Eric Wing Digital Strategist Report for MemorizeBest

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1 Eric Wing Digital Strategist Report for MemorizeBest

2 48 Score memorizebest.com (617) Analyzed on 9/13/18 Summary WEBSITE BUILD MOBILE Analytics Not detected Mobile friendly Optimized Broken links None detected SOCIAL CMS WordPress Facebook page 59 likes Code quality No issues found Twitter Not detected Content keywords Keywords not provided Instagram Not detected Headings Not well de ned Reviews No reviews found Images Optimized PAID SEARCH Internal links Not optimized Paid search Not detected Last update 170 days ago Paid keywords None detected Sitemap Valid Display Ads None detected SSL Detected Titles and descriptions Incomplete ORGANIC SEARCH Video HTML5 Alternative text Issues detected Mobile speed 10.6 seconds 3G Amount of content Backlinks 3,605 words on 10 pages 10 websites (approx) LOCAL Domain age Feb 20, 2015 Foursquare No listing found Organic referrals Too low to detect Google maps Yelp No listing found No listing found Search terms best method to memorize, www cca org, memorize names, the art of memorization, ccae org 2/22

3 Alternative text Most images on this organization's website do not have a text equivalent. What we see What is heard Dark brown faux suede lace-up shoe with brogue detail. Alternative text provides a description of an image which is used by visually impaired users and search engines. Make sure every image on your website has an appropriate text alternative. Alternative text helps visually impaired users understand what is on-screen. Websites that omit it may be in violation of disability legislation in some countries. Alternative text can have a positive impact on a website's SEO. 3/22

4 Analytics This organization does not appear to be measuring how many visitors it has by using a website analysis service. Website analytics allows you to measure the behavior of people on a website. Add an analytics solution to your website. Learn where your visitors are coming from. Identify what parts of your website are most and least visited. Measure how well your website is converting into new business. We looked at the source code for this website and did not nd the most common analytics solutions. Obscure or highly customized analytics solutions may not be detected. 4/22

5 Display ads This business does not appear to be using display advertising. Display ads promote your business by appearing on other websites and can be an image, video or text. Consider using display advertising (i.e. Google Ads) as a way of driving traffic to your website. Ideal for businesses who want more visitors, and therefore more business, on their website. You pay only when potential customers see or click on one of your ads. Results are easy to measure. This data is estimated by a third party source and may not detect all display advertising. Websites with a small advertising budget or niche campaigns are less likely to be detected. Source: 5/22

6 Instagram account We couldn't nd this organization's Instagram account. There may be one, but if we can't nd it, it's likely real customers can't either. Instagram accounts are a popular way of engaging with customers online. Businesses can advertise, run promotions and interact with their customers via Instagram. Consider using an Instagram account to interact with your customers. Instagram can be used to promote your organization and bring more tra c to your website. 58% of businesses see an uplift in online sales by using Instagram. Instagram is especially useful for businesses that sell to consumers (B2C). We looked at the website for this organization and did not nd a valid link to a Instagram account. If the organization has a Instagram account but it is not linked to from their website we may not be able to detect it.. 6/22

7 Internal links Some links on this organization's website are not well de ned. BAD LINKS VS GOOD LINKS Link text should describe the destination and include keywords Read more Read the full menu Link text should not reference platform-speci c actions like "click here" Click here to reserve a table Reserve a table Links with di erent destinations should have di erent text Lunch menu: download Evening menu: download Download lunch menu Download evening menu Issues found Some links on this website use the same text but point to different locations. Using the same text for di erent links may confuse website visitors. Unique link text is better for SEO. Make sure any links on your website describe their destination. Well-de ned links help visitors navigate your website. Links which contain unique keywords describing the link's destination can help SEO. 7/22

8 Last updated This website does not appear to have been updated recently. 170 days since last update This site Average Keep this website up-to-date. Stale websites appear lower in Google search results. Out of date content can discourage visitors from trusting your website. We use a wide range of methods to determine the likely last-updated date of this website, including technical indicators and machine-readable dates within the text of the website. This gives us a best approximate for when a website was updated, but we cannot know for certain. Some websites cannot be dated at all. Local presence This organization does not appear in any online directories. Provided details US Directory Details Listed Consistent Add this organization to online directories and ensure listings are consistent Directories deliver relevant tra c to your website. A professional can add your website to many directories simultaneously. We use a variety of techniques to identify which directories an organization is listed in. We may not discover a listing if the contact details do not match those on the website. This test covers many popular directories but cannot cover them all. 8/22

9 Organic search This website appears to be receiving very little organic tra c from search engines. Less than 50 / month Estimated visitors from search Under 10 search terms Estimated number this website is listed for Organic search tra c is where visitors nd your website through search results, without clicking on a paid ad (see above). Organic tra c is desirable because it comes at no cost, but ranking in search engines is highly competitive as a result. Top organic search keywords Keyword Position Average monthly searches Traffic (%) best method to memorize www ccae org memorize names the art of memorization ccae org /22

10 Consider search engine optimization (SEO). SEO can bring you signi cantly more organic tra c. Generally SEO requires that you build up your content, links and the quality of your website. SEO takes time to take e ect, but once it works you get more tra c for free. Analysis covers US tra c only. Tra c is estimated by a 3rd party source using a sample of search engine results. Subdomains and websites with very low volumes of tra c are less likely to be detected. Sources: Page titles and descriptions This organization's website does not have unique titles and descriptions on each page. MemorizeBest - The Art of Remembering Anything It's never been easier to learn how to remember all the things that are important to you. This is how the organization's homepage will appear on a search engine result page. Titles and descriptions found Page Title Description / MemorizeBest - The Art of Remembering Anything Duplicate It's never been easier to learn how to remember all the things that are important to you. /blog/ MemorizeBest - The Art of Remembering Anything Duplicate Read the latest articles from MemorizeBest founder Neil Kutzen - perspectives on improving your memory. /contact/ Contact MemorizeBest No text /about/ /memory-traini ng-program/ About MemorizeBest - The Art of Remembering Anything MemorizeBest Program - Four Steps to an Extraordinary Memory Learn about what makes MemorizeBest unique. Neil Kutzen, MemorizeBest founder, shows how you can train your brain to memorize anything! The MemorizeBest training program uses the oldest, best known and most powerful of all memory methods. Let MemorizeBest show you how to memorize anything! Meta descriptions found 10/22

11 Description Length Duplicate It's never been easier to learn how to remember all the things that are important to you. 89 No Read the latest articles from MemorizeBest founder Neil Kutzen - perspectives on improving your memory. 103 No 0 No Learn about what makes MemorizeBest unique. Neil Kutzen, MemorizeBest founder, shows how you can train your brain to memorize anything! The MemorizeBest training program uses the oldest, best known and most powerful of all memory methods. Let MemorizeBest show you how to memorize anything! 135 No 154 No Issues found Some pages of this organization's website do not have a unique meta description. Without a meta description, search engines will select a snippet of text from the web page to display. This organization is missing an opportunity to select the text that appears in search results. More than one page of this organization's website has the same title. Duplicate page titles are ignored by search engines and may have a negative impact on rank. Add unique page titles and meta descriptions to your website. The title and description are crucial in setting your website apart in search results. Don't include the same title and description on every page as search engines penalize duplicate content. Paid search This website does not appear to use Google Ads, the most popular way to advertise online. 11/22

12 Google Ads puts ads into search results. You choose the search terms you wish to appear for. This makes Google Ads a highly e ective way of targeting interested customers directly. Consider a Google Ads advertising campaign. Ideal for businesses who want more visitors, and therefore more business, on their website. You pay only when people click on one of your ads. Results are easy to measure. Analysis covers US ads only. Data is estimated from a combination of 3rd party sources using a sample of search engine results. Websites with low Google Ads budgets are less likely to be detected. Sources: 12/22

13 Reviews This organization does not appear to have been reviewed online in any of the directories we tested. Encourage people to leave positive reviews on your business. Google considers reviews when ranking websites in their results. Reviews may appear in popular mobile apps like Google Maps and Yelp. 88% of online shoppers use reviews as part of their purchase decision. We looked for reviews of this organization in a limited number of tools. We use a combination of techniques to identify these, including matching by phone number and business name. If reviews are missing, they may be listed with con icting contact information. Social sharing This organization's website does not appear to have been mentioned on any social networks. Encourage people to share your website socially. Appearing in social networks can bring you new business. Adding sharing buttons and making your content worth sharing are key rst steps. We counted the number of interactions on social networks that reference the analyzed pages of this organization's website. This includes Google +1s and Facebook mentions (likes, shares and comments). Source: 13/22

14 Twitter We couldn't nd this organization's Twitter account. There may be one, but if we can't nd it, it's likely real customers can't either. Twitter accounts are a popular way of engaging with customers and prospects online. Businesses can advertise, run promotions and interact with their customers via Twitter. Consider using a Twitter account to interact with your customers. Twitter is the 7th most popular website in the world. 23% of adults with internet access use Twitter. Over 100 million people use Twitter every day. We looked at the website for this organization and did not nd a valid link to a Twitter account. If the organization has a Twitter account but it is not linked to from their website we are not able to detect it. 14/22

15 Website speed This organization's website appears to load so slowly that it is likely losing business. 10.6s 3G mobile loading time This site Average EVERY SECOND COUNTS, ESPECIALLY ON MOBILE 47% of consumers expect a web page to load in 2 seconds or less. Abandonment 20% of people abandon a website that takes more than 3 seconds to load. Load time in seconds Update or rebuild this website to load more quickly. 47% of consumers expect a web page to load in 2 seconds or less. Google penalizes slow sites, placing them below faster competitors in search results. We measured the loading time of this organization's homepage using a server located in Virginia, USA. Speeds will vary from user-to-user depending upon their computer, location and connection speed. 15/22

16 Amount of content This organization's website has a reasonable amount of text. 361 words per page 29 pages discovered This site Average This site Average Add more content to your website. Google penalizes websites with too little content, and will tend not to show them in search results. Relevant content will attract and engage visitors. Content is measured by looking at a limited section of this organization's website. Websites built with Flash or other non-standard technologies may contain content that cannot be measured. 16/22

17 Backlinks This website is linked to by at least 10 other websites. Under 20 Estimated backlinks 8 estimated websites linking This site Average Top backlinks URL from URL to /about/ /about/ /about/ /about/ /about/ Obtain more links to your website from other websites. Websites with more quality links tend to rank higher in Google. Websites with no quality links may not appear in Google at all. Backlinks are measured from a sample of webpages which is updated periodically. Certain links may be omitted from this analysis (in particular directory websites). Source: Broken links This organization's website does not appear to contain any broken links. Only the rst 50 links encountered on the organization's website were checked. 17/22

18 Code quality This organization's website is built using modern best practices. Contact details This website appears to include contact details. Phone numbers discovered Number Found on (617) /contact/ addresses discovered address Found on /gift/ We look for addresses and phone numbers written on the organization's website. Websites built with Flash or other non-standard technologies may contain content that can't be found. Content management system This organization uses a known CMS to manage its website. CMS solutions discovered WordPress 18/22

19 Domain age This website is using an established domain name (memorizebest.com). Feb 20, 2015 Date of rst registration Facebook page This organization has a Facebook page. Facebook page: MemorizeBest 59 Page likes 58 Page follows 7 Months since last post Issues found This Facebook page is not updated regularly. Regular posts help retain existing followers and raise engagement. Source: 19/22

20 Headings This organization's website uses mostly well de ned headings. Headings found Heading Found on H1 Missing H1 / H2 Skip links Out of hierarchy / H2 Main navigation / H2 What s the cost of not remembering? / H3 embarrassment, missed opportunities, lost business, poor grades, forgotten ideas, fewer pursuits / Issues found This organization's website should have one top-level heading on every page To optimize search ranking it is recommended to have only one top level heading per page. A top-level heading should describe the content of that page. Ensure headings are well defined throughout your website. Make sure keywords you want to rank for are mentioned in your headings. Headings should be used in the correct hierarchy, starting with a top level heading (H1). Each page can contain multiple subheadings (H2-H6), but should only include one main heading (H1). Images The images on this organization's website are all web friendly. 20/22

21 Mobile This website appears to be optimized for mobile phones. We load the homepage for this website in a simulated smartphone, and then perform an analysis on the resulting code of the webpage. Some unusual websites can confuse this analysis. If in doubt, consult the screenshots above to determine if they look mobile-friendly. Server behavior This organization's web server is optimized for fast loading and search engine ranking. Sitemap A valid and up-to-date sitemap was found for the organization's website. A sitemap is a list of the pages on a website that is used by search engines to discover the content. 21/22

22 Video This organization's website appears to contain a video. HTML5 Video detected We check a limited number of web pages for the most common video technologies. Obscure or highly customized video technologies may not be detected. Content keywords We could not determine this organization's use of keywords as no keywords have been provided. The following pages were analyzed memorizebest.com/ memorizebest.com/blog/ memorizebest.com/contact/ memorizebest.com/about/ memorizebest.com/memory-training-program/ memorizebest.com/category/memory-training/ memorizebest.com/gift/ memorizebest.com/thememorizingplot/ memorizebest.com/tag/memory-training/ memorizebest.com/tag/remembering-names/ This website contains at least 29 pages. For speed of analysis, we check no more than 10 pages from a website. In the vast majority of cases this will give results which are indicative of the whole website but, as with any technique which only deals with a limited sample, we cannot guarantee that those pages we have analyzed are representative of those we have not. 22/22

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