INCREASE REVENUES IMPROVE YOUR BRAND IMAGE -RESPONSIVE WEBSITE DESIGN-

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1 INCREASE REVENUES IMPROVE YOUR BRAND IMAGE -RESPONSIVE WEBSITE DESIGN- South by North Designs 2017

2 AGENDA What is a multi-screen website? The growing importance of multi-screen sites What Google recommends What Google requires Turning visitors into customers Providing a custom experience Dynamic Content Weighing your options Getting started

3 What is a MULTI-SCREEN SITE? A multi-screen site refers to one website that is optimized for desktop, tablet and mobile. A common, but more technical, term for these kind of websites is responsive.

4 Devices are diversifying & WEBSITES MUST ADAPT A desktop-only website used to cut it, but not anymore Device share of website traffic: DESKTOP TABLET SMARTPHONE *E-commerce Monetate 2013 Quarterly report

DIFFERENT DEVICES DOESN T MEAN DIFFERENT CUSTOMERS 90% use multiple screens sequentially to accomplish a task over time The average person uses a combination of 3

5 DIFFERENT DEVICES DOESN T MEAN DIFFERENT CUSTOMERS 90% use multiple screens sequentially to accomplish a task over time The average person uses a combination of 3 different screens every day Smartphones are the most common starting place for online activities PCs/laptops are most often a starting point for more complex activities HubSpot 2012

6 A MULTI-SCREEN SITE IS SEO GOLD Google has declared that they prefer responsive web design over separate mobile and desktop websites. THE REASON One single URL makes it easier for Google to search a site for relevant content. THEREFORE Responsive websites generally rank much higher in search results. HubSpot 2012

7 IT S ALSO MANDATORY FOR MOBILE Google has recently changed the way they rank websites in mobile searches. Unless your website passes their Mobile-Friendly Test, it won t even show up. Up to 60% of all internet searches are now made on mobile devices. Small Business Trends 2014

8 WE GO BEYOND RESPONSIVE With Business-Driving Features Our multi-screen websites are unique. We build in high-powered features to meet the specific needs of your business and customers. Here are just a few examples. CLICK-TO-CALL Enables your customers to contact you with just the push of a button MAPS Ensures your customers will always be able to find their way to your door YELP REVIEWS Inspires confidence in your business and assures customers you re the right choice CUSTOM COUPONS Places your most enticing deal front and center on your website

9 To Provide a Custom Experience DEVICE BY DEVICE Different devices means different customer needs. When visitors land on your site via mobile or a tablet, they don t necessarily need all of the same information that s on your desktop site. Image Slider for tablet users A Click-to-Call button for mobile users Full navigation only for desktop users v

10 And Leverage DYNAMIC CONTENT Everyone wants a personalized experience and we can deliver just that. Using technology that has traditionally been reserved for enterprise-level companies like Amazon, we ll set up a custom experience for your customers based on their physical location, time of day, number of previous visits to the site and more. FIRST-TIME VISITORS Will view a welcome video AFTER HOURS Ask your users to leave a message

THE ECOMMERCE OPTION In addition to creating a website that encourages customers to visit your

Depending on your needs, your store can include: COUPON CODES Generate coupon codes for a

30+ PAYMENT OPTIONS Customers can pay using secure, trusted payment providers like PayPal, Stripe,

11 THE ECOMMERCE OPTION In addition to creating a website that encourages customers to visit your brick-and-mortar store, we can give them the convenience to shop anywhere from any device. Depending on your needs, your store can include: COUPON CODES Generate coupon codes for a particular product, or overall order, for customers to use at checkout. 30+ PAYMENT OPTIONS Customers can pay using secure, trusted payment providers like PayPal, Stripe, Authorize.net and more. E-GOODS Offer digital content for purchase and download (e.g. video and audio files, images, documents, etc.). AND SO MUCH MORE.

12 WHICH WAY DO YOU WANT TO GO? Create a responsive website? Stick with what you re doing

THE RESULTS You only get one chance to make a first impression.

Takes full advantage of the 6 hours of leisure time customers spend in front of different screens

13 THE RESULTS You only get one chance to make a first impression. A responsive website ensures you ll be putting your best foot forward, no matter what device your customers are using to view your site. GO MULTI-SCREEN: 73% of visitors prefer a site that s optimized for mobile Faster load times Takes full advantage of the 6 hours of leisure time customers spend in front of different screens each day STAY THE COURSE 61% of visitors will abandon a site that isn t mobile-friendly 40% of consumers will abandon a web page that takes more than 3 seconds to load KISSmetrics Google 2013

14 ONE LAST REASON TO BE RESPONSIVE It s future-proof! Our multi-screen websites are built using a framework that adapts to all device types. This means that no matter what someone is using to view your site, it will display perfectly. So in the future, as new devices, like TVs, watches and Google Glass, grow in web capabilities, your responsive site will still provide visitors with a fantastic user experience.

Working with South by North Designs is a Guaranty With a 100% satisfaction guaranty you can t go wrong: No money down 30 day turn around to deliver site Continuous service and maintenance

15 Working with South by North Designs is a Guaranty With a 100% satisfaction guaranty you can t go wrong: No money down 30 day turn around to deliver site Continuous service and maintenance to update functionality As your business grows, your website grows with you Marketing and research tools available to your business to maximize the full potential of your new mobile website

PRICING BREAKDOWN Our pricing is broken down into two parts: 1) Initial design and development- a one time payment made upon receiving the final product to launch

1) What is included in this monthly service and maintence: Design & Development SEO optimization Responsive design across all platforms Hosting Enhancement service

16 PRICING BREAKDOWN Our pricing is broken down into two parts: 1) Initial design and development- a one time payment made upon receiving the final product to launch 2) Monthly service and maintenance fee- this fee varies between $ per month depending on the features and enhancements included. 1) What is included in this monthly service and maintence: Design & Development SEO optimization Responsive design across all platforms Hosting Enhancement service & website security Weekly maintenance & updates Appointed account manager Website update training* Basic features built in PREMIUM features built in* *vary depending on product or service purchased

17 READY TO GET STARTED? d CONTACT Gregory Clark greg@southbynorthdesigns.com

TRUST YOUR WEBSITE TO THE EXPERTS PROFESSIONALLY DESIGNED AND FOUND EVERYWHERE THAT MATTERS

TRUST YOUR WEBSITE TO THE EXPERTS PROFESSIONALLY DESIGNED AND FOUND EVERYWHERE THAT MATTERS CONTENTS Trust HQBytes with your website 04 The HQBytes difference 10 Designed by professionals 05 Our websites