Part of IFSEC International, FIREX International & IFSEC Global the Directory is an essential resource for security and fire professionals.

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2 Welcome to the IFSEC Global Directory Part of IFSEC International, FIREX International & IFSEC Global the Directory is an essential resource for security and fire professionals. The Directory is custom-built for the industry, making it easy for you to promote your latest products and services to a highly qualified industry audience all year round. Reach Your Ideal Customer The Directory is promoted through a weekly newsletter sent to 85,000 contacts within the industry Your brand and any content you upload will be seen both within the Directory itself, as well as on IFSEC Global. In addition, if you are exhibiting at either IFSEC International or FIREX International, your Listing will appear on the event websites. Add Your Own Content You will be given access to your own self-service editing portal where you can add your own press releases, product information, case studies and other downloads. The more you put into your Listing, the more you will get out of it. Every time you add new content it will appear at the top of the IFSEC Global homepage and the higher up the Directory rankings your Listing will appear. The following guide will inform you about how your business can get the best out of the Directory. IFSEC Global is mobile responsive meaning that it will work well on any device, big or small.

3 Getting Started We are pleased to introduce our improved self-publishing portal on the IFSEC Global Directory. As an exhibitor at IFSEC International or FIREX International you can take advantage of a year-round listing, allowing you to publish your latest news, case studies, product catalogues and whitepapers. The new drag n drop tool has been developed to make it easier than ever to publish your content to our website. If you haven t already received your login details, contact Poppy.Roadnight@ubm.com and simply login through the following link:

4 How to Get the Most Out of Your Directory Listing: Tip 1: The more content you publish, the better the results All content published in your listing will appear on the Directory homepage and any news you publish will appear on the IFSEC Global homepage. If you are exhibiting at IFSEC International or FIREX International, your listing will also appear as your exhibitor profile, putting your products and news in front of a large audience of potential customers year round. Your content could also appear in our weekly newsletter, sent to over 85,000 security and fire professionals. Analysis of the Directory during its first year shows that: Clients who published just 1 item of content got 67% more impressions and 33% more click throughs to their website than those who published no content. Clients who published 10 items of content got 720% more impressions and 100% more click throughs than those who published no content.

5 Tip 2: Upgrade to a Premium Listing to Increase Exposure Premium Listings increase exposure across the Directory by an average of 391% and click -throughs by 228%. Page Views and Impressions Clicks Through to your website Standard Listing 18, Premium Listing 90, % Improvement with Premium Listing 391% 228% For just 1,050 you can upgrade from a Standard Listing to a Premium Listing for a full 12 months and get the following benefits: Inclusion in the Featured Companies section of the Directory homepage Access to more editing functions, allowing you to customise your listing with: An image gallery upload product images and branding Social media feeds stream your latest Twitter posts directly into your Listing Video uploads - engage potential customers with video content More traffic to your listing. Premium Listings always appear at the top of search results, ensuring you receive more traffic to your profile See an example of a Premium Listing here: To upgrade your Listing please contact Darren Griffin, or your Account Manager

6 Types of Listings There are three types of Listings within the Directory: Free, Standard and Premium. FREE The entry-level solution is a free listing on the directory. You will be able to add: 3 categories 1 contact 1 business type 1contact phone / fax number A Company description (300 characters, -inc. spaces) STANDARD LISTING With Standard Listings you will be able to display: 1 logo 1 URL 3 banner images All contact information, including phone number, and full address Unlimited categories Unlimited products Unlimited whitepapers Unlimited news Unlimited business types Social media links A company description (1,000 characters, -inc. spaces) PREMIUM LISTING In addition to all the benefits of a Standard Listing, taking a Premium Listing will give you the following: 1 cover image 6 banner images Live Twitter feed Video content

7 Free and Standard Listings Allow You to Showcase Your Business With the Following Features: Free Company name 300 characters max Contact information Standard Company name Logo Unlimited description Contact information News, products and latest tabs Social media links

8 A Premium Listing Allows You to Showcase Your Business With the Following Features: Premium Cover image Banner images Logo Contact info Upload videos Unlimited description Twitter feed

9 Getting Started with the Self-Service Portal Once your Listing has been created, you will receive an from IFSECGlobal.com containing the login details to your self-service editing portal. The will also contain the login URL. If you are exhibiting at IFSEC International or FIREX International, you will also be able to access the portal through the Ezone. If you have lost your , contact us at Updating Your Directory Page Company When you log in to the directory, you will be taken to a page that looks like this: The process of adding your company details will begin here To edit your company details, click on the EDIT icon

10 Company The editing window will pop up. Enter your company s details in the pop-up window 1. To upload your logo, click upload a file 2. To upload your cover image, click upload a file 3. Enter your company description 4. Use the buttons to format your text 5. Choose your catergories from the drop down menu 6. Click save to save your changes or cancel Remember to publish your changes If you do not publish changes, your profile will not be updated on the live site If you have a company logo please ensure it is in either JPG or PNG format and no larger than 300 x 300 pixels. For rectangular images, please make sure the largest side is no longer than 300 pixels. Once you have finished this you will be taken back to the starting page.

11 Products You can add your products to your listing by adding their details into this section 1. To add a product, click the icon 2. To edit an existing product click the edit icon 3. To delete an existing product, click to delete icon Remember to publish your changes If you do not publish changes, your profile will not be updated on the live site

12 Edit Product You can edit your products in the editing pop up window. Click to edit 1. Name your product 2. Add your description 3. Add a URL for your product e.g Upload an image 5. Add product categories from the drop down menu 6. Save your product once you ve finished Remember to publish all changes If you do not publish changes, your profile will not be updated on the live site

13 News & Case Studies You can update your Directory Listing with all your latest news and case studies. 1. To add a news item or case study, click the icon 2. To edit an item, click the icon Remember to publish all changes. If you do not publish changes, your profile will not be updated on the live site Please note: Any news or case studies uploaded to the Directory will need to go through an approval process. Please allow 24hours for the team to read and approve this content. Once approved, the content will appear in your Listing

14 Edit News and Case Studies 1. Name your item 2. Add a date for your news item or case study 3. Add a summary 4. Put any text you wish to appear before your image here 5. Uplaod your image here 6. Add a caption for your image here 7. Add the rest of your text here 8. Add a URL for your news item 9. Add catergories Save or cancel your changes Remember to publish all your changes. If you do not publish changes, your profile will not be updated on the live site

15 Catalogues, Whitepapers, Images and Videos You can add your catalogues, whitepapers, videos and product images here. 1. To add an item click the icon 2. To edit the item click the icon 3. To delete the item click the icon Remember to publish all your changes If you do not publish changes, your profile will not be updated on the live site

16 Edit Whitepapers, Catalogues, Images and Videos 1. Choose your item category from the drop down menu 2. Name the item 3. Add an item description 4. Upload the item 5. Upload a thumbnail image for the item 6. Save or cancel your changes once your finish Remember to publish all your changes If you do not publish changes, your profile will not be updated on the live site

17 FAQs Which browser should I use? We recommend that you use Mozilla Firefox or Google Chrome. If you are using Internet Explorer, we advise that you update to the latest version. Why aren t my images working? If your images aren t working, make sure you haven t used spaces in your file name. Instead of spaces, use underscores _ between words, i.e. this_is_my_product.jpg. Why can t I format my text? You must save an item to your listing before you can format the text. Press save, re-open the file, and begin your formatting. Why won t the editing window appear? Please make sure you have your pop up blocker disabled. Help! I ve uploaded the wrong file and I can t see how to delete it! If you select the wrong image, PDF, etc to upload, save and close the editing window. When you reopen it you will have the option to upload another file, which will override the incorrect one. Will my details from the Contact tab be visible to the public? No, your contact details from this page will not be visible to the public. If you wish to update your contact details please contact Poppy Roadnight on Poppy.Roadnight@ubm.com.