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1 !1

2 Oracle Applications User Experiences in the Cloud: Trends and Strategy Noel Portugal Principal UX Developer March, 2014!2

3 Safe Harbor The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle.!3

4 !4

5 !5

6 !6

7 Simplicity!7

8 Simplicity!8

9 Simplicity Mobility!9

10 Simplicity Extensibility!10

11 Simplicity Mobility Extensibility!11

12 Oracle s User Experience Strategy is About Simplicity Easily access the essential information and actions to support your work. Mobility Optimized UIs for wherever and however you work. Extensibility Tailor the user experience to best fit your company s identity and business processes.!12

13 DEMO Simplicity HCM Cloud Employee Manager!13

14 The New Simplified UI Available First in Oracle HCM Cloud and Oracle Sales Cloud Tablet-first design Streamlined Icon-driven Light-touch Quick access!14

15 DEMO Mobility Sales Cloud Sales Rep Sales VP!15

16 Mobility: Tablet-First Design Oracle s one cloud UX strategy Most common, mobile tasks Power-user UIs where needed Specifically targeted smartphone UIs!16

17 What Did You Just See? What product is this? How did Oracle build it? (ADF) Which devices is it available on? Are you going to do this on a smart phone? When can I get it? Are you going to have a beta program? How much will it cost? Can I extend this? How does this co-exist with my existing apps? Are you going to do product-specific modules?!17

18 Oracle s Apps UX Roadmap for Simplification Focused on our newest technology and major productivity areas first. Oracle Fusion Applications Cloud Services: Release 7 HCM Cloud & Sales Cloud to start Footprint will continue to expand in HCM and CX Actively evaluating the design strategy for other solution areas. We will show you hints of things to come.!18

19 Extensibility: A Spectrum of Tools In the public cloud or private cloud, if you want to!19

20 Simplified UI Extensibility Changing the Visual Style 6 pre-built themes Easily change a logo Easily change a watermark!20

21 Simplified UI Extensibility Customize icons and tabs Rename Reorder Show or hide!21

22 User Interface vs. User Experience User Interface The look and feel of an application, including the layout and interaction model. User Experience The complete experience for a user around accomplishing a task, including across traditional applications boundaries.!22

23 How We Build the Applications User Experience 1Observe 3 Design 5 Measure We watch users where they actually work -- in field studies around the world. 2 Analyze We look for the design patterns across customers and users design patterns to date. We sketch and then refine the experience with customers; drawn from more than 3,800 design partners.! 4 Prototype We build this into prototypes, which we refine with customers in one of our 8 mobile usability labs. After it s built, we revisit the design again to measure how well it stacks up to end-user needs in one of our 20 usability labs worldwide.!23

24 Learn More About Oracle Apps UX Online Oracle.com/UsableApps Blogs.oracle.com/VoX Blogs.oracle.com/UsableApps

25 !25

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