This presentation is copyrighted by ProSites, Inc. No part of this presentation can be copied, reproduced, displayed or changed without the express

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1 This presentation is copyrighted by ProSites, Inc. No part of this presentation can be copied, reproduced, displayed or changed without the express written permission of ProSites, Inc. Logos or third party data are the trademarks/copyrights of their respective owners. 1

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6 ProSites offers both pre designed and custom website design coupled with a content management system which gives users the best of both worlds (i.e., a hybrid website). 6

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8 Patients may not remember your phone number, but they will likely remember your website address if it is easy to remember (e.g., This makes your website a great referral tool! 8

9 Add your website address to EVERYTHING! 9

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14 Nicely formatted text breaks up the content so visitors can skim and scan. Using bold headings and bullets creates more white space on the page. 14

15 Same content in the previous example, but without the formatting. Visitors cannot easily skim and scan this page and may just decide to leave the website because there is too much to read. 15

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20 Nest pages in order to keep your navigation area nice and neat. Try not to exceed two rows of buttons. 20

21 This is an example of nesting pages. See the dropdown menu that gives the visitors options of what pages to view (this way you don t have dozens of extra buttons cluttering up your main navigation area). 21

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24 Make sure your content doesn't violate anyone s intellectual property rights. Copyright infringement has statutory damages of up to $150,000 per infringement! 24

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26 Green and purple sections are Pay Per Click (PPC) advertisements (i.e., sponsored links ). The red section is the business listings that appear on Google Maps (you can create or claim your free listing). The teal section is the organic or natural listings (i.e., the free listings which are the focus of Search Engine Optimization (SEO) efforts). 26

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29 Page titles appear at the top of the browser (and are also the text that appears as a blue link in the search results). Adding some keywords or a keyword rich phrase to the beginning text is sometimes helpful. 29

30 The blue links are each website s page titles. 30

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35 Repeating your description meta tag on your page makes the description tag 100% relevant. 35

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40 ProSites automatically creates a page of text based hyperlinks for all of your procedure/treatment options because search engines love text based hyperlinks. It also helps visitors navigate to what they are looking for. Search engine robots and spiders can also crawl these links when indexing your website. 40

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42 NOTE: This site was NOT created by ProSites. Website designer placed really tiny text at the top of the page which is virtually unreadable. The text included some keywords (tiny text has been magnified in screen shot for illustration purposes). I couldn t even read the text until I copied and pasted it into a Word document and enlarged the font. This is viewed as a form of spam since the search engines can read the text but it appears to be hidden from humans. Copyright 2010 ProSites, Inc. 42

43 NOTE: This site was NOT created by ProSites. The designer placed black text on a black background with hidden keywords (the invisible text has been highlighted for illustration purposes). I had to click and drag my mouse across the text in order to highlight the text and make it visible. Search engines view this technique as a form of spam (e.g., black text on a black background, or white text on a white background, etc.). The intent is to stuff keywords on the page so search engine spiders and robots can see the text, but it will be invisible to humans. Copyright 2010 ProSites, Inc. 43

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49 Hundreds of people have questions about dentistry! This is a great opportunity to provide an answer with a link back to your website. 49

50 Community forums are a great place to answer questions. Your answer should have a link back to your website to boost your link popularity. 50

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52 This site has 19 incoming links which creates link popularity. 52

53 ProSites was the first dental website provider to integrate the sitemap protocol into an automated content management system. With ProSites, every change automatically updates the sitemap of your website. 53

54 The sitemap protocol is a MUST! If you add /sitemap.xml after your domain name (e.g., and don t see the sitemap shown, then your website isn t using the sitemap protocol. 54

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59 As you can see, Google, Yahoo and Bing are the primary search engines (and most of the others get their data from Google and Yahoo). Ignore anyone who says they will get you listed on hundreds of search engines (there is only three that matter). 59

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62 DMOZ is a great incoming link to your website (if you can get it). Volunteers keep the directory updated, so it could take months or even years to get listed. 62

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67 Pay Per Click (PPC) sections are highlighted in green and purple. These are advertisements. 67

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70 ProSites offers PPC campaign setup and management (e.g., Google AdWords, etc.). Be careful not to waste money if you manage your own campaigns. 70

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76 Flip Mino is an inexpensive camcorder that makes it easy to upload videos to YouTube. They typically cost less than $

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78 Much easier than a blog, Twitter is a good way to dip your toe into the blogging pool. 78

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80 There's a reason why the CDA endorsed ProSites! 80

81 The ProSites Test Drive is REALLY free. No strings, no credit card, and no need to cancel anything. 81