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1 Get Traffic! will be starting shortly Get Traffic!

2 Get Traffic! 7 weeks to SEO success Get Traffic!

3 Who are we? Justin Deaville Get Traffic!

4 Who are we? Justin Deaville Owen Powis Get Traffic!

5 Also featuring... Julie McNamee Get Traffic!

6 Get Traffic! Why is SEO so important?

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8 Pay per click ads More PPC ads appear here

9 6% click on ads here... or here.

10 Organic results:

11 Organic results:

12 Organic results: 42% click on the 1st result

13 42% 1st 2nd 3rd 4th

14 42% 1st 2nd 12% 3rd 9% 6% 4th

15 1st page clicks?

16 1st page clicks?

17 1st page clicks? 90% * * Percentages will vary by keyword

18 1st position 10th position

19 1st position 1,400% 10th position

20 The next seven weeks Today: SEO Foundations Webinars Videos Get Traffic!

21 Forthcoming webinars How To Create a Site Structure Google Will Love February 5th: (12pm, Eastern time; 5pm UK) Get Traffic!

22 Forthcoming webinars How To Create a Site Structure Google Will Love February 5th How to Sell More of your Most Profitable Products February 26th Get Traffic!

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26 SEO Foundations Over to Owen Get Traffic!

27 SEO Foundations The easy* guide to SEO * may be difficult

28 What is SEO? Search Engine Optimization Marketing - SEO traditionally comes from the marketing budget - Has to fit with traditional marketing strategies Off Site Web Development - Much of SEO is web development best practice - Often down to web developers to implement On Site

29 How search engines work...

30 How search engines work...

31 From the web to you - Crawling and Robots (How they find you) - Indexing (How they store you) - Query Processing (How they rank you) Robots.txt => Sitemap => Crawl

32 Crawling and Robots The Internet

33 Indexing and Query Processing The Interwebs The Indexer The Algorithm

34 Core Aspects of SEO

35 What is a Keyword? How search engines understand content The terms used to search for content Defined by its usage, not by its form It s usually not a single word Head Body Tail

36 What is a Keyword? How search engines understand content The terms used to search for content Head Defined by its usage, not by its form It s usually not a single word Body Motorcycle Motorcycle Lessons Tail Motorcycle Lessons in London

37 What is a Keyword? How search engines understand content The terms used to search for content Head Defined by its usage, not by its form It s usually not a single word Body Socks Tail Blue Socks Alpaca Wool Blue Socks

38 What is a Keyword? How search engines understand content The terms used to search for content Defined by its usage, not by its form It s usually not a single word Motorcycle-lessons.co.uk Body Head Cheap CBT Test London Birmingham Glasgow Tail Cheap CBT Test [Modifier} Cheap CBT Test {London}

39 Keyword Research Research - Search behavior - Finding keywords

40 Keyword Research Research - Search behavior - Finding keywords Refine - Stop Words - Duplicate terms - Values Refine

41 Keyword Research Research - Search behavior - Finding keywords Refine - Stop Words - Duplicate terms - Values Targeting - The Buying Cycle - Conversion rates Refine

42 Great, so what do I do with these keywords? - Page Content - Key Elements - Link Building (anchor text)

43 Title and Description Tags These are both properties of the pages meta data - Length - Keywords - Call to action

44 Off Site SEO

45 Indexing and Query Processing The Interwebs The Indexer The Algorithm?????

46 Indexing and Query Processing The Interwebs The Indexer The Algorithm LINKS

47 Link Building What is it? Why do it? Paid links - the reality Where does it fit in to your SEO strategy?

48 Link Building What is it? Why do it? Paid links - the reality Examples of strategies... Content Marketing Promotions Competitions Where does it fit in to your SEO strategy?

49 Social Media Identify your audience Connect with your audience Understand your audience's needs Engage, don't broadcast Brand and product awareness More sales/traffic channels Increased customer loyalty

50 It's all marketing really

51 Insight and Reporting

52 Analytics What are they How do they work? Common metrics SEO strategies

53 Analytics What are they How do they work? Common metrics SEO strategies

54 Rankings Why follow them? How often? Fluctuations Tracking the head of a term Low-hanging fruit, goals and objectives

55 Google Webmaster Tools

56 SEO process (new sites) 1. Keyword research 2. Site structure 3. Site content 4. Link building and promotion 5. Monitoring Get Traffic!

57 SEO process 1. Keyword research 2. Site structure 3. Site content 4. Link building and promotion 5. Monitoring Get Traffic!

58 SEO process (existing sites) 1. Monitoring 2. Keyword research 3. Site structure 4. Site content 5. Link building and promotion Get Traffic!

59 Assumption: what works for Google... Google market share: US: >70% UK: >90% Yahoo Redraw Google Bing Get Traffic!

60 Assumption 2: keywords Both are keywords Get Traffic!

61 Q&A Over to you Get Traffic!

62 Reminders Webinar dates Get Traffic!

63 Reminders Webinar dates Next week: keyword research Get Traffic!

64 Reminders Webinar dates Next week: keyword research Case studies Get Traffic!

65 Get Traffic! Thanks for joining us!