Website. Pages & Updates

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1 Website Pages & Updates The events page is one of the most visited pages, and content was often lacking. We added content to event pages to keep people on the website longer, and added links to the Stay page. Contact forms were created and added to the Directions page. An subscription form were added to the Sip page to segment the list just for people interested in wine tours & tastings. Added Past Events category to events o Archived past events to this category to decrease webmaster tools sitemap errors. Analytics Since we started tracking data in July, we have seen a noticeable improvement in the overall bounce rate, increased traffic, and more interactions. Overview We blocked referral spam to the website that causes high bounce rate. For example; the chamber website s bounce rate is at 80% while the Visit Arroyo Grande site is at 15.99%. This shows that people that visit the website stay on the site and they don t leave after visiting the homepage. When people visit the website they view at least 6 pages per visit. Acquisition Previously, the data received in July showed that organic search accounted for 51% of incoming traffic and traffic driven from Social Networks was only 3.5%. As a results, our efforts since we started tracking traffic we have noticed increased referral, paid, and social traffic. The majority of the website s visitors are acquired through organic search (30.7%) and referral (29.6%), which accounts for 60% of visitors. The majority of the website s visitors during the month of August were acquired through organic search (30.7%) and referral (29.6%), which accounts for 60% of visitors. Location People that visit the website are in Los Angeles (330), San Francisco (144), Bakersfield (65), Fresno (50), and San Jose (31) where most of our marketing efforts are targeted. It is important to note that website visitors from Santa Barbara view more pages and spend more time on In general, California is where website traffic comes in addition to other states. TBID Item 3 - Page 1

2 Marketing SEO The sitemap was submitted to Google in order to update the index pages and missing pages. The events page posts that were deleted use to create errors; such as, broken links. Now, we update events and place them under Past Events after they events pass. We also optimized the site with the latest SEO software to increase organic search and track keyword ranking. Additionally, we started submitting the website to travel and tourism directories for backlink building. Social Media Twitter Manage daily Follow relevant accounts Instagram Followers have increased from the time we started using the Instagram account o 448 to 602 organic followers in one month Like #ArroyoGrande posts and GEO-Location based posts daily Create graphics for social media posts Share posts Facebook From August 1 to 31, 2015 we increased followers 1233 to 1761 o Paid advertising is used to increase likes and boost posts. We have achieved more post shares organically, and have increased the reach through engaging posts. The previous marketing efforts only targeted Arroyo Grande. As a result, RG Pacific targeted ad placements in surrounding cities; such as, Bakersfield. There are more website visitors being referred by Facebook than TripAdvisor. TBID Item 3 - Page 2

3 Updated the Facebook cover photo to encompass all that Arroyo Grande has to offer. Marketing s were sent during the month of August to: Subscribers o We ed subscribers an that encouraged visiting Arroyo Grande for Labor Day weekend that featured things to do. Hoteliers & Wineries o We reached out to hotels and wineries for deals twice in order to promote Labor Day deals. We increased subscribers by more than 50% and subscribers continue to opt-in on the site. [Report Attached] TBID Item 3 - Page 3

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5 Sitelinks Attribute Values URL Clicks Impressions CTR Things to Do % Wine Tasting % Events % Hotels & Lodging % Call Extensions Click type Attribute Values Clicks Impressions CTR Sitelink (805) % Phone calls (805) % Headline (805) % TBID Item 3 - Page 5

6 Avg. CPC Cost Avg. position Avg. CPC Cost Avg. position TBID Item 3 - Page 6

7 Title Subject List Send Date Send Weekday HOTELS Labor Day 2015 (copy 01) Labor Day 2015 WINE Labor Day 2015 HOTELS Labor Day 2015 Last Minute Accomodation Deals for Arroyo Grande Visitors Hoteliers 8/28/ :58 Friday Plan Your Labor Day Weekend Escape Subscribers 8/21/ :54 Friday Last Minute Labor Day Deals for Arroyo Grande Visitors Wineries 8/21/ :53 Friday Last Minute Labor Day Deals for Arroyo Grande Visitors Hoteliers 8/21/ :06 Friday TBID Item 3 - Page 7

8 Total Recipients Successful Deliveries Soft Bounces Hard Bounces Total Bounces Times Forwarded Forwarded Opens Unique Opens Open Rate % % % % TBID Item 3 - Page 8

9 Total Opens Unique Clicks Click Rate Total Clicks Unsubscribes % % % % 0 1 TBID Item 3 - Page 9

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