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1 Index Symbols 80/20 rule, 209 A Acajoom ( newsletters), 332, 366 access control for menus, Access Control Levels (ACLs), accessibility, increasing SERP, 207 semantic layout, 255 SEO (search engine optimization) and, Access Level parameter (menu module), 130 ACLs (Access Control Levels), administration, login screen for, Menu Bar, Component Menu, Content Menu, Extensions Menu, Help Menu, 61 Menus Menu, Preview function, Site Menu, Tools Menu, Toolbar, 41 Workspace, administrative password, recovering, 39 administrator levels, 43 administrators (school website example), 303 AdSense module, 149 advanced blog layout parameters, Adwords (Google), age of website (increasing SERP), 420 anchor text for incoming links (increasing SERP), 205, 419 appearance of menus, controlling with Module Manager, Aqualine template drop-down menu configuration, 378 features of, 376 installing, logo configuration, module positions, Archived Content module, 145 Article Manager, 52. See also content articles creating content articles, 74-77, features of, 162 Front Page components and, article titles (increasing SERP), 213 articles. See content articles Authentication plugin, 149 authors, frontend content editing by, automated publishing of blogs, 390 B backend administrative tasks, 38 login screen for, Menu Bar for, 40,63 Toolbar for, 41 Workspace for, defined,

2 432 Index backend editing (of content), adding content, creating table of contents, inserting images, section/category descriptions, setting article preferences, backend users, 46 backlinks (increasing SERP), Banner component, 140 basic blog layout parameters, 120 Beez template, 151 Berners-Lee, Tim, 203, 244 blank Joomla template, creating, Blogger, 372 blog layout, parameters, blogroll, creating in blogs, blogs Aqualine template drop-down menu configuration, 378 features of, 376 installing, logo configuration, module positions, blogroll, creating, content organization, 379 as standalone website, tagging, 382 within larger website, described, dynamic modules, adding, extensions for comment systems, ecommerce, 398 notifications, 395 forums, 398 RSS feeds, search features, 396 Trackback functionality, 396 features of, , footer, creating, 388 menus, creating, reasons for using, 371 social bookmarking, 396 software options for, static modules, adding, body of Joomla templates, body text, keywords in (increasing SERP), , 214, 421 brochure websites, 340 browsers, quirks mode, Burge, Steve, 422 Button Image, Pagebreak and Readmore plugin, 149 C calendar restaurant website example, 341, 365 school website example, calendar component, 143 CAN-SPAM Act, Cascading Style Sheets. See CSS case studies, City of Longwood, Everything Treo, NZMac.com, Royal Oak Public Library, The Telx Group, Welcome to Your Wedding, categories adding descriptions, for blogs, creating, defined, 70 in hierarchical structure, example of, Widget Inc. example, menu item link structure, 116 in restaurant website example, in school website example, standard layout, parameters, 127 Category Manager, creating categories, centering text in CSS, 261 checking in content articles, City of Longwood case study,

3 Index 433 classic content (blogs), 390 clubs for third-party templates, 151 CMS (content management systems), 2 CSS (Cascading Style Sheets), 3-4 dynamic web pages, 4-7 open source software, 7-8 static web pages, 2-3, 7 columns background image placement for Joomla templates, in blog layout, 120 hiding, ComboMAX (comment system), 392 comment system component, 142 for blogs, communication. See blogs Community Builder component, 142 community forums, 399 comp for Joomla templates, competing websites, locating, 216 competition, determining amount of, 201 component blog layout parameters, 121 Component Menu for administrative tasks, components. See also extensions for content generation, 13 core components, defined, 54, 83 described, 136, 140 as extensions, 14 Front Page component, linking to, overrides, third-party components, uninstalling, 138 Configuration screen, configuring drop-down menu for blogs, 378 for Education template, footer for school website example, 324 FTP, 32 home page restaurant website example, school website example, logo for blogs, search box for Education template, SQL database, WAMP5, Constant Contact ( marketing solution), contacts creating, in school website example, Contacts component, 140 content building restaurant website example, school website example, footer content, creating in restaurant website example, installing, as part of Joomla website, separating from presentation, source-ordered content, 206 importance of, 257 in nested float layouts, 260 WYSIWYG editors, managing, third-party editors, tips for, Content-Code Highlighter plugin, 149 Content- Cloaking plugin, 149 Content-Load Modules plugin, 149 content articles, 68 backend editing, adding content, creating table of contents, inserting images, section/category descriptions, setting article preferences, checking in, creating, 74-77, defined, 71

4 434 Index frontend editing, 161, access control for menus, by authors, creating frontend user menu, by editors, by publishers, 189 as individual pages, linking to other content articles, metadata, parameters of, sections/categories hierarchy, example of, Widget Inc. example, sorting in blog layout, titles of (increasing SERP), 213 uncategorized articles, Widget Inc. example, content management. See also CMS (content management systems) backend editing, adding content, creating table of contents, inserting images, section/category descriptions, setting article preferences, checking in content articles, frontend editing, 161, access control for menus, by authors, creating frontend user menu, by editors, by publishers, 189 Content Menu for administrative tasks, content organization of blogs, 379 as standalone website, tagging, 382 within larger website, content articles, 68 sections/categories hierarchy, 69-72, uncategorized articles, 68-69, generating web pages, module content, in restaurant website example, in school website example, Control Panel, conversion tracking, core components, core modules, core plugins, core templates, 151 Cpanel file manager, 27 CSS (Cascading Style Sheets), 3-4, advantages of, 203 centering text, 261 column background image placement, creating Joomla templates, font size, setting, 262 global reset, 262 gutter in, 258 header image placement, hiding columns, menus, displaying, modules displaying, flexibility, resources for information, 257 shorthand, 260 specificity, template CSS files, template overrides, template parameters, typography in, CSS files in templates, 127 Custom HTML module, 146 custom modules creating, editing, D database configuring, as requirement for installing Joomla, 23 default modules, list of, 104

5 Index 435 density of keywords, descriptions, adding to sections/categories, design comp for Joomla templates, design process for Joomla templates, web standards for, DigiStore, 398 directories in school website example, submitting website to, directory component, 143 display options for modules, DOCTYPE, domain name, keywords in, Don t Make Me Think (Krug), 80 downloadable PDF documents in school website example, downloading Joomla installation files, drop-down menu, configuring for blogs, 378 for Education template, dynamic modules, adding to blogs, dynamic web pages, 4-7 E ecommerce extensions for blogs, 398 Eddie, Andrew, 8 editing. See backend editing; content management; frontend editing editors frontend content editing by, WYSIWYG editors, managing, third-party editors, tips for, Editors plugin, 149 Education template drop-down menu configuration, features of, 306 installing, module positions, 306 search box configuration, newsletters restaurant website example, 341, school website example, notification for blogs, 395 signatures, links in, 221 subscription lists, 195, features of, hosted solutions, Joomla extensions for, 232 error pages, accessibility and, 207, 421 events calendar restaurant website example, 341, 365 school website example, Everything Treo case study, Extension Manager, 56 installing extensions, extensions, 6. See also components; languages; modules; plugins for blogs comment systems, ecommerce, 398 notifications, 395 forums, 398 RSS feeds, search features, 396 Trackback functionality, 396 components and modules as, 14 development of, 9 for subscription lists, 232 examples of, installing, 56, for keyword metatags, 207 managing, resources for information, 135 for restaurant website example, 341, newsletters, events calendar, 365 Google Maps, 366 image gallery, 365 for school website example, , 336 downloadable PDF documents, newsletters, events calendar,

6 436 Index polls, 331 random images, 334 RSS feeds, sitemaps, staff directory, user registration, for sitemaps, 224 templates as, 14 types of, Extensions menu, 139 for administrative tasks, external links (increasing SERP), 208, 420 eye movement tracking, 320 F Fantastico, 27 Feedblitz, 395 Feedburner, 394 Feed Display module, 148 file components of Joomla templates, file management component, file size (increasing SERP), 421 Fireboard, 398 fluid layouts, 256 font sizes, setting in CSS, 262 footer configuring for school website example, 324 creating in blogs, 388 in restaurant website example, forms component, 143 forums for blogs, 398 for information, 399 frames, avoiding, 207 frontend, defined, 38 frontend editing (of content), 161, access control for menus, by authors, creating frontend user menu, by editors, by publishers, 189 frontend user menu, creating, frontend users, 46 Front Page component, 82-86, 147 Front Page Manager, 83. See also home page FTP, configuring, 32 G gallery component, 142 generating web pages, Get Response ( marketing solution), 234 Global Checkin tool, 61 Global Configuration screen. See Configuration screen global link popularity (increasing SERP), 209, 419 global reset in CSS, 262 Google. See also SEM explained, organic marketing, Google AdSense module, 149 Google Adwords, Google Maps, 341, 366 Google PageRank, Google searches for Joomla information, 400 Google Sitemaps, search engine optimization (SEO) and, 225 gutter in CSS, 258 H header image placement for Joomla templates, heading tags (increasing SERP), help. See resources for information Help Menu, for administrative tasks, 61 hiding columns, module code, hierarchical content structure, example of, Widget Inc. example, history of Mambo/Joomla, 8-9

7 Index 437 home page, configuring. See also Front Page component restaurant website example, school website example, hosted solutions, hosting account, unpacking Joomla on, I icontact ( marketing solution), image gallery for restaurant website example, 341, 365 image rotator module, 148 images column background image placement for Joomla templates, header image placement for Joomla templates, inserting into content articles, random images in school website example, 334 slicing, 280 stock images, incoming link anchor text (increasing SERP), 205, 419 index.php file, indexing, 224 inserting images into content articles, installation wizard, running, installing Aqualine template, content, Education template, extensions, 56, Joomla, 18 downloading files for, running installation wizard, unpacking on hosting account, unpacking on local desktop computer, Ready To Eat template, WAMP5, internal links (increasing SERP), 208, , 420 J J!Contact ( newsletters), 235, 333, 366 J! Reactions (comment system), 392 JavaScript, avoiding, 207, 224 JCal Pro, 143, , 365 JCE editor, 158 Jomcomment (comment system), 142, 392 Joomap, 143, Joomla extensions, 6 components and modules as, 14 development of, 9 examples of, templates as, 14 features of, history of, 8-9 installing, 18 downloading files for, running installation wizard, unpacking on hosting account, unpacking on local desktop computer, resources for information community forums, 399 Google searches, 400 tutorials, 399 Joomla 1.0, migration to Joomla 1.5, 22 Joomla 1.5 migration from Joomla 1.0, 22 requirements for, 26 Joomla community, size of, 9 Joomla SEO (Burge), 422 Joomla templates, accessibility/usability/seo, body of, column background image placement, creating blank template, with CSS, design comp for, file components, header image placement,

8 438 Index hiding columns, localhost design process, menus in, module flexibility, module locations, 281 modules in, overrides for, parameters for, slicing images, 280 typography for, Joomla versions, naming conventions, 22 Joomla websites, elements of, content, modules, 14 templates, Joomlashack survey results, joomlaxplorer component, 142 JPG Flash Rotator, 148, 365 Jumi module, 148 K key phrases, 200 keyword density, keyword searches. See organic marketing keyword spamming, 209 keywords in body text (increasing SERP), , 214, 421 creating, defined, 200 in domain name, in metatags, 206 Khepri template, 151 Krug, Steve, 80 L LAMP (Linux, Apache, MySQL, PHP), 7 landing page menus, 77 Language Manager, 59 languages, 55, 137. See also extensions Latest News module, 146 layouts blog layout, parameters, fluid layouts, 256 list of, nested float layouts, 260 standard layout, for categories, for sections, tables for, licensing for Joomla, 30 link popularity (increasing SERP), global link popularity, 209, 419 Google PageRank and, 199 in topical community, 209, 420 link structure for menu items, 116 link text, search engine optimization (SEO) and, 80 linked titles, creating, linking to components, links. See also referral traffic between content articles, in blogroll, creating, in signatures, 221 external links (increasing SERP), 208, 420 incoming link anchor text (increasing SERP), 205, 419 internal links (increasing SERP), 208, , 420 menu links. See menu items specificity, in school website example, sponsored links (Google), list layout. See standard layout local desktop computer, unpacking Joomla on, localhost design process for Joomla templates, localhost web servers, 23 Login module, 147 login screen for administrative tasks, logo, configuring for blogs, Longwood, Florida case study, Lorem Ipsum content, ,

9 Index 439 M main body (of web pages), 13 Mambo, history of, 8-9 mambots. See plugins management. See administration; content management maps. See Google maps marketing. See SEM (search engine marketing) Marshall, Perry, 227 Massmail component, 141 Media Manager, Menu Assignment parameter (menu module), 131 Menu Bar for administrative tasks, Component Menu, Content Menu, Extensions Menu, Help Menu, 61 Menus Menu, Preview, Site Menu, Tools Menu, menu items. See also links creating, 77-82, , described, layouts after following, link structure, 116 Menu Manager, 50, 110. See also menus Menu module, 147 Menu Style parameter (Menu module), Menu Suffix parameter (Menu module), 131 menus access control, configuring for Education template, creating blogs, restaurant website example, school website example, drop-down menu, configuring for blogs, 378 frontend user menu, creating, in Joomla templates, landing page menus, 77 menu items, creating, 77-82, Module Manager, parameters, modules, relationship with, submenus, 132 Menus Menu, for administrative tasks, metadata for content articles, metatags for keywords, 206 migration to Joomla 1.5, 22 Milkyway template, 151 Module Class Suffix parameter (menu module), 131 module code, hiding, module locations for Joomla templates, 281 Module Manager, 57, 111, , 139 menu module parameters, module positions Aqualine template, for Education template, 306 module suffixes, 272 modules. See also extensions content in, core modules, custom modules creating, editing, default modules, list of, 104 defined, 54 described, 136, 144 display options, dynamic modules, adding to blogs, as extensions, 14 flexibility for Joomla templates, in Joomla templates, for menu appearance, parameters, menus, relationship with, overrides, as part of Joomla website, 14 related items module, 169 static modules, adding to blogs,

10 440 Index teaser blocks, creating in restaurant website example, third-party modules, Mosets Tree, 143, 331 MosIPN, 398 Most Read Content module, 146 MySQL database, as requirement for installing Joomla, 23 N naming conventions, Joomla versions, 22 navigation structure layouts blog layout, list of, standard layout, , menu items creating, described, layouts after following, link structure, 116 menus Module Manager, modules, relationship with, submenus, 132 nested float layouts, 260 Newsfeeds component, 141 Newsflash module, 146, newsletters. See also subscription lists restaurant website example, 341, school website example, Nvu XHTML editor, 243 NZMac.com case study, O open source software, CMS as, 7-8 organic marketing, creating keywords, domain name, importance of, Google and, SERP, influences on, web standards and accessibility, effect of, organizing content. See content organization overrides for Joomla templates, P pagebreak function, page layouts. See CSS; layouts PageRank (Google), 199, page relevance, Google calculations for, 199 parameters blog layout parameters, category standard layout parameters, 127 of content articles, for Joomla templates, menu module parameters, section standard layout parameters, 125 for TinyMCE, setting, 156 parents (school website example), 303 passwords, recovering administrative password, 39 Pay-Per-Click (PPC), 195, PDF documents, in school website example, performs component, 143 permissions, in school website example, per template providers, 151 Plugin Googlemaps plugin, 150 Plugin Manager, 58 plugins. See also extensions core plugins, defined, 54 described, 136 third-party plugins, 150 Poll module, 141, 147 polls, in school website example, 331 Position parameter (menu module), 130 PPC (Pay-Per-Click), 195, preferences for content articles, setting,

11 Index 441 presentation, separating from content, Preview, for administrative tasks, primary subject matter of site (increasing SERP), 208 properties of images, editing, PR Prowler, 216 publishers, frontend content editing by, 189 publishing blogs automatically, 390 punctuation in titles, 92 Q R quirks mode (browsers), Random Image module, 146 random images in school website example, 334 Read More links, search engine optimization (SEO) and, Ready To Eat template features of, 343 installing, Real Simple Syndication (RSS) feeds, in school website example, recovering administrative password, 39 referral traffic, 195, 215 Google PageRank, internal links, links in signatures, 221 submitting website to directories, WebFerret, Related Items module, 146, 169 related websites, locating, 216 Release Candidate, 19 ReMOSistory, 143, 330 requirements for Joomla 1.5, 26 resources for information community forums, 399 on CSS, 257 Google searches, 400 tutorials, 399 restaurant website example brochure websites, 340 content creation, content organization, extensions, 341, newsletters, events calendar, 365 Google Maps, 366 image gallery, 365 features of, footer content, creating, home page, configuring, menus, creating, module teaser blocks, creating, Ready To Eat template features, 343 installing, stock images, Royal Oak Public Library case study, RSS feeds for blogs, in school website example, S school website example, 302 content creation, content organization, Education template drop-down menu configuration, features of, 306 installing, module positions, 306 search box configuration, extensions, , 336 downloadable PDF documents, newsletters, events calendar, polls, 331 random images, 334 RSS feeds, sitemaps, staff directory, user registration, footer, configuring, 324 home page, configuring, menus, creating,

12 442 Index subnavigation, creating, user groups parents, 303 students, 302 teachers/administrators, 303 search box, configuring for Education template, Search component, 141 search engine friendly (SEF) URLs, 205, , 391, 421 search engine marketing. See SEM search engine optimization. See SEO search engine ranking position (SERP) increasing, 197, , link text and, 80 search features for blogs, 396 Search plugin, 149 Section Manager, creating sections, sections adding descriptions, blog layout, parameters, creating, defined, 70 in hierarchical structure, example of, Widget Inc. example, menu item link structure, 116 in restaurant website example, in school website example, standard layout, parameters, 125 Sections module, 147 SEF (search engine friendly) URLs, 205, , 391, 421 SEM (search engine marketing), 194. See also SEO (search engine optimization) categories of, 195 subscription lists, 195, features of, hosted solutions, Joomla extensions for, 232 organic marketing, creating keywords, domain name, importance of, Google and, SERP (search engine ranking position), influences on, web standards and accessibility, effect of, Pay-Per-Click (PPC), 195, referral traffic, 195, 215 Google PageRank, internal links, links in signatures, 221 submitting website to directories, WebFerret, site goals, importance of, 194 semantically correct HTML code, 244 semantic layout, 255 SEO (search engine optimization), 30, 193, See also organic marketing; SEM (search engine marketing) quality content, need for, 198 link text and, 80 separating content and presentation, SERP (search engine ranking position). See also SEM (search engine marketing) increasing, 197, , link text and, 80 shopping cart component, 142 shorthand (CSS), 260 Show Title parameter (menu module), 130 site administration. See administration site goals, importance of, 194 sitemap component, 143 sitemaps, increasing SERP, 208 in school website example, search engine optimization (SEO) and, Site Menu, for administrative tasks, site-wide global editor, setting, 155 Skype, troubleshooting WAMP5 startup, 429

13 Index 443 slicing images, 280 SlideShowPro component, 142 small business website example. See restaurant website social bookmarking, 396 sorting articles in blog layout, source-ordered content, 206 importance of, 257 in nested float layouts, 260 specificity in CSS, of links in school website example, splash pages, avoiding, 207 split testing, 227 sponsored links (Google), SQL database configuring, as requirement for installing Joomla, 23 staff directory in school website example, standard layout, for categories, parameters, 127 for sections, parameters, 125 standards, web, starting WAMP5, troubleshooting, 429 static modules, adding to blogs, static web pages, 2-3, 7 Statistics module, 148 stock images, strict DOCTYPE, 250 students (school website example), 302 submenus, 132 creating for blogs, subnavigation, creating for school website example, Syndicate module, 147 syndication. See RSS feeds System Cache plugin, 150 System Legacy plugin, 150 system blog layout parameters, 122 T table layout. See standard layout tableless layouts, creating, table of contents, creating, tables avoiding for layout, 207 for page layout, tagging in blogs, 382 teachers (school website example), 303 teaser blocks, creating in restaurant website example, The Telx Group case study, templatedetails.xml file, Template Manager, 59, 140 templates. See also extensions Aqualine template drop-down menu configuration, 378 features of, 376 installing, logo configuration, module positions, core templates, 151 CSS files in, 127 described, 137 Education template drop-down menu configuration, features of, 306 installing, module positions, 306 search box configuration, as extensions, 14 Joomla templates, accessibility/usability/seo, body of, column background image placement, creating blank template, creating with CSS, design comp for, file components, header image placement,

14 444 Index hiding columns, localhost design process, menus in, module flexibility, module locations, 281 modules in, overrides for, parameters for, slicing images, 280 typography for, as part of Joomla website, Ready To Eat template features of, 343 installing, third-party templates, 151 text, centering in CSS, 261 the forge (Joomla code repository), 19 third-party components, third-party editors, third-party hosted solutions, third-party modules, third-party plugins, 150 third-party templates, 151 TinyMCE editor, 155 parameters, setting, 156 title tag (increasing SERP), 205, 210, 211, 419 titles linked titles, creating, punctuation in, 92 titles of articles (increasing SERP), 213 Toolbar, for administrative tasks, 41 Tools Menu, for administrative tasks, topical community, link popularity in (increasing SERP), 209, 420 Trackback, for blogs, 396 tracking eye movement, 320 traffic, driving to website. See SEM (search engine marketing); SEO (search engine optimization) transitional DOCTYPE, 250 troubleshooting extension installation, 138 WAMP5 startup, 429 tutorials, 399 typography for Joomla templates, U V uncategorized content articles, Widget Inc. example, uninstalling components, 138 extensions, 56 unpacking Joomla on hosting account, on local desktop computer, upgrades to Joomla 1.5, 22 URLs, search engine friendly (SEF) URLs, 205, , 391, 421 usability, See also accessibility eye movement tracking, 320 user groups for school website example parents, 303 students, 302 teachers/administrators, 303 user management component, 142 User Manager, user registration in school website example, VirtueMart component, 142 W W3C (World Wide Web Consortium), 203, WAMP5 configuring, installing, troubleshooting startup, 429 WebFerret, Web Links component, 141

15 Index 445 web pages CSS (Cascading Style Sheets), 3-4 dynamic web pages, 4-7 generating, main body of, 13 open source software, CMS as, 7-8 static web pages, 2-3, 7 web servers localhost web servers, 23 as requirement for running Joomla, 23 web standards, SEO (search engine optimization) and, websites age of (increasing SERP), 420 blog content organization within, case studies City of Longwood, Everything Treo, NZMac.com, Royal Oak Public Library, The Telx Group, Welcome to Your Wedding, competition, determining amount of, 201 creating with uncategorized content articles, for Joomla information, Joomla websites, elements of, related websites, locating, 216 restaurant website example. See restaurant website example school website example. See school website example site goals, importance of, 194 standalone websites, blog content organization in, submitting to directories, for tutorials, 399 Welcome to Your Wedding case study, What You See Is What You Get. See WYSIWYG white space around images, 172 Who s Online module, 148 Widget Inc. example sections/categories hierarchical structure, uncategorized content articles, Wordtracker, 200 Workspace, for administrative tasks, World Wide Web Consortium (W3C), 203, Wrapper module, 148 WYSIWYG (What You See Is What You Get), 153 WYSIWYG editors, managing, third-party editors, tips for, WYSIWYGPro editor, 150, 158 X Z XHTML editors, 243 XML-RPC plugin, 150 XStandard editor, 155 YaNC ( newsletters), 332, 366

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