Website Development Proposal. October 2017

Transcription

1 Website Development Proposal October 2017

2 We help marketing leaders convert & engage more happy customers by:

3 How we differ Our pillars are: Insights, Experience, Results We take the time to understand why before we act. We understand the customer journey, building functions that deliver success We hire the best, our efficiencies are gained through experience We believe in transparency, there are no hidden costs or locked down content We build trust by delivering on expectations, building a long term digital partnership

4 Delivery

5 WEBSITE DELIVERY METHODOLOGY Insights Our first step is to gather insights. Our goal is to understand your value proposition and customer behaviour. Our processes include interviews, competitor taxonomies, heatmaps, and site recordings. Development Our experienced team focus on creating code that search engines love to crawl. We use clean and semantic mark up. We understand responsive design and we implement the latest in modern animation. Optimisation We deliver on our promise to produce a site that generates traffic and converts leads. Our specialist SEO developers step in to finalise site keywords, metatags, rich text, titles, 404 errors and adjusting the site to score over 90/100 in a site test. Design Validation Deployment Our award winning design team include psychology trained UX consultants and highly experienced digital graphic designers. Before we step into development, you have the opportunity to review our direction. Prior to development your project manager creates user stories that become the development checklist. These user stories are provided to our test specialist who validates for consistency and performance Your acceptance of the site is our final step to go live. We agree on a time of delivery and complete every step required for a smooth deployment. We complete a product verification post go live.

6 How do we compare? Others Wave Creative Complete custom design, with user experience tailored to suit your target audience. No Yes Manage your own content and create an unlimited number of new pages. Hit and miss Yes Completely control layout of every new page (e.g. columns, tabs, buttons, video, buttons and more) No Yes Create your own templates and easily drag and drop to change layouts No Yes Easily customise, add new features and integrate with other popular marketing tools. No Yes Easily move on to another supplier if you ever need to without rebuilding. You're in control. Always. No Yes Rigorously tested to make sure it works on all key browsers and devices. No Yes Mobile responsive - a new key driver of search engine rankings. Hit and miss Yes Properly optimised to immediately take advantage of search engine optimisation. Hit and miss Yes In person training, personalised manual to match your website reduce your ongoing staff training costs. Hit and miss Yes A team with local developers you can meet and speak to. No Yes A team that can take you from the beginning through to a real return on investment, using your website as a key marketing asset for your business - covering SEO, PPC, Marketing,. No Yes A team that will always be there for you with optional maintenance and training. No Yes Long Term Cost $20k+ We MAKE you money!

7 Case Studies Heat Mapping

8 WEBSITE OUTCOME

9 CLICK MAPPING Hot Spots Request an appointment About Us Contact Us Facebook Teeth Whitening Find Out More Make An Enquiry

10 SCROLL MAPPING Scroll Behaviour 25% leave the page above the fold and only 50% Make it past the first half Only 2% of people see the footer By device this also changes so we have more people visiting more of the page on ipad but less on mobile. We create a design for each page on each device

11 SITE RECORDINGS Journey Map Map journeys to determine patterns Look for key pages and text blocks Look for errors and issues Anything that results in a drop off Siana Example: 70% of people were interested in sleep dentistry The journey the take is to validate Dr Max and his team 30% of visits also access the payment solutions page (which is currently difficult to find) 15% look at before and after images

12 WEBSITE OUTCOME Include before and afters on the home page Dentist and team validation and links Add team profiles into services pages Add in payment solutions links

13 Case Studies More at

14 WEBSITE For Judo Victoria (judovictoria.com.au) CHALLENGE Judo Victoria currently have over 600 indexed pages and nearly 60 live pages. The layout of the home page is complicated and scattered with too many competing actions. Wave creative have been engaged to undertake an Information Architecture project and a website design and rebuild. OUTCOME Information Architecture sitemap restructure Event calendar & registration Club Listings Results database Custom design and build of WordPress website Information architecture based on SEO Strategy Desktop, Mobile and tablet responsive design Easily maintained CMS TECHNOLOGY

15 WEBSITE For Maven Libera ( CHALLENGE Maven Libera were a startup corporate consultancy partnership looking for a modern design that communicated independence, knowledge and authority. OUTCOME Custom design and build of WordPress website Information architecture based on SEO Strategy Desktop, Mobile and tablet responsive design Easily maintained CMS TECHNOLOGY

16 WEBSITE For FlexiCredit ( CHALLENGE Flexi Credit Australia had an existing wix site with minimal traffic. Conversions of contact forms were limited as there was no online application process. Wave creative have undertaken to redesign and develop the site with the addition of a 5 page application form including signature & security document upload OUTCOME Custom design and build of WordPress website Information architecture based on SEO Strategy Application form with signature Desktop, Mobile and tablet responsive design Easily maintained CMS TECHNOLOGY

17 WEBSITE For Melbourne Images CHALLENGE Melbourne Images is the portfolio of photographer Marty MATUSZEWSKI. Marty provides services across photography, videography, workshops and online image sales. Marty needed a flexible site that encouraged visitors to explore his services and take action to book workshops or purchase images. OUTCOME Custom design and build of WordPress website Information architecture based on SEO Strategy Events and booking functions Woocomerce shop Desktop, Mobile and tablet responsive design Easily maintained CMS TECHNOLOGY

18 WEBSITE For The Abel Collective CHALLENGE The Abel Collective are a print management and data analytics agency working with the corporate market to delivery video analytics. They needed a single page professional website. OUTCOME Custom design and build of WordPress website Information architecture based on SEO Strategy Desktop, Mobile and tablet responsive design Easily maintained CMS TECHNOLOGY

19 WEBSITE For Sophie C Life CHALLENGE Sophie C Life is health coach with a 1 day to 6month program for a healthier, balanced life. Sophie needed a site that represented her modern approach. OUTCOME Custom design and build of WordPress website Custom multistep forms Information architecture based on SEO Strategy Desktop, Mobile and tablet responsive design Easily maintained CMS TECHNOLOGY

20 Pricing Basic Design, Development & Testing Site Includes: Up to 20 core pages Fully editable Wordpress CMS Contact forms User testing & review SEO Structure User experience design Content application Quality stock images (if required) From $6,000 Design Revisions x 2 Training (Includes 2hrs face to face and training manual) Bug Free Guarantee T o tal Cost Time (Varies according to client content availability and sign off) Included Included Included $6,000 plus g.s.t 6-12 weeks

21 Support & Maintenance

22 SUPER FAST HOSTING BUILT FOR WORDPRESS FEATURE Wordpress Dedicated Hosting DETAIL 25,000 visits / mo Unlimited Data Transfer 10GB Local Storage Automated, daily back ups Automated Wordpress security updates No lock in contracts True staging and live server (to be able to view and approve content before it goes live) Hacker protection with server side firewalls + proactive malware scanning Local/Asia-based data centre and no caching plugins (for faster speeds)

23 Essentials $39.95 Executive $ x small fix p.m. (30 mins) Unlimited Small Fixes p.m. (30 mins each) 24/7 Up time Monitoring 24/7 Uptime Monitoring Site & Site Speed Audit Site & Site Speed Audit Australian Support Team Australian Support Team Plugin, Theme & Core Updates Plugin, Theme & Core Updates Basic Site Security Basic Site Security Hosting Hosting Free SSL Certificate

24 What s Next

25 Face to face proposal presentation Acceptance of the terms and conditions 50% deposit to commence (milestone payment terms are available) Wave creative are a full service agency with specialities in Website Design, EDM & Social.

26 THANK YOU