OnCrawl Metrics. What SEO indicators do we analyze for you? Dig into our board of metrics to find the one you are looking for.

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1 1 OnCrawl Metrics What SEO indicators do we analyze for you? Dig into our board of metrics to find the one you are looking for.

2 UNLEASH YOUR SEO POTENTIAL

3 Table of content 01 Crawl Analysis 02 Logs Monitoring 03 SEO Impact Report 04 Social Media Report 05 Backlink Report 06 Crawl Comparison 07 Tools 08 About OnCrawl

4 4 CRAWL ANALYSIS Analyze your website like Google does and access comprehensive reports regarding content, HTML quality, architecture and performance.

5 5 Indexability OnCrawl gives you a state-of-the-art of your indexable pages and sitemaps performance. We offer insights about rel alternate such as canonicals, pagination and hreflang tags. Focus on compromising status codes and improve your indexation. What is indexable Pages in structure Crawled pages Indexable pages Indexable compliant pages Non indexable pages by meta robots Non indexable pages by robots.txt Canonicalized pages Pages by state of indexation Pages by state of indexation by group Rel Alternate Pages with canonical Number of pages linked in pagination (next prev) Pages with hreflang Canonical evaluation Content duplicated pages with canonical issue Canonical evaluation by group Pages linked in pagination (next prev) Pages with hreflang Sitemaps Pages in sitemaps Compliant pages in sitemaps Redirect 3xx in sitemaps Errors 4xx in sitemaps Number of pages with news in sitemaps Number of pages with images in sitemaps Number of pages with videos in sitemaps Pages in news sitemaps without structured data Article item Pages in videos sitemaps without structured data VideoObject item Pages in sitemaps by group Sitemaps orphaned pages by group Pages in sitemaps by state of indexation Status Codes 2xx pages 3xx pages 4xx pages 5xx pages Status code by group

6 6 Links flow OnCrawl evaluates the authority of a page and how it spreads regarding the number of inlinks, depth and various other factors with its Inrank. Track your internal linking with accuracy and stop guessing. Internal popularity Average inrank by depth Pages by depth by group Inrank distribution by group Inrank flow Average inrank by depth by group Links Average inlinks per page Average internal followed outlinks per page Average external followed outlinks per page Links breakdown Number of inlinks Pages with 1 follow inlink Pages with less than 10 follow inlinks Links flow Average followed inlinks per page Average followed outlinks per page

7 7 HTML tags OnCrawl gives you an overview of your metas and tags but also hints for improvements. Check your titles, descriptions and headings for length, occurrence and duplications to respect common search engine requirements. SEO tags Pages with optimized title Pages with optimized description Pages with optimized H1 Title unique Title not set Title duplicated Description unique Description not set Description duplicated H1 evaluation unique H1 evaluation not set H1 evaluation duplicated Title length perfect Title length good Title length too short Title length too long Description length perfect Description length good Description length too short Description length too long HTML quality by group H1 identification (1, more than 1, no) H2 identification (exactly 1, 2-5, 6-10, more than 10, no H2) Average hn per page Structured data Pages with structured data Average item per page Structured data distribution Pages with structured data by group Social tags Pages with Open Graphs Pages with Twitter Cards Pages with complete Open Graphs Pages with Open Graph: og:url not matching canonical Pages with complete Open Graphs Open Graph basic metadata (og:title, og:type, og:url) Og:type Open Graph optional metadata Pages with Open Graph Twitter Card properties Twitter Cards distribution Pages with Twitter Cards by group

8 8 Content OnCrawl analyzes your content uniqueness, richness and detect duplicate and near duplicate text passages in meta information and main content of your website. We highlight pages that appear similar to search engines and spot near duplicate clusters. Pinpoint where to focus your copywriting efforts. Pages with thin content Average number of words per page Number of pages with images Average text to code ratio Number of pages with alt missing Word count range (<150 words, words, words, words, words, >1200 words) Word count range and average word count by depth Word count range and average word count by group Ngrams Pages by number of alt missing range Pages with duplicated title Pages with duplicated meta description Pages with duplicated H1 Pages with content duplication issue Pages with query string Duplication type (title, description, content, title&description, title&content, description&content, all) Pages by cluster canonical evaluation (no duplication issue, cluster canonicals matching, cluster canonicals not matching, cluster canonicals not set) Pages by cluster canonical evaluation by group Pages with content duplication issue by cluster canonical evaluation Pages with content duplication issue by % similarity range by depth Pages with content duplication issue by % similarity range by pages groups Pages with content duplication issue by % similarity range by extension

9 9 Payload OnCrawl gives you an accurate view of your website s weight and loading time for any page or group of pages. Deliver the best user experience and increase your rankings regarding Google s guidelines. Load time (perfect, medium, slow, too slow) Average load time Slow pages Weight (perfect, medium, big, too big) Load time by group Weight by group Load time by depth Weight by depth

10 10 LOG FILES ANALYSIS Understand how Google behaves on every part of your website and get insights to drive your crawl budget on the right pages.

11 11 Crawl behavior OnCrawl shows you how Google bots crawl your website and delivers clear insights about crawlers hits by bot name. We uncover your crawl frequency by pages and newly fetched pages and we organize your analysis by date to access a daily monitoring. Unique pages crawled Bots hit Newly crawled pages Crawl frequency Hits distribution by bot name Crawl behavior Crawl frequency Crawl behavior by groups (bots hits, crawled pages, newly crawled pages, crawl frequency) SEO impact OnCrawl analyzes your visits, active and inactive pages. We help you discover which new pages generate traffic and we calculate with our Fresh Rank how many days a page crawled for the first time needs to be visited. SEO visits Active pages Active ratio Fresh rank Active pages not crawled Newly active pages Crawl frequency of active pages SEO visits by groups Active pages by groups (active pages, newly active pages, crawl frequency of active pages)

12 12 Exploration sanity OnCrawl delivers an overview of your site s technical performances anytime bots crawl it. We give you access to a daily report of your status codes returned by pages and resources and we let you monitor and optimize crawled resources. Unique resources crawled Crawled resources frequency Sum of bytes Bots hits on pages by status code Bots hits on resources by status code Status code encountered by bots (pages, page group, resources) Sum of bytes by pages Sum of bytes by resources Crawled resources (png, js, jpg, css)

13 13 SEO IMPACT REPORT Combine your crawl and logs data to identify the positive and negative factors behind indexation and crawl frequency.

14 14 Summary OnCrawl goes further than a simple crawl and gives you access to a clear overview of your page structure and a proportion of each type of pages. Measure the gap between what OnCrawl has found and what Google is really crawling and how often. Detect orphan pages and highlight the impact of crawl frequency on SEO visits. Pages in the structure Indexable compliant pages Unique pages crawled by Google SEO visits Crawl ratio Orphaned pages SEO visits from orphaned pages SEO active pages SEO active orphaned pages Crawl frequency Crawl frequency of active pages Crawl frequency of inactive pages Crawl frequency of orphaned pages Pages in the structure crawled by Google Pages in the structure not crawled by Google Total known pages

15 15 Pages know by bot Bots behavior Unique pages crawled by Google by group Crawl frequency by group SEO visits vs unique pages crawled by bots SEO visits vs bots hits Traffic impact SEO visits by group SEO active pages by group SEO visits vs all pages SEO visits vs active pages SEO active pages and visits by SEO visits range Crawl frequency of active and inactive pages SEO visits vs crawl frequency Orphan pages Orphan pages SEO active orphan page SEO visits from orphan pages SEO visits from orphan pages SEO active orphan pages Orphan pages by group Orphan pages crawl frequency by group Status codes Status code encountered by visits Status code encountered by visits by SEO visits range (2xx, 3xx, 4xx, 5xx) Status code encountered by Google (2xx, 3xx, 4xx, 5xx) Pages with changing status code Pages with changing status code between OnCrawl and Google

16 16 Links flow Depth SEO visits by depth SEO active pages by depth Pages crawled and not crawled by depth Crawl frequency by depth Internal popularity Average inrank by SEO visits range SEO active pages by inrank Pages crawled and not crawled by inrank Crawl frequency by inrank Links Average inlinks per page by SEO visits range SEO active pages by inlinks range Pages crawled and not crawled by inlinks range Crawl frequency by inlinks range HTML tags SEO tags evaluation by SEO visits range (title, description, h1) SEO active pages by seo tags evaluation (title, description, h1) Pages crawled and not crawled by seo tags evaluation (title, description, h1) Crawl frequency by seo tags evaluation (title, description, h1)

17 17 Content Word count by SEO visits range SEO active pages by word count Pages crawled and not crawled by word count Crawl frequency by word count Duplicate content Duplicate content evaluation by SEO visits range SEO active pages by duplicate content evaluation Pages crawled and not crawled by duplicate content evaluation Crawl frequency by duplicate content evaluation Payload Load time evaluation by SEO visits range SEO active pages by load time evaluation Pages crawled and not crawled by load time evaluation Crawl frequency by load time evaluation SEO users behavior SEO sessions Average SEO bounce rate SEO active pages in 4xx Average bounce rate on active pages in 4xx SEO average bounce rate by group Average SEO bounce rate by word count range Average SEO bounce rate by load time evaluation

18 18 SOCIAL MEDIA REPORT OnCrawl focuses on how your SMO performance influences your organic traffic. Get insights about your SMO active pages and so on and understand where to focus to drive traffic to your most important pages. Pages in structure Active pages SMO sessions Active orphan pages SMO sessions from orphan pages SMO sessions ratio Average SMO sessions / SMO active pages SMO bounce rate SMO sessions by group SMO sessions by network SMO active pages SMO active pages and sessions by SMO sessions range SMO active pages and sessions by Open Graph metadata SMO active pages and sessions by Twitter Cards properties SMO sessions from orphan pages SMO orphan pages by group SMO average bounce rate by group

19 19 BACKLINK REPORT OnCrawl combines your Majestic data with your crawl data to help you understand the impact of backlinks on your SEO performance and increase your website s authority. Domain Citation Flow Domain Trust Flow Backlinks follow Pages with backlinks follow Compliant pages with backlinks follow Orphaned pages with backlinks follow Pages with backlinks by state of indexation Pages with backlinks and number of backlinks by group Pages with backlink and number of backlinks by depth Impact of backlinks follow on bots behavior Impact of backlinks follow on SEO visits

20 20 CRAWL COMPARISON OnCrawl lets you run crawl comparisons to identify trends and improvements. Ease your SEO audits with our crawl over crawl features and highlight priority SEO tasks.

21 21 Structure Crawled pages between crawl 1 and 2 Indexable pages between crawl 1 and 2 No-index pages between crawl 1 and 2 Average depth between crawl 1 and 2 Average inrank between crawl 1 and 2 Indexability comparison Average Inrank and depth comparison Depth movements Internal linking Average inlinks follow per page between crawl 1 and 2 Average inlinks no follow per page between crawl 1 and 2 Average internal outlinks follow per page between crawl 1 and 2 Average internal outlinks no follow per page between crawl 1 and 2 Average external outlinks follow per page between crawl 1 and 2 Average external outlinks no follow per page between crawl 1 and 2 Inlinks follow breakdown comparison (pages with more follow inlinks, pages with less follow inlinks, no changes) External outlinks follow breakdown comparison (pages with more external follow outlinks, pages with less external follow outlinks, no changes) Top inlinked pages comparisons

22 22 Tags Pages with optimized title between crawl 1 and 2 Pages without optimized title between crawl 1 and 2 Pages with optimized description between crawl 1 and 2 Pages without optimized description between crawl 1 and 2 Pages with optimized H1 between crawl 1 and 2 Pages without optimized H1 between crawl 1 and 2 Pages with alt missing between crawl 1 and 2 Pages with canonical matching between crawl 1 and 2 Pages with canonical not matching between crawl 1 and 2 Pages with canonical not set between crawl 1 and 2 Pages with Open Graph between crawl 1 and 2 Pages with Twitter Cards between crawl 1 and 2 Main tags evaluation comparison Main tags global quality comparison Canonical evaluation comparison Open Graph evaluation comparison Twitter Cards evaluation comparison Pages by number of alt missing range Content Average word count per page between crawl 1 and 2 Pages with thin content between crawl 1 and 2 Pages with structured data between crawl 1 and 2 Average text to code ratio between crawl 1 and 2 Pages with parameters between crawl 1 and 2 Pages with duplication issues between crawl 1 and 2 Content duplication issue evolution Crawl 1 Duplicate ratio Crawl 2 Duplicate ratio Content quality comparison Duplicate content comparison Pages with new duplication issue Pages with resolved duplication issue

23 23 Status codes 2xx between crawl 1 and 2 3xx between crawl 1 and 2 4xx between crawl 1 and 2 5xx between crawl 1 and 2 Performances Average load time (ms) between crawl 1 and 2 Average weight between crawl 1 and 2 Slow pages between crawl 1 and 2 Load time delta Weight delta

24 24 TOOLS Data Explorer OnCrawl lets you dig further into your SEO analysis using data sets and fields. Create your own filters or use our Quick Filters to focus on specific areas and issues. Only focus on the data that really matter to you. URL Details OnCrawl delivers exhaustive informations about any URL of your website. Select the page you need to focus on and access a complete report regarding onpage SEO indicators that matter to Google s eyes. Viz Explorer OnCrawl helps you create custom dashboards by adding SEO indicators you really want to focus on. Drag and drop the metrics you need to create custom and exportable reports.

25 25 About OnCrawl OnCrawl is a powerful SEO crawler and log analyzer for enterprise SEO audits and daily monitoring. With over 500 customers in Europe, including the half of the TOP 20 French e-commerce websites, and in North America, OnCrawl helps e-commerce websites, SEO agencies and publishers improve their SEO performance, rankings and revenues. OnCrawl also combines your logs and crawl data to provide comprehensive analytics about the on-page SEO factors that have a positive or negative impact on your indexation and crawl budget. OnCrawl gives you detailed data and analysis you can act on. Get in touch hello@oncrawl.com

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