrating these the overall some impact shows common integration of the overall strong impact shows purposeful attempts at incorporating various that work to improve the overall impactful impact shows an outsting incorporation various that work to improve the overall immediate The layout choice of colours, fonts, graphics images all contribute to the overall

5 Cohesiveness of all Unskilled Novice Undeveloped Marginal Proficient Stard Skilled Excellent Expert Mastery Minimal effort was put into making work together. Very few display thought of working together An attempt was made at making cohesive. are cohesive are cohesive there is a relationship established. Shows understing of bring, are cohesive thoughtfully connected. Shows understing of bring, are cohesive creatively connected. have a strong connected look throughout, adept connectivity. have a very strong connected look throughout, unique connectivity There is an immediate connect all. Every piece contributes to a clear over all bred look.

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