PROJECT S PROMOTIONAL MATERIAL
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1 Ref. Ares(2015) /09/2015 PROJECT S PROMOTIONAL MATERIAL DOCUMENT IDENTIFIER: D2.7 DUE DATE: 01/09/2015 DELIVERY DATE: 29/09/2015 CLASSIFICATION: Public EDITORS: Alexandre Almeida, Nídia Ferreira DOCUMENT VERSION: 1.0 CONTRACT START DATE: 1 st March 2015 CONTRACT DURATION: 42 months EXUS AE (Coordinator), ICCS, KINGSTON, CERTH, Maxeler Tecnologies Limited, UPPSALA UNIVERSITET, UNISR, Time.Lex, EUR, CHS, LOBA,
2 (Page intentionally blank) D2.7 Page 2 of 55
3 Alexandre ALMEIDA Nídia FERREIRA Name CONTRIBUTORS LOBA LOBA Organization Andreas RAPTOPOULOS Ioanna CHOUVARDA Jos AARTS Name PEER REVIEWERS EXUS CERTH EUR Organization REVISION HISTORY Version Date Modifications /08/2015 ToC Prepared /09/2015 Deliverable Ready for Internal Review /09/2015 Deliverable Ready for Submission D2.7 Page 3 of 55
4 1. Executive Summary This deliverable provides a presentation of the main promotional supports and materials used to promote AEGLE s project in order to raise the awareness and acknowledge the importance of this project. This report makes part of the WP2- AEGLE marketing campaign dissemination, Task 2.4 General Dissemination Activities, regarding the development of promotional material for AEGLE. The main objective of this document is to detail the main dissemination and promotional materials developed the first 6 months of the project concerning the development of the design main materials. D2.7 Page 4 of 55
5 Table of Contents 1. Executive Summary WEBSITE Fact Sheet Newsletters Folder Rollup Poster Social Media Banners Merchandising Flyer/Brochure Conclusion and next steps Abbreviations Table of figures Figure 1: Homepage - desktop version Figure 2: Homepage mobile version Figure 3: About - AEGLE s approach Figure 4:- About - benefits and objectives Figure 5: About - Healthcare Scenarios Figure 6 - Mobile versions of About Menu Figure 7: interface Menu Figure 8: Interface Menu - MOBILE Figure 9: Results interface - Deliverables Figure 10: Results Interface - Questionnaires Figure 11: Results Interface - Communication Figure 12: Results Interface Mobile Figure 13: Events interface - Mobile Figure 14: Events Interface - Completed Events D2.7 Page 5 of 55
6 Figure 15: Events Interface - List of Events Figure 16: Events Interface - Lightwindow Interest Form Figure 17: Events Interface - Detailed Information of an Event Figure 18: Media Kit - Downloads Brochure Figure 19:- Media Kit - Fownloads List Figure 20: Media Kit - Downloads List - Mobile Figure 21: Media Kit Interface - Gallery Screenshot Figure 22: Media Kit - Gallery List Figure 23: Media Kit - News List - Mobile Figure 24: Media Kit - News Snapshot Figure 25: Media Kit - News List Figure 26:- Media Kit - Videos List Figure 27 - Media Kit - Videos List - Mobile Figure 28: Fact Sheet - First Page Figure 29: Fact Sheet - Second Page Figure 30: Fact Sheet - Third Page Figure 31: Fact Sheet Fourth Page Figure 32-Fact Sheet - Fifth Page Figure 33: 1st Newsletter Figure 34: AEGLE s folder mock-up Figure 35: Folder - Front and Back Figure 36 Rollup Figure 37- AEGLE S Promotional Poster Figure 38 - Facebook Cover Figure 39 - Twitter Cover Figure 40 - Pen Figure 41- Flash drive D2.7 Page 6 of 55
7 Figure 42: Lanyard Card ID Figure 43: AEGLE S Lanyard D2.7 Page 7 of 55
8 2. WEBSITE AEGLE s project website first version was launched in 31 st March of 2015, with the main domain with a splash page structure that contained the main mission of AEGLE s project and its main objectives. AEGLE s complete version is already developed and programmed and its contents will be filled in until 25 th with the direct contributions of all elements of consortium in order to launch this new version. As this will be an ongoing task, its structure will be dynamic and will be evolved according to the specific needs of this project. This complete version is already developed with these main technical specifications: MULTILINGUAL The website contains in its back-office information that can be available in the following languages: EN, PT, GR, SE, FR, IT, NL. Other languages can be available in the future according to the strategic needs of the project, markets and targets. SOCIAL MEDIA SHARING The website shares information with the main social media such as Facebook, LinkedIn, Twitter and YouTube. NEWSLETTER SUBSCRIPTION At AEGLE s website users can submit their interest to make part of AEGLE s community and receive our periodic newsletters. This is a unique field requiring just the address of the user. RESPONSIVE AEGLE s platform is fully responsive, optimized to the different advices such as smartphones, tablets and desktop PCs. In this report we show each interface for both desktop and mobile 1 presentation versions. FLEXIBLE BACKOFFICE AEGLE s platform is composed by a flexible back-office with management tools that allows full editing of the contents of this website. All information (such as texts, images, videos, titles, buttons, links, number of articles and menu items) can be translated and edited in different languages. AEGLE S website structure is composed by these main menu interfaces: HOMEPAGE 1 See figures 1 and 2 in pages 10 and 11 of the presente document. D2.7 Page 8 of 55
9 HEADER: It is composed by the main highlights about AEGLE s project with for internal interfaces in the website. It is possible to update different backgrounds with images and videos. CENTER: This section is composed by the main results of the project, news and events. This should be the most dynamic part of the website and contain updated information about what is happening in AEGLE s project. In this section we can find up-to-date information about research results or papers, and meet up to three news highlights. This section will also automatically update information from the last publications in the AEGLE s official blog when this platform will be ready to be launched (in the year of 2016). BOTTOM: At the bottom section users can answer to different questionnaires about an event or their experience with AEGLE s prototype for example. It also contains the partners list of AEGLE s consortium with a link to the web page of each one. Right below there s a download section where users can easily get important information through this shortcut section such as the brochure/flyer of AEGLE s project, go to useful links and downloads and access to papers. Users can also access down to social media share buttons of AEGLE s project and subscribe AEGLE s newsletter. The last level of the homepage interface is the contact form where users can send their message with doubts, requests and detailed info to the coordinator of the project and communication team. D2.7 Page 9 of 55
10 Figure 1: Homepage - desktop version D2.7 Page 10 of 55
11 Figure 2: Homepage mobile version ABOUT AEGLE D2.7 Page 11 of 55
12 This section comprises the main information about AEGLE s project. We defined internal sub sections such as: The AEGLE s approach: It s a definition of AEGLE s project containing mission, values, and vision. All articles can be shared in social media networks. Scenarios and Analytics: It contains the description of different scenarios where AEGLE has direct intervention. The AEGLE s infrastructure: It contains the visual structure of AEGLE s intervention in a comprehensive and visual infographics. Benefits and Objectives: It contains information about AEGLE s innovative process, activities and ambition. Figure 3: About - AEGLE s approach D2.7 Page 12 of 55
13 Figure 4:- About - benefits and objectives D2.7 Page 13 of 55
14 Figure 5: About - Healthcare Scenarios D2.7 Page 14 of 55
15 Figure 6 - Mobile versions of About Menu D2.7 Page 15 of 55
16 PARTNERS At this section, users can access to the complete list of PARTNERS comprising the following info: - Logo of the organization - Description of the organization - Photo of the representative person in this project - Name, and URL of the website and occupation D2.7 Page 16 of 55
17 Figure 7: interface Menu D2.7 Page 17 of 55
18 Figure 8: Interface Menu - MOBILE D2.7 Page 18 of 55
19 RESULTS In this section users can access to the main and public results of the project. Results can be divided in three different sub sections: - Deliverables: are the documents and prototypes listed as public deliverables in AEGLE s Description of Work (DoW). - Communication: are the main evidences of AEGLE s project for its dissemination and communication strategy mainly newsletters. - Questionnaires: it is composed by a list of questionnaires (made by google forms or other platform) developed and shared during the project concerning the evaluation of the participation in an event or about AEGLE s prototype as focus groups. Figure 9: Results interface - Deliverables D2.7 Page 19 of 55
20 Figure 10: Results Interface - Questionnaires D2.7 Page 20 of 55
21 Figure 11: Results Interface - Communication D2.7 Page 21 of 55
22 Figure 12: Results Interface Mobile D2.7 Page 22 of 55
23 EVENTS At this section users can meet all past and future events regarding AEGLE project. This section comprises a calendar with the current/future dates highlighting days where an event will take place. At the right, users may access the description and detailed information about the next event. Users also can contact AEGLE s team through an interest form (that will open in a light-window box). In this section users also can access the complete list of events promoted by AEGLE. D2.7 Page 23 of 55
24 Figure 13: Events interface - Mobile D2.7 Page 24 of 55
25 Figure 14: Events Interface - Completed Events D2.7 Page 25 of 55
26 Figure 15: Events Interface - List of Events D2.7 Page 26 of 55
27 Figure 16: Events Interface - Lightwindow Interest Form D2.7 Page 27 of 55
28 Figure 17: Events Interface - Detailed Information of an Event MEDIA KITS In this section users may access to the main multimedia information about AEGLE project using the following sub-sections: - Videos: videos about AEGLE can be shared in this section - News: all news about AEGLE can be shared in this section (using images and text) D2.7 Page 28 of 55
29 - Gallery: it contains albums of AEGLE s initiatives concerning the project promotion and dissemination (such as our presence in events, seminars, official presentations, ) - Downloads: it contains various digital material available for downloading: digital brochures or flyers, papers, press releases, newsletters, useful links and results. Some of this information is duplicated in the Results section intentionally. Figure 18: Media Kit - Downloads Brochure D2.7 Page 29 of 55
30 Figure 19:- Media Kit - Fownloads List D2.7 Page 30 of 55
31 Figure 20: Media Kit - Downloads List - Mobile D2.7 Page 31 of 55
32 Figure 21: Media Kit Interface - Gallery Screenshot D2.7 Page 32 of 55
33 Figure 22: Media Kit - Gallery List D2.7 Page 33 of 55
34 Figure 23: Media Kit - News List - Mobile D2.7 Page 34 of 55
35 Figure 24: Media Kit - News Snapshot D2.7 Page 35 of 55
36 Figure 25: Media Kit - News List D2.7 Page 36 of 55
37 Figure 26:- Media Kit - Videos List D2.7 Page 37 of 55
38 Figure 27 - Media Kit - Videos List - Mobile The complete version of the website will be launched until the end of September of D2.7 Page 38 of 55
39 3. Fact Sheet AEGLE s fact sheet is one of the main promotional tools regarding the presentation of AEGLE s Identity. It comprises the main info about the project with an integrated vision that can easily be shared mainly in digital formats. Fact Sheet contents can be updated during the evolution of the project according to the state of art of the project. Its first version contains the following sections: - the AEGLE s approach; - health scenarios for big bio-data analytics; - the AEGLE s infrastructure; - Innovative processes and expected results; - list of partners. Figure 28: Fact Sheet - First Page D2.7 Page 39 of 55
40 Figure 29: Fact Sheet - Second Page D2.7 Page 40 of 55
41 Figure 30: Fact Sheet - Third Page D2.7 Page 41 of 55
42 Figure 31: Fact Sheet Fourth Page D2.7 Page 42 of 55
43 Figure 32-Fact Sheet - Fifth Page D2.7 Page 43 of 55
44 4. Newsletters The first newsletter and will be sent until the end of September. Data base contacts will be placed in an marketing platform from LOBA and the newsletter will be sent to them. We expect to develop and send a minimum of 8 newsletters during the project. The frequency will be determined by the opportunities and needs of communication. Figure 33: 1st Newsletter D2.7 Page 44 of 55
45 5. Folder Figure 34: AEGLE s folder mock-up The AEGLE S folder comprises the main info about AEGLE s project for an efficient promotion and dissemination information concerning he project, and also the list of partners combined in a graphic representation by using the logo structure. This folder was built in A4 size and can be built, in the future, in different sizes and contents based on the project s specific needs and purposes. Folders will be printed in September and shared among the consortium in order to be used in events. D2.7 Page 45 of 55
46 Figure 35: Folder - Front and Back D2.7 Page 46 of 55
47 6. Rollup This promotional tool is strategic for AEGLE s dissemination in specific events with an institutional purpose (project reference and presentation). One rollup will be produced for the next presence event of AEGLE s project. Figure 36 Rollup D2.7 Page 47 of 55
48 7. Poster AEGLE s poster in A2 size was developed with the main purpose of promotion and dissemination of the project. Posters can be held in strategic places for a better awareness of the project. The poster will be printed and distributed to the partners in September. Figure 37- AEGLE S Promotional Poster D2.7 Page 48 of 55
49 8. Social Media Banners Social Media networks such as LinkedIn and Facebook will be composed with these main covers of the project. The Social Media official pages of AEGLE s project will be launched right after the complete version of the website will go online. Figure 38 - Facebook Cover Figure 39 - Twitter Cover D2.7 Page 49 of 55
50 9. Merchandising A set of merchandising items for AEGLE s promotion for the future participation in events will be developed such as: pens, pen drives, lanyards with lanyards ID cards. Figure 40 - Pen Figure 41- Flash drive D2.7 Page 50 of 55
51 Figure 42: Lanyard Card ID D2.7 Page 51 of 55
52 Figure 43: AEGLE S Lanyard 10. Flyer/Brochure A first version of AEGLE s flyer to be used in the future dissemination events is being developed and can be printed using a common printer at the partner premises. D2.7 Page 52 of 55
53 D2.7 Page 53 of 55
54 11. Conclusion and next steps The first versions of promotional material of AEGLE s project are already developed and were accomplished with the full involvement of the partners. Next steps will be the immediate launch of the complete version of the website and social media networks in order to start promoting the next events and results of the project (by the end of September). D2.7 Page 54 of 55
55 12. Abbreviations DoW: URL: WP: Description of Work Uniform Resource Locator; internet address Work Package. D2.7 Page 55 of 55
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