Exact layout for a high-converting landing page
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- Cynthia Collins
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1 Exact layout for a high-converting landing page Why you need a landing page Before we get started, you might be wondering why I m suggesting you create a landing page rather than just using your home page. Here s why: Unlike your home page, a landing page is a web page that has one purpose: to promote your free gift and grow your list. Landing pages don t contain a navigation menu so there are no distractions because there s nowhere else for your visitors to go. It simply provides the information about your free gift and a place to opt-in. While you'll most certainly send people to your home page in many situations, when you re promoting your free gift using any of the traffic driving strategies I m going to teach, you always want to send people to a landing page. What if you don t have a website? The good news is that even if you don t have a website, you can create a landing page and start building your list. How to build your landing page When it comes to creating your landing page, you have a few options. 1. If you have technical skills, you can create an html or WordPress page using the text we ve provided. 2. If you re using AWeber or MailChimp for your marketing system, another option is to create a simple landing page using the forms in AWeber and MailChimp. Other marketing systems may also have this option. If you re looking to reduce your expenses, you can certainly try this out, but keep in mind that your options are more limited if you go this route and the pages may not convert as well.
2 Here s an example of a landing page we created in AWeber. We have a video tutorial on your members page where we show you how to create this. Here s an example of a landing page we created in MailChimp. We have a video tutorial on your members page where we show you how to create this.
3 3. **My Top Recommendation** If you don t have technical skills, but want to save money by doing it yourself, the resource I recommend is LeadPages. They provide you with templates that have been tested to perform well, and you can easily build your page with their editor. They also allow you to easily compare the effectiveness of different landing pages with A/B testing. Note that while they allow you to change colors, fonts, text, and upload your own graphics (or the ones we re providing), most of the time you have to work within the structure of their templates. They ve recently introduced a Drag and Drop editor, which allows for much more flexibility, but it is not available with all templates. Click here to check out LeadPages. If you do use LeadPages, below are a few of their templates that I recommend using. Each of these will work well with the text and graphics we ve provided. We also have a video tutorial on your members page where we show you how to create a landing page using LeadPages. Long Landing Pages ebook Landing Page (from Pat Flynn) LinkedIn Landing Page
4 Short Landing Pages Basic Squeeze Page (Aligned To The Right) Giveaway (2-Step) Squeeze Page, #2 Basic Squeeze Page Enterprise Lead Gen Page
5 Simple Report Squeeze Page" The Perfect Squeeze Page (I m an affiliate for LeadPages, so I will earn a commission if you sign up through my link. I only recommend services that I have used and believe will help you be more successful in your business.) Recommended layouts for your landing page I want you to build your list quickly and easily. One of the ways to increase the number of people who opt-in to your list is to make sure your landing page converts well. (Converting well means that a high percentage of people who land on your landing page decide to enter their name and .) Keep in mind that what works for one person won t necessarily work for someone else, so I encourage you to do some testing of your own. You may also find that what works for promoting an ebook will be different from what works when promoting a webinar or free challenge. I m a fan of keeping things simple, so start by using one page design first and see how it performs for you. From there, you can test out different formats, different headlines, colors, etc.
6 Best practices when creating a landing page: The headline on the page should be the name of the free gift. If the headline doesn t sound enticing, then you ll likely want to change the name of your free gift. Include a visual of your free gift such as a 3D ebook image. Use a 2-step opt-in process this means that there should be a button (called a call to action button) on the page that people click. Once they click on the button, a pop-up appears and this is where people enter their name and . This 2-step process has been proven to increase the percentage of opt-ins. Your call to action button should be a contrasting color that pops, and it should be large and prominent on the page. One call-to-action button should be above the fold. This means that it should be visible without having to scroll down. (This should also be the case on mobile devices.) If you re using a longer landing page, be sure to have at least two call-to-action buttons one above the fold and one lower down on the page. 3 Effective Landing Page Designs Design #1: This first design is for a longer landing page, and it includes an area for a bio and testimonials. Long landing pages tend to perform better in ads (like Facebook Ads), where you re reaching a cold audience that doesn t know you, because they allow you to build know, like, and trust with your visitors.
7 We used LeadPages Template ebook landing page (from Pat Flynn). You can view this page live here
8 Below is the original version of the template with notes about how we modified it to look like the version above.
9 Here is the pop-up that opens when people click the Download FREE ebook button.
10 Design #2 Now I m going to show you two short landing pages, with sample text for promoting your opt-in gift. The short landing pages can work well with certain list building efforts, but you may want to do an A/B test comparing the effectiveness of a long page with a short page. We used LeadPages Template Basic Squeeze Page. You can view this page live here.
11 Sample Pop-up from landing page. (This is what appears after people click on the call-to-action button on the landing page.)
12 Design #3 With this design, you d insert your logo (if you have one) and you can possibly change the photo. This photo has been shown to work well because the woman is smiling and looking at the opt-in box, which draws your eyes there. If you choose another photo, you ideally want to pick one where the person is smiling and looking in the same direction. This page tends to get very high opt-in rates. We used LeadPages Template (New) Basic Squeeze Page. You can view this page live here. Is your landing page isn t performing well? If your page isn t converting well (meaning a small % of people who visit your page optin), there are several factors to look at. But first, what is a good conversion rate? Your conversion rate will vary depending on how you re sending traffic to your landing page. For example, if you re sending cold traffic from a Facebook Ad, 30% is considered a good conversion rate. This means that if 100 people land on your page, 30 of them enter their address and opt-in.
13 If you re sending people to a landing page from a guest blog post you ve written, you may see a higher conversion rate. I ve experienced conversion rates up to 60% from a guest blog post. If you re ing your list a link to your landing page, this audience already knows, likes, and trust you, so you ll see a higher conversion rate. What if your landing page isn t performing well? If your landing page isn t converting well, there are several things to consider and tweak. 1. It could be the format of your landing page. Test out something completely different. If you ve been using a short page, test out a long page (or vice versa). If your page has a prominent photo, test out a different photo. 2. It could be the text on your page. Go back and look at your text and make sure you re using the language your ideal clients use when talking about their struggles and what they re looking for. Also, make sure you re positioning your free gift as something enticing that is going to help them. 3. It could be that your free gift isn t enticing. I know it s frustrating to think that this may be the case, but better to figure this out early in the game and create something new that helps you grow your list and your business. If you have a sense this may be the case, go back and review the section on creating a compelling free opt-in gift. 4. It could be that the right people aren t seeing your landing page. In order for list building to be effective, you have to get the right offer in front of the right people. For example, if you re writing guest blog posts, make sure you re getting published on sites that attract the types of people who are looking for your help.
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