FCA CERTIFIED WEBSITE PROGRAM
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1 FCA CERTIFIED WEBSITE PROGRAM RESPONSIVE CORE WEBSITE PLATFORM RESPONSIVE WEBSITE PLATFORM Conversion Optimized VLP and VDP Inventory Feed Integration Analytics Dashboard Advanced SEO Tools Meta Titles and Description Canonical Tags Google Analytics Clicky Analytics (Optional) Goal/Conversion Tracking A/B Split Testing Dynamic Call Tracking & Recording Toll Free Numbers Backend Inventory Manager Social Media Integration Website Design Themes All 3rd Party Integration & Support 3rd Party Review Widget OEM Automated Incentives Mega Menu Credit Application Payment Calculator Page Builder Google Translate Plugin Conversion Urgency Widgets Featured Vehicles 301 Redirects for Top Pages Client and Technical Support Schema.org Compliance BANNER VIDEO SLIDER Integrates with slides on homepage Unlimited monthly updates In addition to Core: Reporting Customer Experience Personalization Dedicated Concierge Service Financing Calculator COMPETITIVE COMPARISON 3 models/mo Our proprietary comparison tool will compare against top competition. Pick 3 models and our algorithm will favor yours. REPUTATION MANAGEMENT NOTIFICATION Will be integrated on your new website Chat Package Responsive WordPress Blog My Vehicles Price Drop Alert SEO value migration (Up to 40 pages) Reputation Management Notification Competitive Comparison (3 models) Banner Video Integration DCT & Recording (local numbers) Spanish Website - Custom Translation SPANISH WEBSITE PLATFORM We will custom translate your current website and build out an identical separate site in spanish (requires unique URL) ADDITIONAL CALL TRACKING 3 local numbers Get local tracking numbers for better experience Source all your leads and conversions
2 FCA CERTIFIED ADVERTISING PROGRAM Custom Campaign Setup Campaign ads, ad groups, all settings unique and tied to individual dealership s marketing profile. No template campaigns, everything built from the ground up based on budget, needs, priorities, and campaign strategy. Active Management PPC without a cruise control button. Campaign analyst sees account statistics every day, ads are updated weekly. Current offers are retrieved, updated, and placed across campaigns. Custom Ad Copy Ads will be tailored with the dealer s specific messaging. Custom written ads will be unique to the dealer and optimized for a high click-through-rate (CTR). Performance Optimization Only A/B testing determines what message works and what doesn t. Campaigns are continually tested and updated to maximize impact. Advanced Targeting Specific targeting to relevant geography, keywords, platform (device). Able to target customers in various points across the lead funnel. Custom Comprehensive Reporting No gatekeeping, real data. Bad news and good news. Customized reporting suite. On-demand access and scheduled reports. Real analyst always performs a custom review of campaigns once per month. Display Remarketing Advertising of rich-media banners to prior visitors of website. Continually updated with new offers or offers unique to re-targeting, A/B testing for performance optimization. Search Remarketing Advertising of search expanded text ads to prior visitors of website. Continually updated with new offers or offers unique to re-targeting, A/B testing for performance optimization. Conquest Marketing Targeting for outside brands and conquest keywords. Display Advertising Text format advertising and custom creation of rich-media banner advertising. Continually updated with new offers and A/B testing for performance optimization. FACEBOOK ADS Facebook Advertising can be added to each package Minimum spend $500
3 FCA CERTIFIED SEO PROGRAM Analysis & Comprehensive Reporting We will crawl the website and identify SEO opportunities. 1 monthly report (additional reports are free per client s request). Local Keyword Research We ll do geographical research and determine which keywords have high search volume so we can use on their website. Webmaster Tools Setup & Index Submissions We will set up Bing and Google Webmaster tools/search console, submit a sitemap, and get the website re-crawled/index. Google Analytics Implementation We will create a new analytics account, because it will give us clean data. We can use existing accounts but we will create a new one regardless to have fresh data set and to make sure it was installed properly. On-Site Optimization - Content Every month we will look at all the on-site content (i.e. page content, headers, META tags, etc.) and either add more content with keywords or revise the content so we can inject more keywords into it. Internal Link Building Add and update internal links to each page. We will add a few internal links each month and fully maintain every page monthly. Content Pieces Landing Pages or Blogs. Google, Bing, Yahoo Listing Claim and optimize their Google, Bing, and Yahoo local listing. Blog Set up + Posts Set up a blog (if website provider allows for it), and then provide at least 1 blog post a month, which is part of the number of content pieces in the package. The blog post is not in addition to the content pieces. Off-Site Optimization - Manual Linking Every month we will look for sites that are relevant to their industry (car blogs) or sites that mention their brand name and send out request to the site owners and try to get a backlink to the site. Local Listings Submissions - $679 Value We will submit, maintain, and update local listings on UBL, Neustar, Localeze, and Yext, which covers 80+ directories. Manual Listing Correction Every month we will search for business name, address, website, local phone number, and look for websites that are showing the wrong information and get that corrected.
4 FCA CERTIFIED SOCIAL PROGRAM Monthly Facebook Posts Engage with potential customers on Facebook and grow your dealer s natural following. Our Facebook post will take into account your geographic area, dealer specials, inventory, and the OEM event/focus to engage your facebook audience. Monthly Monthly Tweets/Retweets Connect with customers and increase your following on twitter. We will tweet and retweet brand specific messaging, viral content, and dealer specific specials to engage users directly on twitter. Monthly Reporting Schedule and ad-hoc reporting on the metrics that matter. See how your dealership is performing on each social platform. See what post people are engaging with and how much your likes and followers have increased. Online Reputation Monitoring Get instant notifications when a review is left on multiple website platforms(i.e. Yelp, Google, DealerRater, Edmunds, Cars.com etc). Our reputation monitoring platform will pull reviews as soon as a review is left so that your dealership can get instant feedback and plan the next course of action. Reputation Management (monthly Review responses) How you respond to negative reviews can affect how potential/future customers view your dealership s reputation. We will respond to both negative and positive reviews with custom messages to paint your dealership in a positive light. Responses are drafted up by our team with the approval of your dealership. Twitter Sales Outreach Twitter is a place where people speak their mind. Our team will tap into tweets, find those in the market for a car, and reach out to those users directly. Google My Business(GMB) Posts Google My Business Posts have taken over the Google local listings page. It allows for your Map listing to stand out on the organic SERP with an image and special offer. High Frequency Posting Premium+ post rate is 3X that of the power package. Get 31 facebook posts per month (That s a post every day), 36 tweets on Twitter, 15 review responses, 15 twitter sales outreach, 12 GMB posts, and 8 posted/promoted posts. Boosted Post Facebook + Promoted Tweet Boosted Facebook post & Promoted Tweets will extend the reach of your facebook post to more than just your followers. Boosted post & tweets will tap into a new audience that have shown interest in your content but do not currently follow you. Allow for a higher rate of new likes and followers. WEBSITE REPUTATION PUSH Adding reviews to your website increase site conversions we will add select reviews from select sources to your site
5 FCA CERTIFIED ADD-ON PROGRAM NEW WEBSITE COMPETITIVE COMPARISON 3 models/mo Our proprietary comparison tool will compare against top competition. Pick 3 models and our algorithm will favor yours. CUSTOM SPANISH LANDING PAGE We will custom translate your current website and build out an identical separate site in spanish (requires unique URL) CUSTOM CREATIVE Integrates with slides on homepage Unlimited monthly updates MARKETING + FB INTEGRATION Engage your customers, utilize Facebook to serve retargeting ads to customers who have opened your s. Retarget customers who have engaged with your s! ADDITIONAL CALL TRACKING Find out customer behavior before they call What pages they call from & if they are buying
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