Free Keyword Research Methods

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1 Free Keyword Research Methods Most of you don't or won't invest in fancy keyword research tools so I want to be able to give you some free strategies you can use to conduct effective keyword research. For the rest of this report I'm going to use the keyword stun gun for illustration. The term stun gun is very competitive, with over a million indexed results. And, getting ranked on Google's first page is important to your business. Because, as SEOs joke all the time... "What's the best place to hide a dead body online? On Page Two of Google Search Results." Due to the competitiveness of phrases like stun gun, it's vital to have long ( words), high quality, unique content. Find a way to use the keywords you will find when writing the content. But, don't worry about putting the keywords in as you write. Find places for them after the content is done. Read on for a few FREE ways to do keyword research: Keyword Research Strategy #1 - Google Related Searches One of the best and (fastest))ways to research keywords is to go directly to Google, who provides related searches at the bottom of each search results page. For example, if you type stun gun into the Google search field... 1

2 and scroll down to the bottom of the page, you'll see a list of related searches like this: You can see that Google refines the keyword stun gun down to related searches. This should be your first step when researching keywords. You can drill down deeper by clicking on one of the results. Let's click on stun gun for sale. When we do, here are the results:: You can see there are additional keywords revealed. Add ones not previously found to your list. Let's continue to look for related keywords. Click on stun gun items for sale. Then scroll to the bottom of the page... 2

3 You can keep doing this, or start over and click on a different result. This time let's go back to the stun gun search results, scroll down to the bottom of the page and pick a different result to click on. Before, we clicked on stun gun for sale. This time let's click on stun gun flashlight. Click any new ones that you find and add them to your list. 3

4 Now we have a list of keywords that are all relevant to stun gun. stun gun reviews stun gun flashlight shooting stun gun stun gun buy stun gun for sale cheap stun gun for sale near me stun gun for sale amazon police stun gun for sale taser gun buy pepper spray buy self defense buy tasers and stun guns best stun guns most effective stun gun stun gun vs taser stun gun for sale difference between stun gun and taser stun gun laws taser stun gun police stun gun stun gun flashlight reviews stun gun flashlight combo self defense flashlight There are plenty more keywords to be found using this method. Just keep clicking. As you continue to click, eventually there won't be anymore related keywords at the bottom of the page. Cick another product or keyword and do the same thing. For instance, you can do pepper spray, hidden cameras, home protection, Taser. Even use more broad terms like self defense, home protection and personal protection. Keyword Research Strategy #2 - Keywordtool.io KeywordTool.io is a free research tool that's PERFECT for generating long tail keyword ideas. It grabs results from Google Suggest. What makes this tool superior in many ways is the fact that it adds a character before AND after the keyword that you enter. It also gives questions that people ask related to your keyword. Answer these questions on your web site or blog to create Google loving 4content.

5 For example, if you enter stun gun into Keywordtool, it will search for stun gun a, stun gun b etc., until it goes through the whole alphabet. Then it will search for a stun gun, b stun gun, etc. This method reveals many relevant keywords to use in optimizing your web pages. First, head over to KeywordTool.io and enter a seed keyword into this field. I'm going to use stun gun again. Snippets of the search results are below. As you can see below, it delivers the straight results for stun gun. 5

6 It then adds an "a" after your keyword and proceeds through the rest of the alphabet, putting each letter after the keyword. Finally, it adds each letter of the alphabet before the keyword, giving you even more results.

7 Keyword Research Strategy #3 - AnswerThePublic.com Use this tool when you want to create content for your blog. This gives you questions that people are actually typing in the search engines. Once you know these questions, you will be able to give the answers on your blog. Google loves this kind of content. Its exactly the kind of content they are looking for...information that gives the searcher what they are looking for. Here is where you will put your keyword Make sure you select US US The first results show questions that begin with Which, Who, What, When, Why, How, Are and Where. This data can give you inspiration for the content you produce. If you can answer FAQ's or address concerns people have about things related to your products, you're not only assured that the content is relevant and useful, but you win potential customers.

8 RESULTS FOR STUN GUN (US) Top Questions About (72) us Prepositions Blog Create (90) new report Alphabetical See existing (178) reports EXPORT TO CSV stun gun (US) RESULTS FOR STUN GUN (US) Top Questions (72) Prepositions (90) Alphabetical (178) You can choose between Visualisation and Data. I prefer Data. Visualisation stun gun: (72) Questions Data where stun gun which stun gun where to buy stun gun in australia where to get stun gun gta online where to buy stun gun in uk where to use stun gun where is the stun gun in deus ex where to buy stun gun in india where to buy stun gun in canada where to get stun gun gta 5 where to find stun gun gta 5 which states are stun gun legal what stun gun voltage is best which stun gun which stun gun to buy which stun gun is the most effective

9 After you assemble your keyword list, you might want to make them more targeted to buyers by adding these money words: discount, shipping, delivery, buy, sale, cheap, order, shop, bonus, purchase, save, bargain, trial, promotion, trial, coupon, price. Now, where do you use the keywords you found? There are 5 places you want to use your keyword when optimizing a web page: 1. Meta Title 2. web page URLL 3. Meta Description 4. Title of page) 5. Content of page (product description)) You do not want to use the exact keyword in all these places. You want to use variations. For demo purposes, let's use stun gun flashlight combo as the keyword we want to optimize our chosen web page for. The first thing we want to do is to make sure the keyword we choose is not too competitive. To do that, we are going to use Google search using "quotation marks" so we get an exact search for that keyword phrase. This will tell us how many web pages are optimized for this keyword phrase. Ideally, you want to see results 5000 or less. Now we will search for "stun gun flashlight combo" in Google.

10 As you can see, the results for exact search "stun gun flashlight combo" is 4,380. This is well within the standard we use (less than 5,000). Let's go over how you use the keywords you found. 1. Use the exact keyword in the Meta Title-Stun Gun Flashlight Combo 2. In the URL you have to be careful to not over optimize. You only want to use each word of the keyword phrase once. So, look at the whole URL. How many times is each word in the keyword used? Using the keyword phrase stun gun flashlight combo, the natural thing to do is to use that exactly in your title. So, your URL would be But, if you look at the whole URL, you will see that stun gun has been used twice. That is over optimization. The better way to do the URL is Now, you are only using each word in the keyword phrase once. This is what I mean when I say consider the whole URL, not just the page you are optimizing.

11 3. You can use a variation of the keyword phrase in the Meta Description, but since this is what people will see when they find you in the search engines, it's more important to write the Meta Description for people rather than the search engines. Write it like a classified ad. You want it to grab the attention of the searcher and compel them to click on your listing. If you can naturally use a variation of the keyword phase in the Meta Description, do so. But, don't be concerned it you don't. 4. The title of the page is important, especially on your website because the Title is also an H1 tag. Google places emphasis on the H1 tag. Once again, you want to use a variation of the keyword phrase and add a few other words. You could use - Protect Yourself with this Combination Stun Gun and Flashlight. Google will see combination as a synonym for combo. Be creative in how you vary the keyword phrase. 5. For the content (Product Description), you can use a keyword one time for every 200 words. The ideal length of the content is words. Also, work in a H3 and H4 tag using the keyword. This is very easy to do. Login to the admin of your website, go to the product page you want to add the H3 and H4 tag. In the Description, find the keyword phrases you want to make an H3 and H4. Then all you do is put <H3> before the keyword phrase and </H3> after it. Same format for the H4. Let's now find some more relevant keyword phrases that we can use in our content. Let's go back to Google Suggestion. Search for stun gun flashlight combo and see what Google suggests shows as relevant keywords.

12 Choose the relevant ones. All of them might not be relevant. For instance, the keyword phrases that use guard dog, vipertek, lazada, and wholesale (unless your are wholesaling) I would not use. But, the rest I would try to work into the content. After you have your keyword research done, there are 2 more factors to optimizing your web page: 1. Unque Content 2. Backlinks from relevant and high authority web sites. For now, if you are unsure about the backlinks, focus on keyword research and creating optimized, unique content. This alone could get you ranked as long as your keyword phrases aren't too competive 2016 Michael Gravette Safety Technology

Free Keyword Research Methods

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