How to Promote Your Business Online... and turn website visitors into paying customers. Jayne Reddyhoff 9 th September 2008

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1 How to Promote Your Business Online... and turn website visitors into paying customers Jayne Reddyhoff 9 th September 2008

2 Agenda Promoting your online business offline SEO it s really not a black art What can Pay Per Click do for your business? Is your website working? Is your online marketing profitable? Copyright 2008 The AdWord AdViser

3 Why is online promotion so much more important than 3-4 years ago?

4 Simple Offline / Online Integration URL on stationery, , business card etc based on domain name even without a website! Common style online & offline

5 Readable Domain names and if you re still not convinced....

6 Readable Domain Names

7 What is a Keyword? A word or phrase that a potential customer believes is relevant to the information he or she is seeking o Problem focused o Combination of two, three or four words o Niche or generic o Popular or obscure

8 Why are Keywords Important? Starting point for everything in online marketing Used properly they will ensure o Your website is found o Your online Ads display & get clicked o Your visitor stays on your website and buys when someone is looking for what you offer Can tell you where someone is in the buying cycle

9 What Do You Do With Your Keywords? Use them in your website copy and links Use them in shots & newsletters Use them in online PR Run a paid search campaign Key to successful on/off line integration

10 SEO is not a black art Search Engine Optimisation is the term used to describe a set of techniques for preparing a website to increase its chances of being ranked near the top of the standard search results when a search is undertaken using Google or other search engines. The process will include: Design, content & use of HTML tags & site content or copy Network of links with sites in related business areas Online PR e.g. articles, blogs, forums increases links

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13 crowncoaching.co.uk <html> <head> <title>crown Coaching for Business, Performance & Personal Life Coaching, Marlow, Bucks</title> <link href="/style.css" type="text/css" rel="stylesheet"/> <meta http-equiv="content-type" content="text/html; charset=iso " /> <script src="/scripts/ac_runactivecontent.js" type="text/javascript"></script> </head>

14 SEO is not a black art Search Engine Optimisation is the term used to describe a set of techniques for preparing a website to increase its chances of being ranked near the top of the standard search results when a search is undertaken using Google or other search engines. The process will include: Design, content & use of HTML tags & site content or copy Network of links with sites in related business areas Online PR e.g. articles, blogs, forums increases links

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17 What is Pay Per Click? - and what can it do for my business?

18 make money from adwords Try Google AdSense Sponsored Link Unleash your website's full revenue potential with Google AdWords. Sponsored Links Google Ads are the sponsored links that are seen above and to the right of the query results when you do a search using Google. Make Money From Adwords Drive traffic to your website! Superb return on investment. Adviser.com Google Advice Earn money from your website with relevant ads - easy to get started. Make Money Online No Games or Tricks Triple Your Weekly Income Online

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20 Why Use? Most popular search engine in the UK Fast Implementation Targeted - you select the search terms to trigger your ads Affordable - you only pay when someone visits your site

21 How Do You Use? Research New products New keywords Check out your website Conversions SEO Selling!

22 Is Your Website Working? Landing Pages o Relevance o Usability

23 Is Your Website Working? Good Content o Lots of it o Updated regularly o Relevant i.e. o keyword rich!

24 Is Your Website Working? On every page o Benefits - "which means that... o Audience clarity - who it's for... o Differentiation - "what makes us special? o Call to action - quick, low risk, easy, obvious o Prices -"prices range from..."

25 Is Your Website Working? One off Pages o Proposition words o User experience testimonials, star case studies

26 Is Your Online Marketing Profitable? Baseline

27 In Summary Importance of website promotion Offline /online integration SEO Pay per Click Website Profitability

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