OUR LIFESTYLE RULES. Accept the. Success. Build. Partnerships Work Honestly. Work hard. Think smart

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1 OUR LIFESTYLE RULES Accept the Build Success Partnerships Work Honestly Work hard Think smart

2 EXECUTIVE SUMMARY We live and breathe internet marketing We do SEO differently. In this proposal you ll notice how much value we provide in our SEO service. content marketing - local optimization - social media marketing - Online PR are all included in the flat cost for SEO - they are required to have success. We keep a small client list. The SEO landscape has changed drastically over the last 2 years. Working with Google s algorithm requires acute attention.for that reason, we only take on 1 2 new clients on a month. We deliver quality services Over 8 years experience in Web Development and Internet Marketing. Ask us the hard questions, put us on the test we know we can deliver.

3 CAMPAIGN GOALS Rank in organic search Your website is currently nowhere to be found in Google searches Build domain equity SEO will improve the authority of your website with search engines. Increased authority = increased rankings Increase website traffic Our goal is to drive qualified leads to your website Increase Brand Awareness We will create valuable content and rank it in Google. Will build your brand as an authority in the market. Expand site engagement Increase time on website, pages per visit & decrease bounce rate Increase leads We want to drive qualified leads and convert them in clients.

4 CAMPAIGN DELIVERABLES Custom Analytics The only way to make educated decisions about marketing spend is to analyze your web data. We will implement custom events, conversions, funnels, attribution points, Webmaster Tools (GWT) and goals in Google Analytics. Keyword Analysis We can extract the search demand for your products or services with a number of synonym money keywords. We will use keyword research tools to identify the most valuable keywords SEO Audit & Optimization We will analyze your source code and identify weaknesses from an SEO point of view. We will then work with your developer team to correct these instances. Content Optimization In order to rank for multiple keywords, we will need to add additional pages to your website. Local Optimization We will optimize your physical location in the map pack listings in Google Maps ( Local 3 Pack ) Link building Links to your website are Google s #1 ranking factor. We have our own Private Blog Network. Monthly Reports We will provide a full website report every month detailing campaign performance, goal completions, tasks performed and overall analysis.

5 GOOGLE ANALYTICS Analysis & Implementation Before we do anything, we ensure your website is set up to track our efforts. That requires a custom Google Analytics implementation and analysis. Analysis What are you currently tracking? What are you missing? Where does the majority of your traffic come from? What traffic source is most profitable to your business? What are the important actions on your website that we need to track? Implementation Creation of custom events and goals Creation of custom reports Creation of custom dashboards Implementation of additional JavaScript to track all important actions We are a data driven agency! All decisions are made from hard facts, not theory.

6 MONTHLY REPORTS Some clients don t care about reports. As long as they are getting more phone calls, they re happy. If that s you, we re ok with that but we still deliver monthly progress reports. These reports go overboard with information: Tasks completed Result of our efforts Analytics data Goals completed Issues/concerns Planned tasks Our services are affordable considering the results you are getting.

7 WHAT RANKS A WEBISTE? Google has well over 200 signals their algorithm reads when ranking sites. We don t want to get too technical, but it s important we cover it at a high level so you can understand our strategy. Tehnical Proper coding XML site maps robots.txt etc Content Proper keyword usage Website structure Content structure etc Social Media If your website is not mentioned on Social Media, Google has a tough time ranking your site Links A backlink is when another website links to yours.links must relevant and qualitative RESULTS

8 KEYWORD ANALYSIS AND OPTIMIZATION First, we ll do a thorough analysis of the keywords related to your business. We compile a list of head keywords, long tail keywords, top of the funnel keywords and purchase intent keywords. We use the analysis to evaluate the current state of your pages as well as a baseline for future content creation. Title tags Heading tags (<h1> to <h6>) Image title Some optimizations include These optimizations ensure Google is finding your content for the right keywords. Image alt tags Body content Meta descriptions

9 OVERALL CONTENT Forum engagements We find relevant communities to engage, discuss and drive traffic to your site. This traffic ends up in Content consulting We want to rank for high volume related keywords. We will base valuable social signals that help push up your rankings and increase relevancy with Google. your content around these keywords and build authority links. Social Media Social signals help to rank your website in Google. The more Tweets and shares your site has, the higher it ranks Social media drives valuable traffic to your site

10 LINK BUILDING STRATEGY Most SEOs have no idea why the links they buy have no effect. Google s gotten smarter if the links you build aren t actively generating links, they go nowhere. In addition, over 75% of built links never get indexed by Google. If Google doesn t know the link exists, it will never impact your rankings. Tier 2 links Authority link Guest Post High authority only PBN Link Private Blog Network YOUR WEBSITE YOUR BUSINESS Tier 2 links Authority link High authority only Guest Post Private Blog Network PBN Link

11 ONE WAY Your Market Your business OUR SERVICES BUILD A BRIDGE TO YOUR BUSINESS Your Market Target Your Business