nexdimension Corporate Style Guide

Transcription

1 Powering A New Perspective On Information SM Contents 1. Introduction Corporate Mission 2. Corporate Logo 3. Design Elements 4. Color Palette Corporate Colors 5. Business Cards Signatures Letterhead Envelopes 6. Trademarks Typefaces Photos 7. Presentations Website 8. Microsoft Partner Guidelines 9. Style Guide Terminology nexdimension Corporate Style Guide Introduction The nexdimension Corporate Style Guide provides the tools to maintain the integrity of the nexdimension brand. It is the essential link to our reputation and it is imperative that it be executed correctly and consistently every time. This corporate style guide will be updated on a regular basis as more marketing collateral pieces are created and added to our Marketing library. Please check the NDTS special page on the NDTS web site for the latest edition of this manual. NDTS Corporate Mission nexdimension is a Microsoft Gold Certified Partner providing the most focused, comprehensive and cost-effective corporate performance management (CPM), business intelligence (BI) and enterprise resource planning (ERP) systems available to emerging and enterprise businesses. We focus on applications that use existing and future data to maximize an organization s competitive advantage. These technologies could replace an existing system or be deployed in conjunction with existing systems. Questions? Contact Rob Augenstein x102 Page 1

2 NDTS Corporate Logo Without tagline Powering A New Perspective On Information SM With tagline The NDTS logo represents the entire company, and is the most important element of our visual identification. Its consistent and correct use is essential to creating and maintaining a strong corporate brand identity. The logo is a registered trademark symbol with the United States Patent and Trademark Office. Safety Margins The NDTS logos require a Margin of Safety around the logo. Powering A New Perspective On Information All black with tagline SM All black without tagline SM Powering A New Perspective On Information Reverse with tagline As demonstrated in the diagram above, the NDTS logos require a Margin of Safety, or clear space around the logo that equals X, the height of the bottom of the logo to the top of the D in the company name; the same spacing principle also applies for the version of the logo that does not have a tagline. No type or graphics may reside in this zone. Minimum Size Reverse without tagline The logos should never be smaller than 1.5 (38 mm) 1.5 in (38 mm) Powering A New Perspective On Information SM To maintain the readability of the NDTS logo, it should never be displayed in a size smaller than 1.5 inches (or 38 mm). Do not disproportionately scale, stretch, or compress the logo. Never scale the logo to make it larger than the size provided. If additional sizes are needed, contact the marketing team at extension 110. Page 2

3 NDTS Design Elements The NDTS Bug and Its Role as a Design Element 1. Part of the nexdimension Logo - Along with the nexdimension logo name and register mark set as a superscript, the logo is also comprised of the bug graphic symbol. The nexdimension Bug 2. nexdimension s Logo in the Simplest Form - When a small icon or avatar is needed to represent our company, the bug can be used as a stand-alone iconic logo. For example... A well-managed budget process and realistic longterm capital plan are key factors in obtaining a good bond rating. Bug used with Text When you type in: into a modern browser, most websites display a small icon called a favicon next to the URL; this serves as a mini logo or icon that is associated with a website or company. 3 nexdimension s Watermark or Design Element - The NDTS Bug can be used as a watermark, or a design element in various collateral pieces such as brochures, promotional items (mousepad, coasters, etc.) and any whitepapers or case studies. Logo & Design Element Usage Guidelines The NDTS logos and design elements should not be altered in any manner, including ways which would misrepresent the company or in a manner not described in this guide. The NDTS logo should be used with the tagline Powering A New Perspective on Information wherever space permits. The tagline must appear on all collateral material. File Formats The NDTS logo is available in both JPEG (Microsoft PowerPoint & Word documents) and GIF (On-Screen or Web) formats. Each format is used for a specific purpose and should never be recreated or resized. To ensure correct color and resolution, always choose the format that is appropriate for your application. NDTS Branded Brochure If additional sizes or formats are needed, contact the marketing team at extension 110. Page 3

4 NDTS Color Palette ND Dusty Blue PANTONE 5405 C CMYK: RGB: HEX: # ND Light Blue PANTONE 292 C CMYK: RGB: HEX: #8BC2E6 The objective of the NDTS color palette is to provide a consistent choice of colors to create a distinctive corporate image. Marketing, Sales, Human Resources and Operations collateral can be created or customized by request using a range of colors from within our existing company color palette. ND Gold PANTONE 457 C CMYK: RGB: HEX: #D5AD04 ND Olive Green PANTONE 5763 C CMYK: RGB: HEX: #7F8038 ND Yellow PANTONE 122 c CMYK: RGB: HEX: #F7CB53 ND Dull Green PANTONE 5773 C CMYK: RGB: HEX: #ACAA7C ND Blue ND Dark Blue PANTONE 299 C PANTONE 282 C CMYK: CMYK: RGB: RGB: HEX: #0094cE HEX: #00264F NDTS Corporate Colors ND Warm Grey PANTONE 11 C CMYK: RGB: HEX: #786C54 ND Brown PANTONE 174 C CMYK: RGB: HEX: #A94E0D ND Khaki PANTONE 402 C CMYK: RGB: HEX: #C3BCB0 Colors for the NDTS logo are based on a predesigned color palette. Two colors have been selected as the NDTS official corporate colors and the values for these colors on the NDTS logo are specified above. The NDTS logo must be printed in these colors as specified, entirely in black or, when on a dark background, reversed to white. NOTE: Pantone and CMYK values are used for commerical printing, while RGB and HEX color values are used for display on monitors. If any additional color information is needed, please contact the marketing team at extension 110. Page 4

5 Business Cards Steve Jirschele Principal & Director of Consulting Operations nexdimension Technology Solutions, LLC P.O. Box Norcross, Georgia TEL , x130 FAX Standard business card size 3.5 w x 2 h Please refer to the sample business card on the left for the location of the elements on the NDTS business card. Logo must be printed in its 2-color form Logo text is 12 points All right side type is Arial and set at 7 points URL text is 8 points Paper is 100lb uncoated Signatures Personalization Instructions Standard Signature: Sincerely, Steve Jirschele Director of Implementation Services nexdimension Technology Solutions Tel: , x130 Fax: sjirchele@nexdimension.net Standard Stationary Signature: 1. From the main Microsoft Outlook window, on the Tools menu, click Options; click the Mail Format tab. 2. In the Compose in this message format list, click the message format that the signature is used with. 3. Under Signature, click Signatures. 4. Click the signature you want to change; then click Edit. 5. In the Signature text box, type the text you want to include in the signature. Text automatically defaults to FrontPage for editing. Save changes as HTML file. Letterhead Dear -, Sincerely, Steve Jirschele Director of Implementation Services nexdimension Technology Solutions Tel: , x130 Fax: sjirchele@nexdimension.net In an effort to support the conservation of trees, we do not routinely mass print hard copies of NDTS letterhead. However, in the case that you need a hard copy piece of letterhead, please refer to the boilerplate document library available to your department. Envelopes As a continued effort to save trees, NDTS custom envelopes are printed in-house on-demand. Page 5

6 Primary and Secondary Verdana ( s) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Myriad pro - Semibold (Headlines/Collateral) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Adobe Garamond Pro (Body text/collateral) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Trademarks nexdimension is a registered trademark with the United States Patent and Trademark Office. Typefaces It is important to create and maintain a consistent typographic look throughout the nexdimension corporate identity program. All outgoing nexdimension marketing and communication materials should be double spaced. Please refer to the samples at left for example of recommended typefaces to be used on outgoing material s representing nexdimension. NOTE: For detailed margin, header/footer, body formatting, and naming convention information, refer to the Internal Document Style Guide. ( ND-ADM-0010-InternalDocumentStyleGuide.docx ) Photos Photographs used in all NDTS promotional literature should be compelling, relevant to the subject matter and of a satisfactory resolution if supplied as a digital file. Checks should also be made on general tonal content and definition of the image. The digital image resolution should be not less than 300 dots per inch to avoid blurring or pixellation in reproduction. All images used should be suitable for reproduction at the required size and with no substantial enlargement or distortions of the original. Clip art images should never be used in any external literature representing nexdimension. The Marketing Team manages a library of images. Please note however that not all of these will be unique and some may have previously been used in other literature. Page 6

7 NDTS Presentations There is a template available in the Marketing library for use when producing a PowerPoint presentation for either internal or external audiences. These must be used in association with other requirements in this Corporate Style Guide. NDTS Website The NDTS website is another primary point of customer contact, and as such, care should be taken to ensure that all information is relevant and subject to corporate presentation standards. Further information about the management of the website is available from the Marketing team. Page 7

8 Microsoft Partner Guidelines Microsoft-branded materials Microsoft Partner Program visual identity and logo The Microsoft Partner Program encompasses all of the partner services, content, guidelines, and other information and resources that Microsoft provides to you. Watch for the Microsoft Partner Program logo and visual identity on communications from Microsoft to ensure that you are getting all of the partner program content available. All material developed for our partners will clearly communicate WHAT it is (such as: Smart Client Resource CD ) and WHO it is for (such as for ISV/Software Solution Partners ). The Microsoft Partner Program logo and visual identity is only for use by Microsoft in communications to partners, and never for partner-generated materials. Partner-to-Customer materials Microsoft creates Microsoft-branded materials for your use with your customers. These materials communicate about particular Microsoft software, hardware, technology, or services. All Microsoft branded customer-facing materials and templates ( Microsoft materials ) identify specific areas where you, the partner, can place your logo, call to action, legal disclaimers, contact information, and the Microsoft Gold Certified Partner logo. These materials should look like they come from Microsoft, and will include branding and content that leverages existing regional and global marketing initiatives. Partner-branded materials Partner-branded materials are those advertisements, collateral, and other marketing materials that promote a partner s services or business. These materials must clearly look like they come from the partner and not from Microsoft. They will feature the partner s logo and branding, although they may include the Microsoft Gold Certified Partner logo to identify the partner s business relationship with Microsoft. Unless a partner is licensed to use a specific Microsoft logo under one of the Microsoft logo programs, partners must not use any other Microsoft logos, Microsoft fonts (Franklin Gothic, Segoe, and ITC Berkeley), Microsoft hardware, software, technology or services logos, subbrand logos, or other brand elements from the Microsoft master brand or subbrands on these materials. Partners may only use the Microsoft corporate name, product names, and trademarks in plain text not as logos, designs, or word marks in stylized form to identify and refer to Microsoft and its technologies and services, in accordance with the General Microsoft Trademark Guidelines located at If a graphic image is desired to depict a particular Microsoft technology, partners may use box shot images available on com/partner/salesmarketing/salestools/images/logos/. For a list of current Microsoft logo programs, please visit Page 8

9 Style Guide Terminology Branding: This refers to the look and design of the literature we produce. Branding is not simply using the logo at the top of the page. Some examples of how the branding could be interpreted are included within this guide. CMYK/Pantone Reference: A way of identifying a color or range of colors. For corporate design standards see the Color section. Contact Information: Contact the Marketing Team x110 Corporate Color: The standard blues are the color of the NDTS logo, when used on its own, and is also the principal color to be used in promotional literature. Tagline: Powering A New Perspective on Information SM is the official tagline of nexdimension. PMS Number / Pantone Reference: This is a way of identifying colors, which designers may specifically ask for see the color section for reference numbers. main (770) toll free (877) fax (770) Page 9