Jagran New Media. How to design a Hindi Website

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Winfred Murphy
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1 Jagran New Media How to design a Hindi Website

2 Table Of Contents JPL Overview Why Hindi How to Design for Languages

Jagran New Media Jagran Prakashan Limited (JPL) is one of the largest media conglomerates in the country with interests spanning across Print, OOH, Activations, Mobile and Online Background Publishes

3 Jagran New Media Jagran Prakashan Limited (JPL) is one of the largest media conglomerates in the country with interests spanning across Print, OOH, Activations, Mobile and Online Background Publishes Dainik Jagran, the #1 daily read by over 55 million people, the publication is in the Hindi language Operates in a vast footprint in the Heartland of India, and dominates in Uttar Pradesh, Uttrakhand, Bihar, Jharkhand, and Punjab, Operates a variety of Hindi/ English portals across different genres such News, Classifieds, E-Commerce & Gaming, Education and Health ( New Media ) The Company has been working on the web since It is partnered with Yahoo for news and also operates its own news portal, Jagran.Com Objectives Why Hindi? How to design a Hindi News Portal

Jagran New Media has a diversified portfolio across key categories D ~USD 200 million size Investors have

category with over 1 billion unique users worldwide (33 Hindi News million in India) Low English speaking

features phones at lower prices driving demand Classified Health & Lifestyle Education & Bookstore Ecommerce,

colleges and universities 2 nd largest advertiser in print TutorVista Pearson deal at a high valuation

High investors interest with a plethora of deals in the past 2 years (Letsbuy.

4 Jagran New Media has a diversified portfolio across key categories D ~USD 200 million size Investors have shown keen interest in this space (JustDial - Sequoia, Asklaila Lightspeed & Matrix, Quikr Omidyar) # 1 category with over 1 billion unique users worldwide (33 Hindi News million in India) Low English speaking population (11%) in India, presents huge addressable market opportunity Mobile MVAS market in India stands at USD 1.8 billion in FY11 and is expected to grow at a CAGR of 20%+ Growth of 3G/4G services and availability of features phones at lower prices driving demand Classified Health & Lifestyle Education & Bookstore Ecommerce, Reader s Offer & Gaming USD 50 billion market growing at a CAGR of 10-15% 450 million students across 20,000 colleges and universities 2 nd largest advertiser in print TutorVista Pearson deal at a high valuation indicates Strategic/ PE players interest in this space A USD 10 billion market, growing at a CAGR of 40%+ High investors interest with a plethora of deals in the past 2 years (Letsbuy.com Sequoia, Naaptol - Canaan) Rumoured Deals in making (Flipkart, Infibeam) commanding high valuations India ranks #8 (apprx 45 million) in terms of Health category searches worldwide No defined leader in Indian market Source Comscore, Nov 2011/ Management Data/ EY research

With Hindi being a dominant Language and focus on Tier II & III market that will witness highest growth, Jagran is set to have a significant first mover advantage B C Jagran ~ A Market Leader in

This percentage is even higher in Tier II & III cities ~ focus area for Jagran Hindi readership share in newspaper is 4 times of English dailies share 8 Large Indian Language Market (Readership share

5 With Hindi being a dominant Language and focus on Tier II & III market that will witness highest growth, Jagran is set to have a significant first mover advantage B C Jagran ~ A Market Leader in Hindi Language Which Has A Dominant Market Share 40%+ of India s total population (1.21 billion have Hindi as their native language. This percentage is even higher in Tier II & III cities ~ focus area for Jagran Hindi readership share in newspaper is 4 times of English dailies share 8 Large Indian Language Market (Readership share %) English Hindi 35 Malayalam Marathi 9 10 Tamil Telugu Others Jagran, already a market leader in Hindi Dailies with Dainik Jagran being read by over 55 million people Jagran.Yahoo.com (an existing News Hindi portal ~ partnership with Yahoo) is only third to Indiatimes.com & TOI News portal (both English portals) It leads Hindi News Portal category with 110 million pageviews Huge Addressable Market ~ Focus On Tier II & Tier III Cities Tier 2 & Tier 3 cities are appearing as highly attractive destinations for variety of business Retail, IT outsourcing, Real estate investment and development Special initiatives are being taken by the state governments in providing the smaller cities with infrastructural facilities and creation of SEZs Job Opportunities: Tier II and III cities are emerging as top job creating centers in the country ~ Recorded over 60 per cent share in total job creation last fiscal (FY'11) Real Estate Development: With real estate prices touching new highs year after year especially in the metros the focus of developers is increasingly shifting to affordable options and Tier 11 and Tier 111 cities. The large investments by corporate sector and promising future of these cities are driving investors to buy properties in these areas Retail Boom In Tier II & Tier III Cities: Lower rentals, lower operational cost, lower marketing cost, quicker acceptability of products are the key motivations of big retailers to focus on tier II and tier III cities Jagran New Media targets to penetrate into these largely untapped Tier II & Tier III cities ~ Market that will witness highest growth in terms of Infrastructure development, Job Opportunities, Per Capita Income & Consumerism going forward Source IRS, Jefferies/ IAMAI

months Unique Visitors (Nov 2011) Jagran Yahoo 2M Com To be Launched m.jagran.com 1.4M NewsHunt.

4M Jagran Yahoo Daily Unique Visitors Strategic Roadmap 2011-2012 Jagran Yahoo Jagran English News

6 Jagran.Com: The #1 Hindi Destination Large & Growing User Base Over 4x growth in Daily User Base in just 15 months Unique Visitors (Nov 2011) Jagran Yahoo 2M Jagran.Com To be Launched m.jagran.com 1.4M NewsHunt.5M Other (English, Blogging) Total Reader Base.3 4M UU (FY11) Sep 0.49M Oct 0.69M Nov 1.4M Jagran Yahoo Daily Unique Visitors Strategic Roadmap Jagran Yahoo Jagran English News (Jagran Post) Hindi Blogging (Jagran Junction) Source Google AdPlanner Oct Own Jagran.Com Archives (5M+ Articles) Hindi Translate Hindi Aggregation Mobile Apps Hindi Videos News Video Hyper-Local community

7 Things to be noted before designing a Hindi website

8 Things to be noted in designing A Think in the language D B Advertising a SEO C Value Added Features

9 Make all mocks in the Language Usability Typography Color Theme Think in the language of the user Key features of the Website Level of Content SEO Images and Graphics Layout Features

Usability - within two seconds a visitor should know what your site is all about. 1. Easy to use - making the visitor s experience a good one on your site. 2.

10 Usability - within two seconds a visitor should know what your site is all about. 1. Easy to use - making the visitor s experience a good one on your site. 2. Easy to read, easy to access and easy to understand. 3. Design layout spacing, margins and display. 4. Navigation of the site any user can navigate to any page from a particular page.

Typography - A technique of arranging type in order to make language visible HTML Tags for defining Hindi Language - <html xmlns="http://www.w3.

Limitation of Unicode is there are very limited fonts available; hence you can t be too much creative by using different fonts.

11 Typography - A technique of arranging type in order to make language visible HTML Tags for defining Hindi Language - <html xmlns=" lang="hi" xml:lang="hi">.</html> Fonts Use a UTF-8 Font. Limitation of Unicode is there are very limited fonts available; hence you can t be too much creative by using different fonts. Use colored font to make it more attractive Font Size For Hindi website defining the font size 14px is most ideal for paragraphs of text. Don t try to make the user download fonts Make the page more attractive by using stylized fonts as pictures

12 Color Theme - The color theme needs to connect with the visitors and the purpose of the site. 1. Keep the color theme simple 2. Do not use too many color 3. Use 2 primary colors and third one as a secondary color. 4. Contrast keep your content and navigation correctly contrasted

13 SEO Objective - For all the webmasters and SEO professional it s a challenging job to optimize a Hindi Website Limitations for SEO in Hindi Website:- " Not every people knows Hindi typing, hence it is difficult to search keywords in Hindi " URL a URL containing Hindi fonts is not SEO friendly as it contains special characters. Scope:- Since the competition is low for Hindi Keywords hence a high Google ranking can be achieved with less effort. Search Engines & Web think in English

14 SEO Recommendations - Attribute Language URL English MetaTitle English Meta Summary English / Hindi KeyWords English / Hindi Tags English /Hindi Hints English Language Attribute Tag Hindi

supports the language), again design as per the device " Integrate Social Media / Lots of

15 Value Added Features " Language Search " Language Commenting (Hindi, English and Hinglish) " You may also like / Related Articles based on Relevance " Mobile Applications (make sure the OS supports the language), again design as per the device " Integrate Social Media / Lots of conversations happening in languages on Social Media " Translate features to English " Ajax with English in certain areas

16 Comments, Question and Answer - Since you are a Hindi Website it is important that if possible most of the conversation take place in Hindi Language. For that you can add a field in Hindi where user can type their comments, question or answers in Hindi. For Example:-

17 Marketing " Segmenting & Profiling your customer base Potential " Using Ad Networks, and serving context relevant ads " Driving Traffic " Avoid bias to English sites

18 Driving Traffic - More traffic more money Traffic Sources to a website:- " Search Engine " Direct Traffic " Referring Sites " Social Media

19 SEO Positioning Placing your Hindi Website as a niche medium to acquire news, knowledge, information and a two way communication module S E O

20 Social Media - Don t neglect social media it can become USP of your website " Create Facebook and Google Pages. " If you have a video site than create YouTube Channel. " Social Bookmarking Sites. " Create a Twitter account Social media acts as a communication platform and a medium via which we can connect to our audience.

21 Key Issues Designers / Developers think in English Search Engines work well with English Support for languages is usually in later releases Advanced capabilities for languages just coming on the market

22 But.. The challenges can be overcome

23 But the challenges can be overcome

24 But the challenges can be overcome

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