THE WORLD S NUMBER ONE WEBSITE GROUP FOR WEB PROFESSIONALS
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1 THE WORLD S NUMBER ONE WEBSITE GROUP FOR WEB PROFESSIONALS
2 THE SITEPOINT GROUP 2 Launched in 1998, The SitePoint Group, offers a series of resources that have helped transform the category into one of today s most significant business opportunities. SitePoint The World s Leading Website for Web Professionals. Flippa The #1 Marketplace for buying and selling Websites, Domains and Apps. Learnable Need help? Learn from the Masters with Online Courses and ebooks. Freelancer The World s Largest Outsourcing Marketplace.
3 JUST THE FACTS 3 Over 5 Million Visitors Per Month 6 Million + Page Views Per Month Over 1 Million Double Opt in Newsletter Subscribers 540,000+ Registered Forum Members 10 New Books Published Every Year! The SitePoint Group can be an essential part of your marketing campaign. Reaching our loyal and skilled audience of over 5 million Developers, Designers, IT Professionals and Business Owners.
4 READER STATISTICS 4 Developers, Designers, IT Professionals and Business Owners are the Foundation of The SitePoint Group Readership. PRIMARY JOB FUNCTION CXO SENIOR MANAGEMENT ENTREPRENEUR WEB DEVELOPER WEB DESIGNER WEB MASTER OTHER/WEB DESIGN OTHER 0% 5% 10% 15% 20% 25% 30% 35% 40% 11% 39% 16% 6% 17% 11% ORGANIZATION SIZE % 10% 20% 30% 40% 50% 60% 70% 80% 70% 15% 15% Source: 2011 Reader Survey
5 READER STATISTICS 5 Leading web professionals read original content from The SitePoint Group of Sites. CORE READERS 0% 10% 20% 30% 40% 50% 60% 70% 80% DECISION MAKER 42% DECISION INFLUENCER 37% INFLUENCER/ DECISION MAKER 80% Over 5 million highly engaged SitePoint visitors per month are involved in making or influencing business decisions across their companies from purchasing laptops or hosting, to selecting marketing and SEO services. Source: 2011 Reader Survey
6 OPPORTUNITIES 6 Mobile Video
7 OPPORTUNITIES 7
8 SPONSORSHIPS 8 Newsletters Forums Channel Sponsorships Social Partnerships Talk with the Experts SitePoint Group has many sponsorship opportunities that can be customized to fit your needs.
9 OPPORTUNITIES SitePoint.com Flippa.com Freelancer.com SitePoint Group Sitepoint.com Flippa.com Freelancer.com OPPORTUNITY Home Page Run of Site Forum PHP HTML Java Script Mobile Design Ruby CSS UX Listing Page Run of Site Dashboard Run of Site Jobs Page Projects Run of Network UNIT SIZE 300X X90 300X250
10 OPPORTUNITIES OPPORTUNITY REACH UNIT SIZES Social Partnerships Facebook 37,000+ Followers Twitter 115,000+ Followers N/A N/A Newsletter Sponsorships Ruby 270,000+ Subscribers 125x125 image with headline Design 250,000+ Subscribers 125x125 image with headline Mobile 200,000+ Subscribers 125x125 image with headline PHP 270,000+ Subscribers 125x125 image with headline Javascript 100,000+ Subscribers 125x125 image with headline CSS 270,000+ Subscribers 125x125 image with headline SitePoint 220,000+ Subscribers 125x125 image with headline Flippa 100,000+ Subscribers 125x125 image with headline
11 OPPORTUNITIES Channel Sponsorships Content Partnership OPPORTUNITY PHP JS CSS Ruby UX Mobile Design HTML Forum Articles UNIT SIZES Article, 728x90, 300x250 ADVERTISING SPECIFICATIONS AD UNITS NEWSLETTER ADS FORUM SPONSORSHIPS 728X90 / 300X250 / 125x125: We recommend having 3 5 different ads in rotation Maximum of 3 animation loops if animated Sound must be user initiated, 50KB max file size For flash ads you must supply the complete ClickTAG supported code in an HTML iframe 50 Character headline Strictly 4 additional lines, 40 characters/line Graphic: A non-animated GIF or JPEG image Under 5KB 125x125 Strictly 8 lines in length including blank lines, headings and linking text Headline component: maximum of 100 characters in length Graphic: 8KB or under Non-animated in GIF or JPEG format Maximum size of 200x100 SitePoint Media Group adheres to IAB Unit Standards and IAB Rich Media Standards
12 FOR ADVICE ON THE BEST CAMPAIGN TO FIT YOUR NEEDS AND AVAILABILITY, PLEASE CONTACT:
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