Online Marketing -Where Search meets Social. Jan Klin Managing Partner Jan Klin & Associates
|
|
- Benedict Alexander
- 5 years ago
- Views:
Transcription
1 Online Marketing -Where Search meets Social Jan Klin Managing Partner Jan Klin & Associates
2 Business Growth through Online Marketing
3 SEO -Still the main method..
4 SEO Maximising your position in the hitlist - What s chamged? 36% 36% of internet users perceive a company in the top search engine rankings to be a major brand Source: Source: iprospect search engine branding survey
5 SEO in construction
6 Galleries and case studies essential
7 SEO in the Travel Business
8 SEO in the Travel Business
9 SEO in High Tech B2B SEO success in High Tech Manufacturing
10 SEO success in High Tech
11 SEO in Business to Consumer
12 Google Places before -Address details on optimised (home) page - Geo info in title tag -Entry in local directories eg Yell -Entry in Tripadvisor if you are a hotel
13 Google Local - After
14 Google Walk in/ Through
15 Strategy and Process 1. Auditing your current performance 2. Strategic selection of keyphrases 3. Build Content around keyphrases on webpages Utilise correct keyword density Check/correct internal linking 4.Optimise metadata for the keyphrases 5. Implementing the changes Phase the approach to new pages 6.Build Backlinks to your site 7. Monitor, Measure and Modify
16 The Spidering Process
17 HTML Sitemap
18 Key things to check in GWT Geo targeting make sure its set to relevant countries Crawl errors ie pages not found/broken links Any messages from Google Sitemapping Robots.txt
19 Strategy and Process 1. Auditing your current performance 2. Strategic selection of keyphrases 3. Build Content around keyphrases on webpages Utilise correct keyword density Check/correct internal linking 4.Optimise metadata for the keyphrases 5. Implementing the changes Phase the approach to new pages 6.Build Backlinks to your site 7. Monitor, Measure and Modify
20 Developing the Initial Keyphrase List - Brainstorm with your self and others you work with - Look at what competitors use ( view ; source then see the meta data and visible text) - Any brand names or generic product types which are relevant - Study your web stats for keyphrases which have driven people to your site - Take you mates down the pub and ask them what they would type in to find you - Use web based tools eg Google Keyword Tool:- - You could even ask your customers and suppliers
21 Accessing the Keyword Tool through Adwords Login to your Adwords account Then tools and analysis>>keyword planner
22
23 Keep this keyphrase list for use with other inbound marketing
24 Analytics and keywords
25 Using Google s autosuggest Another input into keyword analysis See what gets suggested and include if relevant BUT Be aware of personalisation skewing Results shown will reflect previous click through activity
26 Components of SEO
27 Strategy and Process 1. Auditing your current performance 2. Strategic selection of keyphrases 3. Build Content around keyphrases on webpages Utilise correct keyword density Check/correct internal linking 4.Optimise metadata for the keyphrases 5. Implementing the changes Phase the approach to new pages 6.Build Backlinks to your site 7. Monitor, Measure and Modify
28 Textual content is King There is no substitute for good keyword rich content At least words Content semantically related to keywords (LSI) Eg, valentine, love, hearts, romance Focus on natural writing of copy Add new relevant content as often as you can Use pdf s, word documents New pages with related content eg history, background, instructions
29 Google s Panda Update Emphasis on Quality Content -Sites with copied content are getting penalised -Emphasis needs to be on original and interesting content -Copy writing needs to be a priority activity of SEO - Duplicate content is a definite no no -Also fresh content favoured (latest update)
30 2 nd only to Wikipedia!
31 The Keyword Density Issue for Visible Text What do you think of this bit of copywriting! Our Yellow widgets are the best in the UK and if you buy our yellow widgets you will be sure you have bought the best yellow widgets you can buy and absolutely envied by the rest of the yellow widget buying community both here in the UK and the rest of the yellow widget buying community throughout the world. Yes, you really need to buy our award winning yellow widgets. Click here to buy yellow widgets 1%-3% is ideal (keep below 10%) Check you density with:
32 Google Hummingbird Update Even more emphasis on high quality content and conversational search More focus on long tail phrases and user intent Eg How do I install a combi boiler in my house Maybe less focus on keyword matching More detail here
33
34
35
36
37
38 You ll need translated pages if you want to capture foreign language searches
39 Strategy and Process 1. Auditing your current performance 2. Strategic selection of keyphrases 3. Build Content around keyphrases on webpages 4.Optimise metadata for the keyphrases Title tag, description tag, keyword tag, H1 Tag (see lloyd and Asg) 5. Implementing the changes Phase the approach to new pages 6.Build Backlinks to your site 7. Monitor, Measure and Modify
40 Meta Tags The Title tag
41 Meta Tags The Title tag
42 Different Pages Optimised for Different Keyphrases
43 IMPORTANCE OF TITLES Eye Tracking Study 2/3 of the time users initially looked at a listing for 7/100 of a second Predominately looked at titles Across all Yahoo! searches, participants focused on the titles first and foremost, with fewer reading the fine print of the listing Source: Marketing Sherpa Study, August 2005
44 Meta Tags Keyword and Description tags
45 Image search for luxury villas portugal <img src="/images/imagegallerys/portugal/portugal-luxury-villa.jpg" alt="beautiful luxury villa in portugal" />
46 Components of SEO
47 Backlinks - Use to check your links
48 Strategy and Process 1. Auditing your current performance 2. Strategic selection of keyphrases 3. Build Content around keyphrases on webpages 4.Optimise metadata for the keyphrases Title tag, description tag, keyword tag, H1 Tag (see lloyd and Asg) 5. Implementing the changes Phase the approach to new pages 6.Build Backlinks to your site 7. Monitor, Measure and Modify
49 The SEO Process and Domain Authority Do on page SEO work first then a ranking check to see where you are positioned The only remaining variable to improve to increase rankings is your domain authority What is domain authority (DA)? what is yours? What is your competitors? DA is mainly a function of backlinks into your site ( and domain age to a certain extent) The gap between your DA and your competitors DA can be closed by link building
50 Check you Domain Authority
51 to check your links and DA (c) Jan Klin & Associates 2012
52 Its all relative! -The number and quality of links you need is driven by the competition! -Determine your competitors DA and link numbers to drive your activity
53 Where do the links come from? Many places but we need to develop them in a structured way Directories General Industry specific Some free some paid for Strategic Partnership links Reciprocal links In newsgroups and other forums Social media sites SEE LATER In Blogs Banners Forums Affiliates RELEVANCE more important than ever!
54 Link Building Strategies -aka Content Marketing Why is link building important? 1. Links from other sites to ours generate traffic for us Eg A reference from a directory such as Yell.com will lead people directly to us Other content marketing will generate links 2. It is an important factor in our search engine rankings The more links the more important we are for search engines CHECK YOUR LINKS AT
55
56 Natural links are a by-product of good content marketing Attracting links via your blog Distributing press releases Article distribution News stories Social media bookmarking sites Etc, etc
57 Link Building Post Penguin Don t buy links Don t contract with link builders who use link farms Don t get involved in comment spam on blogs and forums Don t build too many multiple links from the same ownership sites Don t use the same anchor text over and over again Do see
58 Check your links at Check you backlinks with A spreadsheet will be produced giving an assessment of each link We remove all moderate and high risk links where possible If cannot be removed use Google Disavow Process
59 - gaining links form authority blogs - 5 free books sent to book bloggers every month - Books reviewed and links given to TheWorks from high authority blogs
60 Europages An Effective European Business Directory
61 Content outreach- Present your content to relevant blogs
62 Produce blogposts on a regular basis and distribute via Facebook, Twitter etc Revisit interesting blog posts, re-generate the copywriting then redistribute to relevant blogs Eg racing car blogpost to racing blogs
63 Make your content shareabale Produce high quality content for example an really interesting blog article Ensure it easily shareabale Amount of sharing is an increasingly important ranking factor Also provide good quality content for other sites and blogs
64 Using Image sharing sites Image sharing sites Your images can be found and will lead to web traffic directly Your images can be offered to others in exchange for a credit/link
65 Ensure Press Releases get Anchor text based links back to website
66 Using Logos/accreditations to get backlinks Logo gets sent to accredited members to afix to their website Code is included within the logo with anchor text based link back to website
67 Where do these links come from? PR ( Public Relations ) sites New Directories try PR Directories Examples PRWeb PR World Marketwire Business Wire PR Newswire
68 free lessons esson-7-link-building-1 esson-10-link-building-2
69 Strategy and Process 1. Auditing your current performance 2. Strategic selection of keyphrases 3. Build Content around keyphrases on webpages 4.Optimise metadata for the keyphrases Title tag, description tag, keyword tag, H1 Tag (see lloyd and Asg) 5. Implementing the changes Phase the approach to new pages 6.Build Backlinks to your site 7. Monitor, Measure and Modify
70 Google Analytics free and comprehensive
Business Expansion - Digital Marketing Essentials Jan Klin Managing Partner Jan Klin & Associates
Business Expansion - Digital Marketing Essentials 2015 Jan Klin Managing Partner Jan Klin & Associates 07946 513521 jan@janklin.com What we ll cover SEO search engine optimisation Beyond SEO retargeting
More informationpower up your business SEO (SEARCH ENGINE OPTIMISATION)
SEO (SEARCH ENGINE OPTIMISATION) SEO (SEARCH ENGINE OPTIMISATION) The visibility of your business when a customer is looking for services that you offer is important. The first port of call for most people
More informationDigital Marketing. Introduction of Marketing. Introductions
Digital Marketing Introduction of Marketing Origin of Marketing Why Marketing is important? What is Marketing? Understanding Marketing Processes Pillars of marketing Marketing is Communication Mass Communication
More informationQuestion No : 1 Web spiders carry out a key function within search. What is it? Choose one of the following:
Volume: 199 Questions Question No : 1 Web spiders carry out a key function within search. What is it? Choose one of the following: A. Indexing the site B. Ranking the site C. Parsing the site D. Translating
More informationWebsite Name. Project Code: # SEO Recommendations Report. Version: 1.0
Website Name Project Code: #10001 Version: 1.0 DocID: SEO/site/rec Issue Date: DD-MM-YYYY Prepared By: - Owned By: Rave Infosys Reviewed By: - Approved By: - 3111 N University Dr. #604 Coral Springs FL
More informationComplimentary SEO Analysis & Proposal. ageinplaceofne.com. Rashima Marjara
Complimentary SEO Analysis & Proposal ageinplaceofne.com Rashima Marjara Wednesday, March 8, 2017 CONTENTS Contents... 1 Account Information... 3 Introduction... 3 Website Performance Analysis... 4 organic
More informationAN SEO GUIDE FOR SALONS
AN SEO GUIDE FOR SALONS AN SEO GUIDE FOR SALONS Set Up Time 2/5 The basics of SEO are quick and easy to implement. Management Time 3/5 You ll need a continued commitment to make SEO work for you. WHAT
More informationAdvanced Digital Markeitng Training Syllabus
Advanced Digital Markeitng Training Syllabus Digital Marketing Overview What is marketing? What is Digital Marketing? Understanding Marketing Process Why Digital Marketing Wins Over Traditional Marketing?
More informationDIGITAL GLOBAL AGENCY Search Engine Optimization- A Case Study. Edited by Digital Global Agency in house team March 2017
DIGITAL GLOBAL AGENCY Search Engine Optimization- A Case Study Edited by Digital Global Agency in house team March 2017 Forward: If you're not getting enough targeted traffic... If you want more engaged
More informationOrganic SEO (not pay per click)
Organic SEO (not pay per click) SEO is a process which helps our business & our website be found in Google. Dale Shadbegian, Founder/Partner Presented & Special Thanks to: Intro Thank you for having me!
More informationDMI Exam PDDM Professional Diploma in Digital Marketing Version: 7.0 [ Total Questions: 199 ]
s@lm@n DMI Exam PDDM Professional Diploma in Digital Marketing Version: 7.0 [ Total Questions: 199 ] https://certkill.com Topic break down Topic No. of Questions Topic 1: Search Marketing (SEO) 21 Topic
More informationSEO Search Engine Optimisation An Intro to SEO. Prepared By: Paul Dobinson Tel
SEO Search Engine Optimisation An Intro to SEO Prepared By: Paul Dobinson Tel 441-278-1004 paul@bermudayp.com Points - What is SEO - differences SEO vs SEM - Search Engines - Crawlers /Accessibility -
More informationEuropcar International Franchisee Websites Search Engine Optimisation
Introduction Everybody would like their site to be found easily on search engines. There is no magic that can guarantee this, but there are some principles that by following will help in your search engine
More informationHey Guys, My name is Piyush Mathur. By Profession I am a Digital marketing consultant.
BY PIYUSH MATHUR Hey Guys, My name is Piyush Mathur. By Profession I am a Digital marketing consultant. I work with many startups and large companies to develop intelligent and effective online strategies.
More informationSEO: SEARCH ENGINE OPTIMISATION
SEO: SEARCH ENGINE OPTIMISATION SEO IN 11 BASIC STEPS EXPLAINED What is all the commotion about this SEO, why is it important? I have had a professional content writer produce my content to make sure that
More informationSearch Enginge Optimization (SEO) Proposal
Search Enginge Optimization (SEO) Proposal Proposal Letter Thank you for the opportunity to provide you with a quotation for the search engine campaign proposed by us for your website as per your request.our
More informationDigital Marketing for Small Businesses. Amandine - The Marketing Cookie
Digital Marketing for Small Businesses Amandine - The Marketing Cookie Search Engine Optimisation What is SEO? SEO stands for Search Engine Optimisation. Definition: SEO is a methodology of strategies,
More informationAURA ACADEMY Training With Expertised Faculty Call us on for Free Demo
AURA ACADEMY Training With Expertised Faculty Call us on 8121216332 for Free Demo DIGITAL MARKETING TRAINING Digital Marketing Basics Basics of Advertising What is Digital Media? Digital Media Vs. Traditional
More informationDIGITAL GLOBAL AGENCY Pay Per Click (PPC)/Paid Search- A Case Study
DIGITAL GLOBAL AGENCY Pay Per Click (PPC)/Paid Search- A Case Study Edited by Digital Global Agency in house team March 2017 Forward: If I just give you hard core technical details such as 1. Ad text optimization
More informationSearch Engine Optimization (Make your presence online with Addkoncepts)
Search Engine Optimization Features Included in SEO Brief Products/Services Analysis Level 1 (Regular-SEO) Rs. 7,000/- per Months Level 2 (Advance-SEO) Rs. 12,000/- per Month Primary Keyword Secondary
More informationGlobal Search Engine Optimization (SEO) Services.
Global Search Engine Optimization (SEO) Services www.globalizationpartners.com Global Search Engine Optimization (SEO) Services Globalization Partners International (GPI) provides one of the most comprehensive
More informationSearch Engine Optimization 101. Janette Toral
Search Engine Optimization 101 Janette Toral Search engine optimization (SEO) is the science/art of increasing traffic to a website by helping it rank higher in organic (non-paid) search results. Mobile
More informationSEO and Monetizing The Content. Digital 2011 March 30 th Thinking on a different level
SEO and Monetizing The Content Digital 2011 March 30 th 2011 Getting Found and Making the Most of It 1. Researching target Audience (Keywords) 2. On-Page Optimisation (Content) 3. Titles and Meta Tags
More informationSEVENMENTOR TRAINING PVT.LTD
Digital Marketing Job Guarantee Chapter #1: The Basic Digital Marketing Components & Keyword Research 1. Introduction to Digital Marketing and SEO? 2. Overview to the Course 3. List of top SEO Tools We
More informationWe Push Buttons. SEO Glossary
SEO Glossary Index Chapter 1 1 4 A - G 2 5 3 6 2 1 SEO Glossary of Terms The arcane world of SEO is one of the easiest to be bamboozled for the unsuspecting small business owner. The stakes are high, there
More informationDIGITAL MARKETING Your revolution starts here
DIGITAL MARKETING Your revolution starts here Course Highlights Online Marketing Introduction to Online Search. Understanding How Search Engines Work. Understanding Google Page Rank. Introduction to Search
More informationOUR LIFESTYLE RULES. Accept the. Success. Build. Partnerships Work Honestly. Work hard. Think smart
OUR LIFESTYLE RULES Accept the Build Success Partnerships Work Honestly Work hard Think smart EXECUTIVE SUMMARY We live and breathe internet marketing We do SEO differently. In this proposal you ll notice
More informationThe Continuous SEO Process. WebExpo 2016
The Continuous SEO Process WebExpo 2016 SEO needs TLC SEO needs TLC The nature of SEO SEO is continuous by nature. So why aren t we? SEO Authority & Trust Content Content Content Technical Foundation SEO
More informationHere are our Advanced SEO Packages designed to help your business succeed further.
Advanced SEO Here are our Advanced SEO Packages designed to help your business succeed further. Hover over the question marks to get a quick description. You may also download this as a PDF with or without
More informationSEOHUNK INTERNATIONAL D-62, Basundhara Apt., Naharkanta, Hanspal, Bhubaneswar, India
SEOHUNK INTERNATIONAL D-62, Basundhara Apt., Naharkanta, Hanspal, Bhubaneswar, India 752101. p: 305-403-9683 w: www.seohunkinternational.com e: info@seohunkinternational.com DOMAIN INFORMATION: S No. Details
More informationPrime Prospects. Your Global Marketing Services Company SEO STRATEGY SHORTCUTS. Why is SEO so important?
Prime Prospects Your Global Marketing Services Company SEO STRATEGY SHORTCUTS Why is SEO so important? LEARN ABOUT KEYWORD RESEARCH, MARKET RESEARCH AND COMPETITOR ANALYSIS Follow these simple methods
More informationSEO: HOW TO DRIVE MORE TRAFFIC TO YOUR WEBSITE
SEO: HOW TO DRIVE MORE TRAFFIC TO YOUR WEBSITE Brock Murray @SEOBrock BEFORE WE START REQUIREMENTS Website (preferably on a CMS ie WordPress) HIGHLY RECOMMENDED! WHAT IS SEO? Search Engine Optimization
More information5 Steps to Global Search Engine Marketing (SEM) Success
5 Steps to Global Search Engine Marketing (SEM) Success www.globalizationpartners.com 5 Steps to Global Search Engine Marketing (SEM) Success Copyright 2016-2017 Globalization Partners International. All
More informationAdvanced Digital Marketing Course
Page 1 Advanced Digital Marketing Course Launch your successful career in Digital Marketing Page 2 Table of Contents 1. About Varistor. 4 2. About this Course. 5 3. Course Fee 19 4. Batches 19 5. Syllabus
More informationHow to actively build inbound enquiry. ebook
How to actively build inbound enquiry ebook You know it s important HOW TO ACTIVELY BUILD INBOUND ENQUIRY... Businesses spend thousands of dollars every month on PR, advertising and at times, elaborate
More informationTHE ULTIMATE BEGINNER S GUIDE TO SEO FOR SMALL BUSINESS A GUIDE TO SEO 1
THE ULTIMATE BEGINNER S GUIDE TO SEO FOR SMALL BUSINESS A GUIDE TO SEO 1 1 4 Part 1: SEO overview What is SEO? Why your business needs SEO How to develop an SEO strategy Part 4: Keywords How to find the
More informationDigital Marketing Overview of Digital Marketing Website Creation Search Engine Optimization What is Google Page Rank?
Digital Marketing Overview of Digital Marketing What is marketing and digital marketing? Understanding Marketing and Digital Marketing Process? Website Creation Understanding about Internet, websites,
More informationSearch Engine Optimization & Web Analytics SHOP LOCAL RALEIGH TECH TUESDAY
Search Engine Optimization & Web Analytics SHOP LOCAL RALEIGH TECH TUESDAY Jonathan Kamin Owner, Preferred Digital Solutions What is Digital Marketing? Digital marketing is the marketing of products or
More informationAutomotive SEO Domination Service Line Items
Automotive SEO Domination Service Line Items At Maximized Marketing, we have worked with dealerships all over the country just like yours and helped them increase their rankings. We have figured out the
More informationWebsite Audit : Is your website being held back by hidden issues?
Website Audit : Is your website being held back by hidden issues? What is a Website Audit? A website audit helps determine your site health and what your site may need in order to improve search engine
More informationDirector. Google Adwords which is a professional accreditation that. aspects of AdWords. Social Media Strategy. Get Found Online
Presenter: Philippa Crick Director An innovative strategic thinker, Philippa has been working in the marketing industry for over 17 years. Along with her expertise in traditional marketing channels, website
More informationResearch. Niche research. Market research
Research LeapFroggr.com Market research Niche research Data gathering Current state of the website vs competitors Your business info (business name, address, contact #s, etc.) Activate Analytics on site
More informationOptimize Your Content to Improve Google Search Rankings. Google for Communicators
Optimize Your Content to Improve Google Search Rankings Google for Communicators Kristen Ferrer Senior Director of Digital Brand The Washington Center for Internships and Academic Seminars Part-time Instructor
More informationE-Shiksha Academy. Certified SEO Professional
E-Shiksha Academy Earn While You Learn... Certified SEO Professional Certified SEO Professional Certification Vskills certification for Search Engine Optimization assesses the candidate as per the company
More information3 Easy Steps To Get On The 1st Page Of Google
3 Easy Steps To Get On The 1st Page Of Google For residential home builders who want to generate quality enquiries from Google Are You... - An Established Building Company That Needs More Leads? - Trying
More informationWhat is SEO? Search Engine Optimization 101
What is SEO? Search Engine Optimization 101 What is Search Engine Optimization (SEO)? Paid Search Listings SEO is the practice of improving and promoting a website to increase the number of Organic visitors
More informationModules, Details & Fees. Total Modules- 25 (highest in Industry) Duration- 2-5Months Full Course Fees- 30, (Pay in two Installments *2)
Google Certified Digital Marketing Course Be a Google Certified Digital Marketer Modules, Details & Fees Total Modules- 25 (highest in Industry) Duration- 2-5Months Full Course Fees- 30,000.00 (Pay in
More informationDIGITAL MARKETING For your Company
DIGITAL MARKETING For your Company www.almada.co 1 About Us Established in 1998 with 8 developer team and 42 offshore team, a PCI DSS, ISO 27001, 9001 certified Data Center & service provider, a world-leading
More informationTechno Expert Solutions An institute for specialized studies! 0.20 hrs hrs. 2 hrs
1 2 3 Course Content of Digital Marketing What is Marketing: Understanding Marketing AIDA Model 4 Ps of Marketing Onilne and Offline Marketing KISS Formula Different Types of Marketing Integrated Marketing
More informationThe Ultimate On-Page SEO Checklist
The Ultimate On-Page SEO Checklist This on-page SEO guide provides an introduction to some of the SEO copywriting techniques I use to increase traffic to my clients websites. If you re looking to improve
More informationKeyword is the term used for the words that people type into search engines to find you:
What are keywords? Keyword is the term used for the words that people type into search engines to find you: All information on the web is catergorised by Google into keyword-based indices. This is to save
More informationSEO Factors Influencing National Search Results
SEO Factors Influencing National Search Results 1. Domain Age Domain Factors 2. Keyword Appears in Top Level Domain: Doesn t give the boost that it used to, but having your keyword in the domain still
More informationD I G I T A L SIM SCHOOL OF INTERNET MARKETING
D I G I T A L M A R K E T I N G SCHOOL OF INTERNET MARKETING DIGITAL MARKETING TRAINING SYLLABUS What is Digital Marketing? Why organizations do digital marketing? 4 P's and 4 C's of Marketing What is
More informationWebsite Audit Report
Website Audit Report Report For: [Sample Report] Website: [www.samplereport.com] Report Includes: 1. Website Backlink Audit and All Bad Links Report 2. Website Page Speed Analysis and Recommendations 3.
More informationSearch. Website Revamp and SEO Drives ORGANIC TRAFFIC
Search Website Revamp and SEO Drives ORGANIC TRAFFIC PROJECT OVERVIEW As a B2B manufacture-to-order job-shop, it was important for the client s website to appear prominently on Google search to maximize
More informationComplimentary SEO Analysis & Proposal. Rashima Marjara
Complimentary SEO Analysis & Proposal www.mermaidfoodstuff.com Rashima Marjara Wednesday, January 11, 2017 CONTENTS Contents... 1 Account Information... 3 Introduction... 3 Website Performance Analysis...
More informationSEO News. 15 SEO Fixes for Better Rankings. For SEO, marketing books and guides, visit
SEO News SEO News and Updates as We Published So Far! For latest news, visit http://www.nigcworld.com/wp/seonews this week latest seo updates google bing yahooothers/ 15 SEO Fixes for Better Rankings 1.
More informationThe Ultimate Digital Marketing Glossary (A-Z) what does it all mean? A-Z of Digital Marketing Translation
The Ultimate Digital Marketing Glossary (A-Z) what does it all mean? In our experience, we find we can get over-excited when talking to clients or family or friends and sometimes we forget that not everyone
More informationFIRST IDEA WEB DEVELOPMENT(Pvt.)Ltd.
FIRST IDEA WEB DEVELOPMENT(Pvt.)Ltd. SEO (SEARCH ENGINE OPTIMIZATION) OCTOBER 2018 On Page SEO focuses on the content on your site, including the relevancy of your content, the format and structure of
More informationSearch Engine Marketing Guide 5 Ways to Optimize Your Business Online
Search Engine Marketing Guide 5 Ways to Optimize Your Business Online Table of Contents Introduction....................................................... 3 Quiz: How Does Your Website Rank?.............................4
More informationWebsite Search Engine Optimization 2019
Website Search Engine Optimization 2019 HAC 4.7.3 HEMERA INC. Our Risk Free Guarantee If within the first 30 days of working with Hemera, you are dissatisfied, we will refund 100% of your investment, no
More informationHow to do an On-Page SEO Analysis Table of Contents
How to do an On-Page SEO Analysis Table of Contents Step 1: Keyword Research/Identification Step 2: Quality of Content Step 3: Title Tags Step 4: H1 Headings Step 5: Meta Descriptions Step 6: Site Performance
More informationCorner The Local Search Engine Market Four Steps to Ensure your Business will Capitalize from Local Google Search Exposure by Eric Rosen
Corner The Local Search Engine Market Four Steps to Ensure your Business will Capitalize from Local Google Search Exposure by Eric Rosen 2011 www.marketingoutthebox.com Table of Contents Introduction
More informationIntroduction! 2. Why You NEED This Guide 2. Step One: Research! 3. What Are Your Customers Searching For? 3. Step Two: Title Tag!
Table of Contents Introduction! 2 Why You NEED This Guide 2 Step One: Research! 3 What Are Your Customers Searching For? 3 Step Two: Title Tag! 4 The First Thing Google Sees 4 How Do I Change It 4 Step
More information- SEO: On-Page Checklist - 1 P a g e
- SEO: On-Page Checklist - 1 P a g e Introduction This checklist is focused on the most important on page aspects you should implement both on the websites where you have complete control over the code/html
More informationSmart SEO Tactics. For Small & Local Businesses
Smart SEO Tactics For Small & Local Businesses Hi! I m Kevin Wallner Nice to meet you! Introduction to SEO The rising influence of search engines We use search engines to find... Products & Services
More informationSEO. Client Expectations
SEO Client Expectations Case 1: New Website Month 1 Website Status As SEO is slow and gradual process, therefore in the first month we will formulate a holistic promotional approach which will help us
More informationDIGITAL MARKETING TRAINING. What is marketing and digital marketing? Understanding Marketing and Digital Marketing Process?
DIGITAL MARKETING TRAINING CURRICULUM Overview of Digital Marketing What is marketing and digital marketing? Understanding Marketing and Digital Marketing Process? Website Creation Understanding about
More informationA PRACTICE BUILDERS white paper. 8 Ways to Improve SEO Ranking of Your Healthcare Website
A PRACTICE BUILDERS white paper 8 Ways to Improve SEO Ranking of Your Healthcare Website More than 70 percent of patients find their healthcare providers through a search engine. This means appearing high
More informationA Quick Start Guide On How To Promote Your Site Using WebCEO
Move your site to the top! A Quick Start Guide On How To Promote Your Site Using WebCEO Welcome to WebCEO, a set of 15 cloud-based tools for SEO, Social Media Analytics and Competitive Analysis. This platform
More informationSEO Services. Climb up the Search Engine Ladder
SEO Services Climb up the Search Engine Ladder 2 SEARCH ENGINE OPTIMIZATION Increase your Website s Visibility on Search Engines INTRODUCTION 92% of internet users try Google, Yahoo! or Bing first while
More informationSpice UK. Susan Hallam. Susan Hallam Page 1. Spice UK. Agenda for Today
UK UK www.shcl.co.uk susan@shcl.co.uk Agenda for Today Getting Found in Google Social Media Marketing Adwords Pay Per Click Advertising Promotion Techniques Google Analytics susan@shcl.co.uk Page 1 UK
More informationGetting the most from your websites SEO. A seven point guide to understanding SEO and how to maximise results
Getting the most from your websites SEO A seven point guide to understanding SEO and how to maximise results About this document SEO: What is it? This document is aimed at giving a SEO: What is it? 2 SEO
More informationSEO TECHNIQUE 9 B E S T O F F P A G E O P T I M I Z A T I O N M E T H O D
SEO TECHNIQUE 9 B E S T O F F P A G E O P T I M I Z A T I O N M E T H O D By Ajay Kumar Rai The two important element of SEO is on page Optimization and off page optimization but in both the Seo techniques
More informationSEO TIPS (TO INCREASE YOUR LEADS AND SALES!) A Key Principles publication
199 SEO TIPS (TO INCREASE YOUR LEADS AND SALES!) A Key Principles publication 199 SEO TIPS (TO INCREASE YOUR LEADS AND SALES!) By Jackie Key, Managing Director, Key Principles Jackie Key is the Managing
More informationGet Traffic! will be starting shortly. Get Traffic!
Get Traffic! will be starting shortly Get Traffic! Get Traffic! 7 weeks to SEO success Get Traffic! Who are we? Justin Deaville Get Traffic! Who are we? Justin Deaville Owen Powis Get Traffic! Also featuring...
More informationProposal for Active Managed Monthly Local SEO Campaign
Proposal for Active Managed Monthly Local SEO Campaign Trusted on 1000+ Projects Phase 1: Keywords, 200+ Factor Audit, On-Page SEO & Linkbuilding/Indexing (30-days) In the Initial Campaign, on-page optimizations
More informationBIENVENUE / WELCOME. Seminar Deconstructing Google L ESPACE BEACONSFIELD Thursday, November 23 rd, :30 am to 9:00 am
BIENVENUE / WELCOME Seminar Deconstructing Google L ESPACE BEACONSFIELD Thursday, November 23 rd, 2017 7:30 am to 9:00 am Deconstructing Google to Build a Winning SEO Strategy November 2017 BY: Chris Murray,
More informationAdvanced SEO Training Details Call Us:
Advanced SEO Training Details Call Us: +91 7890149401 Address: 130/7 Dumdum Road Near Indira Maidan Kolkata-74, Email : w3webschools@gmail.com, enquiry@w3webschool.com Basic for SEO What is Domain Basic
More informationCase Study. Allinpackaging
Case Study Allinpackaging The Challenge First, All In Packaging (AIP) is a marketplace for packaging products and closures offering thousands of items in one place (both, retail and wholesale). Secondly,
More informationDid you know that SEO increases traffic, leads and sales? SEO = More Website Visitors More Traffic = More Leads More Leads= More Sales
1 Did you know that SEO increases traffic, leads and sales? SEO = More Website Visitors More Traffic = More Leads More Leads= More Sales What is SEO? Search engine optimization is the process of improving
More information3/21/2016 AN INTRODUCTION TO SEARCH ENGINE OPTIMIZATION. Search Engine Optimization (SEO) Basics for Attorneys
AN INTRODUCTION TO SEARCH ENGINE OPTIMIZATION DCBA LAW PRACTICE MANAGEMENT & TECHNOLOGY SECTION MARCH 22, 2016 Presenter: Christine P. Miller, OVC Lawyer Marketing Search Engine Optimization (SEO) Basics
More informationSEO Case Study: How We Increased Traffic from the Conversion Pages by 60% Client: Turkeyhomes.com
SEO Case Study: How We Increased Traffic from the Conversion Pages by 60% Client: Turkeyhomes.com Client Turkeyhomes.com sells extremely high quality real estate in Turkey to a global audience. This company
More informationSearch Engine Optimization. What is SEO?
Search Engine Optimization What is SEO? What Is SEO? SEO is an abbreviation for Search Engine Optimization Process of making a website discoverable through search engines such as Google, Yahoo, and Bing
More informationSearch Engine Optimisation
Search Engine Optimisation 1. What is SEO? SEO stands for Search Engine Optimisation which is the process of making your website search engine friendly (click) so you can move to the top of Google s Results.
More informationOrganic Search Strategy
Organic Search Strategy Organic Search Social Search Search Engines Show Paid Ads 1st Paper Clip Pay Per Click Websites vs. URLs (Domains) Search Engines Retrieve Websites NOT URLs! Google+ for Business
More informationSEO Enhanced Packages Powered by Eworks WSI & WSI SociallMindz - Call:
SEO Enhanced Packages Powered by Eworks WSI & WSI SociallMindz - Call: +35722675747 BRONZE+ SILVER+ GOLD+ PLATINUM+ Number of Keywords: 10 20 30 40 Number of Pages Optimized 10 20 30 40 Keyword Research
More informationSearch Engine Visibility Analysis
2018 Search Engine Visibility Analysis We do the market research, so you don t have to! Report For www.yourclientsite.com Contents Introduction... 2 Website Analysis and Recommendations... 3 Current Status
More informationSearch Engine Optimization (SEO) & Your Online Success
Search Engine Optimization (SEO) & Your Online Success What Is SEO, Exactly? SEO stands for Search Engine Optimization. It is the process of attracting & keeping traffic from the free, organic, editorial
More informationClickbank Domination Presents. A case study by Devin Zander. A look into how absolutely easy internet marketing is. Money Mindset Page 1
Presents A case study by Devin Zander A look into how absolutely easy internet marketing is. Money Mindset Page 1 Hey guys! Quick into I m Devin Zander and today I ve got something everybody loves! Me
More informationWhat we can do for you
What we can do for you 2016 info@tjs.co.uk 01507 525 500 Contents 3 4 5 6 7 8 9 5 Elements of Digital Marketing Google Analytics Search Engine Optimisation Pay Per Click Advertising Email Marketing Print
More informationCourse Outline. Search Engine Optimization & Social Media Marketing. For Professionals
Course Outline Search Engine Optimization & For Professionals 3/7, Jonson Road, Nagar Sidique Plaza (3 rd Floor) Who Can Participate? Anyone can join who has the interest to get into the web marketing
More informationFull Website Audit. Conducted by Mathew McCorry. Digimush.co.uk
Full Website Audit Conducted by Mathew McCorry Digimush.co.uk 1 Table of Contents Full Website Audit 1 Conducted by Mathew McCorry... 1 1. Overview... 3 2. Technical Issues... 4 2.1 URL Structure... 4
More informationYour Seminar Presenter:
Websites and Google Analytics You ve got a website, but do you know how well it s working? Learn to improve the design content and navigation of your website using Google Analytics. Plus: Search Engine
More informationDriving Traffic to Your Online Retail Site via Social, SEO and PPC. Amy Hobson Autumn Fair - 5th September 2018
Driving Traffic to Your Online Retail Site via Social, SEO and PPC Amy Hobson Autumn Fair - 5th September 2018 International Digital Marketing Experts Our Accreditations & Partners Some Of Our Clients
More informationSearch Engine Optimization Services EXPERIENCE > PASSION > RESULTS
Search Engine Optimization Services EXPERIENCE > PASSION > RESULTS What Is Search Engine Optimization (SEO)? Search engine optimization (SEO) is the process of improving a website s position or ranking
More informationSEO. A Lecture by Usman Akram for CIIT Lahore Students
SEO A Lecture by Usman Akram for CIIT Lahore Students Intro Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or unpaid
More informationGlossary of on line marketing terms
Glossary of on line marketing terms As more and more NCDC members become interested and involved in on line marketing, the demand for a deeper understanding of the terms used in the field is growing. To
More information02 WHAT WILL 2014 BRING FOR LOCAL SEARCH
01 HOW TO FUTURE PROOF YOUR SEO STRATEGIES IN 2014 02 WHAT WILL 2014 BRING FOR LOCAL SEARCH 03 ENGAGEMENT ADS: NEW WAY FOR GETTING CUSTOMERS TO INTERACT WITH YOUR BRAND 04 GMAIL'S NEW FEATURE WILL ALLOW
More informationBecome Professional Digital Marketer With
1 Mob:- 2 Become Professional Digital Marketer With www.digitalgurucool.in We Transform Your Vision into Creative Results Digital Gurucool is an activity that plans to give proficient Digital Marketing
More information