Digital Marketing In The Kingdom By Ciaran Doyle for Brains

Transcription

1 Digital Marketing In The Kingdom By Ciaran Doyle for Brains

2 Hold on Cambodia? According to TNS Cambodia, Internet penetration is at 38%. Nearly a half in urban locations access the web, while only a third in rural areas do so The internet has lower penetration than radio but is perceived as a more credible medium Internet users have been growing, and Google knows it!

3 Love Your Language Cambodia Oct 2015 translate-a-thon Google see this is a viable market

4 Your Website

5 The Simple 5 Minute S.E.O Audit By Ciaran Doyle for Brains

6 SEO Audit So what do you do? Well you can create content.. Build links Do on-page SEO Keyword research But no love from Google

7 It Could Be For Nothing If you have problems with Google all that hard work is for nothing! So lets look to see what might be wrong Go to Google.com and type the following: site:domain.com Do NOT include any spaces, the or www.

8 Example

9 The Results Will show you results of your domain only They should be getting traffic If not indexed will not get traffic from Google

10 The Results View the # of results Google returns At the top of the results page you ll see the number of results. Here s what it looks like for Eurocham

11 Example

12 What If? What happens if you don t see anything?

13 Do Not Panic Yet!

14 Some Questions To Ask Have I done anything to cause Google to ban my website from the Google index? Maybe Manipulative link building? Cloaking? Hiding?

15 What To Do Check Google Webmaster Tools for notifications under the MANUAL ACTIONS report. If you see a penalty, consider a Google reconsideration request.

16 Restricted Access? Check your robots.txt file by visiting yourdomain.com/robots.txt It s a text file webmasters create to instruct robots (typically search engine robots) how to crawl and index pages on their website.

17 Robots.txt There is no good or bad, it just depends what you want

18 Robots.txt

19 If You Are Using Wordpress

20 Copyscape Duplicate content issue Google may have dropped your pages

21 No Index

22 What If? What if I see too many pages in the index?

23 Maybe Pages that add no value are damaging Mass Auto-generated content pages with no content

24 Example

25 Same Tags & Meta

26 Do You Want Your Site Like This?

27 If You Have Been Hacked

28 If You Have Been Hacked Use Sucuri.net Then look for large quantities of pages that pass no value to your business Delete them from your site and 301 redirect these pages

29 Some Misconceptions SEO is simple SEO provides immediate results I m doing business the traditional way. I don t need SEO SEO will require me to change my website SEO changes too quickly SEO can be automated It takes too long; PPC is faster

30 Adwords Hacks By Ciaran Doyle for Brains

31 Traditional Ad Structure Headline 25 characters Ad Text 70 characters Display URL - 35

32 Adwords in Cambodia Is it relevant to Cambodia? Do you like to make money? You hit buyers when they are searching for exactly what you offer!

33

34 Adwords So what is Adwords? Better yet.. How do you get more clicks? Copywriting Condense, condense, condense

35 Adwords You wont get it right the first time Mix and match Don t try to be clever Just look for clicks

36 Specific Numbers

37 Unusual Characters The idea is to catch the eye, %, $, é Increase CTR

38 CTA Call To Action If you want some to do something tell them to do it!

39 Put A Benefit Stand out from the competition Why should I use YOU?

40 Local Extensions Local extensions

41 Remove The Risk increase conversion Guarantees Free trials No hassle return policies

42 Free Shipping

43 Ask A Question Ask a question Your brain automatically answers it

44 Social Proof

45 Endorsements

46 Scarcity or Urgency

47 Also For YouTube

48 Also For YouTube

49 Be Careful Though

50 Featured Content By Ciaran Doyle for Brains

51 Featured Snippet Or maybe even Position 0 Even if you aren't in position 1

52 Position 3

53 Hold on, Cambodia? Do you have competition? Local consumers want local services Businesses need to stand out

54 What We Will Look At Content Strategy Keyword research and selection Keyword optimizing your content

55 Target Complex Questions What is the thinking behind the box? To save the user time Forget the stupid questions

56 Bad Questions

57 Important Questions How much does health insurance cost? That s a complex question! The question doesn t have one single simple answer So we create a post

58 The Post Target the question from multiple angles Look for question keywords Your answers should be Rich In-depth Better than the rest

59 Answers Must Stand Out! Think about the different intent of searchers So Answer the question on all level TL;DR

60 TL;DR Too long; didn t read So Preview! The skim mentality But not only for the user For the GoogleBot

61 Content Put the exact question into the content Title URI Phrase it as a full sentence in the content

62 Example How much does health insurance cost? A lot of people get confused about how much health insurance costs. And look for variations on keywords/questions And answer them too

63 People Also Ask? When keyword researching make your content stronger Look at suggestions

64 Related Terms And use them in your content Show Google your site is relevant to the query

65 In Closing Clients queries will often be questions Anticipate these queries Answer them directly in the content Don t make either of them guess!

66 Most Importantly Do the site:yourdomain.com Look for anything out of the ordinary Then fix it yourself Or consult an SEO Professional