How to get the most out of your website and the importance of a user friendly booking system.

Transcription

1 How to get the most out of your website and the importance of a user friendly booking system.

2 The Online Flow Public Relations Marketing Advertising Traditional Marketing SEO/SEM Social Media Website Content Marketing

3 Inbound Communication

4 Customer Journey

5 Website Trends Mobile Continuous scrolling Movement and animation Minimal text ecommerce/online booking Vibrant colours High quality custom images/photographs Dramatic typography High performance

6 Open Source Content Management System

7 Website Builders

8 How to get the most out of your website Make sure it is always up to date Add to it and adapt to trends Make sure the design, look and feel is a good reflection of your business

9 How to get the most out of your website Appearance Visual design is paramount to anything else when creating a website the idea is to catch the user s eye with clever design and guide the user effortlessly through the most critical communication elements. The use of graphics, text, colour and imagery needs to appeal to your target audience, captivate their imagination and leave them wanting to explore your online presence.

10 How to get the most out of your website

11 How to get the most out of Website Content your website The aim is to have content that is engaging, that succeeds at teaching, persuading and entertaining the user whilst also helping you meet your business objectives. It is crucial to keep the information on your website concise, direct and memorable.

12 How to get the most out of your website Functionality Most websites fail to take into account who is going to be visiting the website and the fact that the most users spend an average of two minutes on a website. For example if the primary function of your website is to sell a product then it is important to clearly display the product and its description as well as have a user friendly check out system so purchasing is quick and easy.

13 Usability How to get the most out of your website If a website is easy to use, users are more likely to stay on your website for longer resulting in them becoming engaged with your brand and the services or products you offer. The belief is that a website s success is determined by how it guides its user towards its primary goal.

14 How to get the most out of your website Usability: A good website will load quickly, have minimal scrolling, clear navigation, a consistent layout, a logical flow, and clearly show the purpose of the website within 5 seconds of arriving on the site. It is not enough to just have a user friendly website, it is also needs to be responsive and be compatible on all browsers.

15 How to get the most out of your website Social Media: Every website should have social media links not only to allow users to connect with your business on the various social media platforms but also to allow users to share the information you have provided.

16 Website Call to Actions By definition: In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit a store today".

17 Call to Actions Variations Add To Cart Subscribe Book Now Call Us Today Download Sign Up Share Learn More Take A Free Trial Submit

18 CTA s must be: Visually appealing Call to Actions Best Practice Include compelling copy Relevant to the context Easy to identify on a page loaded with copy and visual elements Positioned well Clear in their result Verbs work best!!

19 Catering for new/repeat users

20 The importance of SEO

21 The importance of SEO Effective SEO should be underpinned by: 1. Website content that is useful to your target market or audience. 2. Website structure that allows your content to be found easily by surfers and robots. 3. Website promotion that maximises visibility of your content. 4. Measurement and management to enable continuous improvement.

22 What makes a booking system user friendly Easy to find The CTA s must be clear and bold It must be simple Do not over complicate it by asking for a lot of information Make the price/times/dates etc clear

23 What makes a booking system user friendly Show the user the process Make sure you can use the system on mobile and all popular browsers

24 What makes a booking system user friendly Make sure the user knows what do

25 What makes a booking system user friendly Use a credible/popular payment processor such as PayPal or Stripe. Accept multiple payment methods Use a credible/popular booking/ecommerce system

26 Protect your Users Make sure your website has an SSL certificate so that all data submitted is encrypted

27 Protect your Users Ensure your website has T s & C s, a Privacy Policy and a Refund Policy Be GDPR compliant and look after the data you keep

28 Monitor your Success

29 Monitor Your Success

30 Pro Tips Host your website securely Review your website regularly Test all of your forms/booking functionality (weekly if possible) Focus on your client s needs Monitor your success via analytics Make sure your users get a follow up with ways to contact you long after they have booked/stayed

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