Learn How To Write Copy

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1 This is Bonus Video 4.1 in the course: Learn How To Write Copy How to write SEO copy for the web

2 How to find out what people are typing into Google to find you Why Relevancy is the key How does Google rank websites?

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4 What are people typing in to find you?

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8 Relevancy is the key

9 How does Google rank websites? Google doesn t let people know what those factors are however SEO consultants know what the most important factors are. Most would agree that the following are important ranking factors

10 Keyword usage: in meta data, in the URL, headlines, alt image tags, in links Site structure is it easy to navigate Site speed is it fast to load Age of site the older the better

11 Time spent on site how long do people stay on for Number of inbound links # of sites linking to you Quality of inbound links quality of them eg credible?

12 Domain Links - links to your website as a whole (number and quality of links matter) Specific Page Links - links pointing directly at that page (quality, number) Regularly updated content Video becoming more important

13 Meta tags: What are Meta tags: The word meta means information about Meta tags are a great way for webmasters to provide search engines with information about their sites.

14 Keywords: a particular word or phrase that describes the contents of a web page. shortcuts that sum up an entire page. form part of a web page s metadata help search engines match a page to with an appropriate search query.

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16 Search Engine Results Page (SERP) AdWords AdWords

17 AdWords

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19 Title Tag: character limit up to 70 characters of keyword-relevant text

20 How do we see the meta-data?

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22 Search Engine Results Page (SERP) AdWords AdWords

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24 AdWords

25 Description Tag: character limit up to 155 characters of keyword-relevant text

26 Keywords: Short Tail Keywords Long Tail Keywords

27 Short Tail Keywords: usually 1-2 word phrases much more generic than a long tail keyword

28 Examples: we usually start off with a short tail keyword: Furniture Home Theatre Motorcycle Brands Minecraft Whiteboards

29 Short tail words usually much harder to rank for in the search engines. used so widely - it s difficult for the search engines to understand which pages it should rank.

30 Long tail keywords: Longer, more specific keyword phrases that visitors are more likely to use when they re closer to a pointof-purchase.

31 Short tail keyword: Furniture Chances are your pages are never going to appear near the top of an generic search for furniture because there s too much competition

32 If you specialize in art deco furniture then use keywords like dining table, Art Deco furniture you will be found more easily and readily less competition for those words

33 Drawbacks of Long tail words: draw less traffic but the traffic you do draw will be better: more focused, more committed, more needing of what you offer

34 Examples of Short and Long Tail Keywords

35 Short tail = Furniture

36 Short Tail Art Deco Furniture

37 Long Tail = Art Deco Furniture, Melbourne

38 Page 1 Result

39 Keywords listed in the meta-tags

40 Keywords = Art Deco

41 Step 1: Choose a key phrase for each page Think about how your reader might search for that specific page with phrases like art deco furniture, Melbourne art deco dining tables, Toorak second-hand art deco dining tables, Toorak

42 Step 2: Place it in key areas in meta data (title, description) in the URL (domain name), Headlines (H1, H2, H3) alt image tags (text to name an image), in links don t write click here put a keyword in more art deco dining tables here:

43 What NOT to do Don t fill your headlines with non-optimised words like Welcome to our site Use keywords whenever possible Example of how not to do it:

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47 How to find out what people are typing into Google Use Google Keyword planner

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50 Optimize Your Content Write your content first then optimise it It s a dance write for the human first, then Google

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