Top-To-Bottom (And Beyond) On-Page Optimization Guidebook

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2 SEOPressor Connect Presents: Top-To-Bottom (And Beyond) On-Page Optimization Guidebook Copyright 2017 SEOPressor Connect All Rights Reserved 2

3 If you re looking for a guideline how to optimize your SEO score from top-to-bottom explained in detail, you ve found the right book. With this guide you should be able to score 80+ SEO score with little trouble. So without further ado: Title Keyword Include target keyword in front i. Keyword in front will immediately seen by readers telling them the focus of the content, increasing CTR. Also avoids being cut off search snippet if positioned in the back Keep it around 65 characters to avoid cut off i. Google limits the display to around 65 characters so make sure your title is below that count. ii. If you can t avoid long titles make sure important point and keywords is placed before the cut iii. You can utilize the cut for a clickbait effect by making it a cliffhanger 3

4 Use H1 tag i. Using H1 tag to designate your title ii. H1 tag helps display your title on browser iii. Search engine also scans the H1 tag to understand the context of the page so having target keywords in will be helpful Include LSI keyword (Optional) i. LSI keyword in the title would also help if it makes sense. Use LSIGraph for LSI keyword suggestion. 4

5 URL Keyword Include target keyword i. Google often bold keywords found in url, showing that they do look for them in the first place ii. It helps if both your domain URL and page URL contains target keyword Around characters i. Similar to title limitation, url also will be cut off after characters Include LSI keyword (Optional) i. LSI keywords can also be put inside URL along with or replacing the main keyword when appropriate Avoid using meaningless randomly-generated URL 5

6 Meta description Keyword Include target and LSI keywords Keep it around characters to avoid cut off Meta description is often used as a search snippet in google SERP Meta description that contains your target keyword can increase CTR and indirectly improve your ranking Adding a call-to-action (click to read, learn more) will also help improve the CTR 6

7 First paragraph Include target keyword in first 100 words Search engine scans a content s introduction for keywords to understand what the content is about Avoid writing irrelevant, long winded introductions and get straight to the topic at hand 7

8 Header/Subheader Use H2 and H3 Tags Include target and LSI keywords Again, using header tags like H2 and H3 will help search engines understand that they are headers and plays a big role in the content. They will also help ease reading for human readers. 8

9 Content Keyword Density LSI Keyword Use List Content Content Length Keyword Decoration Readability Include target keywords i. Search engines determines a content s relevancy to a subject by the frequency of how many times it is mentioned inside the content ii. It s hard to not to mention something in a content that s about that something. iii. It s also important to use the variant of a keyword that have the most search volume (in other word, most popular) considering that there are many ways to call or write the same thing iv. Don t overdo it as keyword spamming is frowned upon by Google and can get you penalized. SEOPressor have a built-in warning if you included a target keyword too much. Around 2-4% is a good estimate. 9

10 Include LSI keywords i. LSI keywords are keywords semantically (or thematically) related to your main keyword. ii. Search engine like google will also look for LSI keywords to better understand your content and determine if it is strongly correlated with the main keyword iii. This is because the same word can mean different things <Apple (Tech) vs Apple (fruit)> so google look for LSI keywords to determine which is which iv. Discover what keywords are thematically related to your main keyword using tools like LSIGraph or SEOPressor. Break down long sentences and paragraphs to improve readability Use simple, common words and avoid unnecessary jargons Decorate (bold, italic, underline) keywords Write long, in-depth contents (1,500 words and above) Put grouped items into lists 10

11 Link Link to external relevant, high authority sites Link to relevant internal contents Include target keyword in anchor text Check for broken links and fix them Image 11

12 Include images every few paragraphs Include target and LSI keywords in image alt tag Use helpful and descriptive image filename relevant to your topic Metadata/Markup 12

13 Use Schema Markup and/or Dublin core to make your content easier to understand by search engines Use Social Markup such as Facebook OpenGraph and Twitter Card to improve social sharing Include target keywords in markup descriptions 13

14 Beyond Content On-page Optimization goes well beyond just optimizing each content. Optimization should also be done on the website level to increase your website s overall SEO score. 14

15 Site SEO Score This is the average SEO score of all the pages of your site. A site s SEO score will help even newly-created contents to rank and boost the whole site in general You can manually track the SEO scores of each page on your website An easier alternative is to use SEOPressor. SEOPressor keeps your site SEO score and document its growth and update them automatically as you change your content or Google change their algorithm. 15

16 Local SEO Local SEO is the setup needed on your website to rank your local business (physical location) on google local SERP. The basic of local SEO is to add a consistent NAP and business information (operating hours etc) SEOPressor Local SEO module helps you setup Local SEO for your site 16

17 Link Profile Broken Live Live Live Home Live Live Broken Live Links both inbound and outbound are the lifeblood of SEO and there can be thousands of link in your website Links needs to be managed to i. strategically include target keywords ii. replacing or removing broken links to avoid bad SEO score iii. Include enough internal linking As you can imagine, managing such a huge amount of links is nigh-impossible. This is why SEOPressor also include Link Profile Manager SEOPressor Link Manager allows you to i. Track all link status (working/broken) ii. Track link anchor text iii. Change link appearance (cloaking) 17

18 Sitewide SEO Sitewide SEO deals with global SEO settings that affect your whole website. These includes i. Homepage optimization - Setup your main page SEO properties: 1. Meta description 2. Knowledge Graph Optimization 3. Facebook Open Graph Optimization 4. Twitter Card Settings ii. XML sitemap 1. XML sitemap is a directory of your website containing links to all accessible pages of your website. Having a contantly updated sitemap allows search engines to easily discover new and all contents in your website iii. Robots settings - You d want to setup a robot.txt file for pages you dont want search engines to crawl either temporarily or permanently. iv. from containing nofollow to dofollow links 18

19 iv. Link policy - Links can also be problematic if your website contains link pointing to problematic sites. These often happens if your site include sections where anyone can add content - a comment section for example. SEOPressor s Link Policy allows you to set sections in your website to include nofollow links by default, protecting your site from being deranked for spammy links. You can as easily toggle any links from containing nofollow to dofollow links Knowledge Graph Optimization Getting your website and organization understood by search engines are important to get into Google Knowledge Graph You can do this by implementing Schema Markup to tag different aspects of your website. SEOPressor allows you to do this even if you don t know how to use Schema. 19

20 Facebook OpenGraph Feature Image Title Website Name Author Snippet Getting your website and organization understood by search engines are important to get into Google Knowledge graph You can do this by implementing Schema Markup to tag different aspects of your website. SEOPressor allows you to do this even if you don t know how to use Schema. 20

21 Twitter Card Similar to OpenGraph, setting up Twitter card for your website allows you more options when sharing your post in Twitter including adding Summary and Image to your posts. Setting up Twitter Card is also supported by SEOPressor. You can use this checklist to keep track of optimization done on your content before resubmitting them to be scored. If you re running your website on WordPress, you can try SEOPressor Connect for a total optimization experience the way Google wants it. 21

22 Get SEOPressor Connect SEOPressor Connect only costs $9 per month and you ll rank your website higher with these features: Target 3 Keywords at the same time, improving your content s reach Get unlimited LSI Keyword suggestions for each of your target keywords Unlimited SEO score calculation, allowing endless optimization Automatic site SEO audit, scanning your website for SEO warning and errors Link manager to automatically link keywords as well as detect and fix broken links A score of other features to complete your whole website SEO aspect 22

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