The Digital Customer Journey: How to Generate Sales, Leads & Keep Your Customers

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1 The Digital Customer Journey: How to Generate Sales, Leads & Keep Your Customers

2 Contents 1. IntroducDon 2. Primal: Awareness, ConsideraDon, Desire [Insert Client Image] 3. Mad Appe: AcDon 4. Case Study

3 The Customer Journey Primal Co., Ltd. - Copyright All Rights Reserved

4 The Customer Journey DISPLAY SEO REMARKETING DIRECT $$ PAID SEARCH SOCIAL Awareness Interest Desire AcDon Primal Co., Ltd. - Copyright All Rights Reserved

5 The Customer Journey - Cheatsheet Platform Campaign Type Sample Targeting Awareness - LinkedIn Display - Google AdWords Display - DoubleClick Display ProgrammaBc - FB/Instagram Awareness Ads - SEO InformaBonal Keywords - YouTube In-Stream Video - Value Content Interest - LinkedIn Sponsored Content - Google AdWords Search - SEO Non-Branded Keywords - Facebook Lead Gen LinkedIn Display - Industry/PosiBon Google AdWords/DoubleClick/YT - Interests/Demographics Facebook/Instagram - Interests/Demographics SEO - Longtail Blog Topics LinkedIn - Industry/PosiBon Google AdWords/DoubleClick - Topics/Contextual Facebook - Past Website Visitors - Interests/Audiences etc. Paid Search & SEO - Non-Branded Search Primal Co., Ltd. - Copyright All Rights Reserved (Desire) Direct Response - LinkedIn Sponsored In-Mail - Google AdWords Search/ RemarkeBng - DoubleClick RemarkeBng - FB/Instagram RemarkeBng - SEO Branded Keywords LinkedIn - Sponsored In-Mail - Industry/PosiBon Google AdWords/DoubleClick - RemarkeBng Audiences Paid Search & SEO - Branded Search Facebook Conversion Campaigns - Audiences/Interests

6 Contents 1. IntroducDon 2. Primal: Awareness, ConsideraDon, Desire [Insert Client Image] 3. Mad Appe: AcDon 4. Case Study

7 LinkedIn Display TargeBng: Primal Co., Ltd. - Copyright All Rights Reserved

8 AdWords Display or DoubleClick TargeBng: Demographics LocaBon Website Topics User Interests Primal Co., Ltd. - Copyright All Rights Reserved

9 Facebook/Instagram Ads TargeBng: Demographics LocaBon Languages Interests EducaBon Ethnicity Home Type Parents Behaviour Travel Expats Many more... Primal Co., Ltd. - Copyright All Rights Reserved

10 SEO InformaDonal Keywords - Long-Tail Blog Topics - Answering FAQ - Niche Topics Primal Co., Ltd. - Copyright All Rights Reserved

11 YouTube TargeBng: Demographics, LocaBon, Parents, Keywords, Topics Primal Co., Ltd. - Copyright All Rights Reserved

12 LinkedIn Sponsored Content Primal Co., Ltd. - Copyright All Rights Reserved

13 Google AdWords Search - Non-Branded Primal Co., Ltd. - Copyright All Rights Reserved

14 Facebook ConsideraDon Campaigns Primal Co., Ltd. - Copyright All Rights Reserved

15 SEO Non-Branded Keywords Primal Co., Ltd. - Copyright All Rights Reserved

16 LinkedIn Sponsored In-Mail Primal Co., Ltd. - Copyright All Rights Reserved

17 Google AdWords Branded Search Primal Co., Ltd. - Copyright All Rights Reserved

18 Google AdWords/DoubleClick RemarkeDng Past Website Visitors Primal Co., Ltd. - Copyright All Rights Reserved

19 Instagram/Facebook RemarkeDng Past Website Visitors Primal Co., Ltd. - Copyright All Rights Reserved

20 SEO Branded Keywords Primal Co., Ltd. - Copyright All Rights Reserved

21 Contents 1. IntroducDon 2. Primal: Awareness, ConsideraDon, Desire [Insert Client Image] 3. Mad Appe: AcDon 4. Case Study

22 BRANDS USE ALL DIGITAL CHANNELS TO TELL PEOPLE WHO THEY ARE BUT WHY DO THEY NEED THAT WHEN THEY HAVE A WEBSITE

23

24 HOUSE OF CONVERSION : WEBSITE WHAT SHOULD BE DONE WHAT S DONE Bombarded audience with information The design is not up-to-date Lost track of what you are selling Photo based website Non-responsive design Well-structured navigation The design & layout represent brand identity Clear statement of the product or service Photo = Photo l Text = Text Built for MOBILE Optimised for SEO Primal Co., Ltd. - Copyright All Rights Reserved

25 NEED A NEW WEBSITE? NO, IT S EXPENSIVE..

26 WORDPRESS STRONG SEO SUPPORT TONS OF HELPFUL PLUG-INS REQUIRE A BIT OF CODING SKILLS IN ORDER TO GET SOME PART DONE THEMEFOREST.NET WIX EASY TO GET THE WEBSITE DONE IN NO TIME MAY HAVE A BIT OF LIMITATION TO LAYOUT SUBSCRIPTION FEE BASED CUSTOM CMS REQUIRE TIME TO DEVELOP NO LIMITATION ON BOTH FRONT AND BACK-END $$

27 META TAGS URL NAMES ALT TEXT ON-SITE PRACTICE

28 META TAGS URL NAMES ALT TEXT ON-SITE PRACTICE

29 META TAGS META TITLES = Characters META DESCRIPTION = Characters

30 META TAGS URL NAMES ALT TEXT ON-SITE PRACTICE

31 CROSSFIT CROSSFIT IN BANGKOK

32 CROSSFIT PEOPLE GENERALLY DON T INTEND TO BUY BUT TO LEARN. HIGH COMPETITIVE KEYWORD. CROSSFIT IN BANGKOK WHEN PEOPLE SEARCH FOR MORE SPECIFIC OR LONG TAIL, THEY INTEND TO BUY. LOW-MEDIUM COMPETITIVE KEYWORD, MULTIPLE WAYS TO WORK AROUND TO RANK HIGHER

33 META TAGS URL NAMES ALT TEXT ON-SITE PRACTICE

34 AVOID THESE URL!

35 META TAGS URL NAMES ALT TEXT ON-SITE PRACTICE

36 SOCIAL MEDIA OPTIMISATION

37 META TAGS URL NAMES ALT TEXT ON-SITE PRACTICE

38 THE MOST IMPORTANT FACTOR CONVERSION

39 USES OF THE CONVERSION TOOL ON THE HOME PAGE ON THE BLOG CONTACT US AS A CAMPAIGN

40 USES OF THE CONVERSION TOOL HOME PAGE

41 USES OF THE CONVERSION TOOL BLOG

42 USES OF THE CONVERSION TOOL CONTACT US

43 USES OF THE CONVERSION TOOL AS A CAMPAIGN

44 USES OF THE CONVERSION TOOL INTERACTION Primal Co., Ltd. - Copyright All Rights Reserved

45 MEASURE THE SUCCESS ANALYTICS

46 WHAT CAN BE TRACKED GENERAL WEBSITE TRAFFIC CUSTOMER JOURNEY MOST VISITED PAGE FUTURE IMPROVEMENT CONVERSION RATE

47 Contents 1. IntroducDon 2. Primal: Awareness, ConsideraDon, Desire [Insert Client Image] 3. Mad Appe: AcDon 4. Case Study

48 PXG Golf - Case Study YouTube Ads AdWords Search Facebook Lead Ads Website

49 LANDING PAGE WITH THE AIM TO CREATE RELEVANCY BETWEEN SEARCH CAMPAIGN AND CONTENT

50 Increase Club Figng Trial To get people to visit the centre for club fitting with the brand called PXG CHALLENGE Video, AdWords Search & FB Video, Search, Landing page, Facebook advertising SOLUTION 40 Leads per Month 40 Leads per Month 4 Sales/Deposits 3 ROI on Ad Expenditure RESULTS

51 Full-Service Digital Agency Services: - SEO - Search MarkeDng (PPC,SEM,AdWords) - Display [Insert MarkeDng/Media Client Image] Buying - Social Media Content & Management - Content MarkeDng Design & Development Agency Services: - Website Design & Development - Microwebsites - Online Branding - Landing Pages

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